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Corresponding author: Dinesh Deckker; ORCID - 0009-0003-9968-5934 Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0. Safeguarding human dignity: A narrative review of prohibited AI practices under the EU AI Act Dinesh Deckker 1, * and Subhashini Sumanasekara 2 1 Department of Science and Technology, Wrexham University, United Kingdom. 2 Department of Computing and Social Sciences, University of Gloucestershire, United Kingdom. World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 Publication history: Received on 28 April 2025; revised on 31 May 2025; accepted on 03 June 2025 Article DOI: https://doi.org/10.30574/wjarr.2025.26.3.2193 Abstract Artificial intelligence (AI) technologies are reshaping public administration, law enforcement, and social governance— but not without raising profound human rights concerns. This narrative review examines the eight AI practices explicitly prohibited under Article 5 of the European Union Artificial Intelligence Act (EU AI Act), which categorizes them as presenting an “unacceptable risk.” These practices include subliminal manipulation, exploitation of vulnerable populations, social scoring, predictive profiling, untargeted scraping of biometric data, emotion recognition in sensitive settings, biometric categorization by sensitive attributes, and real-time biometric surveillance in public spaces. The purpose of this review is to assess how each prohibition corresponds to specific human rights protections, such as autonomy, privacy, non-discrimination, and dignity, and to explore the legal and ethical frameworks that justify such prohibitions. This study employs a qualitative narrative methodology, integrating legal analysis, historical misuse cases, and ethical theory—drawing from sources including the EU Charter of Fundamental Rights, the European Convention on Human Rights, and scholarly work in AI ethics. Key findings reveal that each prohibited AI practice has precedent in past abuses and can be normatively justified using deontological, utilitarian, and virtue ethics frameworks. The review concludes that the prohibited AI systems not only breach legal standards but undermine the moral foundations of democratic societies. These findings support the necessity of rights-based AI regulation and underscore the EU’s global leadership in normative governance. Future research should focus on enforcement challenges, international harmonization, and the development of new safeguards for emerging AI risks. Keywords: EU AI Act; Article 5; Human rights; Prohibited AI practices; Ethics; Biometric surveillance; Social scoring 1. Introduction 1.1. Purpose of the Review Artificial intelligence (AI) systems are playing an increasingly influential role in shaping personal lives, social relations, and democratic governance. While the benefits of AI in terms of innovation, efficiency, and societal advancement are widely recognised, there is growing concern about the risks these systems pose, particularly when they infringe upon fundamental human rights. In response, Article 5 of the European Union Artificial Intelligence Act (EU AI Act) identifies a set of AI practices deemed to carry an unacceptable level of risk and, therefore, subject to prohibition.
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 244 This review examines the full scope of prohibited practices under Article 5, which include: subliminal manipulation; exploitation of vulnerable individuals based on age, disability, or socio-economic status; social scoring systems that assess individuals based on behaviour or personality traits; predictive risk assessments for criminal behaviour based solely on profiling; untargeted scraping of facial images to build biometric databases; emotion recognition in workplaces and educational institutions; biometric categorisation based on sensitive attributes such as race or religion; and the use of real-time remote biometric identification systems in public spaces for law enforcement purposes, except under narrowly defined conditions. The primary aim of this review is to analyse how each of these practices violates core human rights—namely, the rights to privacy, autonomy, non-discrimination, and human dignity—while situating these risks within broader legal, ethical, and societal frameworks. Artificial intelligence (AI) introduces transformative possibilities, but it also brings with it complex regulatory and ethical challenges. Policymakers, industry leaders, and civil society actors across the globe are actively engaged in determining how to regulate AI in ways that safeguard fundamental rights without impeding technological innovation. The European Union’s Artificial Intelligence Act marks a pivotal step in this direction, offering the first comprehensive risk-based legal framework for AI governance (Veale and Borgesius, 2021). Central to this framework is Article 5, which outlines AI systems considered to pose an "unacceptable risk"—technologies that are fundamentally incompatible with EU values and human rights protections. Global apprehension regarding the misuse of AI is growing, with academic and policy literature documenting numerous concerns. Key issues include manipulative techniques in digital advertising, discriminatory outcomes in algorithmic decision-making, and the expansion of biometric surveillance infrastructures (Zuboff, 2019; Eubanks, 2018). These developments underscore the urgent need to critically examine how the most harmful AI practices are being addressed within legal and ethical norms. This review focuses on the prohibited AI practices outlined in Article 5 of the EU AI Act (2024), with a particular emphasis on their implications for ethics, law, and human rights. Specifically, it examines eight key categories: • AI systems that employ subliminal techniques to influence individuals beyond their conscious awareness in harmful ways. • AI systems that exploit individuals based on vulnerability related to age, disability, or socio-economic status. • AI systems used for social scoring by public entities, leading to unjust or disproportionate treatment. • AI systems that make risk assessments to predict criminal behavior based solely on profiling or inferred personality traits. • AI systems that create or expand facial recognition databases through untargeted scraping of images from the internet or CCTV. • AI systems that infer emotions in workplaces or educational institutions, unless justified for safety or medical purposes. • Biometric categorization systems that deduce sensitive attributes such as race, religion, or sexual orientation. • Real-time remote biometric identification systems deployed in public spaces by law enforcement, except under strict legal exceptions. The review aims to assess the human rights risks associated with these practices and situate them within a broader historical, legal, and normative context. 1.2. Importance of the Topic The prohibition of specific AI applications is not merely a technical matter—it is a crucial ethical and human rights obligation. When manipulative or discriminatory AI systems operate without regulation, they can undermine democratic values, erode protections for vulnerable populations, and normalise practices such as surveillance, coercion, and systemic inequality. Understanding the rationale behind these prohibitions is crucial for shaping future legislation, informing international policy efforts, and fostering the ethical development of AI technologies. Ethicists and scholars have long warned of the risks associated with AI, especially regarding privacy (Tufekci, 2015), surveillance capitalism (Zuboff, 2019), and data-driven discrimination (Eubanks, 2018). Floridi et al. (2018) have articulated governance principles grounded in human dignity, autonomy, and justice. Global instruments such as the UNESCO Recommendation on the Ethics of AI (2021) and the OECD AI Principles (2019) further underscore the importance of rights-based approaches. However, a dedicated analysis of the explicitly prohibited AI practices within the EU legal framework—and their specific human rights foundations—remains an area requiring deeper scholarly attention.
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 245 1.3. Research Gap Although there is extensive discourse on ethical AI and frameworks for responsible innovation, limited scholarship has directly linked the provisions of Article 5 of the EU AI Act to concrete human rights violations. Existing literature tends to address ethical concerns in general terms, without systematically analysing how each prohibited AI practice correlates with specific rights infringements. Furthermore, there is a noticeable lack of integrated analysis that situates these prohibitions within the context of historical misuse cases, relevant legal precedents, and the ethical theories that substantiate their necessity. 1.4. Research Aim This study aims to: • Examine how each prohibited AI practice in Article 5 contravenes fundamental rights. • Situate the prohibitions within relevant legal, historical, and ethical contexts. • Assess potential gaps between regulatory intent and practical enforcement. 1.5. Research Questions • How does each prohibited AI practice under Article 5 threaten specific human rights? • What legal and ethical frameworks justify the prohibition of these AI systems? • What real-world examples illustrate the risks of allowing these systems? • Are there AI systems currently in use that approach or cross these ethical boundaries? 1.6. Main Contributions This review offers: • A human rights-based framework for understanding the EU’s “unacceptable risk” classification. • A synthesis of ethical and legal justifications for AI prohibitions. • An evaluation of contemporary AI systems that may risk violating Article 5. 2. Theoretical and Legal Background 2.1. Human Rights Foundations The prohibition of specific artificial intelligence (AI) practices under Article 5 of the EU Artificial Intelligence Act (AI Act) 2.1.1. UN Guiding Principles on Business and Human Rights Adopted in 2011, the UN Guiding Principles on Business and Human Rights (UNGPs) articulate the duty of both states and corporations to protect, respect, and remedy human rights violations in the context of commercial activity. These principles underline the obligation of private sector participants—specifically, AI developers and implementers—to protect rights including non-discrimination, privacy, and autonomy (United Nations Human Rights Council, 2011). Under the UNGPs, companies are required to conduct human rights due diligence, a principle also reflected in the EU AI Act’s requirement for risk management systems and impact assessments in high-risk contexts. Although Article 5 focuses on the most severe cases, its essence resonates with the overarching UNGP philosophy of actively preventing and mitigating harm. 2.1.2. UNESCO's 2021 Recommendation on the Ethics of AI In a more recent development, the UNESCO Recommendation on the Ethics of Artificial Intelligence (2021) outlines a global normative framework for the governance of AI. The recommendation emphasises four core values: respect for human rights, human dignity, environmental sustainability, and peace. The principles of proportionality and not harm are fundamental, requiring that AI systems not only steer clear of causing harm but also protect human agency and promote inclusion (UNESCO, 2021). These principles support a ban on manipulative or discriminatory AI technologies, as they fail to meet ethical thresholds of fairness, accountability, and transparency.
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 246 2.2. Ethical Theories in AI The regulatory prohibitions outlined in Article 5 of the EU AI Act reflect deep-seated ethical concerns about the potential misuse of artificial intelligence. A normative analysis of these prohibited practices benefits from a grounding in ethical theories that inform both moral reasoning and policy-making. This section outlines how deontology, utilitarianism, and virtue ethics provide philosophical justification for restricting specific AI systems. It also highlights contemporary contributions from leading scholars in AI ethics, particularly Luciano Floridi, Brent Mittelstadt, Reuben Binns, and James Moor, whose work has shaped the digital ethical landscape. 2.2.1. Deontology: Autonomy and Moral Duties Deontological ethics, particularly Immanuel Kant’s philosophy, prioritises moral duties and respect for autonomy. From this standpoint, individuals must always be treated as ends in themselves, not merely as means to an end. AI systems that employ subliminal techniques to manipulate behaviour, as banned under Article 5(1)(a), fundamentally violate this principle, as they bypass rational agency and undermine individual consent (Kant, 1785/1996). Kantian ethics also holds that actions are morally impermissible if they cannot be universally accepted. Thus, exploitative AI that targets vulnerable persons (Article 5(1)(b)) fails to uphold a duty of moral protection owed to those with diminished capacity for resistance or choice. Floridi (2013) builds upon deontological principles in his concept of “inforgs”—informational organisms that exist within a shared infosphere—and argues for preserving informational dignity, particularly in contexts of surveillance and data manipulation. Respecting informational autonomy in AI design becomes not only a moral requirement but a structural condition for ethical digital environments. 2.2.2. Utilitarianism: Assessing Harms and Benefits Utilitarian ethics evaluates actions based on their consequences—maximising benefits and minimising harms for the greatest good. While seemingly tolerant of cost-benefit trade-offs, utilitarianism also offers a robust critique of high-risk or discriminatory AI systems, primarily when the harms are unequally distributed. For example, social scoring mechanisms (Article 5(1)(c)) can yield reputational harm, restricted access to public services, and unjust discrimination—outcomes that disproportionately affect marginalized individuals without yielding proportionate societal benefits (Taddeo and Floridi, 2018). The utilitarian calculus, when fairly applied, would deem such systems ethically indefensible. Moreover, biometric surveillance (Article 5(1)(d)) in public spaces may promise public safety but introduces widespread chilling effects, normalises suspicion, and erodes trust—collective harms that arguably outweigh any purported security gains (Wright and Raab, 2012). Mittelstadt (2017) notes that while AI systems may be justified in their design, their social embedding often produces unintended negative externalities that utilitarian ethics must take into account. 2.2.3. Virtue Ethics: Character, Intent, and Social Well-being Unlike rule-based or consequence-based approaches, virtue ethics emphasises moral character, intent, and the cultivation of human flourishing. Originating from Aristotle’s philosophy, this framework judges actions not just by their rules or outcomes but by the virtues—or vices—they express. AI systems that manipulate or discriminate are thus problematic not only because of their impacts or legality, but also because they reflect a technological culture devoid of virtues such as honesty, compassion, and justice (Binns, 2014). Virtue ethics also aligns with the precautionary moral stance often adopted in AI governance: even if an AI system can be developed, the question is whether a prudent, wise, and just society should deploy it. Moor (2006) echoes this by proposing that ethical governance of AI must incorporate virtues such as responsibility, transparency, and accountability—virtues sorely lacking in the cases targeted by Article 5.
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 247 Table 1. Ethical Theories Justification Matrix for Prohibited AI Practices under Article 5 of the EU AI Act Prohibited AI Practice Deontology Utilitarianism Virtue Ethics Subliminal Manipulation Violates autonomy and consent Creates disproportionate harm vs. benefit Manipulative and dishonest design Exploitation of Vulnerable Groups Fails in their duty to protect the vulnerable Unequal harm to high-risk groups Lacks compassion and fairness Social Scoring Undermines dignity and equality Social penalties outweigh societal gains Promotes social shame and exclusion Predictive Risk Profiling Breaches the presumption of innocence Leads to unjust targeting without evidence Expresses distrust and prejudice Untargeted Biometric Scraping Lacks informed consent Harms outweigh predictive utility Disrespects personal identity Emotion Recognition Covert intrusion into mental states No proven benefit; risk of systemic bias Lacks humility and moral restraint Biometric Categorization Essentialises identity Leads to unjust consequences Encourages biased social judgment Real-Time Biometric Surveillance Violates privacy and individual rights Widespread fear limits public good Inhibits civic participation and courage While distinct, these ethical theories converge on a shared judgment: the practices prohibited under Article 5 of the AI Act are ethically impermissible. Deontology decries the violation of autonomy; utilitarianism reveals disproportionate harms; virtue ethics condemns their morally corruptive nature. Contemporary theorists, such as Floridi, Moor, Mittelstadt, and Binns, have expanded these frameworks into actionable digital ethics, providing normative clarity that supports the legislative intent of the AI Act. 2.3. The EU Artificial Intelligence Act: Overview 2.3.1. Structure and Purpose of the AI Act The European Union Artificial Intelligence Act (EU AI Act), proposed by the European Commission and formally adopted in 2024, represents the world’s first comprehensive legal framework for regulating artificial intelligence (European Commission, 2024). The Act adopts a risk-based approach, categorising AI systems into four distinct levels: minimal risk, limited risk, high risk, and unacceptable risk. This classification system aims to strike a balance between innovation and the protection of fundamental rights and democratic values (Veale and Borgesius, 2021). The overall aim of the AI Act is to establish legal certainty and foster trust in AI by ensuring that high-risk applications undergo rigorous conformity assessments, meet transparency obligations, and are subject to human oversight. The Act also aims to prevent the misuse of AI in contexts where human dignity, autonomy, and equality could be compromised (Floridi et al., 2018). Rather than stifling technological development, the Act frames regulation as a necessary scaffold to steer AI innovation toward ethical and socially beneficial outcomes. 2.3.2. Article 5: Defining “Unacceptable Risk” At the core of the EU AI Act lies Article 5, which delineates eight specific AI practices classified as presenting an “unacceptable risk” and are therefore banned within the European Union. These include: • AI systems using subliminal or manipulative techniques that significantly distort human behavior (Article 5(1)(a)); • Exploitation of vulnerable groups based on age, disability, or socio-economic status (Article 5(1)(b)); • Social scoring systems that result in unjustified or disproportionate treatment (Article 5(1)(c)); • Predictive policing AI systems based solely on personality profiling without objective evidence (Article 5(1)(d)); • Untargeted scraping of biometric data to build facial recognition databases (Article 5(1)(e)); • Emotion recognition systems in workplaces and schools (Article 5(1)(f));
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 248 • Biometric categorization systems that infer sensitive attributes such as race or sexual orientation (Article 5(1)(g)); • Real-time remote biometric identification in public spaces by law enforcement, except under tightly regulated exceptions (Article 5(1)(h)). These prohibitions are not arbitrary; they are rooted in the European Charter of Fundamental Rights (CFR), specifically Articles 1 (respect for human dignity), 7 (respect for private and family life), and 8 (protection of personal data). As Taddeo and Floridi (2018) argue, framing specific AI applications as intrinsically harmful reflects a normative commitment to safeguard autonomy and prevent systemic discrimination. 2.3.3. Global Relevance and Legal Precedent While the AI Act is EU-specific, its implications are global. It has the potential to set a de facto international standard, much like the General Data Protection Regulation (GDPR) influenced global privacy laws. Non-EU companies operating within the EU will be required to comply with the AI Act, creating a ripple effect in international legal and corporate practices (Cihon et al., 2021). The prohibitions in Article 5 are also supported by jurisprudence from European and international courts. For instance, the European Court of Human Rights (ECtHR) has ruled in cases such as S. and Marper v. United Kingdom that the retention of biometric data can violate privacy rights under Article 8 of the European Convention on Human Rights (ECtHR, 2008). Similarly, the Digital Rights Ireland case invalidated mass data retention laws for being disproportionate, laying the groundwork for restrictions on surveillance-oriented AI (CJEU, 2014). These precedents reinforce the EU’s position that specific AI applications, particularly those involving opaque data processing, biometric surveillance, and discriminatory profiling, are not only unethical but also legally indefensible. As global debates on AI ethics intensify, the EU AI Act—particularly Article 5—serves as both a policy benchmark and a normative statement about the kinds of AI the world should reject. 3. Analysis of Prohibited Practices concerning Human Rights 3.1. Subliminal Manipulation 3.1.1. Defining Subliminal Manipulation in AI Contexts Subliminal manipulation refers to the use of stimuli or processes below the threshold of conscious awareness to influence individuals’ behaviour, preferences, or decisions without their knowledge. In the context of artificial intelligence, this manipulation is operationalised through algorithmic profiling, behavioural targeting, and affective computing designed to bypass rational deliberation and exploit unconscious biases (Zuboff, 2019). Article 5(1)(a) of the EU Artificial Intelligence Act explicitly prohibits AI systems that deploy such techniques “beyond a person’s consciousness” and in a manner that causes or is likely to cause physical or psychological harm (European Commission, 2021). While subliminal techniques are not new, AI systems significantly amplify their reach and precision through continuous data collection, psychographic profiling, and adaptive feedback loops. The risk escalates when these systems interact with vulnerable populations, such as children or individuals with mental health conditions, who may be less capable of recognising or resisting such influences (Susser et al., 2019). 3.1.2. Examples: AI-Powered Advertising and Affective Nudging A well-documented domain of subliminal AI manipulation is behavioural advertising, where machine learning algorithms track users’ digital footprints—clicks, pauses, scrolls—and personalise content that subtly nudges consumer behaviour. The infamous Cambridge Analytica scandal demonstrated how psychometric profiling of Facebook users was used to influence voting behaviour through emotionally charged microtargeted ads (Isaak and Hanna, 2018). Though not strictly “subliminal” in the classical sense, these techniques blur the line between persuasion and manipulation, particularly when users are unaware of the mechanisms guiding their choices. Another emerging area is affective computing, where AI models analyse facial expressions, tone of voice, or physiological data to infer emotional states and adapt interactions accordingly. Such systems are increasingly used in customer service, recruitment, and even education, raising concerns about emotional exploitation and consent
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 249 (Crawford, 2021). The lack of transparency and explainability in these models further undermines users' ability to recognise manipulation, violating principles of informed consent. 3.1.3. Human Rights at Risk The use of subliminal manipulation by AI systems directly threatens mental autonomy, a foundational concept in human rights and moral philosophy. According to Kantian ethics, autonomy is the capacity to act according to rational will, free from coercion or deception (Kant, 1785/1996). By circumventing conscious reasoning, subliminal AI systems treat individuals as mere means to behavioural ends—whether commercial, political, or social—which constitutes a moral and legal violation of human dignity (Floridi, 2013). The right to dignity, enshrined in Article 1 of the Charter of Fundamental Rights of the European Union, is closely tied to the right to freedom of thought and psychological integrity (European Union, 2012). Subliminal AI undermines these protections by introducing covert influences that escape critical scrutiny. As Susser et al. (2019) argue, such systems infringe upon individuals’ “mental self-determination,” a right increasingly recognised as vital in the digital age. Moreover, the absence of meaningful consent mechanisms in many AI-powered platforms violates data protection principles under the General Data Protection Regulation (GDPR), especially those requiring transparency and freely given, informed consent (Mantelero, 2018). In cases where manipulation targets marginalized or cognitively impaired individuals, the discriminatory impact compounds the ethical breach. 3.2. Exploitation of Vulnerable Groups 3.2.1. Targeting the Vulnerable: A Critical Human Rights Concern Under Article 5(1)(b) of the EU Artificial Intelligence Act (AI Act), AI systems that exploit the vulnerabilities of individuals due to age, disability, or social or economic circumstances are classified as posing an unacceptable risk and are thus explicitly prohibited. The inclusion of this clause reflects a broader commitment to upholding the principles of equity, fairness, and non-discrimination within the digital ecosystem. This provision directly links to the fundamental rights protections enshrined in the EU Charter of Fundamental Rights, including the right to dignity (Article 1), nondiscrimination (Article 21), and the rights of children and the elderly (Articles 24 and 25) (European Union, 2012). AI systems deployed in contexts such as education, health, and welfare disproportionately affect children, persons with disabilities, the elderly, and economically disadvantaged communities—populations often lacking the resources, digital literacy, or institutional support to recognize or resist algorithmic harms (Eubanks, 2018). As such, the use of AI in these domains raises pressing ethical and legal concerns about power asymmetry, consent, and informed agency. 3.2.2. Examples of Exploitation One domain where such exploitation manifests is in AI-powered educational tools that profile children based on test scores, behavioural data, or biometric responses to adapt instruction or determine learning outcomes. Without transparent oversight and accountability, these systems may reinforce biases, impose developmental ceilings, or cause psychological harm through labelling and surveillance (Crawford, 2021). Similarly, in welfare systems, AI has been used to predict potential fraud or misuse of public benefits. In the Netherlands, the SyRI system (System Risk Indication) used algorithmic profiling to flag “at-risk” individuals for fraud investigations, disproportionately targeting low-income neighbourhoods with limited due process or transparency (Lepri et al., 2018). The Dutch courts ultimately ruled this practice discriminatory and unlawful, citing violations of privacy and human dignity (Allen and Masters, 2020). Healthcare is another sensitive area, particularly with AI-driven triage or diagnostic tools that may disadvantage elderly or disabled individuals based on generalisations or biased training data. These populations often exhibit complex, nonnormative patterns that resist statistical simplification, thereby increasing the risk of both exclusion and misclassification (Whittlestone et al., 2019). 3.2.3. Human Rights and Ethical Failures At its core, the exploitation of vulnerable groups by AI represents an ethical failure to uphold the principles of equity and fairness, two pillars of both democratic governance and international human rights law. Fairness in AI is not simply a matter of equal performance across groups; it requires procedural justice, contextual sensitivity, and proactive inclusion in system design (Binns, 2018).
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 250 From a rights-based perspective, these AI systems violate the principle of non-discrimination, primarily when algorithmic decisions produce disparate impacts on protected groups. Moreover, the absence of meaningful human oversight in high-stakes decision-making settings undermines autonomy and accountability, contravening international guidelines such as the UN Convention on the Rights of Persons with Disabilities and the UN Convention on the Rights of the Child. Floridi and Cowls (2019) argue that ethical AI must be designed to protect not only rights but also the capabilities necessary for human flourishing, especially for those who are structurally disadvantaged. Systems that exploit such groups for surveillance, control, or behavioural prediction erode human dignity and reinforce systemic injustice under the guise of technological neutrality. Figure 1 Digital Divide and Vulnerability Index: Comparative Exposure to Harmful AI Systems Across Vulnerable Groups This interpretive index illustrates the relative exposure of different vulnerable populations—children, elderly individuals, persons with disabilities, and low-income communities—to high-risk AI practices prohibited under Article 5 of the EU AI Act. Scores reflect comparative assessments based on thematic analysis of existing academic literature, including Eubanks (2018), Zuboff (2019), Wachter et al. (2021), and Floridi et al. (2018). The index does not represent empirical measurement but serves as a heuristic tool to highlight structural risk disparities in AI deployment contexts such as welfare, education, surveillance, and profiling. Readers are advised to interpret the data as indicative rather than statistically validated. 3.3. Social Scoring 3.3.1. The Architecture of Algorithmic Judgment Social scoring systems are AI-driven mechanisms that assign behavioural or reputational scores to individuals or groups based on observed or inferred activities. These scores are then used to determine access to public services, employment opportunities, travel freedoms, or even social recognition. Under Article 5(1)(c) of the EU Artificial Intelligence Act, such systems are explicitly prohibited when implemented by public authorities and when they lead to detrimental or unfavourable treatment in contexts unrelated to the behaviour assessed or that are unjustified or disproportionate (European Commission, 2021). The prohibition on social scoring systems stems from the profound ethical and legal concerns associated with evaluating individuals based on their behaviour, characteristics, or perceived trustworthiness. Such systems risk institutionalizing bias, infringing on individual autonomy, and perpetuating discriminatory treatment. When AI systems are used to classify people based on opaque metrics, the result may be unequal access to services, stigmatization, and violations of due process. The EU explicitly outlaws such practices when they lead to unjustified or disproportionate treatment across contexts unrelated to the data’s origin, reinforcing its commitment to human dignity and non-discrimination
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 251 (European Commission, 2024; Veale and Borgesius, 2021). By codifying this ban, the EU sets a legal precedent that prioritizes fairness, transparency, and fundamental rights in the deployment of AI. 3.3.2. Violations of Fundamental Rights Social scoring systems inherently violate several fundamental rights and legal principles enshrined in both EU and international human rights law. First, they undermine the principles of equality and non-discrimination, as individuals may receive unequal treatment based on aggregated behavioural data that is often context-insensitive, opaque, and prone to error. The use of such data for decisions related to employment, mobility, or access to services risks reinforcing structural biases, particularly against socioeconomically disadvantaged or politically marginalised groups (Wachter et al., 2021). Second, these systems challenge the presumption of innocence, a cornerstone of democratic legal frameworks codified in Article 48 of the Charter of Fundamental Rights of the European Union and Article 6(2) of the European Convention on Human Rights (ECHR). When AI systems penalise individuals for behaviour deemed statistically indicative of risk, without any formal accusation or legal process, they effectively invert the burden of proof, bypassing essential procedural safeguards (Mantelero, 2018). Third, the implementation of social scoring exerts a chilling effect on freedoms of expression, association, and movement. Individuals may self-censor, avoid legitimate protest, or withdraw from social engagement due to fear of algorithmic penalties or reputational harm. This contributes to a climate of surveillance and conformity that is antithetical to pluralism, civic participation, and the preservation of human dignity (Zuboff, 2019). 3.3.3. The Ethical Challenge of Quantifying Human Worth At a deeper level, social scoring systems represent an attempt to numerically quantify moral or civic worth numerically, effectively creating hierarchies of citizenship based on data traces. This datafication of reputation is both ethically troubling and epistemologically flawed. As Eubanks (2018) argues, such systems convert poverty into a predictive signal of deviance, entrenching inequality under the guise of algorithmic objectivity. From a philosophical standpoint, these systems violate the Kantian imperative to treat individuals as ends in themselves, not as means to predictive generalizations (Kant, 1785/1996). They also breach the virtue ethics principle of moral discernment, where context, intent, and human judgment must prevail over statistical abstractions (Moor, 2006). By prohibiting such practices, Article 5 of the EU AI Act asserts a strong moral and legal stance: algorithmic scoring of human beings by the state is incompatible with the principles of democracy, dignity, and justice. 3.4. Biometric Surveillance in Public Spaces 3.4.1. The Rise of Real-Time Biometric Surveillance One of the most controversial AI applications addressed in Article 5(1)(d) of the EU Artificial Intelligence Act is the use of real-time remote biometric identification (RBI) systems in publicly accessible spaces for law enforcement purposes. These systems—especially facial recognition technologies (FRTs)—have gained traction globally for use in policing, border control, and public safety initiatives. They function by scanning the faces of passersby, comparing them to databases, and flagging potential matches in real time. While some narrowly defined exceptions are allowed under the AI Act, such as for the search of missing children or prevention of terrorist threats, the default position is prohibition due to the severe and disproportionate risks posed to fundamental rights (European Commission, 2021). This cautious approach underscores the ethical and legal recognition that unregulated biometric surveillance transforms public spaces into zones of constant monitoring, deeply affecting privacy, autonomy, and democratic participation. 3.4.2. Tensions with Privacy and Human Autonomy The right to privacy is at the heart of the opposition to biometric surveillance. Article 7 of the Charter of Fundamental Rights of the European Union guarantees the right to respect for private and family life. At the same time, Article 8 provides the right to the protection of personal data (European Union, 2012). Facial recognition technologies, especially in public areas, collect highly sensitive biometric data without the knowledge or consent of individuals. As explained by
World Journal of Advanced Research and Reviews, 2025, 26(03), 243–260 258 Nonetheless, the study has limitations. It does not include quantitative metrics of harm, nor does it assess how these prohibitions are currently being enforced. Furthermore, while the review draws on EU-based legal and ethical frameworks, broader perspectives—including those from non-Western legal traditions—remain underexplored. Future research should investigate how AI systems evolve in response to legal prohibitions and whether new forms of manipulation or discrimination emerge in more subtle or decentralised ways. There is also a need for empirical studies assessing the lived impact of prohibited AI technologies and for comparative legal research on how other regions define and regulate high-risk AI. In conclusion, Article 5 of the EU AI Act represents a significant shift from soft ethics to complex law. It draws a moral and legal boundary around practices that compromise human dignity and democratic integrity. This review highlights that prohibiting specific AI systems is not anti-innovation—it is a declaration of the kind of society we want to build in an age of rapid technological transformation. By clarifying the ethical and legal foundations for prohibiting high-risk AI systems under the EU AI Act, this study contributes to the responsible development of AI. It informs global policymakers, ultimately promoting a future where technological innovation aligns with human dignity and democratic values. Compliance with ethical standards Disclosure of conflict of interest The author declares no conflict of interest. Statement of Ethical Approval This article does not contain any studies with human participants or animals performed by the author. Funding No external funding was received for the preparation of this manuscript. Data Availability Statement No datasets were generated or analysed during the current study. References [1] Ajunwa, I. (2020). The paradox of automation as anti-bias intervention. Cardozo Law Review, 41(5), 1671–1738. https://cardozolawreview.com/the-paradox-of-automation-as-anti-bias-intervention/ [2] Angwin, J., Larson, J., Mattu, S., and Kirchner, L. (2016). Machine bias. ProPublica. https://www.propublica.org/article/machine-bias-risk-assessments-in-criminal-sentencing [3] Binns, R. (2019). On the apparent conflict between individual and group fairness. arXiv. https://doi.org/10.48550/arXiv.1912.06883 [4] Binns, R. (2018). Fairness in machine learning: Lessons from political philosophy. In S. A. Friedler and C. Wilson (Eds.), Proceedings of the 2018 Conference on Fairness, Accountability, and Transparency (FAT)* (Vol. 81, pp. 149–159). PMLR. https://doi.org/10.48550/arXiv.1712.03586 [5] Buolamwini, J., and Gebru, T. (2018). Gender shades: Intersectional accuracy disparities in commercial gender classification. In S. A. Friedler and C. Wilson (Eds.), Proceedings of the 1st Conference on Fairness, Accountability, and Transparency (Vol. 81, pp. 77–91). PMLR. https://proceedings.mlr.press/v81/buolamwini18a.html [6] Butcher, J., and Beridze, I. (2019). What is the state of artificial intelligence governance globally? The RUSI Journal, 164(5–6), 88–96. https://doi.org/10.1080/03071847.2019.1694260 [7] Cihon, P., Maas, M. M., and Kemp, L. (2020). Should artificial intelligence governance be centralised? Design lessons from history. Proceedings of the 2020 AAAI/ACM Conference on AI, Ethics, and Society (AIES ’20), 7–8 February 2020, New York, NY. Association for Computing Machinery. https://doi.org/10.1145/3375627.3375857
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