Deliverable: 6.2 Title: Dissemination, Communication and Exploitation Plan

D6.2. DCE Plan I page 1 of 46 Deliverable: 6.2 Title: Dissemination, Communication and Exploitation Plan Project information Project Title Networking for excellence in the development of innovative, consumer-oriented horticultural food products using the Living Lab approach Acronym: HortiFoodTrends Grant agreement: 101159293 Topic HORIZON-WIDERA-2023-ACCESS-02-01 - Twinning Bottom-Up Type of action Horizon - Coordination and Support Action Granting authority European Research Executive Agency Start date of the project 1 June 2024 Duration 36 months Project Coordinator Monika Mieszczakowska-Frąc Project Website www.hortifoodtrends.eu D6.2. DCE Plan I page 2 of 46 Deliverable information Deliverable title Dissemination, Communication and Exploitation Plan Deliverable number 6.2 Deliverable version 1.0 Work Package WP6, Dissemination, Communication and Exploitation Contractual date of delivery M6 - 30/11/2024 Actual date of delivery M6 - 29/11/2024 Deliverable type: R – Document, report Responsible Partner InHort Authoring & Approval Authors Katarzyna Hołownicka, Natalia Popłonikowska, Adam Kaźmierczak Reviewers Monika Mieszczakowska-Frąc, Michael Bom Frøst, Ronan Symoneaux, Agnès Giboreau Approved for submission Monika Mieszczakowska-Frąc Dissemination level PU Public, fully open, e.g. web (Deliverables flagged as public will be automatically published in CORDIS project’s page) X SEN Sensitive, limited under the conditions of the Grant Agreement Classified R-UE/EU-R EU RESTRICTED under the Commission Decision No2015/444 Classified C-UE/EU-C EU CONFIDENTIAL under the Commission Decision No2015/444 Classified S-UE/EU-S UE/EU-S – EU SECRET under the Commission Decision No2015/444 Document History Version Date Description of Change V0.1 05/09/2024 First draft V0.2 10/11/2024 Second draft version incorporating review comments V0.3 28/11/2024 Final draft send to Coo V1.0 29/11/2024 Final version submitted to EC by the Coo Disclaimer This project has received funding from the European Union’s Horizon Europe Innovation programme under grant agreement No 101159293. Disclaimer: This report only reflects the views of the author(s) and do not necessarily reflect the official opinion of the European Union. The European Commission is not liable for any use that may be made of the information contained therein. Configuration Management: Document Location The latest version of this controlled document is stored in D6.2 Dissemination, Communication and Exploitation Plan. D6.2. DCE Plan I page 3 of 46 TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................................................................... 5 TABLE OF ABBREVIATIONS AND ACRONYMS ................................................................................................ 6 1. INTRODUCTION .......................................................................................................................................... 7 2. TARGET GROUP AND KEY MESSAGES ........................................................................................................ 8 3. DISSEMINATION STRATEGY AND PLAN ................................................................................................... 13 3.1. Dissemination objectives ....................................................................................................................... 13 3.2. Dissemination channels ......................................................................................................................... 13 3.2.1. Scientific articles ................................................................................................................................. 13 3.2.2. Events participation ............................................................................................................................ 15 3.2.3. Conference organisation ..................................................................................................................... 16 3.2.4. Round Table, Summer/ Winter School, Training, Workshops organisation ....................................... 17 3.3. Synergies with relevant existing networks/projects .............................................................................. 18 3.4. Official EU Key Tools............................................................................................................................... 18 3.5. Open Science .......................................................................................................................................... 19 3.6. Dissemination Key Performance Indicators (KPIs) ................................................................................. 19 4. COMMUNICATION STRATEGY AND PLAN ................................................................................................ 20 4.1. Communication objectives ..................................................................................................................... 20 4.2. Communication tools and channels ....................................................................................................... 20 4.2.1. Project Website ................................................................................................................................... 20 4.2.2. Social Media channels ......................................................................................................................... 21 4.2.3. Project Newsletter and Press Releases ............................................................................................... 23 4.2.4. Promotion materials ........................................................................................................................... 26 4.3. Communication Key Performance Indicators (KPIs) .............................................................................. 26 4.4. Visual Identity ........................................................................................................................................ 27 4.5. Funding Statements ............................................................................................................................... 28 4.6. European General Data Protection Regulations .................................................................................... 28 5. EXPLOITATION STRATEGY AND PLAN ...................................................................................................... 29 5.1. Obligation and definitions ...................................................................................................................... 29 5.2. Potential exploitation routes ................................................................................................................. 29 5.3. The context of project activities that generate results. ......................................................................... 30 5.4. Exploitable results .................................................................................................................................. 33 5.5. Exploitation activities ............................................................................................................................. 34 5.6. Intellectual Property (IP) Management within the project .................................................................... 37 6. COMMUNICATION AND DISSEMINATION MANAGEMENT STRUCTURE ................................................. 37 6.1. Partners’ responsibilities ........................................................................................................................ 37 6.2. Minimum communication actions for every project partner ................................................................ 38 6.3. Procedures and monitoring ................................................................................................................... 38 7. COMMUNICATION AND DISSEMINATION ACTIVITIES SCHEDULE .......................................................... 39 8. OVERVIEW OF DISSEMINATION AND COMMUNICATION ACTIVITIES .................................................... 41 D6.2. DCE Plan I page 4 of 46 9. CONCLUSIONS........................................................................................................................................... 43 ANNEX 1 ........................................................................................................................................................ 44 D6.2. DCE Plan I page 5 of 46 EXECUTIVE SUMMARY This report, titled ‘Dissemination, Communication and Exploitation Plan’, aims to design the strategy, plan and activities to be implemented under the HortiFoodTrends project, with the goal to maximise the project’s visibility and impact. This is a living document that will be updated and adjusted on M17 and at the end of the project (M36). With the overall project aim of strengthening the scientific excellence and innovation capacity of InHort in the field of novel food product development, considering the needs of the end user, by establishing a longlasting, interdisciplinary collaboration network, activities described here focus on: • creating visibility and raising awareness among all target audiences during the project; • sharing knowledge and findings developed within the project; • identifying exploitable results from HortiFoodTrends and working on their utilisation after the project. D6.2. DCE Plan I page 6 of 46 TABLE OF ABBREVIATIONS AND ACRONYMS Abbreviation Meaning CA Consortium Agreement CPPO HortiFood Processing Centre CSR Corporate Social Responsibility DCE Dissemination, Communication, Exploitation ESR Early Stage Researchers GA The General Assembly GDPR The General Data Protection Regulation IP Intellectual property IPR Intellectual property rights KER Key Exploitable Results KPIs Key Performance Indicators NCPs National Contact Points R&I Research and Innovation REA European Research Executive Agency ROI Return on Investment SME Small and medium enterprises TL Task leader WP Work Package WPL Work Package Leader WPLG Work Package Leaders Group D6.2. DCE Plan I page 7 of 46 1. INTRODUCTION The present deliverable details the Dissemination, Communication and Exploitation (DCE) Plan for HortiFoodTrends. Its main objective is to provide partners with a set of guidelines, responsibilities, and timelines for effectively disseminating the project in a strategic and targeted manner. DCE Plan lists all planned dissemination and communication activities, tools, and channels. It matches them with target stakeholder categories and key performance indicators (KPIs) that will be used to evaluate the planned activities. The exploitation chapter explains the project’s approach and strategy to make the best use of the project results, further maximise the project’s impact and ensure the sustainability of its major activities, outcomes and developed tools, even after its end. This plan was developed during the first six months of the project and is part of WP6 – Dissemination, communication and exploitation. It is a living document that will be regularly updated. The implementation, management and support of the DCE Plan will be coordinated by leader of WP6 - InHort, with the active participation of all partners. According to the grant agreement, beneficiaries of the Horizon Europe projects have a legal obligation to engage in dissemination, exploitation and communication activities to spread the research results and maximise the impact of their project. According to Grant Agreement, the beneficiaries of the Horizon Europe projects have a legal obligations to be engaged in activities of dissemination, exploitation, and communication. The general concept of these activities is described below in Błąd! Nie można odnaleźć źródła odwołania.. Table 1: Definitions of Communication, Dissemination and Exploitation in Horizon Europe COMMUNICATION Inform, promote and communicate activities and results DISSEMINATION Make knowledge and results publicly available free-ofcharge EXPLOITATION Make concrete use of results for commercial, societal and political purposes For Whom Citizens, stakeholders and the media For Whom For those who can learn and benefit from the results, such as: scientist, industry, public authorities, policymakers, civil society For Whom For those who can take the results forward or invest in them, such as: researchers, stakeholders, industry (also SMEs), public authorities, policymakers, civil society How ✓ Having a well-designed strategy ✓ Conveying clear message ✓ Using the right channels How Public results in: ✓ Scientific magazines ✓ Scientific and/or targeted conferences ✓ Databases How ✓ Creating roadmaps, prototypes, software ✓ Sharing knowledge, skills, data When ✓ From the start until the end of action When ✓ Anytime, as soon as results become available ✓ Up to four years after the end of the project When ✓ Towards the end of the action and beyond, as soon as exploitable results are available D6.2. DCE Plan I page 8 of 46 ✓ Up to four years after the end of the project Why ✓ Engage with stakeholder ✓ Attract the best expert ✓ Raise awareness of how public money is spend ✓ Show the success of the European collaborations Why ✓ Maximise the impact of the action ✓ Allow other researchers to go a step forward ✓ Contribute to the advancements of world class knowledge ✓ Make scientific results a common good Why ✓ Lead to new legislation or recommendations ✓ For the benefit of innovation, the economy and society ✓ Help to tackle a problem and respond to an existing demand It is a legal obligation! Article 17 of GA It is a legal obligation! Article 17 of GA It is a legal obligation! Annex 5: Specific Rules and Article 16 of GA Source: https://op.europa.eu/en/publication-detail/-/publication/58ad3394-0a63-11ee-b12e-01aa75ed71a1/language-en. 2. TARGET GROUP AND KEY MESSAGES Stakeholder mapping is key to developing an effective dissemination and engagement strategy and supporting a viable exploitation plan. Before undertaking any dissemination/communication activities, it is crucial to think about specific target groups in order to tailor messages to the relevant groups and their specific needs. Understanding their needs and priorities allows for effective planning of DC activities, reach, and involve the right external players in the execution of the project and its post-action planning. In particular, for effective dissemination/communication, it is necessary to analyse each target group, taking into account their different concerns, capacities and interests (Who are they? What is their interest in our project? What are they thinking now? What do we want them to think?). PROJECT PARTNERS The direct beneficiaries of the project will be the staff of the project partners directly involved in the activities, followed by the entire community of partner institutions and the institutions themselves. What do we want to achieve by reaching this target group? InHort: • improve research, administrative and management capabilities of InHort staff to conduct excellent research and generate innovation for the benefit of society and the economy. Developing research capacity will ensure career advancement and contribute to enhancing academic issue fulfilment. • strengthen InHort's international position as a leading European centre for research and innovation in the agri-food sector. InHort will gain status word-class excellence research center to apply the research results in the field of novel HortiFood products development, considering the needs of the end-users with using the Living Lab approach. • contribute to specific scientific advances, across and within disciplines of science of agriculture and horticulture as well as nutrition and food technology, including the use of models, algorithms and other state-of-art techniques in the sensory evaluation of food products and consumer research. • expand research network connected with increased mobility in an international arena. D6.2. DCE Plan I page 9 of 46 All project partners: • make us of joint publications and projects, joint developed new innovative products or services; enrich PhD project (ESR, InHort), sharing PhD student projects (all); • identify a current HortiFoodTrends: end-user expectation and response towards novel HortiFood products; • provide access of semi-industrial equipment HortiFood Processing Center fostering creating innovation, provide access to diversified InHort raw material resources; • stimulate common research, commercial opportunities, knowledge exchange by establish a longlasting collaboration; • possess an additional source of science funding. Key message: Creating opportunities for gaining the competences as a top-class researcher; developing a successful network in the field of designing and commercialization of novel, end-user oriented, HortiFood products with potential to increase F&V consumption Communication message: “Join our capacity-building project to enhance your research skills, expand your network, and advance your career as a PhD student or young researcher. We offer comprehensive training and support to help you succeed in your field.” “Collaborate with fellow researchers in our capacity-building project and take your work to new heights. Join a dynamic community of scholars to share knowledge, enhance skills, and produce impactful research. Our project offers a unique opportunity to strengthen connections and tackle complex challenges together.” "Empower Your Research Administration Management Skills: Join Our Collaborative Capacity Building Project." DC activities and tools: All, in particular: Project website, Newsletter, Social Media, Project Conference, Events organisations. SCIENTIFIC COMMUNITY – EXTERNAL AUDIENCE Relevant Research Centres and Universities (like the Association for Consumer Research (ACR) or the Institute related to Food Technologists (IFT) interested in the project results which could be useful for their own research activities, and also as a basis for further research in their fields. What do we want to achieve by reaching this target group? • Make use of the data collected during the project in the form of research documents, reports and resources; • Increase the reputation of InHort as trustworthy partner for fruitful collaborations; establishing future cooperation and knowledge exchange; • Providing access of semi-industrial equipment HortiFood Processing Center facilities to foster innovation; providing access to diversified InHort raw material resources; • Promote the project and its results; • Engage scientists in the project activities. D6.2. DCE Plan I page 16 of 46 and results from research conference in the Europe. It is regarded as the conference with the highest scientific level in the field of sensory and consumer science Sensometrics 2026 Tbd The Sensometric Society - Sensometrics 2024 Applied statistics research International Conference on Food Oral Processing May 12-15 2025 Valencia, Spain 7th International Conference on Food Oral Processing Physics, Physiology and Psychology of Eating - Home Texture research European Chemoreception Research Organization September 15-18 2025 Bilbao, Spain ISOT2024 - Home Flavour research The Fruit and Vegetable Industry Fair TSW January 2026/2027 Warsaw Poland Presentation of project progress and results from research The largest and most important industry fair in Poland and in this part of Europe, visited by professionals and producers of fruit and vegetables, engineers, food processors and the academic community. The Festival of Flower, Fruits and Vegetables in Skierniewice September 2024/2025 /2026 Skierniewice, Poland Present the project, networking The event brings together various stakeholders related to horticulture, fruit and vegetable processing, consumer. Dissemination of project results among the community. 3.2.3. Conference organisation Target audience: wide range of stakeholders, including horticultural researchers, specialists in sensory and consumer research, market and productdevelopers active in the food industry, industry representatives, academia and stakeholder representatives from other relevant projects policy makers, investors, and the general public. Objectives: • To present the main outcomes and innovations developed during the HortiFoodTrends project; • To facilitate networking and knowledge exchange among stakeholders; • To highlight the benefits and impact of the interdisciplinary collaboration established through the project; • To make it possible for interested actors to use/exploit part of the results in their own respective work areas; • To promote further cooperation, develop synergies, research and innovation networks. D6.2. DCE Plan I page 17 of 46 This event is aimed at disseminating and presenting the project's research results, elaborated innovation and good practices of stakeholders’ related to: innovative products and processes in the food sector. The first results in terms of new ideas for products and services, as emerged from the Living Lab/CPPO will be presented. Roadmap and avenues for future research/Scientific Strategy will be officially presented. The event will involve a variety of participants, including stakeholders, project partners, industry experts, institutional representatives, and other interested parties. It serves as an opportunity to share the acquired knowledge, promote the project's visibility, and establish connections with other professionals or organizations that may be interested in the achieved results. Moreover, this will be the occasion to discuss next steps, such as potential practical applications of the project's outcomes or further research and related developments. Academia and stakeholder representatives from other relevant projects, R&I networks, etc. will be invited to share research, experience and good practices in the related fields to promote and identification of joint synergies and future cooperation. 3.2.4. Round Table, Summer/ Winter School, Training, Workshops organisation Target audience: project partners, local authorities, NGOs, key experts or decision-makers, such as ministers or their deputies, as well as representatives of food production SMEs. Objectives: • To involve of regional actors in R&I process; • To promote further cooperation, develop synergies, research and innovation networks; • To make it possible for interested actors to use/exploit part of the results in their own respective work areas; • To facilitate knowledge exchange and skill enhancement. In order to actively engage stakeholders in innovation process, there will be organise Round Tables, Summer/Winter School, Workshops. Organisation events with face-to-face discussions have a much stronger impact and allow to establish long term relationships with future partners, customers or providers and to learn insightful information about the field. Representants of the quadruple helix network will be invited to take part in the Round Table. During the meeting there will be presented the project research results and will cover topics essential for enhancing knowledge transfer of novel HortiFood designed in the Living-Lab formula, as well as possible channels and forms of dialogue of potential life cycle scenarios for the implemented innovations. In addition, case studies with consumers will be conducted to explore their level of acceptance of new products. Expert interviews will be conducted on decisions of human, social, material aspects of responsible innovation. The results will be taken into account in the development of the DCE and the preparation of activities to raise public awareness of new foods with health-promoting properties. By organization of Summer/ Winter School, Training, participants will have the opportunity to learn from leading experts, engage in discussions, and explore collaboration opportunities in the evolving field. In order to disseminate the knowledge and good practices gained during the visits to the project partners, 2 workshops per year will be organised for the InHort community. During the workshops, administrators and researchers will transfer the acquired knowledge. D6.2. DCE Plan I page 18 of 46 3.3. Synergies with relevant existing networks/projects In order to increase the visibility of the project in the stakeholder community, HortiFoodTrends will establish links, interaction and synergies with European networks, societies, partnerships, founded project working on same topic that HortiFoodTrends;, other relevant stakeholders e.g. (Ministries, Operational Groups working on relevant topics). This could take the form of: • joint dissemination (disseminating materials within their organization), participation and coorganization of events, social media support - mutual promotion of news; • exchange knowledge, experience, and best practices. Projects under the same call often share goals and are aimed at similar audiences. By connecting and clustering with likeminded beneficiaries — for example, by following their account, retweeting or replying to their posts or tagging them — you can attract each other’s followers and fans, enlarging your community of interested individuals and organisations. Table 4: List of other projects, initiatives and international societies for project dissemination Other projects, initiatives, societies Relevance for the project SEASONED Project (GA: 101079003) A Widera project with similar purpose as HortiFoodTrends. To strengthen communication about the importance of sensory research for consumers in Poland and other European countries European Sensory Network To strengthen communication about the importance of sensory research for consumers European Sensory Science Society Section of Food Sensory Analyses of the Polish Food Technologists' Society EIT Food Join the world’s largest and most dynamic food innovation community to get know tools and ways for create innovative berry products. 3.4. Official EU Key Tools HortiFoodTrends will communicate through the European Commission’s channels. Project consortium is part of the Community Research and Development Information Service (CORDIS). It is not only a structured public repository of all project information held by the European Commission, but also it provides News and Events service. The most important findings of the project will be suggested to the editors of Horizon Magazine. The magazine presents the latest news and features about science and innovative research projects funded by the EU. The following EU tools will also be considered by partners: • Open Research Europe platform: An open access, publishing platform for scientific papers for Horizon 2020 and Horizon Europe beneficiaries, including an open peer review and article revision. • Horizon Results platform: A platform for showcasing research results, finding collaboration opportunities and getting inspired by the results of others. It is a place where beneficiaries can upload and promote the Key Exploitable Results (KER) of their projects, and can also be used as a matchmaking tool, making it easier to meet people interested in their results. D6.2. DCE Plan I page 19 of 46 • Horizon Results Booster: Free consulting services including a portfolio dissemination and exploitation strategy, business plan development and go-to-market support. • Innovation radar: An initiative that identifies high-potential innovations, based on a data-driven methodology, and assists EU-funded researchers and innovators in reaching the market with their innovation. 3.5. Open Science The Data Management Plan (D7.2 released in M6) gives detailed instructions on how to manage and store research data and indicates the cases in which research data can be made publicly available. 3.6. Dissemination Key Performance Indicators (KPIs) Table 5: Key Performance Indicators (KPIs) related to dissemination activities Action KPIs Target Scientific articles No of peer-reviewed scientific articles resulting from the Programme 4 % of articles shared on ResearchGate, Web of Science 100% No of citations per year 3 No of full-text views per year 1000 No of abstract views per year 1500 KPI 1: No of publications in peer-reviewed journals published by InHort’s research departments engaged into project; per year 30 KPI 8: No of publications in peer-reviewed journals submitted by the project consortium 5 KPI 16: No of articles published by InHort’s research departments engaged into project in open access 8 KPI 17: No of citation at the end of the project 150 Event participation No of conferences, seminars, fairs, festivals per year 5 KPI 19: No of presentations at conferences including oral presentations and posters made by InHort’s scientific staff 30 Conference organization No of organized conference 1 No of participants 150 No outstanding scientists invited to the conference to give a lecture 6 KPI 22: No of active participants in the organised conference 50 KPI 2: No of invited speakers to give lectures at HortiFoodTrends Conference 8 Round Table KPI 7: 1 network, 4 partners 1 No of participants Not defined Summer/ Winter School, Training, Workshops organisation No of workshops per year 2 KPI 3: No of scientists from InHort visiting Partners’ Institutions 10 KPI 4: No of visits of scientists from Partners' institutions 14 KPI 20: No of scientists from Partners' institutions visiting InHort 10 KPI 21: No of researchers (including young) engaged in the project 20 (10 ESR) KPI 23: No of upskilled researchers involved in the Project 34 KPI 26: Organized thematic courses (workshops/training/ winter school) 6 KPI 27: No of researchers participating in the courses 50 KPI 28: No of internships (2-week travels) 6 KPI 29: No of researchers participating in the internships 6 D6.2. DCE Plan I page 20 of 46 KPI 30: No of study visits (up to 1-week travel) 12 KPI 31: No of scientists going to partners for study visits 6 KPI 32: No of administrative staff going to partners for study visits 4 KPI 35: No of upskilled management and administrative staff 7 4. COMMUNICATION STRATEGY AND PLAN 4.1. Communication objectives The overall objective of the communication activities is to broadly inform targeted audiences about the project. Therefore, it is necessary to build and maintain an effective communication within the project and to ensure large spreading of the project results to the industry community, the scientific community, policy makers and the general public. The aims of communication activities are: • raise public awareness and ensure maximum visibility of the project's key facts, objectives, activities, and findings, its implications for citizens and society; • enhance acceptance and demand for new foods with health-promoting properties; • announce and promote HortiFoodTrends events; • engage stakeholders in the project activities; • support the dissemination objectives; • to increase the reputation of InHort among stakeholders as trustworthy partners for fruitful collaborations. 4.2. Communication tools and channels The Communication activity will be focused on the use of different tools to reach the largest audience possible, talking to them in a clear and easy language to translate technical information into more affordable and easier to understand messages. 4.2.1. Project Website Target audience: citizens, consumers, researchers and admin staff at InHort, partner institutions and other relevant Research Centers and Universities, local, regional, ministries (agriculture, economy), governmental organisations and agencies responsible for agri-food, bioeconomy, innovative production of food, food quality evaluation, innovative technologies for food preservation, companies interested in innovative product development, sensory and consumer research, farming associations, smart farming companies, producers, technology providers. Objectives: • to raise awareness of the project activities, objectives and results; • to increase the visibility of the project within the European research and industry communities and European stakeholders. ‘Inform, promote and communicate activities and results’ D6.2. DCE Plan I page 21 of 46 The main communication tool of the HortiFoodTrends project is the project website - www.hortifoodtrends.eu. The purpose of the website is to gather all information about project concept, news, events and results during the entire duration of the project and beyond. The website will remain active for at least 5 years after the end of the project. It includes contact points for the people involved in the project, as well as a list of project partners. The website is linked to partners’ websites and vice versa. Furthermore, the website will be mentioned in all dissemination and communication tools, such as presentations, posters, brochures, and invitations for events. The website consists of the following sections: • ABOUT - describes the project's objectives, work-packages, and consortium members. Offers access to project-related publications, public deliverables, research papers, reports, and other valuable content, enriching the audience's knowledge and understanding of the project's field. • COMMUNICATIONS - provides regular updates on project progress, recent achievements, upcoming events, and activities, fostering engagement and promoting awareness. • CONTACT - facilitates communication for queries, collaboration opportunities and feedback, ensuring stakeholders can easily interact with the project team. • MEDIA - provides files to download e.g. logotypes, press releases. • NEWSLETTER – includes Newsletter subscription form. • SOCIAL MEDIA BUTTONS – the project website is linked to project’s profiles on social media (Facebook, LinkedIn, X Platform). While InHort is in charge of updating the content of the website, all partners are encouraged to contribute items related to the subject, including news, local events and relevant information, and in particular project updates, videos, images, and news related to project outputs. The website will be updated regularly. Improvements to the design and management of the website will be made on a regular basis. 4.2.2. Social Media channels Target audience: citizens, consumers, researchers and admin staff at InHort, partner institutions and other relevant Research Centers and Universities, local, regional, ministries (agriculture, economy), governmental organisations and agencies responsible for agri-food, bioeconomy, innovative production of food, food quality evaluation, innovative technologies for food preservation, companies interested in innovative product development, sensory and consumer research, farming associations, smart farming companies, producers, technology providers. Objectives: • To raise awareness of the HortiFoodTrends project and its objectives; • To engage with a wide range of stakeholders including researchers, industry professionals, policy makers and the general public; • To disseminate project results, updates and information on events and seminars; • To foster an online community around the project and encourage interaction and discussion. Social media channels, especially LinkedIn, Facebook and Twitter, are great tools both for communicating the project main messages and activity as well as for the dissemination of project results. The project has three main social media channels: • LinkedIn D6.2. DCE Plan I page 22 of 46 • Facebook • X The choice of social network was driven by the diversity of its users. LinkedIn is a social platform fully oriented towards professional purposes. It is a place to network and share experiences with business audiences and other scientists. It is one of the platforms with the largest number of accounts for EU-funded projects and EU institutions. Facebook brings together a cross-section of society, from older people to Generation Z and Millenials 1 . Users of this platform share their content with friends and interact with friends, but also browse interesting thematic profiles and share their content on their profiles 2 . Facebook's broad cross-section of users allows it to reach end consumers. The content published on the HortiFoodTrends project profile includes: coverage of project events, announcements of events organised by project implementers and content on topics related to healthy food production. Platform X is mainly associated with politicians and content related to politics and citizenship. It is the place to reach authorities and policy makers as well as those involved in the food industry. The platform offers the opportunity to quickly share news and events and reach a global audience 3 . Recommended Social Media Plan In order to benefit from project social media channels them it is necessary to build a solid content strategy and to commit the partners to implement the plan. Partners will consider the following good practices when preparing content for social media: • Describe topic of the publication or write the publication itself. Put attention to: clear and comprehensible communication, short sentences, vocabulary suitable for target audience, aspects relevant to the target audience. Character limit: 280 for X, almost unlimited for Facebook and 3000 for LinkedIn. • Include a link to relevant content: HortiFoodTrends website, partner webpages, external webpages, industry reports, upcoming events or conferences, social media profiles, educational videos, blog articles, press releases or any other online resource that provides additional value and insight on the topic. • Indicate where the publication will attach an image/video or not. Image an media are important in all social platforms, but more so in Facebook. • Include the hastags. Using a hashtag makes the keyword or phrase in the post searchable. This makes it easier for users to locate specific content or topics. Always use : #HortiFoodTrendsEU and other relevant e.g.: #HorizoneEU, #ReserchImpactEU, #EUInnovation • Include mentions to other accounts to increase the reach of the post. IMPORTANT: names in LinkedIn, Facebook and X, usually are different, look for the user name for the organisation/person you wish to tag for each platform. Tag project partners, REA, the national NCPs social accounts were relevant. The Project Social Media accounts will highly benefit from the support of these bigger institutions with existing online connections and a stronger follower base. 1 https://www.pewresearch.org/internet/fact-sheet/social-media/ 2 https://www.oberlo.com/statistics/why-do-people-use-facebook 3 https://www.pewresearch.org/internet/2024/06/12/how-x-users-view-experience-the-platform/ D6.2. DCE Plan I page 23 of 46 Table 6: Partners’ social accounts InHort UCPH GROUPE ESA LYFE Facebook Facebook Facebook Facebook LinkedIn LinkedIn LinkedIn LinkedIn YouTube YouTube YouTube Instagram Instagram Instagram TikTok X X TikTok The recommended content strategy for the social media channel considers: • Series of post with different basic messages of the project with the purpose to building awareness on the goals of HortiFoodTrends and on the problems it seeks to solve. • Once awareness is built, it is possible to start communicating the activity and results of the project. The targeted audience (depending on the social media channel) will be more receptive and understand better the materials HortiFoodTrends is providing and talking about. • The “Basic Messages” posts can be used again throughout the project. In order to not be repetitive, it is recommended to pay attention to the programming (making sure that the same message was not posted too soon before) and to make small updates in the messages or the images occasionally. • The Basic Messages, together with posts related to the activity of the project partners and the dissemination of the results of the project, will build a solid content strategy. 4.2.3. Project Newsletter and Press Releases Target audience citizens, consumers, researchers and admin staff at InHort, partner institutions and other relevant Research Centers and Universities, local, regional, ministries (agriculture, economy), governmental organisations and agencies responsible for agri-food, bioeconomy, innovative production of food, food quality evaluation, innovative technologies for food preservation, companies interested in innovative product development, sensory and consumer research, farming associations, smart farming companies, producers, technology providers. Objectives: • To provide regular updates on the project's activities, achievements, and upcoming events; D6.2. DCE Plan I page 24 of 46 • To maintain engagement with stakeholders and keep them informed about the project's progress. Highlight significant innovations and research findings; • To promote participation in project-related events and activities; • Promote collaboration opportunities and attract potential partners and investors. Newsletters will be distributed on a regular basis (4 newsletters/year) to disseminate the project’s progress, milestones and key results. This tool will also be used for promoting the public events organized within the project. The first newsletter is planned to be sent on M7. The newsletter will be prepared in English. Translations into the national languages of the partners will be considered. These newsletters will be sent proactively to existing and further enlarged mailing list of recipients from local government, academia, business, NGOs and other relevant stakeholders, as well as to all other project partners' dissemination channels (e.g. via link on social media). The another channel for spreading the newsletter will be the HortiFoodTrends website by “Newsletter subscription form”. Recommended Newsletter Plan The Newsletters must contain meaningful content for professionals as well as assisting in promoting the HortiFoodTrends project. The newsletter is less focused on experts in the field but more focused on raising public awareness of new foods with health-promoting properties. Partners will consider the following editorial principles and structure recommendations for newsletter content: The content should be: • Short • Non-technical • Engaging • Set within a real world context • Eye-catching • Enjoyable to read • Easy to read on screen as mail chimp produced HTML The suggested structure of the newsletter is shown in the Table 7. Table 7: Newsletter structure Table 7: Newsletter structure Header: • Project title and logo • EU Logo and disclaimer • Newsletter theme/topic title Body: • Introduction from the coordinator or a work package leader • Feature news article (see schedule in Table 8) • Invitation to project events (optional) • Call-to-Action (CTA): − Links to further news stories on the website (list) − Latest project publications (list) − Link to website and social media channels D6.2. DCE Plan I page 25 of 46 Footer: • Social sharing • Contact details (for project) • Disclaimer: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them. • Legal information about GDPR and the possibility of unsubscribe The planning of the newsletters and their planned theme can be found in Table 8. Table 8: Newsletter planning and e.g. themes No. Month Theme 1 M7 The Importance of International Collaboration in Research and Product Development. Project presentation and roles of the partners involved in HortiFoodTrends (InHort). 2 M9 Nutrition Tips: fruits and vegetables in Your Daily Diet (InHort). 3 M11 Sensory evaluation - why it is important in assessing product quality (ESA). 4 M13 Consumer research: Context effects in meal appreciation and real-life testing solutions for consumer studies (LYFE). 5 M15 Industry Event Highlights & Projects Promoting Healthy Diets (InHort). 6 M18 Health-promoting value of berries – the importance of bioactive compounds (InHort). 7 M21 An intensive training program on sensory evaluation and consumers oriented method (ESA). 8 M24 Consumer research – Elaboration of the determinants of product choices and acceptance in relation to innovative fruit-based products (UCPH). 9 M27 Consumer research : Involving chefs and end-users in product design and orientation (LYFE). 10 M30 Sensory evaluation in the innovation process – methods and strategies to evaluate product prototypes at all stages from concept to launching of product (UCPH). 11 M33 The Importance of International Collaboration in Research and Product Development (InHort). 12 M36 Living-Lab and Co-Creation – practical approaches to engaging stakeholders in innovation development (InHort). Press releases will be sent to appropriate media outlets (trade press, journals, web portals) to ensure that industry, civil society organisations, policy-making authorities, and the wider community are aware of the project, its objectives and, later in the project - its outcomes. 12 pieces of articles, press releases and news are initially foreseen to be published throughout the project. Each press release will carry a key message about the project’s work, with the aim of generating interest about the project’s activities. The strategy is intended to ensure that there is publicity and media coverage at local, regional and European levels. Project partners have several existing channels and networks for disseminating news which will ensure a broad awareness of the project across the spectrum of relevant European stakeholders. D6.2. DCE Plan I page 32 of 46 • Importance of super berries. Raising awareness of the beneficial effects of consuming berries rich in anthocyanins like chokeberry, blueberry or Saskatoon berry which retain a special position among the ‘super fruit’ group. It is expected that the Project will enable the popularization of these super fruits not only among the Polish community but also among residents of other European countries. • New products, services or technology. The acquisition of new competencies by InHort staff and the adaptation of the CPPO to fulfil its function according to the Living Lab approach will facilitate the development and implementation of innovative horticultural food products and technologies. The results of Join Exploratory Research will be developing exemplary innovative HortiFood products with outstanding pro-health properties. The industry and companies will receive possibilities to expand their portfolio with innovative, nutritionally and sensory valuable products. It is estimated that fulfilling consumers’ sensory expectations may increase buying products of 510%. Thus business can expected obtaining significant returns on their investment in the new innovative product, what will have an impact on increasing economic growth. Citizens and consumers will have better access to high-quality food products produced using current, environmentally friendly modern processing technologies. In the long term, it is expected that the project may affect the increase of fruit and vegetables consumption what considered the main way to improve citizens' health and reduce the costs of treating diet-related diseases. • Collaborative projects. Over the course of the project, the consortium intends to develop several collaborative project proposals, as well as carry out Join Exploratory Research within WP4. Collaborative projects offer several opportunities for HortiFoodTrends partners to exploit the outcomes and benefits of the project. One way is through knowledge transfer and sharing of expertise, where consortium members can leverage the skills and knowledge of the other organizations involved in the project. This can lead to the development of new ideas and innovations that can benefit each partner’s mission and objectives. Another way is through resource sharing, where each partners can share their resources, including staff, equipment, and facilities, to achieve the project's goals and widen its reach. This can reduce costs and increase efficiency in project implementation. Collaborative projects can also provide networking opportunities for HortiFoodTrends partners to establish new partnerships and collaborations. By working together on a project, partners can build trust and strengthen their relationships, which can lead to further collaborations and partnerships in the future. In addition, collaborative projects can help InHort to increase its visibility and reputation, as well as improve InHort staff ability to access funding and resources. By demonstrating their ability to work collaboratively, partners can showcase their capacity for teamwork and innovation, which can be attractive to funders and other stakeholders. • International Research Management Office at InHort. The activation of a dedicated unit within the Projects Office to support project application, management and reporting, and the enhancement of research management capacity and administrative skills of InHort staff will translate into effective application for EU project funding. • Training materials. Jointly developed training materials can be exploited by the partners in several ways. First, these training materials can be disseminated widely to other organizations in the same sector to share knowledge and best practices. This can be achieved through open-access online platforms, workshops or training sessions, conferences or webinars. The partners can also use these materials to train their employees, enhancing their skills and knowledge base. D6.2. DCE Plan I page 33 of 46 • Publications, Poster, Presentations, Data. HortiFoodTrends project will contribute to specific scientific advances, across and within disciplines of science of agriculture and horticulture as well as nutrition and food technology, including the use of models, algorithms and other state-of-art techniques in the sensory evaluation of food products and consumer research. These can be exploited in further research activities and publications with insightful results. • Stakeholder engagement events. It is planned to organise roundtables, a final conference and case studies within the project involving external stakeholders. These events can be exploited by the partners in various ways. Networking opportunities: events offer a platform for different organizations to connect and build relationships. Attendees can exchange ideas, discuss challenges, and identify areas of collaboration. Partners can use these opportunities to build partnerships, share resources, and develop joint initiatives. Learning from each other, sharing best practices and gaining new insights will be helpful in designing novel food consumer-oriented in the Living-Lab formula. • Roadmaps, report – Authorities and Policy Makers will benefit from obtaining the knowledge (D5.3) how to develop a better understanding and creating win-win partnerships between researchers, citizens, business and policymakers. Impact – revision or creation of a new directive or regulations. 5.4. Exploitable results In this section presents Key Exploitable Results (KER) that have been already identified by partners. During project every partner will be engaged and periodically consulted for the identification of exploitable results. This section will be updated for each beneficiary during subsequent updates of DCE Plan. Table 10: List of exploitable results KER (Exploitation Lead) Target audience Exploitation route Protection strategy Timeframe Innovative HortiFood products with outstanding pro-health properties (InHort) Consumers Industry and companies Commercial: These will be further detailed. Patent, protected know-how After obtaining protection Publications based on project results Scientific community, ESR international scientific journals, popular science publications open access From completion Developing a Living Lab approach in agri-food sector fruit and vegetable growers food producers new services and commercial products n/a Continuous Strategy Research community within the consortium Organized joint R&D activity with regional relevance Copyright Continuous Training materials Research community within the consortium To be included in InHort knowledge base and used internally, online availability Copyright From completion Research report Policymakers, local industry Uptake by local government in future policymaking. n/a End of the project&beyond D6.2. DCE Plan I page 34 of 46 The exact ways in which the HortiFoodTrends products (KER no. 1) will be exploited are yet to be concluded, but some initial strategies on that matter have been investigated by the consortium. The details of ownership and exploitation routes will be re-evaluated as the technologies become more mature. At a later point, once the technologies have matured, an opportunity will be given to evaluate the real exploitation potential of the results of the project, as well as the capacity and interest to gain a commercial advantage. The distribution of protection costs along with the management and operational issues concerning the results, as well as the strategy for the utilization and commercialization of the results and the products will be analysed at a later stage. 5.5. Exploitation activities Work Package 4 has the character of Join Experimental Research, within which the Partners will perform preparation and implementation of a full cycle of the process of creation an innovative, consumer-oriented HortiFood products, taking into account the Living Lab approach. The results of the joint research in WP4 will become the main elements of exploitation activities. • Technological Watch and selection of knowledge outputs. First step of analysis of experimental results will be focused on evaluation of their significance with respect to contemporary science and selection of results and knowledge with importance beyond current state of the art. Consortium should to stay updated about the latest developments, follow market trends, and plan the possible publication or patenting of project results. Besides choosing the most valuable scientific contributions for dissemination through publications in scientific journals and presentation at international conferences, analysis of project results and obtained knowledge will also include selection of those with possible impact on stakeholders (potential industrial partners and general public) and potential exploitation beyond project timeline. • Selection of key exploitable results. Among previously formed collection of knowledge outputs of HortiFoodTrends those data evaluated as suitable for designing innovations in field of novel HortiFood products development, considering the needs of the end-users with using the Living Lab approach will be primarily nominated as potential KERs. Selection will be further refined by choosing those with high potential for market uptake and most easily transferable by the project. General Assembly will reach decision, hence all partners will assess the knowledge created and give their opinions on the potential KERs. To support the exploitation management, the Exploitation Register will be set up. This tool will be used to monitor the progress of innovations and individual exploitation plans starting from the already identified KERs and to explore new possibilities for innovation. • Intellectual Property Rights Management. In accordance with Article 16 of GA relevant measures will be taken on Intellectual Property Rights (IPR) protection and management. All the results coming from research stage of the project will be carefully evaluated in terms of possible IP protection. In case of potential patentable results, the novelty analysis will be conducted using available patent databases and with support of patent attorney. The decision on filling any patent application will be discussed by all the partners involved in the inventions, taking into account the commercial potential. To mitigate possibility of internal disagreements, involved partners will sign separate agreements on Join patent ownership and commercialization rules. Those will encompass standard issues concerning compliance with internal IPR regulations of each partner, patent shares, range and geographical scope of protection, parties responsible for patent process and commercialization strategy, distribution of costs and so on. In case of identification of nonpatentable research results with commercial potential (like know-how) the partners will define D6.2. DCE Plan I page 35 of 46 the strategy of their utilization and protection. In those cases the consortium will form rules concerning protection of key findings including confidentiality rules and rules of interacting with potential commercial partners. The IPR protection strategy will take into account the scope of the publications and all the other IP disclosures to ensure that no patentable results will be made public before launching patent process, while providing maximum dissemination and communication of the project results. • Getting feedback from target audience. The feedback of wider audience is necessity for confirmation of selection of KERs. Exploring the level of acceptance of new products provides the opportunity to take precise actions aimed at the rational use of raw material resources, infrastructure, and innovative pro-environmental methods. Feedback will be provided during various planned communication and dissemination activities, such as Round Table discussion, seminars, participation in international business fairs and commercial exhibitions, face-to-face meetings with stakeholders. During Round Table principle barriers to the adaptation of innovations like policy-related bottlenecks, financial, research, societal, geographical obstacles will be considered. All this information will help to select the most promising innovations for future applications and provide information on needed improvements. This information will be also used for identification of commercial partners. • Market Analysis: Once the key exploitable results have been defined, a market analysis will be carried out to assess the potential of each. • Business Model: the Business Model Canvas or/and the Value Proposition Canvas will be used to design a business model for a specific result. Target users will be defined, the potential sales strategies (direct sales, licensing, joint venture, spin out…), will be identified and the requirements for further technology development/scale-up to support market entry will be assessed. Table 11: Exploitation Register - template Name of the result Lead partner(s) Lead (point of reference) partner for the result Result type • SCI: Scientific discovery, model, theory (…) • PROD: Product (new or improved) • SERV: Service (new or improved) • PROC: Industrial process (new or improved) • BUS: Business model (new or improved) • DSG: Design (new or improved) • METH: Method, material, technology, design (new or improved) • PO: Policy recommendation, guidance, awareness raising, advocacy • EVNT: Event (conference, seminar, workshop…) • STAFF: Qualified personnel (qualified personnel exchanges) • LEARN: Learning and training (learning modules, curricula) • INFRA: New or improved infrastructure or facilities • Other Key results (KER) (does result have a high potential?) You can create a result profile on the Horizon Results Platform (HRP) to promote your KERs and receive D&E High scientific potential High societal potential (other than climate or environmental) High societal potential High technologic, business or economic potential High policy or regulatory potential N/A D6.2. DCE Plan I page 36 of 46 support through Horizon Results Booster. Description of the high potential Audience or target group • Researcher • Industry, business partner • Investor • EU institutions and/or agencies • Policy-maker and authorities, international • Policy-maker and authorities, national • Policy-maker and authorities, regional • Citizens • Standardisation bodies • Innovators • End users (practitioners, farmers, etc.) • Educations/training organization/learners • Research Infrastructures • Business accelerator providers • Other • Applicable to all Relevant Stakeholders description Stakeholders involved in the use of the result. This should include parties already contacted/involved in HFT and exploitation already put forward, for example by direct contact, presentation, take-up of the component. Example: direct customers, direct suppliers, suppliers of complementary products. Exploitation channel(s) The main exploitation channels for the results, e.g., ..... Possible competitors Possible competitors in the market offering similar/competing value propositions Replicability in other domains and ecosystems Replication capabilities in different domains. They should be as much concrete as possible and based on the bottom-up capability of the partners. Action plan / Status Concrete action (plans) for pushing the asset Steps undertaken towards exploitation • Prototyping in laboratory environment • Prototyping in production environment • Pilot, demonstration or testing • Intellectual property management • Licencing to third party • Complying with regulatory framework • Contribution to standards • Feasibility study • Market study • Business plan • Other Market maturity (state of the market targeted by this result) • Not yet existing and not clear if market can be created • Market creating: not existing but potential for the creation of a new market • Emerging: growing demand, scare supply • Mature: the market is already supplied with similar products D6.2. DCE Plan I page 37 of 46 5.6. Intellectual Property (IP) Management within the project WP7 will be responsible for the overall IP monitoring and management within in line with the project’s Open Science policy. GA will identify promising results and technologies deriving from project activities that should be protected in a perspective of future commercial exploitation, which will be undertaken with help from each participant’s technology transfer office. These offices will be responsible for protection of any relevant intellectual property (IP) rights and solving IP issues related to joint ownership. A simple procedure will be agreed among the partners on how to manage IP, considering Background and Foreground IP rights established with the Consortium Agreement. The following is an overview of the main points relating to IP considerations within HortiFoodTrends: • “Background”; i.e., partners’ pre-existing know-how, while remaining the sole property of their owners, will be made available to other partners when needed for the project implementation. • “Foreground”; i.e., knowledge developed during the project will be owned by the partners who have directly contributed to its creation. In case of joint ownership, a separate contract will be established and signed by the co-owners to determine their rights and obligations as well as the IP management and exploitation rules. • Access rights to Foreground for in-house research or for teaching activities will be granted on a royaltyfree basis. Access rights to Foreground and Background brought to the project, if needed for use of a beneficiary's own Foreground including commercialization or for third-party research, will be granted on fair and reasonable conditions. • Traceability of Background and Foreground information will be sought throughout the project and the flux of Foreground between the partners, and each partner’s contribution to the Foreground will be one part of the data which will be recorded. The consortium is fully committed to the Horizon Europe Open Access to Research Data scheme. Thus, without compromising IPR, the participants will implement a policy of open access and wide dissemination so that research findings are made available as soon as possible to regulators, industry and to the general public, raising public awareness about the new tools and innovative technologies. 6. COMMUNICATION AND DISSEMINATION MANAGEMENT STRUCTURE 6.1. Partners’ responsibilities All HortiFoodTrends partners will be actively involved in the implementation of communication and dissemination activities. More specifically, the expected contributions from partners are the following: • Implementing dissemination activities in their own countries and at European level; • Exploiting their contacts, networks and channels; • Supplying news and updates for the web portal and newsletter. Once per month, InHort will share among the consortium a dedicated form to be filled with news and contents that will feed all the on-line channels and the external newsletters; • Helping to keep the project’s Social media accounts alive and active, in particular supporting the development of contents to be communicated and sharing HortiFoodTrends content on their social media channels; • Managing media relations and distributing press releases; • Promoting and distributing the newsletter on their websites and through their networks; • Participating in conferences, workshops, events etc. in order to promote the project and its Outcomes; • Generating word-of-mouth about the project during meetings and other activities to raise awareness. D6.2. DCE Plan I page 38 of 46 6.2. Minimum communication actions for every project partner Tool Actions Website All partners must include a reference to the project in a permanent page of their respective webpages. The mention will include the following basic information: role of the partner in the project, project description and objectives, consortium, funding and Grant Agreement Number, execution dates and a link to HortiFoodTrends website. All partners will send material (photos and news) to the coordinator for the "News" section of the website. Social Media All project partners will follow the social media accounts of the HortiFoodTrends project. When engaging in any DCE action related with the HortiFoodTrend project, project partners are encouraged to post on Social Media using the hashtags of the project and tagging or mentioning (@) the HortiFoodTrend project accounts. The main administrator of the social media accounts is the coordinator, but all partners will prepare content for at least 2 posts per month, according to a schedule provided by InHort. Newsletter Each partner will prepare content for the newsletter (text of not more than 250 words). The coordinator will be responsible for preparing and developing 6 topics, the other partners - 2 topics each. Events participation Each partner will participate in 1-2 conferences a year during the 3 years of the project (36 months) Each partner will participate in 1 fair during the project, from M12 to M36. Press releases Each partner will contact the media and provide at least 1 publication per year during the 3 years of the project (36 months). Examples of publications: Press releases on project results, newspaper articles, interview Promotional material Each partner will design and produce/print promotional materials - a project flyer, brochure and poster will be created to generate interest and attention at various events. 6.3. Procedures and monitoring Once a month, each partner will update the WP6 Leader about the activities implemented in the previous months and, if any, upcoming activities. Monitoring will be carried out by each partner on a regular basis through an on-line report template DCE Register uploaded on the project SharePoint. All consortium partners are encouraged to report the results of each dissemination activity immediately after they are presented. The reports shall include feedback gathered by the respective partner from the target audience (if applicable), eventually gained contacts to be listed in the contact repository used for further dissemination purposes. All partners are invited to upload the dissemination material (this can be a publication, a conference presentation or the audio file of an interview for example) into project SharePoint DCE reports. D6.2. DCE Plan I page 39 of 46 For the purposes of evaluation of project dissemination and communication activities, quantitative indicators and associated metrics were set up where applicable. A numerical target has been estimated as a cumulative estimate based on individual partners’ inputs. These targets will be periodically reviewed by the Dissemination WP leader in collaboration with the whole consortium. 7. COMMUNICATION AND DISSEMINATION ACTIVITIES SCHEDULE The table below provides a preliminary overview of the activities identified in sections 3.2 and 4.2 of the project plan. It is important to note that this is a preliminary plan. As such, it is subject to change throughout the project's duration, as new dissemination opportunities and constraints may emerge. The plan is available here: HFT_DCE_schedule.xlsx. D6.2. DCE Plan I page 40 of 46 Figure 1: Initial communication and dissemination activities schedule. M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 M19 M20 M21 M22 M23 M24 M25 M26 M27 M28 M29 M30 M31 M32 M33 M34 M35 M36 cze.24 lip.24 sie.24 wrz.24 paź.24 lis.24 gru.24 sty.25 lut.25 mar.25 kwi.25 maj.25 cze.25 lip.25 sie.25 wrz.25 paź.25 lis.25 gru.25 sty.26 lut.26 mar.26 kwi.26 maj.26 cze.26 lip.26 sie.26 wrz.26 paź.26 lis.26 gru.26 sty.27 lut.27 mar.27 kwi.27 maj.27 T 1.1. InHort InHort InHort T1.2 InHort InHort InHort T1.3 InHort InHort InHort T.2.1 UCPH UCPH T.2.2 LYFE LYFE T. 2.3 LYFE ESA T3.1.1 On-line On-line T3.1.2 InHort T3.1.3 InHort T3.2.1 UCPH ESA LYFE UCPH T3.2.2 T3.3 T4.1 T4.2 UCPH T4.3 LYFE InHort T5.1 InHort T5.2 T5.3 InHort T6.1 T6.2 InHort T6.3 T7.1 GA1 GA2 GA3 T7.2 T7.3 InHort InHort InHort InHort InHort InHort D6.1 D6.2 D6.3 D6.4 D6.5 D6.6 No of peer-reviewed scientific articles resulting from the Programme KPI 8: No of publications in peer-reviewed journals submitted by the project consortium KPI 16: No of articles published by InHort’s research departments engaged into project in open access KPI 1: No of publications in peer-reviewed journals published by InHort’s research departments engaged into project; per year No of conferences, seminars, fairs, festivals per year KPI 19: No of presentations at conferences including oral presentations and posters made by InHort’s scientific staff No of posts on FB per month 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 No of post on Instagram per month 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 No of tweets per month 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 Newsletter N1 N2 N3 N4 N5 N6 N7 N8 N9 N10 N11 N12 Media - press releases 4 4 4 No of e-material distributed to people at events. 100 150 250 Social Media Events 5 5 5 10 10 10 Deliverables WP6 Scientific articles 1 3 1 4 3 5 30 30 30 WP6 WP7 Workshops at InHort WP5 WP4 WP3 WP2 WP1 D6.2. DCE Plan I page 41 of 46 8. OVERVIEW OF DISSEMINATION AND COMMUNICATION ACTIVITIES So far, the project has been presented at: • The Festival of Flower, Fruits and Vegetables in Skierniewice, • The FoodFakty Summit 2024 in Lodz. Articles have been published in the local media (Radio Łódź, Głos Skierniewic) and on a business portal (sadyogrody.pl). Press materials have described the launch of the project, its aims and objectives. The Festival of Flower, Fruits and Vegetables in Skierniewice The Festival of Flower, Fruits and Vegetables in Skierniewice The FoodFakty Summit 2024 in Lodz The FoodFakty Summit 2024 in Lodz