Citations refer to the original publication, not to a Scieee localized version.
Ligaraba, N., Mohammed, A., & Mohamed, H. (2024). The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective. Universidad de Sevilla. https://doi.org/10.12795/IROCAMM.2024.v07.i02.06
Ligaraba, Neo, et al. The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective. Universidad de Sevilla, 2024. https://doi.org/10.12795/IROCAMM.2024.v07.i02.06.
Ligaraba, Neo, Aqeelah Mohammed, and Husnaa Mohamed. The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective. Universidad de Sevilla, 2024. https://doi.org/10.12795/IROCAMM.2024.v07.i02.06.
Ligaraba, N., Mohammed, A. and Mohamed, H. (2024) The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective. Universidad de Sevilla. Available at: https://doi.org/10.12795/IROCAMM.2024.v07.i02.06.
N. Ligaraba, A. Mohammed, and H. Mohamed, “The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective,” Universidad de Sevilla, 2024, doi: 10.12795/IROCAMM.2024.v07.i02.06.
@misc{ligaraba2024effect,
author = {Ligaraba, Neo and Mohammed, Aqeelah and Mohamed, Husnaa},
title = {The effect of influencer interactivity on customer brand engagement: An interactivity theory perspective},
year = {2024},
publisher = {Universidad de Sevilla},
doi = {10.12795/IROCAMM.2024.v07.i02.06},
url = {https://doi.org/10.12795/IROCAMM.2024.v07.i02.06}
}
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