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Harmonious environmental passion and voluntary pro‑environmental behavior at home and at work: a moderated mediation model to examine the role of cultural femininity

Abstract

Employees’ pro-environmental behavior can contribute to reduce organizations environmental impact, improving organizational sustainability. The primary objective of this work is to highlight the mechanisms that stimulate employees’ voluntary pro-environmental behavior at work (Wpeb), paying attention to the role of harmonious environmental passion, private life voluntary pro-environmental behavior (PLpeb) and contextual factors as national culture. The model was analysed empirically by collecting data from 331 Kazakhstani and Ecuadorian bank employees. Covariance-based structural equation modelling (CB_SEM) is used to test the proposed relationships. Our fndings demonstrate that harmonious environmental passion is positively related to Wpeb, and this relationship is mediated by PLpeb. In addition, the results show that cultural femininity strengthens the direct efects of harmonious environmental passion on PLpeb and Wpeb. These fndings will help managers to promote such pro-environmental behaviors at work in diferent cultural contexts through the implementation of various practices inducing the atmosphere that stimulates the development of environmental passion.

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Harmonious environmental passion and voluntary pro‑environmental behavior at home and at work: a moderated mediation model to examine the role of cultural femininity

Author: Saifulina, Nailya; Carballo Penela, Adolfo; Ruzo Sanmartín, Emilio
Publisher: Springer
Year: 2024
DOI: 10.1007/s10668-024-05194-0
Source: https://minerva.usc.es/bitstreams/5a346ca3-f753-4b87-990d-46791e2635dc/download
Vol.:(0123456789)
En i onmen , De elopmen and Sus ainabili y
h ps://doi.o g/10.1007/s10668-024-05194-0
1 3
Ha monious en i onmen al passion and olun a y
p o‑en i onmen al beha io a home anda wo k:
amode a ed media ion model oexamine he ole o cul u al
eminini y
NailyaSai ulina2 · Adol oCa ballo‑Penela1,2 · EmilioRuzo‑Sanma ín2
Recei ed: 1 Augus 2023 / Accep ed: 26 June 2024
© The Au ho (s) 2024
Abs ac
Employees’ p o-en i onmen al beha io can con ibu e o educe o ganiza ions en i on-
men al impac , imp o ing o ganiza ional sus ainabili y. The p ima y objec i e o his wo k
is o highligh he mechanisms ha s imula e employees’ olun a y p o-en i onmen al
beha io a wo k (Wpeb), paying a en ion o he ole o ha monious en i onmen al pas-
sion, p i a e li e olun a y p o-en i onmen al beha io (PLpeb) and con ex ual ac o s as
na ional cul u e. The model was analysed empi ically by collec ing da a om 331 Kazakh-
s ani and Ecuado ian bank employees. Co a iance-based s uc u al equa ion modelling
(CB_SEM)is used o es he p oposed ela ionships. Ou indings demons a e ha ha -
monious en i onmen al passion is posi i ely ela ed o Wpeb, and his ela ionship is medi-
a ed by PLpeb. In addi ion, he esul s show ha cul u al eminini y s eng hens he di ec
e ec s o ha monious en i onmen al passion on PLpeb and Wpeb. These indings will help
manage s o p omo e such p o-en i onmen al beha io s a wo k in di e en cul u al con-
ex s h ough he implemen a ion o a ious p ac ices inducing he a mosphe e ha s imu-
la es he de elopmen o en i onmen al passion.
Keywo ds O ganiza ional g eening· Sus ainabili y· Ha monious en i onmen al passion·
Employees’ olun a y p o-en i onmen al beha io a wo k· P i a e li e olun a y p o-
en i onmen al beha io · Cul u al eminini y
* Nailya Sai ulina
nail[email p o ec ed]
1 ECOBAS-Uni e sidade de San iago de Compos ela, San iagodeCompos ela, Spain
2 Depa men o Business Managemen andMa ke ing, Facul ade de CC Económicas
e Emp esa iais, Uni e sidade de San iago de Compos ela, A da. do Bu go, s/n,
15782San iagodeCompos ela, Spain
N.Sai ulina e al.
1 3
1 In oduc ion
Since en i onmen al p oblems s em in human ac ions (Co al-Ve dugo e al., 2020), he
in e es in s udying he p o-en i onmen al beha io (PEB) o indi iduals is inc easing
(Tian & Liu, 2022). F om he o ganiza ional pe spec i e, employee’ PEB can posi i ely
con ibu e o sus ainabili y and he minimiza ion o en i onmen al o ganiza ional oo -
p in o o ganiza ions (Sai ulina e al., 2020). PEB can be desc ibed as ac o ’s inclina-
ion o engage in ac ions aimed a en i onmen al p o ec ion o educ ion o de imen al
e ec s on na u e (Liao & Yang, 2022). The e m was examined in p io li e a u e basi-
cally in wo p ima y domains: a wo k and in p i a e li e (Ones e al., 2018).
Employee PEB a wo k can be classi ied as ex a- ole and in- ole (Boi al e al., 2015).
Volun a y PEB a wo k (Wpeb) would be included in ex a- ole beha io (Boi al, 2009;
Sai ulina e al., 2020) because o : ha ing a connec ion o he job, bu wi hou a equi e-
men o be execu ed; being pe o med because o he in insic willingness o imp o e
he o ganiza ion; and being o ien ed owa ds he u u e and di ec ly no bene i ing he
pe son engaged in such a beha io (Lül s & Hahn, 2013; Yu ie e al., 2018).
Al hough he e is an in ui i e link be ween Wpeb and PLpeb, he ela ionship
be ween olun a y PEB in he di e en domains is no exhaus i ely explo ed (Paillé
e al., 2017). P i a e li e beha io is o med h ough es ablishing he model o li ing
(Mus e & Sch ade , 2011) by means o sel -iden i y, which de ines human being (Whi -
ma sh & O’Neill, 2010). Hence, olun a y PEB in eg a ed o p i a e li e will p obably
be epea ed in any domains a pe son is ac ing in (Tudo e  al., 2007). Some au ho s
(Mus e & Sch ade , 2011) also indica e ha home-wo k domains a e in e dependen
and pe o ming PLpeb a home can be a key o pe o m same pa e ns a wo k, con ib-
u ing o o ganiza ional sus ainabili y.
Passion is a s ong eeling ha , due o upwa d spi al o posi i e emo ions, causes s ong
a achmen o he ac i i y o passion and willingness o engage in a pe o med ac i i y
epea edly. Posi i e emo ions esul ing om passion p omo e c ea i e hinking when sol -
ing p oblems ela ed o passion ac i i y (Valle and, 2015). As such, ha monious en i on-
men al passion (HEP) may con ibu e o mo e espec ul a i ude owa ds na u e, emphasiz-
ing he impo ance o en i onmen al p oblems (Juno e al., 2017). HEP may play a c ucial
ole on p omo ing Wpeb (Sai ulina e al., 2020). Ne e heless, esea ch examining he ole
o HEP o p omo e Wpeb is s ill e y sca ce, wi h limi ed a en ion in p e ious esea ch
(e.g., Luu, 2022).
Demog aphic cha ac e is ics o he popula ion such as age, sex, o cul u al backg ound,
ha e d awn he a en ion o he schola s o unde s and hei ole o p omo e PEB. Many
au ho s a gue ha cul u al a iances need o be conside ed when s udying Wpeb (F änkel
e al., 2019). Howe e , s udies on how he cul u al con ex can a ec he engagemen in
PEB a e s ill limi ed (Wang e al., 2016). Coun y cul u e includes alues, symbols, i u-
als, s anda ds ha a e passed om gene a ion o gene a ion ha can de e mine he ex en
o p o-en i onmen alism (F änkel e  al., 2019). P io li e a u e no es ha masculini y-
eminini y dimension o na ional cul u e can be c ucial o unde s anding he ex en o
employee engagemen in olun a y PEB (Sa ace ic e al., 2022).
High eminine cul u es a e dis inguished o hei coope a ion, nu u ing and o e all
ca e o well-being (Ho s ede & Bond, 1984), p io i izing aking ca e o he g ea e good
and highe li ing s anda ds ha bene i e e y membe o he cul u e. Feminine socie ies
may be mo e aligned o os e p o-en i onmen alism and sus ainabili y han masculine
ones (Zelezny e al., 2000), since aking ca e o he en i onmen leads o be e li ing
Ha monious en i onmen al passion and olun a y…
1 3
condi ions such as cleane ai and be e ood. Ne e heless, p e ious s udies ha e dis e-
ga ded he impac o na ional cul u al a ia ions on PEB, speci ically masculini y- eminin-
i y dimension (Yu ie e al., 2018).
Fu he mo e, he e is a conside able gap on examining he an eceden s o olun a y
PEB ac oss di e en coun ies (Yu ie e  al., 2018). Exis ing esea ch also ep esen s
low geog aphical dispe sion, being ca ied ou mos ly in de eloped and English-speaking
coun ies, such as Uni ed S a es (Kang e al., 2017), Canada (Boi al e al., 2018), Wes -
e n Eu opean coun ies (Paillé e al., 2017). Cen al Asian coun ies and Sou h Ame ican
egion we e almos neglec ed by managemen esea ch.
The p ima y aim o his wo k is o examine he in ica e mechanisms ha p omo e
Wpeb, paying a en ion o he ela ionships be ween HEP, PLpeb, and Wpeb. The po en ial
mode a ing impac o he masculini y- eminini y dimension o na ional cul u e on he p o-
posed ela ionships is also examined. The e o e, ou esea ch is ocused on he ollowing
esea ch ques ions:
1. Wha is he ela ionship be ween HEP and olun a y PEB, di e en ia ing be ween p i-
a e and wo k sphe es?
2. To wha ex en he ole o cul u al eminini y is impo an in he p oposed ela ionships
be ween HEP and olun a y PEB, di e en ia ing be ween such beha io in p i a e li e
and a wo k?
Hence, cu en a icle con ibu es o p io esea ch as ollows. Fi s , we examine he
ela ionship be ween olun a y PEB in p i a e li e and a wo k, which was o e looked by
p io s udies. Second, we analyse he in luence o HEP on olun a y PEB, bo h a wo k
and a home. While p io s udies ha e paid a en ion o o ganiza ional an eceden s o ol-
un a y PEB, he ole o indi idual an eceden s as HEP has been la gely igno ed. Thi d, we
add knowledge on media ing mechanisms in HEP-Wpeb ela ionship, examining he ole
o PLpeb. Since human beha io is mos ly o med in p i a e li e by es ablishing models
o li ing, i is in e es ing o ace whe he he in luence o HEP on home beha io is lead-
ing o epea i a wo k in case o olun a y PEB. Fou h, by collec ing da a om di e -
en coun ies, we con ibu e o p io li e a u e highligh ing how ce ain aspec s o na ional
cul u e, speci ically, masculini y- eminini y, ein o ce he ela ionship be ween passion and
bo h Wpeb and PLpeb.
Finally, we answe a call o examine an eceden s o olun a y PEB in di e en domains
conside ing he se ing o eme ging economies, whe e he s udies on such beha io is mea-
g e. Conside ing ha p io esea ch has highligh ed he con ibu ion o bank ac i i ies o
global en i onmen al deg ada ion (Ali e al., 2023), we ha e ga he ed su eys om bank
employees.
2 Li e a u e e iew
2.1 Empi ical s udies
Wpeb includes p ac ices such as ecycling pape , helping colleagues esol e eco-ques ions
(Bissing‐Olson e  al., 2013), con ibu ing o he o ganiza ional sus ainabili y (Mahmud
e al., 2023), minimizing o ganiza ional impac on nega i e en i onmen al changes (Sal-
eem e al., 2021), and b inging a ious p o-en i onmen al bene i s o he o ganiza ion in
N.Sai ulina e al.
1 3
gene al (Zhang e al., 2024), such as a ec e icien use o o ganiza ional esou ces di ec ly
(e.g., educ ion in ene gy consump ion), and indi ec ly (e.g., changing eco-ha m ul com-
pany p ac ices) (Lül s & Hahn, 2013).
Volun a y PEB pe o med in p i a e li e, include eco-consump ion pa e ns, sus ainable
models o li ing and ecycling habi s (Mus e & Sch ade , 2011; Whi ma sh e al., 2018),
esul ing in speci ic ai s o buying ecological p oduc s (Abbaszadeh, 2017), such as p io -
i izing pu chases wi h eco-labeled packaging (Higue as-Cas illo e al., 2019). Also, selec-
ion o mo e sus ainable anspo a ion op ions (Sode holm, 2013), ecycling cans, bo -
les, pape and plas ic (Robe son & Ba ling, 2013), using elec ici y and wa e e icien ly
(Mweemba & Wu, 2010) can be some examples o PLpeb. I can posi i ely in luence en i-
onmen al si ua ion, since he e y na u e o consump ion beha io lies in esou ce usage
(Mus e & Sch ade , 2011).
Ve y ew s udies ha e ocused on speci ic p i a e li e beha io , such as ecycling, a ec -
ing same beha io al pa e ns a wo k (McDonald, 2011). In his ein, a s udy pe o med
among he wo ke s om an o ice o ganiza ion in Taiwan showed how PLpeb wi h ega d
o ecycling posi i ely in luences simila beha io a wo k (Ma ans & Lee, 1993). Also,
Tudo e al. (2007) ound ha employees ecycling a home we e mo e likely o do he
same a wo k. Howe e , he link be ween olun a y PEB in p i a e li e and a wo k is no
exhaus i ely s udied by p io li e a u e.
Rega ding he posi i e in luence o HEP on PEB in p i a e li e and a wo k, p io
esea ch suppo s he ela ionship showing ha HEP esul s in pe o mance o olun a y
PEB a wo k (Sai ulina & Ca ballo-Penela, 2017), and in less ex en PLpeb. In his line,
Gousse-Lessa d e al. (2013) ound ha HEP can lead o he de elopmen o PLpeb as
mains eam en i onmen al ac i ism.
2.2 Theo e ical backg ound
2.2.1 B oaden‑and‑build heo y o posi i e emo ions
B oaden-and-build heo y (BABT) is based on he concep o posi i e emo ions (F e-
d ickson, 2001). The BABT was c ea ed o explain he indi idual engagemen in ce ain
beha io h ough unde s anding o posi i e emo ions (Juno e al., 2017). Acco ding o he
heo y, posi i e emo ions c ea e upwa d spi al lows, ha mo i a e indi iduals o engage in
ac ion once mo e o eel hose emo ions again, esul ing in imp o ed well-being (F ed ick-
son, 2001).
Acco ding o BABT, posi i e emo ions b oaden ou awa eness o he su ounding
wo ld, emphasizing he impo ance o in insic goals o e ex insic ones such as unde lin-
ing he signi icance o en i onmen al p o ec ion (Juno e al., 2017). Conside ed as a posi-
i e emo ion (Valle and, 2015), HEP may lead o he beha io ha pe mi s he indi idual
o con inue expe iencing hose posi i e emo ions (F ed ickson, 2001). Hence, an indi id-
ual wi h HEP would beha e p o-en i onmen ally o expe ience posi i e emo ions esul ing
om hei g een beha io .
2.2.2 Cogni i e dissonance heo y
Cogni i e dissonance amewo k (Fes inge , 1957) explains dissonance as a s a e whe e
an indi idual holds wo comple ely inconsis en and con o e sial ideas simul aneously
Ha monious en i onmen al passion and olun a y…
1 3
(A onson, 1969). Since people eel com o able in a s a e o psychological consis ency,
he solu ion o he dissonance could be he change o cogni ion o make bo h o hem i
(A onson, 1969).
The indi idual oles in li e come om a ious domains, p i a e li e domain being mo e
impo an han wo king one (Lamm e al., 2015). Some wo k oles may be dissonan wi h
p i a e ones c ea ing disc epancy and ole con lic , ha is ied o be a oided (Mus e &
Sch ade , 2011). Con adic ing PEB a wo k and a home would lead o he eeling o dis-
c epancy and discom o , p o oking an indi idual o emo e he si ua ion immedia ely by
being p o-en i onmen al a wo k oo, in his case.
2.2.3 Social iden i y heo y
Social iden i y heo y (Taj el, 1974) is de ined as “social psychological analysis o he ole
o sel -concep ion in g oup membe ship, g oup p ocesses, and in e g oup ela ions” (Hogg,
2006, p. 111). The heo y was de eloped o de ine in e g oup beha io h ough he ela-
ionship be ween sel and g oup p ocesses (Hogg e al., 1995).
Expec a ions o socie y ma k human beha io (Zelezny e al., 2000). In gene al, social
beha io o indi iduals is shaped by ole expec a ions wi hin he con ex o cul u al di e -
ences (Zelezny e al., 2000). This heo y would help o unde s and he beha io o indi-
iduals conside ing di e en cul u al dimensions desc ibed by Ho s ede.
2.2.4 Theo y o planned beha io
Acco ding o he heo y o planned beha io (TPB) (Ajzen, 1985), he engagemen in
ce ain beha io al ai s depends on he app aisal o he beha io as posi i e, pe cep ion
o social impo ance o such, and pe cep ion o he sel -abili y o pe o mance o ce ain
ac ions (Ajzen & Fishbein, 1980).
As such, he gene al a i ude owa ds ha beha io s is o med (Bambe g & Möse , 2007;
Tongle e al., 2004; Willuwei , 2009). Some p io li e a u e highligh s ha hose a i udes
may di ec ly impac he pe o mance o he beha io (Bissing‐Olson e al., 2013), showing
ha posi i e a i udes owa ds he en i onmen esul in p o-en i onmen al beha io (Bam-
be g & Möse , 2007; Kaise e al., 1999).
2.3 Hypo heses de elopmen
2.3.1 Di ec e ec s
Ha monious passion is a passion ype ha is gene a ed h ough olun a ily in e nalized
alues. Tha means ha he p ocess o expe imen ing ac i i ies-objec o passion gene a es
posi i e emo ions (Valle and, 2015). Acco ding o BABT, posi i e emo ions c ea e upwa d
spi als (F ed ickson, 2001), which p oduce a sense o con en men , esul ing in well-being,
willingness o lea n mo e abou he ac ion being pe o med h ough c ea i i y and engage-
men in ela ed ini ia i es. Posi i e emo ions om people wi h HEP would esul in ene gy
and posi i i y, encou aging a pe son o engage mo e in en i onmen al ac i i ies and PEB
(Gousse-Lessa d e al., 2013; Robe son & Ba ling, 2013).
PEB pe o med as a esul o HEP can be implemen ed in any se ing com o able o
he indi idual, including p i a e li e and wo king se ing (Gousse-Lessa d e  al., 2013).

N.Sai ulina e al.
1 3
Because en i onmen al passion is ha monious and no obsessi e, he PEB esul ing om i
would be olun a y (Valle and, 2015).
Some au ho s in p io li e a u e suppo he hypo hesized ela ionship o some ex en
(Gousse-Lessa d e  al., 2013; Sai ulina & Ca ballo-Penela, 2017). Howe e , he s ud-
ies examining he in luence o HEP on PLpeb and Wpeb a e sca ce. In his ein, we add
knowledge o he ield o p o-en i onmen al beha io an eceden s.
Based on hose a gumen s, we p opose nex hypo heses:
Hypo hesis 1 HEP is posi i ely ela ed o PLpeb.
Hypo hesis 2 HEP is posi i ely ela ed o Wpeb.
Indi iduals in li e a e assigned di e en oles de i ed om a ious domains (Lamm
e al., 2015). PLpeb and Wpeb a e beha io al ai s o common na u e. The ela ionship
be ween hose beha io al ypes can be explained h ough cogni i e dissonance heo y
(Fes inge , 1957). Acco ding o he heo y, indi iduals by na u e y o minimize disso-
nance be ween wo king and p i a e se ings. Being p o-en i onmen al a home and no
doing so a wo k can ep esen a dissonance, which is needed o be elimina ed o eel com-
o able (Fes inge , 1957). Because p i a e li e se ing ends o in luence indi idual beha -
io a wo k (P oshansky e al., 1983), pe o ming PEB a wo k would be a way o elimina e
cogni i e dissonance (Mus e & Sch ade , 2011).
Pe o ming olun a y PEB a home can also be a alue ep esen a ion o a pe son. F om
alue cong uence pe spec i e (Tudo e al., 2007), engaging in he same beha io a wo k
would esul in such a alue cong uence (Lamm e al., 2015). Because o alues, a i udes,
and belie s ha encou age indi iduals o pe o m PEB a home, same beha io can also be
pe o med a wo k (Tudo e al., 2007).
Also, he ela ionship be ween p i a e li e and wo kplace beha io can be conside ed
om TPB pe spec i e (Ajzen, 1991) ha explains beha io al choices o indi iduals.
Acco ding o his heo y, i a pe son pe o ms ce ain beha io al pa e ns a home ha a e
posi i ely alued, same beha io al pa e ns would be o a choice a wo k.
P io li e a u e a gues ha he o e all a mosphe e o he communi y could in luence
indi idual beha io a wo k (P oshansky e  al., 1983) encou aging he epe i ion o he
same ac ions when he e a e acili ies a wo k a ailable o he pe o mance o such beha -
io (McDonald, 2015). Volun a y beha io pa e ns a e s onge a a home han a wo k
(Mus e & Sch ade , 2011), due o connec i i y wi h na u e (Du che e al., 2007), sel -
iden i y, he pe o mance o such beha io eely (Fazio e al., 1992), and he in luence
o p o-en i onmen al models o li ing (Robe s & Bacon, 1997). The exis ence o hose
elemen s o ms a clea pe cep ion o beha io al ai s in p i a e li e, which can be la e pe -
o med a wo k (Mus e & Sch ade , 2011).
Some p io s udies ha e con i med he posi i e in luence o ecycling in p i a e li e on
he same beha io al pa e ns a wo k (Ma ans & Lee, 1993; McDonald, 2011). Howe e ,
p io li e a u e la gely igno ed he ela ionship be ween named beha io al ai s, which is
co e ed by cu en esea ch, con ibu ing o he exis ing li e a u e on PEB.
Based on hose a gumen s, we p opose nex hypo heses:
Hypo hesis 3 PLpeb is posi i ely ela ed o Wpeb.
Ha monious en i onmen al passion and olun a y…
1 3
2.3.2 Media ing e ec s
P i a e li e PEB can also media e he ela ionship be ween HEP and Wpeb. Since HEP
mo i a es indi iduals o pe o m he ac i i ies o suppo he passion ocus (Robe son
& Ba ling, 2013), HEP can p omo e olun a y PEB in p i a e li e, which is in line wi h
BABT (F ed ickson, 2001).
A home indi iduals may ha e mo e eedom and less limi s when sol ing complica ions
ela ed o engagemen in PEB: he absence o adequa e acili ies nea by may be sol ed
by d i ing ecyclable esiduals o he closes ecycling poin . These issues a wo k can be
mo e complica ed o wo k ou , because o insu icien in as uc u e, gene al o ganiza ional
cul u e o company goals ha a e no in line wi h sus ainabili y (McDonald, 2011). Also,
li e habi s a e o en o med p ecisely in p i a e li e h ough a i udes, alues and o he indi-
idual ac o s, o ming pe son’s sel -iden i y ha may es ablish gene al beha io al pa e ns
in li e (Paillé e al., 2017).
Such p i a e li e beha io can in luence wo k beha io (Lamm e al., 2015). Acco ding
o TPB and he li e- o-wo k in e en ions, employees “b ing in and de elop hei en i on-
men al alues, ideas and p i a e expe iences o he wo kplace” (Mus e & Sch ade , 2011,
p. 150), because li e habi s a e o en o med p ecisely in p i a e li e. Values o med in p i-
a e expe iences con ibu e o o m a beha io al base, ep esen habi s and guide o beha -
io a wo k (Mus e & Sch ade , 2011; Paillé e al., 2017). P io li e a u e did no men ion
p oposed ela ionships, which highligh he impo ance o ou s udy.
Based on hose a gumen s, we p opose nex hypo heses:
Hypo hesis 4 PLpeb media es posi i ely he ela ionship be ween HEP and Wpeb.
2.3.3 Mode a ing e ec s
Beha io o human beings, including PEB, is condi ioned by expec a ions induced by
socie y on males and emales and he cul u al con ex whe e an indi iduals a e socialized
(Zelezny e al., 2000). I an indi idual is iden i ied wi h he socie y, communi y cul u e
would dic a e oles o pe o m, shaping he beha io , as explains social iden i y heo y
(Hogg e al., 1995; Taj el, 1974).
Ho s ede’s masculini y- eminini y dimension is o a pa icula signi icance o o gani-
za ional s udies in he con ex o p o-en i onmen alism due o i s abili y o explain ela-
ionships be ween co-wo ke s om he pe spec i e o e hics and espec , and he ex en o
engagemen in PEB a wo k (Ca ballo-Penela e al., 2023; Ho man & Newman, 2014).
Masculini y and eminini y desc ibe emo ional oles o indi iduals in he socie y, indi-
ca ing i s dominan alues (Li & Li, 2023). Masculine socie ies a e de ined in gene al as
mo e sel -de e mining and compe i i e (Ho s ede & Bond, 1984; Zelezny e  al., 2000),
ca ing abou sel -gain and no paying a en ion o he gene al good and enjoying pe sonal
challenges (Li & Li, 2023).
On he con a y, eminine cul u es a e ound o be mo e help ul and empa he ic dem-
ons a ing he signi icance o he cul u e o ca e o o he s (e.g., amily membe s, iends,
en i onmen ) and inc ease he quali y o li e. Feminine socie ies a e mo e conce ned abou
heal h, sa e y, and en i onmen al deg ada ion han he masculine socie ies (Da idson &
F eudenbu g, 1996), because women s a is ically end o be mo e coope a i e and ca ing
abou he en i onmen due o hei oles o ca egi e s in gene al. As a esul , eminine
N.Sai ulina e al.
1 3
socie ies acqui e simila cha ac e is ics, ca ing mo e abou hei su oundings, including
he en i onmen (Ho s ede & Bond, 1984).
In line wi h p io a gumen s, passion owa ds he en i onmen may be easie de eloped
and s onge mani es ed in eminine cul u es due o he exis ence o p o-en i onmen al
alues and ca ing owa ds na u e (Da idson & F eudenbu g, 1996) as a basic p inciple
o socie y. Consequen ly, HEP- olun a y PEB ela ionship may also be s onge in such
cul u es.
Despi e he impo ance o cul u al con ex o PEB s udies (Ca ballo-Penela e al., 2023;
Ho man & Newman, 2014), in acco dance o ou knowledge, p io li e a u e does no dem-
ons a e exhaus i e s udies in his ein, which highligh s he signi icance o including i o
he cu en wo k.
In his ein, we p opose nex hypo heses:
Hypo hesis 5a The cul u al masculini y- eminini y mode a es he ela ionship be ween
HEP and PLpeb. Speci ically, he posi i e ela ionship be ween HEP and PLpeb is highe
in coun ies wi h cul u al eminini y.
Hypo hesis 5b The cul u al masculini y- eminini y mode a es he ela ionship be ween
HEP and Wpeb. Speci ically, he posi i e ela ionship be ween HEP and Wpeb is highe in
coun ies wi h cul u al eminini y.
The esea ch model is shown in Fig.1.
3 Me hodology
3.1 Da a andsample
The su ey was conduc ed h ough online ques ionnai e among employees o banking sec-
o in Ecuado and Kazakhs an. We ob ained 331 alid answe s. A p e es was implemen ed
Fig. 1 Resea ch model Sou ce: Au ho s’ own elabo a ion
Ha monious en i onmen al passion and olun a y…
1 3
among expe s and academics wi h esea ch in e es in sus ainabili y and g een beha io
wi h he aim o imp o ing con en alidi y.
The ecommenda ions o A ms ong and O e on (1977) and Weiss and Heide (1993)
we e ollowed o es non- esponse bias by obse ing di e ences among 75% o ea ly and
25% la e esponden s. The - es esul ed in ollowing pa ame e s: age (p = 0.227), gende
(p = 0.232), educa ion le el (p = 0.411) and yea s wo ked in he o ganiza ion (p = 0.160),
ejec ing possibili y o non- esponse bias in his s udy.
The ecommenda ions o Kock e  al. (2021) and Podsako e  al. (2003) we e ol-
lowed o limi ing common me hod bias, including p ocedu es such as clea ecom-
menda ions o comple ing he su ey, anonymi y o esponses and a oidance o long
incomp ehensible scales. Addi ionally, Ha man one- ac o es (Podsako & O gan,
1986) and Podsako e al. (2003) echnique esul s demons a ed ha common me hod
bias was no an issue in his s udy.
3.2 Measu es
Exhaus i e li e a u e e iew was pe o med oge he wi h consul ing expe s and aca-
demics in he ield wi h he aim o es ablishing con en alidi y. The e o e, p e iously
alida ed scales we e used o measu e selec ed a iables. Se en-poin Like - ype
scales we e applied in his s udy. Fou -i em scale adap ed om Robe son and Ba ling
(2013) was chosen o measu e HEP. PLpeb was ope a ionalized and measu ed adap ing
h ee i ems om a ious sou ces (Bogne & Wilhelm, 1996; Mweemba & Wu, 2010;
Whi ma sh & O’Neill, 2010). Wpeb was measu ed by h ee i ems om Robe son and
Ba ling (2013). Cul u al eminini y (FEM) was measu ed based on Ho s ede insigh s
coun y compa isons. S udied coun ies we e ca ego ized wi h high cul u al eminin-
i y i hey sco e 50 o less poin s in Ho s ede’s masculini y dimension index (Ho s ede
Insigh s, 2023).
3.3 Da a analysis app oach
Da a analysis was pe o med using Con i ma o y Fac o Analysis (CFA), Co a iance-
Based S uc u al Equa ion Modelling (CB-SEM) and Condi ional P ocess Analy-
sis (PROCESS). CFA es ima ion ollowing Ge bing and Ande son (1988), Hai e al.
(2022), and Hu and Ben le (1999) guidelines we e applied o assess scale eliabili y,
disc iminan alidi y, and con e gen alidi y. CB-SEM was used o es hypo hesized
ela ionships o di ec and media ing e ec s using he guidelines o Kline (2015) and
Hai e al. (2022) o di ec and media ing hypo heses. Zhao e al. (2010) and Hayes
(2022) ecommenda ions we e applied o mode a ion and mode a ed media ion analy-
sis using boo s apping.
Fo CFA and CB-SEM, we ollowed he ecommended app oach o conside ing a com-
bina ion o key indices, he ecommended h esholds o goodness o i a e CFI ≥ 0.90,
IFI ≥ 0.95, TLI ≥ 0.95, NFI ≥ 0.95, and RMSEA ≤ 0.080 (By ne, 2016; Hai e al., 2022).
Fo CFA analysis, i s ly, wi h he aim o e alua ing eliabili y, he ecommended h eshold
alues conside ed we e he C onbach’s alpha coe icien (CA > 0.70), composi e eliabili y
(CR > 0.60), and a e age a iance ex ac ed (AVE > 0.50) o all he cons uc s (Bagozzi
& Yi, 1988). Secondly, o assess con e gen alidi y, all e ained i ems should be ela ed
N.Sai ulina e al.
1 3
(Zhou e al., 2022). This s udy spo ligh s he impo ance o he olun a y PEB in he con-
ex o banks, and highligh s he ole o he HEP o bank manage s in e es ed in educ-
ing hei en i onmen al impac . Some p o-en i onmen al p og ams and ini ia i es such as
en i onmen al educa ion and aining (Minelgai ė & Liobikienė, 2021) may aise employee
awa eness on eco-deg ada ion h ough, o ins ance, educa ional speeches on en i onmen-
al issues (Saulick e al., 2023). Such awa eness inc eases en i onmen al knowledge, which
is a key o os e HEP and imp o e exis ing PEB (Saulick e al., 2023).
These indings can be conside ed ele an o Ecuado ian and Kazakhs ani banking sec-
o p o iding ein o cemen o he p io li e a u e e idence.
As o policy implica ions o he cu en s udy, in o de o os e HEP, which leads o
Wpeb, and, as a consequence, PLpeb and Wpeb, implemen ing g een policies and p ac ices
should help o ganiza ions s i ing o sus ainabili y. Some p ac ices such as g een ec ui -
men , g een aining, g een pe o mance managemen , and g een ewa ds may be consid-
e ed an op ion (Li e al., 2023). Th ough hose policies he p ocess o os e ing a g een
wo k clima e may be achie ed whe e employee Wpeb will be suppo ed and encou aged by
manage s (No on e al., 2014).
Howe e , o ganiza ions wan ing o p omo e olun a y PEB should be ca e ul. Some
obliga o y policies o di ec incen i es o pe o mance o ce ain beha io , may lead o
nega i e spillo e be ween PLpeb and Wpeb, because obliged beha io may lead o he
unwillingness o pe o m PEB when no wa ched and con olled, o e en unwillingness o
ha e in ol ed such beha io in sel -iden i y (Valle and, 2015).
In addi ion, o ganiza ion can es ablish a policy o p o ision o psychological suppo o
hei employees o engagemen in en i onmen al sus ainabili y (Li e al., 2023). O ganiza-
ions s i ing o sus ainabili y should ensu e co ec p o ision o all necessa y suppo and
esou ces o hei employees a wo k in o de o achie e sus ainable goals.
5.3 Limi a ions and u u e esea ch lines
Fi s ly, since ga he ed da a is sel - epo ed, he esul s may also cap u e a ia ion in social
desi abili y bias ac oss s udied cul u es due o he desi e o gi e answe s ha a e socially
accep able (Ce i e al., 2019). Secondly, u u e esea ch may include o he Ho s ede cul-
u al dimensions (e.g., collec i ism) and na ional ac o s as mode a o s in he p oposed
ela ionships. The indings ega ding cul u al eminini y sugges ha a mo e comple e
analysis o di e en mode a o s on he ela ionships be ween HEP and bo h PLpeb and
Wpeb could p o ide in e es ing knowledge o unde s and how hose ela ionships a e ein-
o ced. Thi dly, mo e a iables om en i onmen al li e a u e could be added o he p o-
posed model, such as en i onmen al conce n o he New En i onmen al Pa adigm as he
an eceden s o HEP. Fou hly, since his esea ch is ocused on wo coun ies and one sec-
o o he economy, he gene alizabili y o indings is po en ially limi ed. Fu u e esea ch
should collec da a in mo e coun ies and sec o s. Finally, c oss-sec ional na u e o his
wo k does no allow o d awing causal insigh s. Fu u e esea ch should pe o m longi u-
dinal o expe imen al designs o gain a be e unde s anding o causali y in he con ex o
his s udy. No wi hs anding a o emen ioned limi a ions, gi en he sca ci y o esea ch in
he a ea o olun a y PEB, he indings o cu en s udy a e hoped o con ibu e o be e
unde s anding he ela ionship be ween HEP and olun a y PEB bo h a home and a wo k.
Funding Open Access unding p o ided hanks o he CRUE-CSIC ag eemen wi h Sp inge Na u e.

Ha monious en i onmen al passion and olun a y…
1 3
Da a a ailabili y The da ase s gene a ed by he su ey esea ch du ing and/o analyzed du ing he cu en
s udy a e a ailable upon easonable eques .
Decla a ions
Con ic o in e es All au ho s ce i y ha hey ha e no a ilia ions wi h o in ol emen in any o ganiza ion
o en i y wi h any inancial in e es o non- inancial in e es in he subjec ma e o ma e ials discussed in
his manusc ip .
Open Access This a icle is licensed unde a C ea i e Commons A ibu ion 4.0 In e na ional License,
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