D6.1 Communication Kit

Funded by the European Union. Grant Agreement number 101188018. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them. GRAPHIA Knowledge Graphs, AI Services and Next Generation Instrumentation for R&D in Social Sciences and Humanities Work Package WP6 Innovation Management, Communications and Industry Engagement Deliverable D6.1 Communication Kit Funding Instrument: Horizon Europe Call: HORIZON-INFRA-2024-TECH-01 Call Topic: R&D for the next generation of scientific instrumentation, tools, methods, solutions for RI upgrade Project Start: 2025-01-01 Project Duration: 36 months Document Identifier: 10.5281/zenodo.14945634 2 of 24 Deliverable Information WP Number: 6 WP Title: Innovation Management, Communications and Industry Engagement Deliverable Number: D6.1 Deliverable Full Title: Communication Kit Deliverable Short Title: Communication Kit Document Identifier: GRAPHIA-D61-CommunicationKit-FinalVersion-v1.0 Beneficiary in Charge: OPERAS Report Version: v1.0 Report Submission Date: 2025-03-31 Dissemination Level: EU-R Nature: Report Lead Author(s): Ursula Rabar Co-author(s): Andrew Dubber, Crystal Silver, Kathy-Ann Fletcher, Tiziana Lombardo Reviewer(s): Sona Lisa Arasteh-Roodsary, Sy Holsinger Keywords: Communication, Dissemination, Visual identity, GRAPHIA Status: Final version Change Log Date Version Author/Editor Summary of Changes made 2025/03/04 v0.1 Ursula Rabar Draft 2025/03/25 v0.2 Ursula Rabar Implemented comments 2025/03/27 v1.0 Mandy Lin Quality check – Final version 3 of 24 Table of Contents DELIVERABLE INFORMATION 2 CHANGE LOG 2 LIST OF FIGURES 4 LIST OF TABLES 4 LIST OF ABBREVIATIONS 5 EXECUTIVE SUMMARY 6 1. INTRODUCTION 7 2. GRAPHIA BRANDING 7 2.1 PROJECT IDENTITY 7 2.1.1 Key Facts and Messages 7 2.1.2 Cross-Project Collaboration 14 2.1.3 Visual Identity 14 3. PRESENTATION GUIDELINES AND POLICIES 15 3.1 SOCIAL MEDIA 15 3.1.1 Purpose and Objectives 15 3.1.2 Tone and Style 16 3.1.3 Content Strategy 17 3.1.4 Platform-Specific Considerations 18 3.1.5 Crisis and Issue Management 18 3.2 WEBSITE 19 3.3 POWERPOINT PRESENTATION 20 3.4 PROJECT DELIVERABLE 20 3.5 PRINTED MATERIALS 21 4. COMPLIANCE AND ACCESSIBILITY 21 4.1 EU GUIDELINES 21 4.2 ARCHIVING AND SUSTAINABILITY 22 4.3 ACCESSIBILITY 22 5. CONCLUSION 23 APPENDIX A. 24 GRAPHIA BRANDING BOOK 24 4 of 24 List of Figures Figure 1 GRAPHIA stakeholders 8 Figure 2 GRAPHIA logo 14 Figure 3 GRAPHIA favicon and profile picture 15 Figure 4 GRAPHIA colours codes 15 Figure 5 Social media profile and email banner 16 Figure 6 Social media image post templates 16 Figure 7 Flyer template 17 Figure 8 PowerPoint presentation template 20 Figure 9 Project deliverable template 21 Figure 10 EU emblem versions 22 List of Tables Table 1 GRAPHIA key facts 10 Table 2 GRAPHIA core objectives messages 11 Table 3 GRAPHIA stakeholder-tailored messages and taglines 14 5 of 24 List of Abbreviations AI Artificial Intelligence ATRIUM Advancing Frontier Research in the Arts and Humanities AU Abertay University CC-BY Creative Commons Attribution 4.0 International License CNR The National Research Council CNRS National Centre for Scientific Research ERA European Research Area EU European Union FASCA Facilitating Scholarly Communication Analysis through GoTriple Pipeline GA Grant Agreement GRAPHIA Knowledge Graphs, AI Services and Next Generation Instrumentation for R&D in Social Sciences and Humanities IBL PAN The Institute of Literary Research ICF Industry Commons Foundation KER Key Exploitable Result KG Knowledge Graph KGA Knowledge Graph Alliance KNAW Royal Netherlands Academy of Arts and Sciences LLM Large Language Models LUH Leibniz University Hannover LUMEN Linked User-Driven Multidisciplinary Exploration Network PSNC Institute of Bioorganic Chemistry RFO Research Funding Organisation RPO Research Performing Organisation SDF e-Science Data Factory SSH Social Sciences and Humanities SME Small to Medium Enterprises TIB Leibniz Information Centre for Science and Technology University Library UNIBO Bologna University WP Work Package 6 of 24 Executive Summary The GRAPHIA deliverable 6.1 Communication Kit is an overview of the dedicated GRAPHIA guidelines for the visual identity. Its strategic aim is to support the communication and dissemination activities. The document includes the key facts and figures about the project that can be used as part of the messaging, and screenshots of the downloadable materials applicable in the communication/dissemination processes (available to the project partners via Google Drive). It has been developed as a complementary document to the deliverable 6.2 Dissemination, Exploitation and Communication Plan . The current version is a living document that will be developed further throughout the project based on the needs. 7 of 24 1. Introduction This document serves as the communication toolkit for the project GRAPHIA (Knowledge Graphs, Artificial Intelligence Services and Next Generation Instrumentation for Research and Development in Social Sciences and Humanities). It outlines the project’s identity and presents how it is represented in its key facts and messages as well as visual identity. It also contains materials such as logos and templates developed to support the communication and dissemination activities during the project run. Simultaneously, this document serves as a style guide for all consortium members. The materials in the Communication Kit are: ● Partially modifiable - some can be adapted for the communication or dissemination needs and the channel (different social media posts, flyers and PowerPoint presentation templates). ● Provided under an open licence (usually Creative Commons Attribution 4.0 International License (CC-BY)). The Communication Kit is expected to include other items as the project evolves, taking into account emerging needs. Part of it (such as the logo and branding book) has been prepared by Miro Koljanin, an artist affiliated with DrawingArt, while the rest was created by the Work Package (WP) 6 partners. 2. GRAPHIA Branding The GRAPHIA branding is funded upon five aspects: 1) the project identity, 2) key facts and messages, 3) a list of keywords and hashtags, 4) the close collaboration with other Horizon Europe projects, and 5) visual identity. ‘Branding’ describes all activities, materials and actions that influence the project’s reputation and its outputs. 2.1 Project Identity 2.1.1 Key Facts and Messages In order to allow for transparent, clear and effective communication about the GRAPHIA project, partners are provided with a list of key facts as well as stakeholderoriented messaging. This will ensure alignment across the consortium and a good base 8 of 24 for translating purposes when partners wish to communicate about the project in their local languages. The stakeholder types considered for this are the same as per the Grant Agreement (GA) and as shown in figure 1 below. Figure 1 GRAPHIA stakeholders GRAPHIA Key Facts Project acronym GRAPHIA Project full title Knowledge Graphs, Artificial Intelligence (AI) Services and Next Generation Instrumentation for Research and Development in Social Sciences and Humanities (SSH) Project start and end date 1 January 2025 - 31 December 2027 Project duration 36 months Funding Horizon Europe, GA ID: 101188018 Call framework HORIZON-INFRA-2024-TECH-01-01 - R&D for the next generation of scientific instrumentation, tools, methods, solutions for RI upgrade Project partners 21 in total: ● OPERAS - Project coordinator ● The National Research Council (CNR) ● National Centre for Scientific Research (CNRS) 9 of 24 ● Cyprus Institute ● e-Science Data Factory (SDF) ● Foxclub ● Genius Loci ● GESIS ● Institute of Literary Research (IBL PAN) ● Industry Commons Foundation (ICF) ● Knowledge Graph Alliance (KGA) ● Royal Netherlands Academy of Arts and Sciences (KNAW) ● KU Leuven ● Net7 ● OAPEN ● Odoma ● Institute of Bioorganic Chemistry (PSNC) ● Leibniz Information Centre for Science and Technology University Library (TIB) ● Bologna University (UNIBO) ● Abertay University (AU) ● Leibniz University Hannover (LUH) Geographical scope European Research Area (ERA) Work packages WP1 Project Coordination and Management WP2 SSH Knowledge Graph WP3 Innovative Solutions and Instruments for the SSH KG WP4 AI Solutions for the SSH KG WP5 User Codesign, Training and Guidelines WP6 Innovation Management, Communications and Industry Engagement Project expected results The project aims to deliver five specific results: ● The first comprehensive KG for SSH that integrates currently disconnected data into a single entry point and leverages existing infrastructure and data resources. ● A set of open-source large language models (LLM4SSH) to represent social sciences and humanities knowledge and provide a textual interface to the SSH KG and other data sources (like a SSH-specialised ChatGPT). 16 of 24 3.1.2 Tone and Style Social media posts’ content should be professional yet approachable, balancing academic rigour with accessibility. They should avoid excessive technical jargon while maintaining accuracy. Clarity is key, especially when explaining complex aspects of KGs to non-specialist audiences. Project partners are advised to use tools such as Grammarly or other proofreaders to aid them in spelling corrections. It is suggested that the project uses British spelling when writing in English (for example using -ise rather than -ize, Centre rather than Center, Rigour rather than Rigor, etc.). Visual templates (figures 5 to 7) have been made available to the project partners to use as images accompanying social media profiles and posts. Figure 5 Social media profile and email banner Figure 6 Social media image post templates 17 of 24 Figure 7 Flyer template 3.1.3 Content Strategy When publishing social media posts, project partners should consider to focus on: ● Project updates, including milestones, publications, and outputs. ● Insights on the role of KGs in the SSH. ● Opportunities for collaboration, events, and relevant funding calls. ● Engagement with ongoing discussions in the field, including contributions from project partners. ● Thought leadership, highlighting key challenges and debates in knowledge representation and digital research infrastructures. Depending on their local situation or interest, they are encouraged to translate the posts into local languages and adapt the messaging depending on the needs of those local stakeholders. For better engagement, social media posts should aim towards: ● Including hashtags such as #GRAPHIA, #KnowledgeGraph, and #SemanticWeb that are applicable to most of the posts while partners are 18 of 24 invited to add other hashtags depending on the content of the post and the targeted audience. ● Interaction with other relevant European Union (EU)-funded projects, academic networks, and institutions. ● Tagging and acknowledging researchers, collaborators, and funding bodies appropriately wherever possible. ● Encouraging discussion and knowledge exchange without engaging in polarising debates. ● Avoiding commercial endorsements. 3.1.4 Platform-Specific Considerations The project has established three social media profiles on LinkedIn, Bluesky and YouTube respectively managed by OPERAS and the rest of partners involved in Task 6.2. When posting on those channels, the below is observed. LinkedIn: Posts should be tailored for professional and academic audiences, leveraging long-form articles, persistent media (such as videos and podcasts), and discussions. Engagement with project and policy stakeholders should be a priority. Bluesky: Posts should maintain a more conversational tone while still aligning with project objectives. Content can be more experimental and interactive but should maintain professional integrity. YouTube: This channel should be used for the dissemination of videos from webinars, events and other resources. Each uploaded video should contain a title and short description with links to the website. The videos should also be embedded on the project website. Other social media: If partners are using other channels, depending on which social media is used, the posts should adapt the tone and content to the audience mostly present on that channel. 3.1.5 Crisis and Issue Management For handling negative comments, misinformation, or reputational risks, the following process should be adhered to by project partners: 19 of 24 ● Alert the designated point of contact for social media inquiries which is the WP6 Leader, as well as the Project Coordinator. ● Any issues should be reported as mentioned above to discuss internally within WP6 the best approach depending on the situation before responding. ● WP6 will provide guidance on the type of response if a response is needed. 3.2 Website The project has established a dedicated website under the domain: graphia-ssh.eu. It will contain a landing page with a short overview of the project and its partners. The menu at the top will provide more details on the subpages relevant to: ● Specific objectives and aims as part of the results subpage. ● More information on the consortium, advisory board and work packages. ● Blog posts. ● Video resources. ● Events calendar. ● How to contact the project. The website will be updated and enriched as the project progresses with more information as well as results that are made available. The dedicated ZENODO community will be linked to the website, and a dedicated email address ([email protected]) has been created to facilitate communication with the public. The website is hosted on WordPress through OPERAS and was developed together with the DrawingArt company. While the website will not be publicly available by the time this deliverable is submitted to the European Commission, the domain has been secured. Additionally, a mailing list sign up form has been created for stakeholders that wish to stay updated on the project activities, events and similar via email. 20 of 24 3.3 PowerPoint Presentation For the purpose of public and internal presentations, a project PowerPoint template has been created for all the partners to use. Figure 8 shows the screenshot of the initial page. Figure 8 PowerPoint presentation template 3.4 Project Deliverable For the purpose of the project, a project deliverable template has been created for all partners to use when submitting their WP deliverables. Figure 9 shows the screenshot of the initial page. 21 of 24 Figure 9 Project deliverable template 3.5 Printed Materials For some of the events, printed materials might be necessary, such as a project banner for the final event, posters for 3rd-party events and similar. Those will be prepared and printed when necessary. When printing materials, project partners should endeavour to use recycled and recyclable materials. 4. Compliance and Accessibility 4.1 EU Guidelines All communication material, be it social media posts, flyers, PowerPoint presentations, booklets, posters and similar should: ● Acknowledge EU funding by using the “Funded by EU” logo (as per below context and figure 10). ● Use proper disclaimers when opinions are expressed. ● Ensure data protection and privacy compliance (e.g. General Data Protection Regulation). 22 of 24 ● Avoid overtly political or controversial discussions that could be misinterpreted as representing the project or funding body. In order to abide by the EU regulation on funding acknowledgements, partners must download the ‘Funded by EU’ emblem directly from the dedicated website and use one of the versions as per figure 10 below. Figure 10 EU emblem versions The white or black versions should only be used according to the EU guidelines available on their website. Project partners should also familiarise themselves with the official guidelines page on how to communicate about EU-funded projects. 4.2 Archiving and Sustainability Since the project has a fixed duration, the following steps ensure content relevance after the project ends: ● The creation of a persistent digital repository for deliverables (ZENODO community). ● Ensuring project social media accounts and mailing list transition into related initiatives or indicate completion at the end of the project. 4.3 Accessibility Social media and other content should be as inclusive and accessible as possible, ensuring individuals with disabilities can engage with the project's outputs. This includes: ● Alt Text for Images: Where possible, images posted should include descriptive alt text that conveys its meaning for users relying on screen readers. ● Readable Hashtags: Multi-word hashtags should use CamelCase (e.g., #KnowledgeGraphsForHumanities rather than #knowledgegraphsforhumanities) to improve readability for screen readers. 23 of 24 ● Captioning and Transcripts: Any video content should include captions, and transcripts should be provided for spoken content where possible. ● Plain Language Summaries: Posts should avoid overly technical language and, where possible, include a simplified summary for broader accessibility. ● Contrast and Font Size Considerations: Images containing text should have sufficient contrast and legible fonts to accommodate users with visual impairments. ● Keyboard Navigation: Any linked content should be designed to be navigable using keyboard-only controls, ensuring accessibility for users who cannot use a mouse. ● Avoiding Excessive Emoji Use: Emojis should be used sparingly and meaningfully, as screen readers will read out each one individually. 5. Conclusion The GRAPHIA deliverable 6.1 Communication Kit document represents the project’s visual and style identity that will guide all the project partners in the communication and dissemination activities directed towards the relevant communities. It’s crucial in supporting the impact of the project and goes hand in hand with the D6.2 document to be developed separately. Project partners part of WP6 T6.2 have collaborated in creating this document and will contribute to its future development as well. 24 of 24 Appendix A. GRAPHIA Branding Book