Mobile Commerce Services and its applications

Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(I) | Sept. - 2025 25 Mobile Commerce Services and its applications Dr. Kalpana Kashinath Kendra1, Dr. Rekha Laxmanrao Choudhari2 1Assistant Professor,Dept. of Commerce, Sambhajirao Kendre Mahavidyalaya, Jalkot, Dist: Latur 2Assistant Professor, Dept. of Commerce, Vaishnavi Mahavidyalaya, wadwani Tq. Wadwani, Dist.Beed (Maharashtra, India) Manuscript ID: JRD -2025(I)-170906 ISSN: 2230-9578 Volume 17 Issue 9(I)| Pp. 25-28 Sept. 2025 Submitted: 9 Aug. 2025 Revised: 20 Aug. 2025 Accepted: 20 Sept. 2025 Published: 30 Sept. 2025 Abstract: - The Paper’s goal is to list the M-commerce Services & apps. Mobile commerce involves the Purchase & Sale of goods & Services through mobile devices, which are wireless devices. The next Phase of e-commerce Known as mobile commerce allows customers to access the Internet from any location. These days, a mobile device may be used for more than just making calls or sending test messages, it can also be used for Web browsing. This wireless application Protocol –based network technology is utilized in M-commerce. It facilitates better Customer Connections Keywords: Mobile Commerce, Electronic Commerce, Wireless Devices, Mobile Applications, SMS, MMS, Mobile Web Applications, Mobile Browsers, Mobile Banking, Mobile Money Transfer, Mobile Brokerage, Mobile Ticketing Introduction: E-commerce refers to transactions that occur over the internet, representing a significant sector for conducting business online, with E-retailing being a component of it. When we examine digital or internet-enabled commercial transactions involving organizations and individuals utilizing contemporary web technologies according to the organization’s regulations. Electronic commerce encompasses a variety of activities such as business trading with other companies and the internal processes utilized by businesses to facilitate selling, recruiting, purchasing, planning, and various other operations. It also involves the buying, selling, and hiring of specific products or services. Today Mobile commerce, or M-commerce, is the term for e-commerce activities conducted through mobile devices, such as smartphones, which was made possible by the rapid expansion of mobile telephony. When the Global Mobile Commerce Forum was first established in 1997, Kevin Duffy coined the term "M-Commerce." Using wireless handheld devices to purchase and sell goods and services is known as mobile commerce. It is the process of purchasing services via a mobile device or personal organizer in order to use text and data to communicate, inform, transact, and amuse oneself through connections to both public and private networks. Many consumers are switching to mobile commerce these days in order to conduct quick and simple market transactions. It comprises a wide range of services, technology, applications, and business strategies. It deals with purchasing and selling goods and services online, without the need for paper records. It relates to websites that offer goods or services online with a shopping cart and accept electronic payments via credit cards, e-banking, or cash on delivery. It has many benefits, such as making it simple to connect with a rapidly expanding online community, offering an infinite shelf space for goods and services, bridging time zone and geographic divides, and assisting in the low-cost expansion of both domestic and international markets. Quick Response Code: Website: https://jrdrvb.org/ DOI: 10.5281/zenodo.16885235 Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: Dr. Kalpana Kashinath Kendra, Assistant Professor,Dept. of Commerce, Sambhajirao Kendre Mahavidyalaya, Jalkot How to cite this article: K. K. Kendra, R. L.Choudhari. (2025). Mobile Commerce Services and its applications. Journal of Research & Development, 17(9(I)),25-28 Original Article Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(I) | Sept. - 2025 26 Mobile Web Applications: companies such as Yahoo, Google, and others offer mobile content for sale and insert advertisements on their websites and domains. Customers can use their mobile phones to view the websites of the businesses that offer their goods and services. Using a GPS (Global Positioning System) technology, location-based marketing helps identify the customer's location. Voice: Mobile marketing is becoming more and more popular. Businesses employ the well-known Interactive Voice Response (IVR) to provide a variety of services to their clients. The instructions and orders entered into the system must be followed by the customer. . M-commerce: - Using wireless devices, such as cell phones and other portable electronics with Internet connectivity, mobile commerce involves the purchase and sale of items. Advanced mobile apps and quick services are available to us at any time, from any location, and they are also utilized for account evaluation, bill payment, and telecommunications. Ecommerce includes mobile commerce as a subcategory. It is the outcome of combining two rapidly developing trends: instantaneous computing and electronic commerce. Definition of M-commerce: - “Mobile Commerce is an information and communication Technologies for the use of mobile integration of different Value chains in business processes and business Relationships.” “Mobile commerce refers to a wide range of online Business transactions for applications, goods and services.” “The use of mobile devices to communicate, interact via an Always-on high-speed connection to the Internet.” “Mobile Commerce is the use of mobile handheld devices to communicat Tools of M-Commerce: - There are several mobile solutions available on the market today that help businesses interact with their customers. One of the most popular and least expensive forms of mobile marketing is SMS (Short texting Service), a 160-character texting service. Businesses can send bulk text messages, and consumers can respond in the same manner to place an order for goods or services. With a colour screen MMS (Multi-media Message Service) allows you to send and receive multimedia messages. It includes a time slide show of images, text, audio, and a brief video. Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(I) | Sept. - 2025 27 Mobile Brokerage: - It enables subscribers to reflect on their actual location and respond promptly to market developments. Mobile Vouchers, Coupons Loyalty Cards: Vouchers, coupons, and loyalty cards can also be distributed via mobile ticketing services. A virtual token that is supplied to the mobile device serves as a representation of these. [4] At the point of sale, a consumer who shows a mobile device containing these tokens gets the same benefit as if they had the conventional token. Mobile browser: - Consumers can purchase online without physically being at their own computer system by using a mobile browser on a mobile device to access the World Wide Web. The appropriate person is now receiving user-specific marketing messages at the right time thanks to certain mobile marketing apps that have geo location capabilities. Issues of Mobile commerce: - M-commerce faces a number of difficulties, such as coverage of wireless networks, security concerns, and technical mismatches between different wireless devices. The majority of individuals are unaware of what they have on hand and how to utilize it to its fullest potential. One of them are even experiencing feelings of insecurity when using their mobile phones to do online transactions. Lake of simple, uniform payment: Some processes are done using credit cards and ATMs; no other payment method is used anymore. The relationship between network and service providers. Security: Customers typically exhibit a fear of hacking or a malware assault on their gadget. Users lost their money even as they were making certain online transactions. Security systems are therefore quite difficult. Services & Application of Mobile Commerce: - Mobile Ticketing: - It is the procedure that allows consumers to utilize mobile phones to order, pay for, get, and validate tickets at any time and from any location. With the aid of a straightforward software, tickets may be purchased or cancelled on smartphones. The ticket can be checked as a digital boarding pass via MMS or SMS. There are numerous uses for this, including airline ticketing, movie ticketing, bus and train ticketing, event ticketing, and consumer voucher distribution. Mobile A.T.M: - Following the launch of mobile money services for the unbanked, operators are now implementing effective strategies for managing and expanding distribution networks that facilitate cash-in and cash-out transactions. Mobile ATMs are specifically designed to connect to mobile money platforms and offer ATM quality comparable to that of banks. Mobile Money Transfer:- It refers to online payment methods that are carried out through a mobile device. An individual can use a mobile phone to send money to another individual. Mobile Content Purchase and delivery:- The sale of ring tones, ringtones, wallpapers, and games for mobile phones makes up the majority of mobile purchases and deliveries nowadays. Full-length music tracks and movies are becoming more widely available for purchase and delivery as mobile phones and portable video-audio players combine into one device. You may buy a movie on a mobile device in a matter of seconds thanks to the download rates offered by 4G and 5G networks. B2B &B2C operations M-commerce applications 1. Mobile financial App.(B2C,B2B) 2. Mobile Advertising (B2C) 3. Mobile Inventory Management 4. Wireless data Centre(B2C, B2B) 5. Mobile Entertainment 6. Mobile Booking & Ticketing (B2C, B2B) 7. Mobile Marketing Research 8. Mobile CRM Customer Support (B2C, B2B) 9. Mobile Distance Education 10. Wireless Business Re-engineering (B2C, B2B 1. Banking, Brokerage, Fund transfer payments for mobile users 2. Sending user specific & location sensitive advertisements. 3. Location tracking of goods, Boxes & People. 4. Information downloaded by Mobile users 5. Video on demand, Online T.V Online gaming etc. 6. Services allowing Customs to books tickets for Travel, Hotel & events. 7. Obtaining instant feedback from Customers. 8. Customer acquisition & retention by providing truly personalized content. 9. Taking Classes, training courses using streaming video & audio 10. Information up/downloading by mobile users (e.g.: adjusters in an insurance co.) Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(I) | Sept. - 2025 28 Mobile information and Extended Packaging:- Users of mobile phones can receive a wide range of information services in a manner similar to that which is offered to computer systems. News, stock quotes, sports scores, and traffic reporting are a few of the services offered. Mobile Banking: - Today, Banks and other financial institutions use M-commerce to allow their customers to access account details and make transactions like purchasing stocks, remitting money, receive notifications, transfer money to other banks. Some mobile banking services are mini statements and checking of account history, checking account balance and recent transactions, PIN provision or change and reminder over the internet. Mobile Brokerage: - Mobile brokerage refers to the growing popularity of stock market services that are provided via mobile devices. It enables subscribers to reflect on their actual location and respond promptly to market developments. Mobile Vouchers, Coupons Loyalty Cards: Vouchers, coupons, and loyalty cards can also be distributed via mobile ticketing services. A virtual token that is supplied to the mobile device serves as a representation of these. [4] At the point of sale, a consumer who shows a mobile device containing these tokens gets the same benefit as if they had the conventional token. Mobile browser: - Consumers can purchase online without physically being at their own computer system by using a mobile browser on a mobile device to access the World Wide Web. The appropriate person is now receiving user-specific marketing messages at the right time thanks to certain mobile marketing apps that have geo location capabilities. Issues on Mobile Commerce: - Coverage of wireless networks, security concerns, technical discrepancies between different wireless devices, lack of standards, slow access speed, etc. The majority of individuals are unaware of what they have on hand and how to utilize it to its fullest potential Some of them are even experiencing feelings of insecurity when using their mobile phones to do online transactions. Lake of simple, uniform payment: Some processes are done using credit cards and ATMs; no other payment method is used anymore. Relationship between service providers and network providers: Nowadays, many small service providers struggle with relying on others to deliver their services to customers at the appropriate time and speed. This dependence worsens when there is a disconnect between big network operators and small service providers. Security: Customers typically exhibit a fear of hacking or a malware assault on their gadget. Users lost their money even as they were making certain online transactions. Security systems are therefore quite difficult. Conclusion: Despite both its advantages and disadvantages, mobile commerce is expanding quickly across all commercial markets, according to this study paper. With the use of modern technology, users may now accomplish any part of their business, including perusing new items, services, and products. Simply adding it to your cart and paying online with a few clicks. In the emerging online economy, mobile commerce is a game-changer. Using wireless devices, such as cell phones and other portable electronics with Internet connectivity, mobile commerce involves the purchase and sale of items. Advanced mobile apps and quick services are available to us at anytime, anywhere, and for telecommunications as well as for bill payment and account review pricing. References: - 1. Gupta DS, Vyas M. Benefits and Drawbacks of MCommerce in India: A Review. IJARCCE. 2014; 2. 3(4):6327, 6328, 6329. Mess ham, James. M-Commerce Security, 3. http://www.tdap.co.uk/uk/archive/billing/bill (fml_0012). Html. 4. Mobile Commerce the Next Big Leap in India by Deepti Arora, Shabista Quraishi, Zahira Quraishi.Guthery Scott B,