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The influence of gender on complaint emails in service encounters by B2 EFL Spanish speakers

Abstract

The speech act of complaining presents a considerable challenge due to its face-threatening nature, requiring a high level of pragmatic competence. This challenge is intensified when complainants communicate in a language other than their native tongue, as they may lack familiarity not only with the linguistic forms required but also with the sociopragmatic nuances involved. The present study adopts a mixed-method corpus-learner approach by analysing a dataset of complaint emails from service encounters authored by 50 Spanish students learning English as a foreign language (EFL). Specifically, it seeks to address two research questions: (a) What strategies and moves shape the structure of complaint emails written by Peninsular Spanish EFL students in service encounters? And (b) To what degree does the variable of gender influence the composition of complaint emails in this context? It is hypothesised that students, albeit partially aware of the structure of this kind of emails, might transfer some strategies from their L1. Regarding gender, it is expected that female students will mitigate their complaint while male students will perform complaints more directly. The findings support both hypotheses as students recognise the necessity of following a four-move structure and acknowledge the impact of the variables of power and interpersonal distance. However, notable distinctions emerge between female and male students regarding their utilisation of strategies and sub-strategies within each move, potentially perpetuating gender-based stereotypes. These findings highlight the need for targeted language instruction that addresses both linguistic and sociopragmatic aspects.

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The influence of gender on complaint emails in service encounters by B2 EFL Spanish speakers

Author: Méndez García, María del Carmen; Maíz Arévalo, Carmen
Publisher: Universidad de Sevilla, UNED
Year: 2024
DOI: 10.12795/elia.2024.i24.2
Source: https://idus.us.es/bitstreams/9e527f49-70cc-454b-a312-dfcf9a2a9caf/download
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The in luence o gende on complain emails in se ice The in luence o gende on complain emails in se ice
encoun e s by B2 EFL Spanish speake sencoun e s by B2 EFL Spanish speake s
La in luencia del géne o en los emails de queja en in e acciones La in luencia del géne o en los emails de queja en in e acciones
de se icio de es udian es españoles de inglés como lengua de se icio de es udian es españoles de inglés como lengua
ex anje a en ni el B2 ex anje a en ni el B2
Ma ía-del-Ca men Méndez-Ga cía Ma ía-del-Ca men Méndez-Ga cía
Uni e sidad de Jaén
[email p o ec ed]
Ca men Maíz-A é aloCa men Maíz-A é alo
Uni e sidad Complu ense de Mad id
[email p o ec ed]
Abs ac Abs ac
The speech ac o complaining p esen s a conside able challenge
due o i s ace- h ea ening na u e, equi ing a high le el o
p agma ic compe ence. This challenge is in ensi ied when
complainan s communica e in a language o he han hei na i e
ongue, as hey may lack amilia i y no only wi h he linguis ic
o ms equi ed bu also wi h he sociop agma ic nuances in ol ed.
The p esen s udy adop s a mixed-me hod co pus-lea ne app oach
by analysing a da ase o complain emails om se ice encoun e s
au ho ed by 50 Spanish s uden s lea ning English as a o eign
language (EFL). Speci ically, i seeks o add ess wo esea ch
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44
The in luence o gende on complain emails in se ice encoun e s...
ques ions: (a) Wha s a egies and mo es shape he s uc u e o
complain emails w i en by Peninsula Spanish EFL s uden s in
se ice encoun e s? And (b) To wha deg ee does he a iable o
gende in luence he composi ion o complain emails in his
con ex ? I is hypo hesised ha s uden s, albei pa ially awa e o he
s uc u e o his kind o emails, migh ans e some s a egies om
hei L1. Rega ding gende , i is expec ed ha emale s uden s will
mi iga e hei complain while male s uden s will pe o m
complain s mo e di ec ly. The indings suppo bo h hypo heses as
s uden s ecognise he necessi y o ollowing a ou -mo e s uc u e
and acknowledge he impac o he a iables o powe and
in e pe sonal dis ance. Howe e , no able dis inc ions eme ge
be ween emale and male s uden s ega ding hei u ilisa ion o
s a egies and sub-s a egies wi hin each mo e, po en ially
pe pe ua ing gende -based s e eo ypes. These indings highligh he
need o a ge ed language ins uc ion ha add esses bo h linguis ic
and sociop agma ic aspec s.
Keywo ds:
EFL lea ne co pus, emails, complain s, se ice
encoun e s, Peninsula Spanish s uden s
ResumenResumen
El ac o de habla de la queja p esen a un desa ío debido a su
na u aleza amenazan e pa a la imagen, lo que equie e un al o ni el
de compe encia p agmá ica. Es e desa ío se in ensi ica cuando el
indi iduo o mula la queja en un idioma dis in o a su lengua
ma e na, ya que es posible que no es é amilia izado an o con las
o mas lingüís icas eque idas, como con los ma ices
sociop agmá icos. Desde una pe spec i a mix a, es e es udio analiza
una mues a de co eos elec ónicos de queja esc i os po 50
es udian es españoles de inglés como lengua ex anje a (EFL). Se
p e ende da espues a a dos p egun as de in es igación: (a) ¿Qué
es a egias y mo imien os es uc u an los co eos de quejas de es os
es udian es en las in e acciones de se icio? (b) ¿En qué medida
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
in luye el géne o en la composición de dichos co eos en es e
con ex o? Pa imos de la hipó esis de que los es udian es son
conscien es de la es uc u a de es e ipo de emails, pe o que se
p oduci án ans e encias desde su L1. En cuan o al géne o, se espe a
que las es udian es empleen un mayo g ado de mi igación en e a
un es ilo más di ec o de los es udian es. Los esul ados p ueban
ambas hipó esis, mos ando que los es udian es siguen una
es uc u a de cua o mo imien os y econocen la impo ancia de las
a iables de pode y dis ancia in e pe sonal. Sin emba go, exis en
dis inciones no ables en e ellos con espec o a las es a egias y sub-
es a egias empleadas en cada mo imien o, pe pe uando cie os
es e eo ipos de géne o. Es os hallazgos sub ayan la necesidad de una
ins ucción que abo de aspec os lingüís icos y sociop agmá icos.
Palab as cla e:
Co pus de ap endices de inglés como lengua
ex anje a (EFL), co eos elec ónicos, quejas, in e acciones de
se icio, es udian es españoles peninsula es
1. In oduc ion1. In oduc ion
Mas e ing p agma ic compe ence in o eign languages is
challenging ye c ucial. Complaining is an in ica e speech ac o
bo h na i e and non-na i e speake s o he language, as i akes place
in a ace- h ea ening con ex ha pu s he EFL speake a a
disad an age. P o iciency in exp essing complain s encompasses
mo e han jus linguis ic s a egies; i also in ol es he cul u e-
speci ic no ms and unspoken ules go e ning complain s ac oss
di e en cul u al backg ounds (Chen e al., 2011).
The CEFR-CV (Council o Eu ope, 2020) unde sco es he
impo ance o demons a ing p agmalinguis ic compe ence by
ini ia ing, ollowing up on, and nego ia ing a complain ac oss ace-
o- ace and digi al communica ion, in bo h w i en and spoken
in e ac ion, and wi hin media ion en i onmen s a B1 and abo e.
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The in luence o gende on complain emails in se ice encoun e s...
This co e s a spec um o complexi y, om e e yday ansac ions
like eques ing ood o d ink o add essing con lic s and demanding
sa is ac ion. Fo mal e-mails and le e s o complain a e in eg a ed
in o w i en in e ac ion ac i i ies.
Resea ch has o en ocused on o al and w i en complain s by
EFL s uden s. Howe e , he conside a ion o emails is ela i ely
ecen (Nguyen & Pham 2021). Besides, wi h e y ew excep ions (Usó-
Juan & Ma ínez-Flo , 2017; Maíz-A é alo and Méndez-Ga cía, 2023),
he e has been minimal ocus on w i en complain s by Spanish EFL
lea ne s. Simila ly, al hough he e is compelling bu limi ed esea ch
on how he lea ne ’s gende in luences he pe o mance o
complain s among English lea ne s om a ious L1, e y li le
conside a ion has been gi en o Peninsula Spanish. This pape seeks
o ed ess his balance by ocalising on he e ec o gende on he
mo es and s a egies displayed in B2 emails o complain s au ho ed
by Peninsula Spanish EFL s uden s, pa icula ly in he con ex o
se ice encoun e s. The a ionale o ocusing on B2 le el is oo ed in
he
CEFR-CV
’s expec a ion (2020) ha B1 lea ne s should possess he
compe ence o p o icien ly compose complain emails.
2. Complain s in se ice encoun e s2. Complain s in se ice encoun e s
Se ice encoun e s ypically encompass b ie and ansi o y ac s o
communica ion o an impe sonal a he han social na u e be ween
a se ice seeke and a se ice p o ide . They o e oppo uni ies o
lee ing appo cons uc ion, c ucial in cus ome complain se ices,
whe e mee ing cus ome expec a ion is pa amoun (Ke oe-Feldman,
2018). The a ionale behind his lies in he likelihood ha
complaine s a e equen use s o he o ganisa ion’s p oduc s o
se ices. Hence, he p edisposi ion o complain is p opo iona e o
he pe cei ed g a i y o he ansg ession, discon en leading o
nega i e wo d-o -mou h (Goodman & Newman, 2003).
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
Complain s can be di ec o ace- h ea ening, add essing he
accoun able pa y o he o ence, o indi ec o non- ace- h ea ening,
ocusing on a hi d pa y (Ke oe-Feldman, 2018). In his con ex ,
when clien s a e dissa is ied wi h he se ice p o ided, hey hold he
complainee liable o he ansg ession and issue a complain o pass
judgemen and eques o epai o ed ess he objec ionable
si ua ion (Laabidi and Bous iha, 2020).
Complain s may hinde appo cons uc ion, o en
challenging he ecipien ’s nega i e ace and po en ially leading o
hos ili y and con on a ion (Yuan and Zhang, 2018; Wijayan o e al.,
2017). Consequen ly, wi hin he se ice p o ide sec o , complain s
o en en wine wi h complain managemen , se ice eco e y ac ions,
and e o s o p e en complain s om escala ing.
Complain s o en mi o s o y elling, as complaine s sha e
hei expe ience wi h s o y- ecipien s expec ing an a ilia e esponse.
This p ocess in ol es a ec i i y; emo ions like us a ion, blame o
disappoin men a e wo en he e, which can p omp complaine s o
di ulge p i a e in o ma ion (O habe & Má quez Rei e , 2011).
Howe e , om a sociop agma ic pe spec i e, he ela ionship
be ween bo h in e locu o s ends o be asymme ical, whe e he
clien is ypically iewed as being in he igh and dis an , which
clea ly in luences how complain s a e a icula ed and he mo es and
s a egies employed in he p ocess.
2.1. Mo es and s a egies in he speech ac o complain 2.1. Mo es and s a egies in he speech ac o complain
Mo es e e o “seman ic and unc ional uni s o ex s ha ha e
speci ic communica i e pu poses” (Bibe e al., 2007: 31). The
selec ion o a complain mo e pa e n is shaped by he social
a iables o dis ance, powe and anking o imposi ion (Moon, 2001).
The speech ac o complain is o en poly-mo e (P yka pa ska,
2008). E en hough i “has no p ede e mined o m [...] and is mo e

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The in luence o gende on complain emails in se ice encoun e s...
in ica e and di icul han many o he speech ac s” (Yang & Wu, 2022,
p. 2), p e ious esea ch on complain s gene ally ou lines a ou -mo e
pa e n ini ia ed by an opene , ollowed by a s a emen o he
p edicamen , a p oposal o emedia ion and a closing, each con aining
mul iple s a egies (T ench, 1995; P yka pa ska, 2008; Yuan & Zhang,
2018; Nguyen & Pham, 2021; Maíz-A é alo & Méndez Ga cía, 2023).
Howe e , al e na i e pa e ns ha e also been p oposed. T ench
(1995) iden i ies i e mo es –opene , ac s a emen o exp ess he
p oblem, speake ’s jus i ica ion, emedy and closing. Hasyim and
Hasyim (2020) dis inguish he ou mo es o ini ia ing, ques ioning,
c i icising, and eques ing epai . Meanwhile, Chen e al. (2011)
p esen a clus e o six mo es, he mos equen being dissa is ac ion
+ eques o epai .
Each mo e wi hin a complain sequence is ealised by one o
se e al s ages o s a egies, linguis ic o discu si e choices made by
he speake o achie e hei communica i e goal. Fo ins ance, in he
opening mo e, a complaine may di ec ly ini ia e he complain o
seek he complainee’s a en ion; o when s a ing he p oblem,
s a egies could ange om implici exp essions o annoyance o
explici s a egies such as blaming o accusing he add essee
(Olsh ain & Weinbach, 1987). The choice o s a egy hinges on ac o s
such as he speake -lis ene ela ionship, he se e i y o he p oblem
and cul u al expec a ions. Unde s anding he a ailable s a egies
enables complaine s o be e ailo hei complain s o achie ing
desi ed ou comes.
In se ice encoun e s, he speech ac o complain in spoken
in e ac ion comp ehends i e mo es: g ee ing, agg ession- educ ion,
con lic -se lemen , p oblem-solu ion and conclusion. Despi e he
inhe en di e si y in each complain scena io, esea ch a es s ha
he eason o he complain is equen ly exp essed du ing he
g ee ing phase (O habe & Má quez Rei e , 2011).
Among he a e s udies on he o mula ion o complain s in
se ice encoun e con ex s by EFL lea ne s, Ami youse i e al. (2018)
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
examine how I anian EFL lea ne s, Pe sian na i e speake s and English
na i e speake s handle appo managemen s a egies. Resul s
highligh he widesp ead use o social ela ions o appo managemen
s a egies, pa icula ly, appo enhancemen , main enance, challenge
and neglec s a egies. Howe e , cul u e-speci ic di e ences a e
iden i ied in he equency o use o hese s a egies, appo
enhancemen and main enance s a egies being mo e common among
Pe sian na i e speake s, whe eas appo challenge s a egies a e mo e
equen among Pe sian na i e speake s and I anian EFL lea ne s.
2.2. EFL lea ne s’ o mula ion o complain s2.2. EFL lea ne s’ o mula ion o complain s
S udies o EFL lea ne s’ complain s o en del e in o c oss-cul u al
and acquisi ional pe spec i es agains he backd op o an
in e language amewo k ha ypically compa es lea ne s’ use wi h
ha o na i e speake s, hough his app oach is inc easingly
conside ed limi ed (Chen e al., 2011; da Sil a, 2014). These s udies
s ess he nega i e p agma ic ans e o lea ne s’ na i e language
and cul u e (Chen e al., 2011; da Sil a, 2014).
Some in es iga ions sugges ha EFL lea ne s end o be mo e
explici in hei complain s han na i e speake s (da Sil a, 2014;
Kakolaki & Shah okhi, 2016; T ench, 1995). Ye , o he s udies
unde line ha na i e speake s demons a e asse i eness and a
p e e ence o explici complain s a egies (Laabidi & Bous iha,
2020), con as ing his o EFL lea ne s’ inclina ion owa ds o e -
poli eness and indi ec complain s (Esh aghi & Shah okhi 2016).
These indings also indica e ha lea ne s’ p agma ic compe ence o
hei local cul u e in luences hei use o mi iga o s and indi ec
s a egies o so en complain s. Addi ionally, con ex ual a iables
signi ican ly impac he s a egies employed by lea ne s.
In Spain, Hidalgo e al.’s (2014) in es iga e he complain s
made by Spanish uni e si y s uden s in bo h hei L1 and in EFL,
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The in luence o gende on complain emails in se ice encoun e s...
e ealing a b oade ange o s a egies and a mo e di ec app oach
when complain s a e made in Spanish. In e es ingly, s uden s end
o associa e di ec ness wi h Spanish and indi ec ness wi h English.
Likewise, Usó-Juan & Ma ínez-Flo (2017) look in o he impac
o language p o iciency on he complain s a egies among emale
EFL uni e si y s uden s in Spain and ind ha , ega dless o
p o iciency le el, s uden s employ a bu e ing s a egy o mi iga e
he message p io o oicing he complain .
While s udies ha e p ima ily ocused on ace- o- ace
in e ac ion, a signi ican numbe o complain s a e now issued
digi ally, especially h ough email.
2.3. EFL s uden s’ cons uc ion o emails2.3. EFL s uden s’ cons uc ion o emails
Emails ha e become a p e alen mode o handling complain s.
They domina e long-dis ance ela ionships due o hei asynch onous
na u e (Chen, 2015; Halenko e al. 2021), a e ex ensi ely used in he
wo kplace and se e as a medium o young indi iduals o
communica e wi h adul s in w i ing (Economidou-Koge sidis, 2018).
Teaching and lea ning he skill o email w i ing in English
p esen e iden challenges. The wide a ay o sende - ecipien
ela ionships and in e ac ion con ex s, coupled wi h he a iabili y in
email con en ions ac oss cul u es, has led o a lack o consensus on
he p agma ics o na i e speake s’ email w i ing. Emails di e
signi ican ly om adi ional le e -w i ing due o hei con ex ual
a iabili y and hyb id cha ac e . Resembling o he o ms o
co espondence, e-mails can exhibi s ylis ic and linguis ic ea u es
o w i en o mali y o e-poli eness (Biesenbach-Lucas, 2007), and
ypically adop an epis ola y o ma wi h g ee ings, main body and
a ewell. No ably, hey lack non- e bal and pa alinguis ic cues,
“al hough he use o emo icons and capi aliza ion can be seen as a
way o make up o hese cues” (Economidou-Koge sidis, 2018, p. 491).
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
Mo eo e , like o he w i en ex s, emails can be e ised and edi ed
by he sende (Economidou-Koge sidis, 2018). Con e sely, hei
in e ac i e, ansien and dynamic na u e, allows o in o mal
ea u es akin o speech such as single wo ds, sho sen ences, non-
s anda d spellings o emo icons, and he exclusion o openings,
closings and signa u es (Biesenbach-Lucas, 2007; Economidou-
Koge sidis, 2018).
S udies explo ing emails au ho ed by EFL lea ne s p ima ily
add ess he powe dynamics in s uden s’ communica ion wi h
p o esso s, p edominan ly in s uden s’ o mula ion o eques s
(Biesenbach-Lucas, 2007; Codina-Espu z, 2022; Chen, 2015;
Economidou-Koge sidis, 2015, 2016, 2018; Laza escu, 2020),
demons a ing no only a mani es powe imbalance bu also
subs an ial disc epancy in pe cep ions ega ding app op ia eness and
email p agma ics. Addi ionally, esea ch ocuses on o ms o add ess
and g ee ings/closings o mulas (Bou-F anch, 2011; Schaue , 2021).
In EFL s uden s’ eques emails dis inc pa e ns su ace,
including highe di ec ness, omission o g ee ings ( e med as
a oidance s a egy o ze o o m o add ess) o a oidance o
de e ence o ms (like “dea ” o ‘ i le’ + name) and absence o closings
alongside insu icien mi iga ion (Codina-Espu z, 2022). The e is a
endency o impose on he eade , wi h mo e eques s o ac ion han
o in o ma ion (Laza escu, 2020). Rema kably, some s uden s
belie e ha me ely using “please” o “ hank you” cons i u es “poli e”
o mulaic u e ances (Economidou-Koge sidis, 2016). Besides, ecen
esea ch indica es ha despi e s uden s ecognising he s a us
di e ence, hey o en o e look his dissimila i y and choose no o
mi iga e o downg ade hei eques emails o p o esso s (Codina-
Espu z, 2022).
Consequen ly, EFL s uden s o en al e na e be ween o mal o
casual language, using clipped syn ax, symbols o abb e ia ions
(Biesenbach-Lucas, 2007). Howe e , p o esso s end o pe cei e
casual language as inconside a e o ude based on pe cei ed s a us-
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The in luence o gende on complain emails in se ice encoun e s...
Figu e 1. Mo es and s a egies in emails o complain
(Maíz-A é alo and Méndez-Ga cía, 2023: 32)
Figu e 1. Mo es and s a egies in emails o complain (Maíz-A é alo and Méndez-Ga cía, 2023: 32)
As shown in Figu e 1, emails o complain ollow he cus oma y ou -mo e s uc u e, wi h a se
o s a egies and sub-s a egies in each o hem. Some o he s a egies seem ecu en in all
emails o complain , acco ding o he li e a u e, while o he s (in o ange) may de i e om he
con ex ual cons ain s whe e he in e ac ion is p oduced and become appa en in he EFL
Peninsula Spanish sample in es iga ed by Maíz-A é alo and Méndez Ga cía (2023). Thus, he
opening mo e (o opene ) ypically includes a salu a ion in di e en deg ees o o mali y. In he
case whe e he ela ionship be ween he in e locu o s is no dis an , i may include bo h appo
cons uc ion (“I hope his inds you well”) and e en an apology o add essing hem (“I’m so y
o bo he you by email”). Rappo cons uc ion and he need o apologise in o de o epai a
possible h ea o he ecipien ’s nega i e ace seem qui e ela ed o Spanish cul u e’s endency

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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
As shown in Figu e 1, emails o complain ollow he cus oma y
ou -mo e s uc u e, wi h a se o s a egies and sub-s a egies in
each o hem. Some o he s a egies seem ecu en in all emails o
complain , acco ding o he li e a u e, while o he s (in o ange) may
de i e om he con ex ual cons ain s whe e he in e ac ion is
p oduced and become appa en in he EFL Peninsula Spanish
sample in es iga ed by Maíz-A é alo and Méndez Ga cía (2023).
Thus, he opening mo e (o opene ) ypically includes a salu a ion
in di e en deg ees o o mali y. In he case whe e he ela ionship
be ween he in e locu o s is no dis an , i may include bo h appo
cons uc ion (“I hope his inds you well”) and e en an apology o
add essing hem (“I’m so y o bo he you by email”). Rappo
cons uc ion and he need o apologise in o de o epai a possible
h ea o he ecipien ’s nega i e ace seem qui e ela ed o Spanish
cul u e’s endency owa ds posi i e poli eness –e.g., as a way o
p ese e g oup ha mony (Iglesias Recue o, 2007).
The second mo e (o s a emen o he p edicamen ) is whe e he
w i e exp esses hei complain . E en hough he exp ession o he
complain is he main s a egy in his mo e, i may also include o he
s a egies such as p epa ing he e ain be o e he ac ual complain is
ai ed (“I am w i ing o you o exp ess my disappoin men ”), o e ing
jus i ica ion o he complain o exp essing nega i e emo ions.
The hi d mo e is also known as he emedia ion, and i is
whe e he w i e asks o compensa ion and a ed ess o he
p edicamen . As in he p e ious mo es, his main s a egy can o en
be accompanied by o he s such as p o iding some al e na i e
solu ions o emedy he p oblem.
Finally, he ou h mo e closes he email and is o en
s uc u ed along h ee main s a egies: a p e-closing whe e he
w i e usually appeals o u u e ac ion (“I look o wa d o hea ing
om you”), hanking he ecipien o eading he email and ac ually
closing i wi h a a ewell, which can also a y in e ms o o mali y
in line wi h he g ee ing.
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The in luence o gende on complain emails in se ice encoun e s...
Taking hese mo es and s a egies as a poin o depa u e, he
da ase was agged acco dingly. Resul s a e p esen ed in he
ollowing sec ion which, o he sake o cla i y, has been di ided in o
ou sub-sec ions acco ding o each o he mo es.
4. Resul s 4. Resul s
4.1. Opening mo e4.1. Opening mo e
As summa ised in Table 1, esul s show ha he con ex ual a iables
o dis ance and powe play an impo an ole in how s uden s open
hei email o complain as hey e ain om c ea ing any appo
wi h hei in e locu o o apologising o w i ing o hem. The eason
o his is ha , as cus ome s, hey eel empowe ed o ile he
complain wi hou he need o c ea e appo wi h he add essee.
This educes he opening mo e o jus he s a egy o g ee ing o
salu a ion.
Acco ding o Chen (2015) and Economidou-Koge sidis (2015),
salu a ions can be o mal (“To whom i may conce n”, “Dea Si /
Madam”), semi- o mal (“Dea wo ke s o Sco -holidays”) o in o mal
(“Hello”). Resul s show ha , as expec ed, bo h g oups o s uden s op
o o mal and semi- o mal salu a ions. As hey do no know he name
o he add essee, he s a egy “name” is ne e employed. All he
emails include a salu a ion, which may indica e s uden s a e awa e o
he dis ance and o mali y o he si ua ion. Table 1 summa ises hese
esul s in aw numbe s and he co esponding a io.
A close look a he esul s, howe e , shows in e es ing
di e ences be ween bo h g oups, wi h emale s uden s p e e ing a
o mal app oach mo e equen ly han hei male coun e pa s
(64.3% e sus 50%) e en i esul s a e no s a is ically signi ican
(p alue= .59). Male s uden s op o semi- o mal salu a ions mo e
o en han emale ones, as in example (1) om he da ase , whe e he
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
w i e add esses he manage o he company, e en i his was no
p omp ed as pa o he ask:
(1) Dea Manage , [30170M]
A ela ed inding is ha s uden s a e awa e ha he le el o o mali y
demands a o mal salu a ion, hence e idencing hei p agma ic
compe ence in he L2, e en i hei linguis ic compe ence is
insu icien and hei p oduc ion ende s a non-idioma ic exp ession
as in example (2) by a emale s uden , who ans e s a o mal
exp ession (“
a la a ención de”
) (“ o he a en ion o ”) om he L1:
(2) A he a endance o cus ome se ice o Sco holidays.com
[301717F]
F om a quali a i e pe spec i e, i is in e es ing o poin ou ha
o mal salu a ions p esen some di e ences be ween bo h g oups.
Thus, male s uden s o en add ess hei email o a mo e
indi idualised ecipien (o en male himsel ) while emale candida es
ei he add ess a comple e eam o pe o m a dual salu a ion, as
illus a ed in examples (3) o (5), p oduced by a male and wo emale
candida es:
(3) Si . [30179M]
(4) Dea Si /Madam, [30117F]
(5) Dea cus ome se ice, [30191F]
Table 1. Salu a ion and gende
Salu a ion Gende = F (28) Gende = M (22) To al (50)
Fo mal 18 (64.3%) 11 (50%) 29 (58%)
Semi- o mal 7 (25%) 8 (37%) 15 (30%)
In o mal 3 (10.7%) 3 (13%) 6 (12%)
Name 0 0 0
No salu a ion o mula 0 0 0
To al 28 (100%) 22 (100%) 50 (100%)
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The in luence o gende on complain emails in se ice encoun e s...
Al hough he sample is undeniably oo limi ed o each gene al
conclusions, hese pa e ns seem o e idence he esilience o ce ain
gende s e eo ypes -i.e. people in cha ge a e male, especially among
he male candida es.
3.2. Second mo e: S a emen o he p edicamen 3.2. Second mo e: S a emen o he p edicamen
The second mo e can be conside ed as he main body o he
complain , as he w i e uses i o pe o m he complain i sel .
Howe e , i a ely appea s in isola ion, bu is ca ied ou by means o
di e en s a egies and sub-s a egies (see Figu e 1 abo e). Gi en he
con ex ual cons ain s o he ask a hand, i comes as no su p ise
ha some o he s a egies pu o wa d by Maíz-A é alo and Méndez-
Ga cía (2023) a e no employed by hese lea ne s such as p aising he
o he o exp essing ag eemen . O he s a egies, howe e , a e
employed (see Table 2):
Table 2. Mo e 2 and gende
S a egies Female (N= 28) Male (N=22) To al (50)
P epa a o 19 (60.7%) 15 (68%) 32 (64%)
Apology 2 (7.14%) 0 (0%) 2 (4%)
S a emen o complain 6 (21.4%) 2 (9%) 8 (16%)
Jus i ica ion 12 (64.3%) 16 (73%) 34 (68%)
Exp ession o nega i e emo ions 22 (71.4%) 9 (41%) 29 (58%)
To al 28 (100%) 22 (100%) 50 (100%)
As shown in Table 2, bo h g oups a e awa e o he impo ance o
using a p epa a o o in oduce hei complain . In ac , 32 s uden s
include his s a egy in hei email (64% o he da ase ). Howe e ,
male s uden s seem o be mo e p one o using his s a egy be o e
explici ly s a ing he complain in a di ec way, wi h 68% e sus
60.7% in he case o he emale pa icipan s. Some o hem e en
men ion his, as in example (6):
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
(6) Las weekend I wen o Sco land in o de o celeb a e he end
o he academyc yea . I needed a place o s ay h ee days, so I
booked a la by you web page. I am going o be di ec , wha
I ound was e y disappoin ing. [30175M]
Apologies a e a ely employed ollowing he e hos ha “ he clien is
always igh ”. Howe e , i is in e es ing o poin ou ha i is only
wo o he emale s uden s ha include an apology p io o making
hei complain , as in (7) and (8):
(7) I am w i ing o complain abou a la ha I en ed om you
websi e Sco holidays.com [p epa a o ]. I am eally so y oo
say ha I am uly disappoin ed wi h you se ices. [apology]
[30185F]
(8) I am w i ing wi h e e ence o a la ha I en ed om you
agence “Sco holidays” he las weekend in he ci y o Sco land.
[p epa a o ] I am u hly so y o need o w i e his email
because I know ha his si ua ion is qui e uncom o able o
anyone [apology] [30164F]
In con as o p e ious s udies (Maíz-A é alo and Méndez-Ga cía,
2023), s uden s in his speci ic con ex end no o exp ess he
complain di ec ly bu p e e o desc ibe he si ua ion hey
encoun e ed and how he di e ence be ween he expec ed se ice and
he cu en expe ience jus i ies hei complain . Thus, jus i ica ion
becomes he mos ecu en s a egy in bo h g oups (68%), used by 18
ou o 28 emale s uden s (64.2%) and 16 ou o 22 male s uden s (73%),
as can be seen in (9), which adop s a na a i e s uc u e, in line wi h
o he s udies such as ha by O habe and Má quez Rei e (2011), who
a gue ha complain s o en esemble s o y- elling:
(9) Fi s o all, when I a i ed o neighbou hood I el insecu e
because people we e d unk in he s ee . They ied be on me
and I was igh ened. Despi e his episode, I wen o la o
hide me and o ge ing ha . [30181F]
The exp ession o nega i e emo ions is he hi d mos ecu en
s a egy (58%). En wined wi h jus i ying hei complain , s uden s

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The in luence o gende on complain emails in se ice encoun e s...
exp ess hei disappoin men and how he si ua ion nega i ely
impac ed hei expe ience. In e es ingly, howe e , almos all he
emale s uden s in he sample (20 ou o 28, hence 71.4%) eso o his
s a egy, which is less equen among male pa icipan s (9 ou o 22,
41%). Mo eo e , emale s uden s o en e e o hei whole amily
being nega i ely a ec ed, e en hough being a amily aca ion was
no p omp ed in he o iginal ask, as illus a ed by (10) and (11):
(10) This la si ua ion eally s essed me ou , and my amily,
who I was isi ing, could app ecia e ha upse eeling on
me, so indi ec ly his also a ec ed o hem. [30185F]
(11) Fo ha eason and o you s mis ake, we couldn’ enjoy ou
a el in he o m ha we wan ed. Fo example, I needed o
slep wi h my sons when I only wan ed o slep wi h my
husband o had a good ime in he nigh . [30200F]
Male s uden s, howe e , o en e e o hei a elling ei he
indi idually o wi h o he iends a he han wi h amily:
(12) Thanks o no ha ing 3 beds one o my iends woke up wi h
a emendous pain in he back. Fo ins ance, ha is he
eason why he missed he ac i i ies planned o ha day.
And he o he iend cough a cold o aking a showe wi h
he b oken hea e . [30202M]
I could be a gued ha bo h e e ing o amily o iends and he
exp ession o nega i e emo ions mos ly by emale s uden s show
lea ne s a e inad e en ly pe pe ua ing gende s e eo ypes (Ko ek e
al., 2021). Di e ences, howe e , a e no s a is ically signi ican , as
Pea son’s X2 es ende s a
p alue
o .116.
4.3. Mo e 3: Remedia ion4.3. Mo e 3: Remedia ion
Toge he wi h he s a emen o he p edicamen , mo e 3 is c ucial in
he o mula ion o complain s as i is he s age whe e he w i e asks
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
o a compensa ion o emedia ion o he p edicamen . In he
p esen con ex , whe e s uden s ha e al eady expe ienced he
p oblem (i.e. he accommoda ion did no li e up o expec a ions),
he e is no chance o emedia ion on he spo bu o a u u e
compensa ion (e.g. in he o m o a ouche o a u u e holiday).
Fi e s a egies we e used in his mo e: eques o ed ess, demand
o ed ess, sugges ion, h ea ening he se ice p o ide and
p o iding e idence (in he o m o pho og aphs aken by he
dissa is ied cus ome ). Table 3 summa ises he s a egies ound in
he hi d mo e acco ding o gende .
Table 3. Mo e 3 and gende
S a egies Female (N= 28) Male (N=22) To al (50)
Reques ing ed ess 16 (40%) 6 (17.6%) 22 (30%)
Demanding ed ess 6 (15%) 9 (26.4%) 15 (20%)
Sugges ing a solu ion 5 (12.5%) 0 (0%) 5 (7%)
Th ea ening he p o ide 1 (2.5%) 9 (30%) 10 (13.5%)
P o iding e idence 12 (30%) 10 (45.4%) 22 (29.5%)
To al 28 (100%) 22 (100%) 50 (100%)
Al hough bo h eques ing and demanding o compensa ion a e
di ec i e speech ac s whe e he add esse expec s a u u e ac ion on
he add essee’s pa , he main di e ence be ween hem is ha
eques s poli ely mi iga e he ace- h ea on he ecipien o he
di ec i e whe eas demands do no . Reques s we e employed by 16
ou o he emale s uden s (40%) and 6 ou o 22 male s uden s
(17.6%), as in (13) by a emale s uden , and (14), a demand o mula ed
by a male s uden . As can be seen, he s uden in (13) employs a g ea
deal o mi iga ing s a egies o make he eques less ace-
h ea ening o he ecipien , in wha could a guably be conside ed
an o e -poli e eques :
(13) In o de o ind a solu ion, I was wonde ing i exis any
possibili y o e u n ou c edi om you agency, o i you
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The in luence o gende on complain emails in se ice encoun e s...
ha e o he sugges ions I would be g a e ul i you could send
me mo e in o ma ion. [30180F]
(14) This is why, a e his expe ience, I demand a compensa ion.
[30170M]
I is in e es ing o poin ou an isola ed case o a male s uden who,
al hough lacking he linguis ic abili y, ealises his speech ac by
means o Spanish ans e s (“
exijo una compensación momena ia
”)
(“I demand mone a y compensa ion”):
(15) By he way I exigy a mone a ium compensa ion. [30169M]
A guably, sugges ions also belong o he mac o ca ego y o
di ec i es, albei hei ace- h ea is poli ely mi iga ed (B own and
Le inson, 1987). In he da ase a hand, only 5 emale s uden s
pe o m his speech ac , as in (16):
(16) In o de o ind a solu ion we p opose ge ing a new la in
Sco land wi h a 75% discoun and he eimbu smen o he
quan i y paid o he p e ious la . [30201F]
This seems o con adic p e ious s udies, whe e male lea ne s we e
shown o a ou sugges ions as a possible solu ion o a p edicamen
(Maíz-A é alo and Méndez-Ga cía, 2023). Howe e , i could be a gued
ha , in he sample unde sc u iny, he choice is de e mined ou o
poli eness o emale lea ne s whe eas male pa icipan s see his
pa icula si ua ion as a con ex whe e hey ha e a igh o demand
compensa ion, as dissa is ied clien s, wi hou any need o poli e
mi iga ion. The di ec ness o complain s by male pa icipan s is, in
ac , in line wi h p e ious s udies, whe e hey a e also shown o be
mo e agg essi e han hei emale coun e pa s (e.g. Kakolaki and
Shah okhi; 2016).
The highe le el o di ec ness and agg ession by male lea ne s
may also accoun o he ema kably highe use o h ea s as
opposed o he emale s uden s o he da ase . Thus, 9 ou o 22 male
s uden s (30%) h ea en he se ice p o ide in con as o only one
emale s uden doing so. Th ea s a e qui e di ec and ace-
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Ma ía-del-Ca men Méndez-Ga cía y Ca men Maíz-A é alo
h ea ening and ange om aking legal ac ion o pos ing a nega i e
e iew in social media, as illus a ed by examples (17) o (19), all o
hem by male s uden s:
(17) O else I will ake his case o he cou s. [30170M]
(18) I no , I will w i e a nega i e commen on Sco holidays.com
and nex a elle s will no come a you la s. [30173M]
(19) As long as you paid me he compensa ion o wo housand
dolla s, he e will no be consequences. I you unpaid me,
o su e I am going o alk wi h my ad ocade [30167M]
Finally, his mo e includes a con ex -bound s a egy -i.e. p o iding
e idence o he complain . Al hough his was included as pa o he
p omp o he ask, no e en hal he s uden s (29.5%) complied wi h
he ins uc ion. Rega ding gende , howe e , male s uden s we e
mo e p one o include his e e ence o pho og aphic e idence han
hei emale coun e pa s (45.4% e sus 30%, espec i ely), as
illus a ed by (20) and (21) by a emale and male s uden , espec i ely:
(20) I will pu in his mail some pho os o see he e ible la ’s
condi ions [30187F]
(21) Please see he pho os a ached below [30189M]
A e ca ying ou Pea son’s X2 es , i was ound ha he di e ences
in Mo e 3 we e s a is ically signi ican , wi h
p alue
ende ing .002.
This means gende does a ec he way hese pa icipan s pe o m
Mo e 3.
3.4. Mo e 4: Closing3.4. Mo e 4: Closing
The inal mo e in a complain email o le e is closing, which may
be pe o med by one o a combina ion o he ollowing s a egies:
p e-closing, which includes he sub-s a egies o appeal o ac ion
such as “I look o wa d o hea ing om you” and o opening a
channel o u u e communica ion as in “we can discuss i u he ”,
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Fi s e sion ecei ed: May, 2024
Final e sion accep ed: Oc obe , 2024