Citations refer to the original publication, not to a Scieee localized version.
Papp-Váry, Á. F. (2025). When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes. Administrative Sciences, 15(4), 1–31. https://doi.org/10.3390/admsci15040136
Papp-Váry, Árpád Ferenc. “When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes.” Administrative Sciences, vol. 15, no. 4, 2025, pp. 1–31. https://doi.org/10.3390/admsci15040136.
Papp-Váry, Árpád Ferenc. “When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes.” Administrative Sciences 15, no. 4 (2025): 1–31. https://doi.org/10.3390/admsci15040136.
Papp-Váry, Á. F. (2025) ‘When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes’, Administrative Sciences, 15(4), pp. 1–31. Available at: https://doi.org/10.3390/admsci15040136.
Á. F. Papp-Váry, “When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes,” Administrative Sciences, vol. 15, no. 4, pp. 1–31, 2025, doi: 10.3390/admsci15040136.
@article{pappvary2025when,
author = {Papp-Váry, Árpád Ferenc},
title = {When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes},
journal = {Administrative Sciences},
year = {2025},
volume = {15},
number = {4},
pages = {1--31},
publisher = {Basel: MDPI},
doi = {10.3390/admsci15040136},
url = {https://doi.org/10.3390/admsci15040136}
}
