Citations refer to the original publication, not to a Scieee localized version.
Gibreel, O., Mostafa, M. M., Kinawy, R. N., ElMelegy, A. R., & Al Hajj, R. (2025). Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks. Journal of Innovation & Knowledge (JIK), 10(2), 1–18. https://doi.org/10.1016/j.jik.2025.100659
Gibreel, Omer, et al. “Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks.” Journal of Innovation & Knowledge (JIK), vol. 10, no. 2, 2025, pp. 1–18. https://doi.org/10.1016/j.jik.2025.100659.
Gibreel, Omer, Mohamed M. Mostafa, Ream N. Kinawy, Ahmed Rashad ElMelegy, and Raghid Al Hajj. “Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks.” Journal of Innovation & Knowledge (JIK) 10, no. 2 (2025): 1–18. https://doi.org/10.1016/j.jik.2025.100659.
Gibreel, O. et al. (2025) ‘Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks’, Journal of Innovation & Knowledge (JIK), 10(2), pp. 1–18. Available at: https://doi.org/10.1016/j.jik.2025.100659.
O. Gibreel, M. M. Mostafa, R. N. Kinawy, A. R. ElMelegy, and R. Al Hajj, “Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks,” Journal of Innovation & Knowledge (JIK), vol. 10, no. 2, pp. 1–18, 2025, doi: 10.1016/j.jik.2025.100659.
@article{gibreel2025decades,
author = {Gibreel, Omer and Mostafa, Mohamed M. and Kinawy, Ream N. and ElMelegy, Ahmed Rashad and Al Hajj, Raghid},
title = {Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks},
journal = {Journal of Innovation \& Knowledge (JIK)},
year = {2025},
volume = {10},
number = {2},
pages = {1--18},
publisher = {Amsterdam: Elsevier},
doi = {10.1016/j.jik.2025.100659},
url = {https://doi.org/10.1016/j.jik.2025.100659}
}
