Citations refer to the original publication, not to a Scieee localized version.
Rauschnabel, P. A., Hüttl‐Maack, V., Ahuvia, A. C., & Schein, K. E. (2024). Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love. Psychology & Marketing, 41(4), 819–837. https://doi.org/10.1002/mar.21953
Rauschnabel, Philipp A., et al. “Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love.” Psychology & Marketing, vol. 41, no. 4, 2024, pp. 819–837. https://doi.org/10.1002/mar.21953.
Rauschnabel, Philipp A., Verena Hüttl‐Maack, Aaron C. Ahuvia, and Katrin E. Schein. “Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love.” Psychology & Marketing 41, no. 4 (2024): 819–837. https://doi.org/10.1002/mar.21953.
Rauschnabel, P. A. et al. (2024) ‘Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love’, Psychology & Marketing, 41(4), pp. 819–837. Available at: https://doi.org/10.1002/mar.21953.
P. A. Rauschnabel, V. Hüttl‐Maack, A. C. Ahuvia, and K. E. Schein, “Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love,” Psychology & Marketing, vol. 41, no. 4, pp. 819–837, 2024, doi: 10.1002/mar.21953.
@article{rauschnabel2024augmented,
author = {Rauschnabel, Philipp A. and Hüttl‐Maack, Verena and Ahuvia, Aaron C. and Schein, Katrin E.},
title = {Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love},
journal = {Psychology \& Marketing},
year = {2024},
volume = {41},
number = {4},
pages = {819--837},
publisher = {Hoboken, NJ: Wiley,Hoboken, NJ: Wiley},
doi = {10.1002/mar.21953},
url = {https://doi.org/10.1002/mar.21953}
}
