Citations refer to the original publication, not to a Scieee localized version.
Long, H. C., Quan, P. N. A., Tra, N. H. X., Pham, T.-D., Linh, N. T., & Doan, N. H. K. (2024). Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence. Cogent Business & Management, 11(1), 1–16. https://doi.org/10.1080/23311975.2024.2428778
Long, Hoang Cuu, et al. “Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence.” Cogent Business & Management, vol. 11, no. 1, 2024, pp. 1–16. https://doi.org/10.1080/23311975.2024.2428778.
Long, Hoang Cuu, Phan Nguyen Anh Quan, Nguyen Ho Xuan Tra, Tien-Dzung Pham, Nguyen Thuy Linh, and Ngo Huynh Khanh Doan. “Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence.” Cogent Business & Management 11, no. 1 (2024): 1–16. https://doi.org/10.1080/23311975.2024.2428778.
Long, H. C. et al. (2024) ‘Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence’, Cogent Business & Management, 11(1), pp. 1–16. Available at: https://doi.org/10.1080/23311975.2024.2428778.
H. C. Long, P. N. A. Quan, N. H. X. Tra, T.-D. Pham, N. T. Linh, and N. H. K. Doan, “Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence,” Cogent Business & Management, vol. 11, no. 1, pp. 1–16, 2024, doi: 10.1080/23311975.2024.2428778.
@article{long2024factors,
author = {Long, Hoang Cuu and Quan, Phan Nguyen Anh and Tra, Nguyen Ho Xuan and Pham, Tien-Dzung and Linh, Nguyen Thuy and Doan, Ngo Huynh Khanh},
title = {Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence},
journal = {Cogent Business \& Management},
year = {2024},
volume = {11},
number = {1},
pages = {1--16},
publisher = {Abingdon: Taylor \& Francis},
doi = {10.1080/23311975.2024.2428778},
url = {https://doi.org/10.1080/23311975.2024.2428778}
}
