Citations refer to the original publication, not to a Scieee localized version.
Hussain, S., Ahmed, R. R., Štreimikienė, D., Bukhari, F., & Streimikis, J. (2025). Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry. Amfiteatru Economic, 27(70), 1091–1108. https://doi.org/10.24818/EA/2025/70/1091
Hussain, Saima, et al. “Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry.” Amfiteatru Economic, vol. 27, no. 70, 2025, pp. 1091–1108. https://doi.org/10.24818/EA/2025/70/1091.
Hussain, Saima, Rizwan Raheem Ahmed, Dalia Štreimikienė, Faheem Bukhari, and Justas Streimikis. “Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry.” Amfiteatru Economic 27, no. 70 (2025): 1091–1108. https://doi.org/10.24818/EA/2025/70/1091.
Hussain, S. et al. (2025) ‘Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry’, Amfiteatru Economic, 27(70), pp. 1091–1108. Available at: https://doi.org/10.24818/EA/2025/70/1091.
S. Hussain, R. R. Ahmed, D. Štreimikienė, F. Bukhari, and J. Streimikis, “Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry,” Amfiteatru Economic, vol. 27, no. 70, pp. 1091–1108, 2025, doi: 10.24818/EA/2025/70/1091.
@article{hussain2025metaverse,
author = {Hussain, Saima and Ahmed, Rizwan Raheem and Štreimikienė, Dalia and Bukhari, Faheem and Streimikis, Justas},
title = {Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry},
journal = {Amfiteatru Economic},
year = {2025},
volume = {27},
number = {70},
pages = {1091--1108},
publisher = {Bucharest: The Bucharest University of Economic Studies},
doi = {10.24818/EA/2025/70/1091},
url = {https://doi.org/10.24818/EA/2025/70/1091}
}
