Citations refer to the original publication, not to a Scieee localized version.
Basit, A., Bhaumik, A., & Niazi, A. A. K. (2025). Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach. Pakistan Journal of Commerce and Social Sciences (PJCSS), 19(3), 468–494. https://doi.org/10.64534/Commer.2025.513
Basit, Abdul, et al. “Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach.” Pakistan Journal of Commerce and Social Sciences (PJCSS), vol. 19, no. 3, 2025, pp. 468–494. https://doi.org/10.64534/Commer.2025.513.
Basit, Abdul, Amiya Bhaumik, and Abdul Aziz Khan Niazi. “Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach.” Pakistan Journal of Commerce and Social Sciences (PJCSS) 19, no. 3 (2025): 468–494. https://doi.org/10.64534/Commer.2025.513.
Basit, A., Bhaumik, A. and Niazi, A. A. K. (2025) ‘Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach’, Pakistan Journal of Commerce and Social Sciences (PJCSS), 19(3), pp. 468–494. Available at: https://doi.org/10.64534/Commer.2025.513.
A. Basit, A. Bhaumik, and A. A. K. Niazi, “Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach,” Pakistan Journal of Commerce and Social Sciences (PJCSS), vol. 19, no. 3, pp. 468–494, 2025, doi: 10.64534/Commer.2025.513.
@article{basit2025challenges,
author = {Basit, Abdul and Bhaumik, Amiya and Niazi, Abdul Aziz Khan},
title = {Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approach},
journal = {Pakistan Journal of Commerce and Social Sciences (PJCSS)},
year = {2025},
volume = {19},
number = {3},
pages = {468--494},
publisher = {Lahore: Johar Education Society, Pakistan (JESPK)},
doi = {10.64534/Commer.2025.513},
url = {https://doi.org/10.64534/Commer.2025.513}
}
