Citations refer to the original publication, not to a Scieee localized version.
Brüggemann, I., Buse, S., Partuschke, J., & Villarreal, N. (2025). Competitive advantages through generative AI: Expertise as the key to implementation. Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM). https://doi.org/10.15480/882.14322
Brüggemann, Immo, et al. Competitive advantages through generative AI: Expertise as the key to implementation. Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM), 2025. https://doi.org/10.15480/882.14322.
Brüggemann, Immo, Stephan Buse, Janin Partuschke, and Nohemi Villarreal. Competitive advantages through generative AI: Expertise as the key to implementation. Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM), 2025. https://doi.org/10.15480/882.14322.
Brüggemann, I. et al. (2025) Competitive advantages through generative AI: Expertise as the key to implementation. Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM). Available at: https://doi.org/10.15480/882.14322.
I. Brüggemann, S. Buse, J. Partuschke, and N. Villarreal, “Competitive advantages through generative AI: Expertise as the key to implementation,” Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM), 2025, doi: 10.15480/882.14322.
@misc{bruggemann2025competitive,
author = {Brüggemann, Immo and Buse, Stephan and Partuschke, Janin and Villarreal, Nohemi},
title = {Competitive advantages through generative AI: Expertise as the key to implementation},
year = {2025},
publisher = {Hamburg: Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)},
doi = {10.15480/882.14322},
url = {https://doi.org/10.15480/882.14322}
}
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