DIYA.agro – a new environment of transparency and efficiency: from enterprise accounting to stock trading
Abstract
The subject of the study is DIYA.agro – a new environment of transparency and efficiency, in the context of its various aspects from enterprise accounting to stock trading.The purpose of the study is to identify effective ways to improve the DIYA.agro environment.Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of data generalization.Results of the work. The article considers the main aspects of the DIYA.agro project. It is determined that the implementation of the «DIYA.AGRO» project requires cooperation between state bodies, agribusiness, IT companies and experts in the field of agriculture. Ways to optimize the DIYA. agro project in the future are outlined.Conclusions. DIYA.agro is an innovative digital platform designed to transform the agricultural sector of Ukraine, ensuring transparency, efficiency and accessibility of services for all market participants. It covers a wide range of aspects of agricultural enterprises activities, from accounting to land management and trade. One of the important advantages of DIYA.agro is the simplification and automation of accounting processes. Farmers will be able to keep track of their resources, expenses and profits, which makes it possible to make informed decisions regarding business management. This is especially important for small and medium–sized enterprises that do not have sufficient resources to maintain complex accounting. The platform also helps to increase the transparency of land relations. Thanks to integration with state registers, DIYA.agro provides access to up–to–date information about land plots, their owners and tenants. This makes it possible to prevent fraud and corruption, and also simplifies the procedures for registering and re–issuing land rights. In addition, DIYA.agro can become a platform for trading agricultural products and shares of agricultural enterprises. This helps to attract investments and expand sales markets for Ukrainian farmers. DIYA.agro is important in the direction of digitalization of the agricultural sector of Ukraine. It contributes to increasing the competitiveness of Ukrainian agricultural producers, attracting investments and developing rural areas. The platform will be able to facilitate the provision of all necessary services and information for farmers, creating a transparent and efficient agricultural market.
Full text
ÌÀÊÐÎÅÊÎÍÎ̲×Ͳ ÀÑÏÅÊÒÈ ÑÓ×ÀÑÍί ÅÊÎÍÎ̲ÊÈ 17 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍww © ÊÐÓÏÑÜÊÈÉ Â. Ñ., 2025 ÓÄÊ 338.433:657:334.758.4:005.591.6 ÊÐÓÏÑÜÊÈÉ Â. Ñ. IJß.agro – íîâ³òíº ñåðåäîâèùå ïðîçîðîñò³ òà åôåêòèâíîñò³: â³ä îáë³êó ï³äïðèºìñòâà äî òîðã³âë³ àêö³ÿìè Ïðåäìåòîì äîñë³äæåííÿ º IJß.agro – íîâ³òíº ñåðåäîâèùå ïðîçîðîñò³ òà åôåêòèâíîñò³, â êîíòåêñò³ éîãî ð³çíîìàí³òíèõ àñïåêò³â â³ä îáë³êó ï³äïðèºìñòâà äî òîðã³âë³ àêö³ÿìè. Ìåòîþ äîñë³äæåííÿ º âèçíà÷èòè åôåêòèâí³ øëÿõè óäîñêîíàëåííÿ ñåðåäîâèùà IJß.agro. Ìåòîäè äîñë³äæåííÿ. Ó ñòàòò³ âèêîðèñòàí³ ä³àëåêòè÷íèé ìåòîä íàóêîâîãî ï³çíàííÿ, ìåòîä àíàë³çó ³ ñèíòåçó, ïîð³âíÿëüíèé ìåòîä, ìåòîä óçàãàëüíåííÿ äàíèõ. Ðåçóëüòàòè ðîáîòè. Ó ñòàòò³ ðîçãëÿíóò³ îñíîâí³ àñïåêòè ïðîåêòó IJß.agro. Âèçíà÷åíî, ùî ðåàë³çàö³ÿ ïðîåêòó «Ä²ß.AGRO» ïîòðåáóº ñï³âïðàö³ ì³æ äåðæàâíèìè îðãàíàìè, àãðîá³çíåñîì, IT–êîìïàí³ÿìè òà åêñïåðòàìè â ãàëóç³ ñ³ëüñüêîãî ãîñïîäàðñòâà. Îêðåñëåí³ øëÿõè îïòèì³çàö³¿ ïðîåêòó IJß. agro ó ìàéáóòíüîìó. Âèñíîâêè. IJß.agro – öå ³ííîâàö³éíà öèôðîâà ïëàòôîðìà, ïîêëèêàíà òðàíñôîðìóâàòè àãðàðíèé ñåêòîð Óêðà¿íè, çàáåçïå÷óþ÷è ïðîçîð³ñòü, åôåêòèâí³ñòü òà äîñòóïí³ñòü ïîñëóã äëÿ âñ³õ ó÷àñíèê³â ðèíêó. Âîíà îõîïëþº øèðîêèé ñïåêòð àñïåêò³â ä³ÿëüíîñò³ àãðîï³äïðèºìñòâ, â³ä âåäåííÿ îáë³êó äî óïðàâë³ííÿ çåìåëüíèìè ðåñóðñàìè òà òîðã³âë³. Îäí³ºþ ç âàæëèâèõ ïåðåâàã IJß.agro º ñïðîùåííÿ òà àâòîìàòèçàö³ÿ ïðîöåñ³â îáë³êó. Ôåðìåðè çìîæóòü ëåãêî âåñòè îáë³ê ñâî¿õ ðåñóðñ³â, âèòðàò òà ïðèáóòê³â, ùî äàñòü ìîæëèâ³ñòü ïðèéìàòè îá´ðóíòîâàí³ ð³øåííÿ ùîäî óïðàâë³ííÿ á³çíåñîì. Öå îñîáëèâî âàæëèâî äëÿ ìàëèõ òà ñåðåäí³õ ï³äïðèºìñòâ, ÿê³ íå ìàþòü äîñòàòíüî ðåñóðñ³â äëÿ âåäåííÿ ñêëàäíîãî áóõãàëòåðñüêîãî îáë³êó. Ïëàòôîðìà òàêîæ ñïðèÿº ï³äâèùåííþ ïðîçîðîñò³ çåìåëüíèõ â³äíîñèí. Çàâäÿêè ³íòåãðàö³¿ ç äåðæàâíèìè ðåºñòðàìè, IJß.agro çàáåçïå÷óº äîñòóï äî àêòóàëüíî¿ ³íôîðìàö³¿ ïðî çåìåëüí³ ä³ëÿíêè, ¿õ âëàñíèê³â òà îðåíäàð³â. Öå äຠìîæëèâ³ñòü çàïîá³ãàòè øàõðàéñòâó òà êîðóïö³¿, à òàêîæ ñïðîùóº ïðîöåäóðè ðåºñòðàö³¿ òà ïåðåîôîðìëåííÿ çåìåëüíèõ ïðàâ. Êð³ì òîãî, IJß.agro çìîæå ñòàòè ïëàòôîðìîþ äëÿ òîðã³âë³ àãðàðíîþ ïðîäóêö³ºþ òà àêö³ÿìè àãðîï³äïðèºìñòâ. Öå ñïðèÿº çàëó÷åííþ ³íâåñòèö³é òà ðîçøèðåííþ ðèíê³â çáóòó äëÿ óêðà¿íñüêèõ ôåðìåð³â.  çàãàëüíîìó, IJß.agro º âàæëèâîþ ó íàïðÿìêó öèôðîâ³çàö³¿ àãðàðíîãî ñåêòîðó Óêðà¿íè. Âîíà ñïðèÿº ï³äâèùåííþ êîíêóðåíòîñïðîìîæíîñò³ óêðà¿íñüêèõ àãðîâèðîáíèê³â, çàëó÷åííþ ³íâåñòèö³é òà ðîçâèòêó ñ³ëüñüêèõ òåðèòîð³é. Ïëàòôîðìà çìîæå ñïðèÿòè îòðèìàííþ âñ³õ íåîáõ³äíèõ ïîñëóã òà ³íôîðìàö³¿ äëÿ ôåðìåð³â, ñòâîðåííþ ïðîçîðîãî òà åôåêòèâíîãî àãðàðíîãî ðèíêó. Êëþ÷îâ³ ñëîâà: ïëàòôîðìà, ðèíîê çáóòó, àãðîï³äïðèºìñòâî, îáë³ê, çåìåëüíèé áàíê, òîðã³âëÿ àêö³ÿìè, ïåðñîíàë³çàö³ÿ, ïîñëóãè, êðåäèòóâàííÿ, ïðîäîâîëü÷à áåçïåêà. VITALIY KRUPSKYI DIYA.agro – a new environment of transparency and efficiency: from enterprise accounting to stock trading The subject of the study is DIYA.agro – a new environment of transparency and efficiency, in the context of its various aspects from enterprise accounting to stock trading. The purpose of the study is to identify effective ways to improve the DIYA.agro environment. Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of data generalization. Results of the work. The article considers the main aspects of the DIYA.agro project. It is determined that the implementation of the «DIYA.AGRO» project requires cooperation between state bodies, agribusiness, IT companies and experts in the field of agriculture. Ways to optimize the DIYA. agro project in the future are outlined. Conclusions. DIYA.agro is an innovative digital platform designed to transform the agricultural sector of Ukraine, ensuring transparency, efficiency and accessibility of services for all market participants. It covers a wide range of aspects of agricultural enterprises activities, from accounting
ÌÀÊÐÎÅÊÎÍÎ̲×Ͳ ÀÑÏÅÊÒÈ ÑÓ×ÀÑÍί ÅÊÎÍÎ̲ÊÈ 18 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍww Ïîñòàíîâêà ïðîáëåìè. IJß.agro – öå ³ííîâàö³éíà ïëàòôîðìà, ïîêëèêàíà òðàíñôîðìóâàòè àãðàðíèé ñåêòîð Óêðà¿íè, çàáåçïå÷óþ÷è ïðîçîð³ñòü, åôåêòèâí³ñòü òà çðó÷í³ñòü ó âåäåíí³ àãðîá³çíåñó. Ñèñòåìà îõîïëþº øèðîêèé ñïåêòð ôóíêö³îíàëüíèõ ìîæëèâîñòåé, â³ä áàçîâîãî îáë³êó ï³äïðèºìñòâà äî ïåðñïåêòèâíèõ ³íñòðóìåíò³â, òàêèõ ÿê òîðã³âëÿ àêö³ÿìè àãðàðíèõ êîìïàí³é.  îñíîⳠIJß.agro ëåæèòü ïðèíöèï öèôðîâî¿ òðàíñôîðìàö³¿, ùî äຠìîæëèâ³ñòü àãðàð³ÿì â³äìîâèòèñÿ â³ä çàñòàð³ëèõ ïàïåðîâèõ ìåòîä³â îáë³êó òà óïðàâë³ííÿ. Ïëàòôîðìà íàäຠ³íñòðóìåíòè äëÿ âåäåííÿ áóõãàëòåðñüêîãî îáë³êó, óïðàâë³ííÿ çåìåëüíèì áàíêîì, ïëàíóâàííÿ ïîñ³âíèõ êàìïàí³é òà ìîí³òîðèíãó âðîæàéíîñò³. Öå äຠìîæëèâ³ñòü îïòèì³çóâàòè âèòðàòè, ï³äâèùèòè ïðîäóêòèâí³ñòü òà ïðèéìàòè îá´ðóíòîâàí³ óïðàâë³íñüê³ ð³øåííÿ íà îñíîâ³ äàíèõ. Êð³ì âíóòð³øíüîãî óïðàâë³ííÿ ï³äïðèºìñòâîì, IJß.agro â³äêðèâຠíîâ³ ìîæëèâîñò³ äëÿ âçàºìî䳿 ç äåðæàâíèìè îðãàíàìè òà ³íøèìè ó÷àñíèêàìè ðèíêó. Åëåêòðîííèé äîêóìåíòîîá³ã, àâòîìàòèçîâàíà çâ³òí³ñòü òà ñïðîùåíèé äîñòóï äî ³íôîðìàö³¿ ñïðèÿþòü çìåíøåííþ áþðîêðàòè÷íîãî íàâàíòàæåííÿ òà ï³äâèùåííþ ïðîçîðîñò³.  ïåðñïåêòèâ³, ïëàòôîðìà çìîæå ñòàòè âàæëèâèì åëåìåíòîì äëÿ ðîçâèòêó ðèíêó àãðàðíèõ àêö³é, çàáåçïå÷óþ÷è ïðîçîðó òà åôåêòèâíó òîðã³âëþ. ²íâåñòîðè çìîæóòü îòðèìóâàòè äîñòîâ³ðíó ³íôîðìàö³þ ïðî ô³íàíñîâèé ñòàí òà ïåðñïåêòèâè àãðàðíèõ ï³äïðèºìñòâ, à ôåðìåðè – çàëó÷àòè íåîáõ³äí³ ³íâåñòèö³¿ äëÿ ðîçâèòêó ñâîãî á³çíåñó. Òàêèì ÷èíîì, IJß.agro – öå êîìïëåêñíà åêîñèñòåìà, ùî ñïðèÿº ìîäåðí³çàö³¿ àãðàðíîãî ñåêòîðó Óêðà¿íè, ï³äâèùåííþ éîãî êîíêóðåíòîñïðîìîæíîñò³ òà çàëó÷åííþ ³íâåñòèö³é. Öå âàæëèâèé ³íñòðóìåíò äëÿ çàáåçïå÷åííÿ ïðîäîâîëü÷î¿ áåçïåêè òà ñòàëîãî ðîçâèòêó ñ³ëüñüêîãî ãîñïîäàðñòâà. Àíàë³ç îñòàíí³õ äîñë³äæåíü òà ïóáë³êàö³é. Ðîçâèòîê åëåêòðîííèõ ïëàòôîðì ñ³ëüñüêîãî ãîñïîäàðñòâà â³äêðèâຠíîâ³ ìîæëèâîñò³ äëÿ óêðà¿íñüêèõ ôåðìåð³â, äàþ÷è ìîæëèâ³ñòü ¿ì îòðèìóâàòè äîñòóï äî ³íôîðìàö³¿, ðèíê³â çáóòó òà ô³íàíñîâèõ ðåñóðñ³â. Öå äàâíî áóëî â³äçíà÷åíî ó íàóêîâ³é ë³òåðàòóð³. Òàê, Â.Â. dzí÷óê âèâ÷ຠâïëèâ åëåêòðîííî¿ êîìåðö³¿ òà îíëàéí–ïëàòôîðì íà ðîçâèòîê àãðàðíîãî ðèíêó. Î.Ì. Øïèêóëÿê äîñë³äæóº ïèòàííÿ öèôðîâ³çàö³¿ ñ³ëüñüêîãî ãîñïîäàðñòâà òà âïðîâàäæåííÿ ³íôîðìàö³éíèõ òåõíîëîã³é â àãðàðíîìó ñåêòîð³. Ì.Ì. ²ëü÷óê äîñë³äæóº ðîçâèòîê åëåêòðîííîãî óðÿäóâàííÿ â àãðàðí³é ñôåð³ òà ìîæëèâîñò³ îïòèì³çàö³¿ äåðæàâíèõ ïîñëóã äëÿ ñ³ëüãîñïâèðîáíèê³â. Äåâ³ä Áåëë äîñë³äæóº âïëèâ åëåêòðîííî¿ êîìåðö³¿ íà ñïîæèâ÷ó ïîâåä³íêó òà ðèíêè. Êåííåò Ëîäåð äîñë³äæóº âïëèâ ³íôîðìàö³éíèõ òåõíîëîã³é íà îðãàí³çàö³¿ òà ñóñï³ëüñòâî. Îäíàê ïèòàííÿ, ïî’âÿçàí³ ç ôóíêö³îíóâàíÿì ïðîåêòó IJß.agro, º íåäîñòàòíüî âèâ÷åíèìè ³ ïîòðåáóþòü ïîäàëüøîãî âèâ÷åííÿ. Ìåòà ñòàòò³ – âèçíà÷èòè åôåêòèâí³ øëÿõè óäîñêîíàëåííÿ ñåðåäîâèùà IJß.agro. Âèêëàä îñíîâíîãî ìàòåð³àëó. «Ä²ß.AGRO» – öå ïðîåêò, ñïðÿìîâàíèé íà ñòâîðåííÿ ïðîçîðîãî òà åôåêòèâíîãî ñåðåäîâèùà äëÿ àãðîá³çíåñó â Óêðà¿í³. ³í îõîïëþº øèðîêèé ñïåêòð ìîæëèâîñòåé, â³ä âåäåííÿ îáë³êó ï³äïðèºìñòâà äî ïîëåãøåííÿ òîðã³âë³ àêö³ÿìè. Îñíîâí³ àñïåêòè öüîãî ïðîåêòó: to land management and trade. One of the important advantages of DIYA.agro is the simplification and automation of accounting processes. Farmers will be able to keep track of their resources, expenses and profits, which makes it possible to make informed decisions regarding business management. This is especially important for small and medium–sized enterprises that do not have sufficient resources to maintain complex accounting. The platform also helps to increase the transparency of land relations. Thanks to integration with state registers, DIYA.agro provides access to up–to–date information about land plots, their owners and tenants. This makes it possible to prevent fraud and corruption, and also simplifies the procedures for registering and re–issuing land rights. In addition, DIYA.agro can become a platform for trading agricultural products and shares of agricultural enterprises. This helps to attract investments and expand sales markets for Ukrainian farmers. DIYA.agro is important in the direction of digitalization of the agricultural sector of Ukraine. It contributes to increasing the competitiveness of Ukrainian agricultural producers, attracting investments and developing rural areas. The platform will be able to facilitate the provision of all necessary services and information for farmers, creating a transparent and efficient agricultural market. Keywords: platform, sales market, agricultural enterprise, accounting, land bank, stock trading, personalization, services, lending, food security.
ÌÀÊÐÎÅÊÎÍÎ̲×Ͳ ÀÑÏÅÊÒÈ ÑÓ×ÀÑÍί ÅÊÎÍÎ̲ÊÈ 19 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍww • Îáë³ê ï³äïðèºìñòâà: «Ä²ß.AGRO» çìîæå íàäàòè ³íñòðóìåíòè äëÿ àâòîìàòèçîâàíîãî òà ïðîçîðîãî âåäåííÿ áóõãàëòåðñüêîãî îáë³êó äëÿ àãðîï³äïðèºìñòâ. Öå – îáë³ê çåìåëüíèõ ä³ëÿíîê, óðîæàþ, òåõí³êè, ô³íàíñîâèõ îïåðàö³é òà ³íøèõ âàæëèâèõ ïîêàçíèê³â. • Ïðîçîð³ñòü: îäèí ç âàæëèâèõ àñïåêò³â «Ä²ß. AGRO» – öå çàáåçïå÷åííÿ ïðîçîðîñò³ â àãðîñåêòîð³. Öå çìîæå áóòè äîñÿãíóòî øëÿõîì ïóáë³êàö³¿ äàíèõ ïðî çåìåëüí³ óã³ääÿ, âðîæàéí³ñòü, ô³íàíñîâ³ ïîêàçíèêè ï³äïðèºìñòâ (ç óðàõóâàííÿì âèìîã êîíô³äåíö³éíîñò³) òà ³íøî¿ ³íôîðìàö³¿. Öå äàñòü ìîæëèâ³ñòü ³íâåñòîðàì, ïîêóïöÿì òà ³íøèì çàö³êàâëåíèì ñòîðîíàì ïðèéìàòè îá´ðóíòîâàí³ ð³øåííÿ. • Òîðã³âëÿ àêö³ÿìè: «Ä²ß.AGRO» çìîæå ñòâîðèòè ïëàòôîðìó äëÿ òîðã³âë³ àêö³ÿìè àãðîï³äïðèºìñòâ. Öå äàñòü ìîæëèâ³ñòü çàëó÷àòè ³íâåñòèö³¿ â ñåêòîð, à òàêîæ äàñòü ìîæëèâ³ñòü ôåðìåðàì òà ³íøèì ó÷àñíèêàì ðèíêó îòðèìóâàòè âèãîäó â³ä ðîçâèòêó ñâî¿õ ï³äïðèºìñòâ. Âàæëèâî âðàõîâóâàòè çàêîíîäàâ÷³ àñïåêòè òà âèìîãè ðåãóëÿòîð³â äëÿ òîðã³âë³ àêö³ÿìè. • Åôåêòèâí³ñòü: ïðîåêò ñïðèÿº ï³äâèùåííþ åôåêòèâíîñò³ àãðîá³çíåñó. Öå çìîæå áóòè äîñÿãíóòî øëÿõîì îïòèì³çàö³¿ á³çíåñ–ïðîöåñ³â, çìåíøåííÿ áþðîêðàò³¿, çàáåçïå÷åííÿ äîñòóïó äî ô³íàíñóâàííÿ òà ³íøî¿ ï³äòðèìêè. Âàæëèâî â³äçíà÷èòè, ùî äåòàë³ ðåàë³çàö³¿ ïðîåêòó «Ä²ß.AGRO» çìîæóòü çì³íþâàòèñÿ ç ÷àñîì, ³ íåîáõ³äíî ñë³äêóâàòè çà îô³ö³éíèìè îãîëîøåííÿìè òà íîâèíàìè â³ä ̳í³ñòåðñòâà àãðàðíî¿ ïîë³òèêè òà ïðîäîâîëüñòâà Óêðà¿íè òà ³íøèõ â³äïîâ³äàëüíèõ îðãàí³â. «Ä²ß.AGRO» òàêîæ ìîæå ³íòåãðóâàòèñÿ ç ³íøèìè äåðæàâíèìè ðåºñòðàìè òà áàçàìè äàíèõ, ùî ñïðîñòèòü îòðèìàííÿ íåîáõ³äíèõ äîçâîë³â, ë³öåíç³é òà ñåðòèô³êàò³â äëÿ àãðîï³äïðèºìñòâ. Öå çìåíøèòü àäì³í³ñòðàòèâíå íàâàíòàæåííÿ íà ôåðìåð³â òà ³íøèõ ó÷àñíèê³â ðèíêó, äàþ÷è ìîæëèâ³ñòü ¿ì çîñåðåäèòèñÿ íà âèðîáíèöòâ³ òà ðîçâèòêó ñâîãî á³çíåñó. Êð³ì òîãî, ïëàòôîðìà çìîæå ïðîïîíóâàòè ³íñòðóìåíòè äëÿ àíàë³çó äàíèõ òà ïðîãíîçóâàííÿ âðîæàéíîñò³, ùî äîïîìîæå àãðîï³äïðèºìñòâàì ïðèéìàòè îá´ðóíòîâàí³ ð³øåííÿ ùîäî ïîñ³â³â, âèêîðèñòàííÿ äîáðèâ òà ³íøèõ àãðîòåõí³÷íèõ çàõîä³â. Ðåàë³çàö³ÿ ïðîåêòó «Ä²ß.AGRO» âèìàãຠò³ñíî¿ ñï³âïðàö³ ì³æ äåðæàâíèìè îðãàíàìè, àãðîá³çíåñîì, IT–êîìïàí³ÿìè òà åêñïåðòàìè â ãàëóç³ ñ³ëüñüêîãî ãîñïîäàðñòâà. Íåîáõ³äíî çàáåçïå÷èòè çàõèñò ïåðñîíàëüíèõ äàíèõ òà êîìåðö³éíî¿ òàºìíèö³ ï³äïðèºìñòâ, à òàêîæ ãàðàíòóâàòè ñïðàâåäëèâèé äîñòóï äî ïëàòôîðìè äëÿ âñ³õ ó÷àñíèê³â ðèíêó. Âàæëèâî òàêîæ âðàõîâóâàòè ïîòðåáè ìàëèõ òà ñåðåäí³õ ôåðìåðñüêèõ ãîñïîäàðñòâ, ÿê³ ìîæóòü ìàòè îáìåæåí³ ðåñóðñè äëÿ âïðîâàäæåííÿ íîâèõ òåõíîëîã³é. Óñï³øíå âïðîâàäæåííÿ «Ä²ß.AGRO» ìàòèìå ïîçèòèâíèé âïëèâ íà ðîçâèòîê àãðîñåêòîðó Óêðà¿íè. Öå ñïðèÿòèìå çàëó÷åííþ ³íâåñòèö³é, ï³äâèùåííþ ïðîçîðîñò³ òà åôåêòèâíîñò³ á³çíåñ– ïðîöåñ³â, à òàêîæ ñòâîðåííþ íîâèõ ðîáî÷èõ ì³ñöü.  ðåçóëüòàò³, óêðà¿íñüêèé àãðîá³çíåñ çìîæå ñòàòè á³ëüø êîíêóðåíòîñïðîìîæíèì íà ñâ³òîâîìó ðèíêó òà çàáåçïå÷èòè ïðîäîâîëü÷ó áåçïåêó êðà¿íè. Ïðîåêò «Ä²ß.AGRO» º âàæëèâèì ó íàïðÿìêó öèôðîâî¿ òðàíñôîðìàö³¿ àãðîñåêòîðó Óêðà¿- íè. ³í â³äîáðàæຠïðàãíåííÿ äåðæàâè ñòâîðèòè ñïðèÿòëèâ³ óìîâè äëÿ ðîçâèòêó àãðîá³çíåñó òà ï³äâèùåííÿ éîãî ³íâåñòèö³éíî¿ ïðèâàáëèâîñò³. Çàâäÿêè ñó÷àñíèì òåõíîëîã³ÿì òà ïðîçîðèì ìåõàí³çìàì, «Ä²ß.AGRO» çìîæå ñòàòè âàæëèâèì ³íñòðóìåíòîì äëÿ ðîçâèòêó óêðà¿íñüêîãî ñ³ëüñüêîãî ãîñïîäàðñòâà. Âàæëèâèì àñïåêòîì óñï³øíî¿ ðåàë³çàö³¿ «Ä²ß. AGRO» º çàáåçïå÷åííÿ áåçïåðåá³éíî¿ ðîáîòè ïëàòôîðìè òà íàäàííÿ ÿê³ñíî¿ òåõí³÷íî¿ ï³äòðèìêè êîðèñòóâà÷àì. Íåîáõ³äíî ñòâîðèòè ñèñòåìó íàâ÷àííÿ òà êîíñóëüòàö³é äëÿ ôåðìåð³â, ùîá âîíè çìîãëè åôåêòèâíî âèêîðèñòîâóâàòè âñ³ ìîæëèâîñò³ ïëàòôîðìè. Âàæëèâî òàêîæ ïåðåäáà÷èòè ìåõàí³çìè çâîðîòíîãî çâ’ÿçêó, ùîá âðàõîâóâàòè ïîáàæàííÿ òà ïîòðåáè êîðèñòóâà÷³â ïðè ïîäàëüøîìó ðîçâèòêó «Ä²ß.AGRO». Íåîáõ³äíî çîñåðåäèòèñü íà ³íòåãðàö³¿ «Ä²ß. AGRO» ç ³íøèìè öèôðîâèìè ³íñòðóìåíòàìè òà ïëàòôîðìàìè, ÿê³ âèêîðèñòîâóþòüñÿ â àãðîñåêòîð³. Öå äàñòü ìîæëèâ³ñòü ñòâîðèòè ºäèíó åêîñèñòåìó äëÿ óïðàâë³ííÿ àãðîá³çíåñîì, äå ôåðìåðè çìîæóòü îòðèìóâàòè âñþ íåîáõ³äíó ³íôîðìàö³þ òà ïîñëóãè â îäíîìó ì³ñö³. Âàæëèâî òàêîæ çàáåçïå÷èòè ñóì³ñí³ñòü «Ä²ß.AGRO» ç ð³çíèìè òèïàìè ïðèñòðî¿â, âêëþ÷àþ÷è ìîá³ëüí³ òåëåôîíè òà ïëàíøåòè, ùîá ôåðìåðè ìîãëè êîðèñòóâàòèñÿ ïëàòôîðìîþ â áóäü–ÿêèé ÷àñ òà â áóäü–ÿêîìó ì³ñö³.  ïåðñïåêòèâ³, «Ä²ß.AGRO» çìîæå ñòàòè ïëàòôîðìîþ äëÿ ðîçâèòêó íîâèõ ñåðâ³ñ³â òà ïðîäóêò³â äëÿ àãðîñåêòîðó. Íàïðèêëàä, íà ¿¿ îñíîâ³ ìîæíà ñòâîðèòè ñèñòåìó êðåäèòóâàííÿ ôåðìåð³â, ïëàòôîðìó äëÿ åëåêòðîííî¿ òîðã³âë³ ñ³ëüñüêîãîñïîäàðñüêîþ ïðîäóêö³ºþ àáî ñèñòåìó ñòðàõóâàííÿ àãðîðèçèê³â. Âàæëèâî ïîñò³éíî âäîñêîíàëþâàòè «Ä²ß. AGRO» òà ðîçøèðþâàòè ¿¿ ôóíêö³îíàëüí³ñòü, ùîá
ÌÀÊÐÎÅÊÎÍÎ̲×Ͳ ÀÑÏÅÊÒÈ ÑÓ×ÀÑÍί ÅÊÎÍÎ̲ÊÈ 20 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍww âîíà â³äïîâ³äàëà ïîòðåáàì àãðîá³çíåñó òà ñïðèÿëà éîãî ðîçâèòêó. Çàãàëîì, ïðîåêò «Ä²ß.AGRO» ìຠâåëèêèé ïîòåíö³àë äëÿ òðàíñôîðìàö³¿ àãðîñåêòîðó Óêðà¿íè. ³í çìîæå çðîáèòè á³çíåñ–ïðîöåñè á³ëüø ïðîçîðèìè òà åôåêòèâíèìè, çàëó÷èòè ³íâåñòèö³¿ òà ñòâîðèòè íîâ³ ðîáî÷³ ì³ñöÿ. Âàæëèâî, ùîá ðåàë³çàö³ÿ öüîãî ïðîåêòó â³äáóâàëàñÿ ç óðàõóâàííÿì ïîòðåá óñ³õ ó÷àñíèê³â ðèíêó òà ç äîòðèìàííÿì ïðèíöèï³â ïðîçîðîñò³ òà ñïðàâåäëèâîñò³. Îïòèì³çàö³ÿ IJß.agro â ïîäàëüøîìó ïîâèííà âêëþ÷àòè: 1. Ñïðîùåííÿ ³íòåðôåéñó: ³íòó¿òèâíî çðîçóì³ëèé äèçàéí, ì³í³ìóì êðîê³â äëÿ îïåðàö³é. 2. Àâòîìàòèçàö³ÿ äàíèõ: ³íòåãðàö³ÿ ç ³íøèìè áàçàìè äàíèõ äëÿ àâòîìàòè÷íîãî çàïîâíåííÿ ³íôîðìàö³¿. 3. Ïåðñîíàë³çàö³ÿ: íàëàøòóâàííÿ ïëàòôîðìè ï³ä ïîòðåáè êîíêðåòíîãî àãðàð³ÿ. 4. Ìîá³ëüí³ñòü: ïîâíîö³ííèé ìîá³ëüíèé äîäàòîê äëÿ çðó÷íîãî äîñòóïó. 5. Òåõï³äòðèìêà: øâèäêà òà åôåêòèâíà äîïîìîãà êîðèñòóâà÷àì. 6. Îñâ³òí³ ìàòåð³àëè: ³íñòðóêö³¿ òà íàâ÷àëüí³ â³äåî äëÿ êðàùîãî âèêîðèñòàííÿ ïëàòôîðìè. 7. Çâîðîòí³é çâ’ÿçîê: ðåãóëÿðíèé çá³ð â³äãóê³â äëÿ ïîêðàùåííÿ ôóíêö³îíàëó. Óäîñêîíàëåííÿ IJß.agro ïîòðåáóº êîìïëåêñíîãî ï³äõîäó, ùî ïîºäíóº ðîçøèðåííÿ ôóíêö³îíàëó, ï³äâèùåííÿ çðó÷íîñò³ âèêîðèñòàííÿ, ïîñèëåííÿ áåçïåêè òà çàáåçïå÷åííÿ ï³äòðèìêè êîðèñòóâà÷³â. Ðåàë³çàö³ÿ öèõ íàïðÿìê³â äàñòü ìîæëèâ³ñòü ïåðåòâîðèòè IJß.agro íà åôåêòèâíèé òà çðó÷íèé ³íñòðóìåíò ï³äòðèìêè àãðàðíîãî ñåêòîðó, ùî ñïðèÿòèìå ðîçâèòêó ñ³ëüñüêîãî ãîñïîäàðñòâà Óêðà¿íè. Ïîäàëüøà ³íòåãðàö³ÿ IJß.agro ç ³íøèìè äåðæàâíèìè ðåºñòðàìè òà áàçàìè äàíèõ º âàæëèâèì ôàêòîðîì äëÿ çàáåçïå÷åííÿ ö³ë³ñíîñò³ òà àêòóàëüíîñò³ ³íôîðìàö³¿. Öå äàñòü ìîæëèâ³ñòü ôåðìåðàì îòðèìóâàòè íåîáõ³äí³ äîâ³äêè òà äîêóìåíòè â åëåêòðîííîìó âèãëÿä³, áåç íåîáõ³äíîñò³ â³äâ³äóâàííÿ äåðæàâíèõ óñòàíîâ. Âàæëèâîþ º ðîçðîáêà ìåõàí³çì³â åëåêòðîííî¿ ³äåíòèô³êàö³¿ òà àâòåíòèô³êàö³¿, ÿê³ ãàðàíòóâàòèìóòü áåçïåêó òà êîíô³äåíö³éí³ñòü äàíèõ. Ðîçâèòîê ìîá³ëüíèõ äîäàòê³â òà àäàïòàö³ÿ åëåêòðîííèõ ïëàòôîðì äëÿ âèêîðèñòàííÿ íà ñìàðòôîíàõ òà ïëàíøåòàõ º íåîáõ³äíîþ äëÿ çàáåçïå÷åííÿ äîñòóïó äî öèôðîâèõ ïîñëóã ó â³ääàëåíèõ ñ³ëüñüêèõ ðàéîíàõ. Öå äàñòü ìîæëèâ³ñòü ôåðìåðàì îïåðàòèâíî îòðèìóâàòè ³íôîðìàö³þ ïðî ïîãîäí³ óìîâè, ö³íè íà ñ³ëüñüêîãîñïîäàðñüêó ïðîäóêö³þ òà ³íø³ âàæëèâ³ äàí³, íåîáõ³äí³ äëÿ ïðèéíÿòòÿ îá´ðóíòîâàíèõ óïðàâë³íñüêèõ ð³øåíü. Âèñíîâêè IJß.agro – öå ³ííîâàö³éíà öèôðîâà ïëàòôîðìà, ïîêëèêàíà òðàíñôîðìóâàòè àãðàðíèé ñåêòîð Óêðà¿íè, çàáåçïå÷óþ÷è ïðîçîð³ñòü, åôåêòèâí³ñòü òà äîñòóïí³ñòü ïîñëóã äëÿ âñ³õ ó÷àñíèê³â ðèíêó. Âîíà îõîïëþº øèðîêèé ñïåêòð àñïåêò³â ä³ÿëüíîñò³ àãðîï³äïðèºìñòâ, â³ä âåäåííÿ îáë³êó äî óïðàâë³ííÿ çåìåëüíèìè ðåñóðñàìè òà òîðã³âë³. Îäí³ºþ ç âàæëèâèõ ïåðåâàã IJß.agro º ñïðîùåííÿ òà àâòîìàòèçàö³ÿ ïðîöåñ³â îáë³êó. Ôåðìåðè çìîæóòü ëåãêî âåñòè îáë³ê ñâî¿õ ðåñóðñ³â, âèòðàò òà ïðèáóòê³â, ùî äàñòü ìîæëèâ³ñòü ïðèéìàòè îá´ðóíòîâàí³ ð³øåííÿ ùîäî óïðàâë³ííÿ á³çíåñîì. Öå îñîáëèâî âàæëèâî äëÿ ìàëèõ òà ñåðåäí³õ ï³äïðèºìñòâ, ÿê³ íå ìàþòü äîñòàòíüî ðåñóðñ³â äëÿ âåäåííÿ ñêëàäíîãî áóõãàëòåðñüêîãî îáë³êó. Ïëàòôîðìà òàêîæ ñïðèÿº ï³äâèùåííþ ïðîçîðîñò³ çåìåëüíèõ â³äíîñèí. Çàâäÿêè ³íòåãðàö³¿ ç äåðæàâíèìè ðåºñòðàìè, IJß.agro çàáåçïå÷óº äîñòóï äî àêòóàëüíî¿ ³íôîðìàö³¿ ïðî çåìåëüí³ ä³ëÿíêè, ¿õ âëàñíèê³â òà îðåíäàð³â. Öå äຠìîæëèâ³ñòü çàïîá³ãàòè øàõðàéñòâó òà êîðóïö³¿, à òàêîæ ñïðîùóº ïðîöåäóðè ðåºñòðàö³¿ òà ïåðåîôîðìëåííÿ çåìåëüíèõ ïðàâ. Êð³ì òîãî, IJß.agro çìîæå ñòàòè ïëàòôîðìîþ äëÿ òîðã³âë³ àãðàðíîþ ïðîäóêö³ºþ òà àêö³ÿìè àãðîï³äïðèºìñòâ. Öå ñïðèÿº çàëó÷åííþ ³íâåñòèö³é òà ðîçøèðåííþ ðèíê³â çáóòó äëÿ óêðà¿íñüêèõ ôåðìåð³â.  çàãàëüíîìó, IJß.agro º âàæëèâîþ ó íàïðÿìêó öèôðîâ³çàö³¿ àãðàðíîãî ñåêòîðó Óêðà¿íè. Âîíà ñïðèÿº ï³äâèùåííþ êîíêóðåíòîñïðîìîæíîñò³ óêðà¿íñüêèõ àãðîâèðîáíèê³â, çàëó÷åííþ ³íâåñòèö³é òà ðîçâèòêó ñ³ëüñüêèõ òåðèòîð³é. Ïëàòôîðìà çìîæå ñïðèÿòè îòðèìàííþ âñ³õ íåîáõ³äíèõ ïîñëóã òà ³íôîðìàö³¿ äëÿ ôåðìåð³â, ñòâîðåííþ ïðîçîðîãî òà åôåêòèâíîãî àãðàðíîãî ðèíêó. Ñïèñîê âèêîðèñòàíèõ äæåðåë: 1. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Ãóøòàí Ò. Â., Êàãàíåöü–Ãàâðèëêî Ë. Ï., ßðåìà Ò. Â., Áðåíçîâè÷ Î. ². ̳æíàðîäíèé ³íâåñòèö³éíèé ìåíåäæìåíò: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2025. 193 ñ. 2. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Êàãàíåöü–Ãàâðèëêî Ë. Ï., Ãóøòàí Ò. Â., Êðàì÷åíêî Ð. À. Êîíêóðåíòí³ òåõíîëî㳿 â ì³æíàðîäí³é åêîíîì³ö³: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2023. 184 ñ.
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