Citations refer to the original publication, not to a Scieee localized version.
Yuwono, W., Fitriyanti, S. D., & Nainggolan, F. (2025). The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management. Revista de Métodos Cuantitativos para la Economía y la Empresa, 39, 1–29. https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10841
Yuwono, Wisnu, et al. “The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management.” Revista de Métodos Cuantitativos para la Economía y la Empresa, vol. 39, 2025, pp. 1–29. https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10841.
Yuwono, Wisnu, Selviana Dwi Fitriyanti, and Ferdinand Nainggolan. “The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management.” Revista de Métodos Cuantitativos para la Economía y la Empresa 39 (2025): 1–29. https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10841.
Yuwono, W., Fitriyanti, S. D. and Nainggolan, F. (2025) ‘The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management’, Revista de Métodos Cuantitativos para la Economía y la Empresa, 39, pp. 1–29. Available at: https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10841.
W. Yuwono, S. D. Fitriyanti, and F. Nainggolan, “The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management,” Revista de Métodos Cuantitativos para la Economía y la Empresa, vol. 39, pp. 1–29, 2025, doi: 10.46661/rev.metodoscuant.econ.empresa.10841.
@article{yuwono2025impact,
author = {Yuwono, Wisnu and Fitriyanti, Selviana Dwi and Nainggolan, Ferdinand},
title = {The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management},
journal = {Revista de Métodos Cuantitativos para la Economía y la Empresa},
year = {2025},
volume = {39},
pages = {1--29},
publisher = {Sevilla: Universidad Pablo de Olavide},
doi = {10.46661/rev.metodoscuant.econ.empresa.10841},
url = {https://doi.org/10.46661/rev.metodoscuant.econ.empresa.10841}
}
