SMART ERA Website / D7.1

Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or REA. Neither the European Union nor the granting authority can be held responsible for them. SMART ERA Website / D7.1 D7.1 “SMART ERA Website” 2 Technical references Project Acronym SMART ERA Project Title SMART community-led transition for Europe’s Rural Areas Project Coordinator Fondazione Bruno Kessler (FBK) Project Duration January 2024 – December 2027 (48 months) Deliverable Title D7.1 – “SMART ERA Website” Deliverable Type DEC – Website, patent fillings, videos etc. Dissemination level* PU – Public Work Package WP7 - “Communication, dissemination, exploitation and macro-regional networking” Lead beneficiary Fondazione ICONS (ICONS) Author(s) Angela Marzorati (ICONS), Eylul Aksekili (ICONS) Reviewers Peter Niederer (SAB), Slavica Samardzic (SFTH), Alessia Torre (FBK) Due date of deliverable 31/05/2024 Actual submission date 29/05/2024 * PU – Public, fully open, e.g. web (Deliverables flagged as public will be automatically published in CORDIS project’s page) SEN – Sensitive, limited under the conditions of the Grant Agreement Classified R-UE/EU-R – EU RESTRICTED under the Commission Decision No2015/444 Classified C-UE/EU-C – EU CONFIDENTIAL under the Commission Decision No2015/444 Classified S-UE/EU-S – EU SECRET under the Commission Decision No2015/444 v Date Contributor(s) Comment 0.1 30/04/2024 Eylul Aksekili (ICONS) First draft available 0.2 10/05/2024 Angela Marzorati (ICONS) Second updated draft shared with reviewers 0.3 14/05/2024 Slavica Samardžić (SFTH) Review of the document 0.4 16/05/2024 Peter Niederer (SAB) Review of the document 0.5 28/05/2024 Eylul Aksekili (ICONS) Final version integrating feedback provided by reviewers 1.0 29/05/2024 Alessia Torre (FBK) Final editing and submission D7.1 “SMART ERA Website” 3 Table of contents Table of contents .............................................................................. 3 Executive Summary .......................................................................... 4 1. Overview of the SMART ERA Website ......................................... 5 1.1 Objectives of the SMART ERA Website ................................................................. 5 1.2 Graphic Design of the SMART ERA Website ......................................................... 6 2. Content Management ................................................................... 7 2.1 Landing Page ............................................................................................................ 7 2.3 Development of the SMART ERA Website ............................................................. 8 3. Dissemination and monitoring .................................................... 11 4. Conclusions ................................................................................ 12 List of Tables Table 1: Website accountability ........................................................................................... 5 Table 2: Landing page accountability .................................................................................. 7 Table 3: Sections of the SMART ERA website .................................................................... 8 List of Figures Figure 1: SMART ERA landing page ................................................................................... 7 Figure 2: SMART ERA website – Homepage .................................................................... 10 Figure 3: SMART ERA website - Pilot regions ................................................................... 10 D7.1 “SMART ERA Website” 4 Executive Summary The primary purpose of the report D7.1 “SMART ERA Website”, is to provide comprehensive evidence of the process followed during the development of the project website. It will be a reference for all the subjects engaged in the project and it will serve as the primary source of information regarding the development of the project activities, outcomes, and results. ICONS will facilitate the process of cross linking with partner organizations websites and possible external platforms, as well as with the fellow projects, to enhance clustering activities. D7.1 “SMART ERA Website” 5 1. Overview of the SMART ERA Website The final project website was launched at the end of May 2024 (M5 in the project). It is accessible at the following link: https://smartera-project.eu/ The website is the entry point to SMART ERA, acting as the project’s primary platform to showcase the information on the ongoing activities, outcomes and stakeholder engagement initiatives addressing different target audiences: local rural communities’ ecosystem, policy makers, regulators, local government, institutional and public and financial, investors, financing bodies, SME’s, research and academia, members of EAB, NGO’s, CSO’s, multipliers and general public. The website is a living tool that will be updated regularly as per the project’s requirements, in terms of new graphic layouts, tools and features. ICONS is responsible for updating all pages on the website as new information or updates become available, in collaboration with the project’s partners. Particularly, the “News & Events” section will see more frequent updates and activities, serving as the central hub for communicating timely important updates and additions of the project. The project website contains both institutional and scientific information about the project and serves as a channel for communicating and disseminating the project’s results. The project website also showcases public deliverables and other open access resources. The website is designed for all viewers with unrestricted access. Table 1: Website accountability Accountability The website is developed and managed by ICONS in collaboration with FBK and the project partners. To comply with General Data Protection Regulation – Regulation (EU) 2016/679 (GDPR), private data will remain confidential as ICONS will act as the data controller and be responsible for treating all the sensitive data provided by registered users upon online registration. 1.1 Objectives of the SMART ERA Website  The website is the official portal for SMART ERA.  The website aims to keep all target audiences and stakeholders updated on the implementation of the project, offering resources, results, and insights from the project.  The website provides practical information and links on the sectoral news and events: webinars, conferences, workshops, aligned with the project’s objectives.  The website aims to stimulate clustering and synergies in relevance by highlighting the fellow projects of SMART ERA, through cross-linking activities with external platforms, relevant initiatives and partnerships. D7.1 “SMART ERA Website” 6  The website generates visibility to the SMART ERA project, promotes social media channels and fosters an online community.  The website aims to effectively engage with a broad audience. To accomplish this objective, it employs a tone of voice that is both professional and friendly.  The website directs users to explore the FundingBox features through a call to action, encouraging them to join the online community. 1.2 Graphic Design of the SMART ERA Website The visual components of the SMART ERA website align seamlessly with the established visual identity crafted in collaboration with FBK during the brand identity development process, overseen by ICONS at the project's outset. This exercise aimed to delineate the project's personality, leading to the identification of the following key distinguishing concepts: smart, rural areas, innovation, rural communities, home. In the SMART ERA logo, small icons appear to specifically identify these key notions. The emerging traits were then applied to the design process of the project website. The objective is to capture the attention of rural communities while also reaching a significant portion of the public, with a focus on broader target audiences including policymakers, local governments, and other stakeholders. D7.1 “SMART ERA Website” 7 2. Content Management 2.1 Landing Page Prior to the launch of the full website (May 2024), the landing page was released in February 2024 (M2 of the project) to serve as the first online presence and the point of reference for the project’s target audience. The structure of the landing page was the following:  A brief introduction to the SMART ERA project and its main objectives.  Description of the six pilot regions.  Contact information.  Links to the project’s social media channels (LinkedIn and X).  Link to subscribe to the project newsletter.  Link to download the press release about the launch of SMART ERA project. The layout of the landing page is available in the figure below. Table 2: Landing page accountability Accountability ICONS produced the content for the landing page and was responsible for design. The content was approved by FBK before the official launch. Figure 1: SMART ERA landing page D7.1 “SMART ERA Website” 8 2.3 Development of the SMART ERA Website The project website was created to ensure a user-friendly experience, prioritizing easy navigation and accessibility for the users. The structure of the website can be found in the following table: Table 3: Sections of the SMART ERA website Section Description Homepage The structure of the Homepage stems from the landing page of the project. It is the first encounter with the user, and it features a visual from one of the projects’ pilot regions, the title, communication pay-off followed by a short description, with call-to-action link to the Project section (e.g. Discover the project). The page contains the link to the project video as well as a call to action to join the online community “Funding Box” and link to the Latest Updates on the project. Project The Project page offers users an in-depth exploration of SMART ERA. To ensure a thorough understanding of the project’s objectives, the page is structured into the following sub-sections:  Vision: The page contains a description of the project’s objectives, aimed at providing insight into technical and institutional information.  Rural Transformation Outcomes in Smart Era: The outcomes of the project are presented in this sub-section.  SMART ERA 4 Step Approach: This sub section includes a visual representation of the SMART ERA 4 Step Approach.  Consortium: The logos and the contact information of all the partners are displayed in this sub-section. Pilot regions This section is dedicated to the pilot regions of the project, where they are listed prominently. Before delving into the specifics of each pilot, users will encounter a section about rural area characteristics, accompanied by a call to action (CTA) on each page of the pilots. The pilot regions are: Trentino (Italy), Tramuntana/Sóller (Spain), Northern Ostrobothnia (Finland), East Herzegovina (Bosnia and Herzegovina), Šmarje-Padna (Slovenia, Italy, Croatia), Devetaki Plateau (Bulgaria). A page for a single pilot region is structured to provide the users with as much detail about the activities implemented by SMART ERA. The communication payoff of the project is presented in the native language of each pilot at the beginning of a single page. The structure is the following:  Introduction to the pilot region and the payoff translated in each language.  Overcoming Obstacles: Key Challenges in Transitioning to the SMART ERA.  Targets.  Who will be a part of the change? D7.1 “SMART ERA Website” 9 Clustering This page features:  The list of Macro Regional Strategies: In this sub-section the list of the 4 EU Macro Regional Strategies, all involved in the project, is provided along with the description of their objectives.  Fellow projects: In this sub-section the fellow projects of SMART ERA are listed, with links to their respective websites. News This section on the website contains all the news regarding the project in inverse chronological order. The subcategories for the news section are the following: press releases, project updates, articles & interviews, newsletters, pilot regions, clustering & networking. Events Events organized and/or promoted by the project are listed in this section. The upcoming events are displayed first, and they are followed by past events. Resources This section houses all project publications available for viewing and download, organized into the following subsections:  Deliverables: Public deliverables issued by the project are available in this sub-section.  Papers: Scientific papers and publications written by partners or relevant to SMART ERA are available for download.  Communication materials: The graphic communication materials produced by the project (brandbook, flyer, roll-up) are available for download on this sub-section. Open Calls The structure of this page is the following:  Pilots Add Ons: This sub section serves as a comprehensive resource for potential applicants such as SMEs and tech providers, interested in participating in the Pilot Add-ons funding initiative of the project (first Open Call).  Followers micro-pilots: This sub section provides information about the second project funding opportunities, which will target follower regions by supporting FSTP projects. It contains details of the rules, funding eligibility and objectives for individual applicants and consortia. Additionally, it outlines the aim of transferring SMART ERA results to further rural territories, engaging their local communities and demonstrating impact potential through innovative solutions and methodologies.  Call to Action: to join the online community on the FundingBox web page. Contacts The contact information of the Project Coordinator and Communication Secretariat for the project as well as the contact information of the individual Pilot Regions are available on this page. Privacy Notice This section contains the essential information about how the user’s personal data are processed and information about the cookies that are implemented and in use. Disclaimer This section provides information about the EU disclaimer. The quality of information complies with the Grant Agreement, according to which “any dissemination of results or outputs must also indicate that it reflects only the author’s view and that the European Commission is not responsible for any use that may be made of the information it contains”