D5.11 - AgrifoodTEF portal

D5.11 AGRIFOODTEF PORTAL - REVISION JUNE 2024 Horizontal logo Ref. Ares(2024)6128837 - 29/08/2024 AGRIFOODTEF Portal June 28th, 2024 2 Horizontal logo Project cofunded by the European Commission within the Digital Europe Programme Dissemination Level PU Public x CO Confidential, only for members of the consortium (including the Commission Services) □ CL Classified, as referred to in Commission decision 2001/844/EC □ This document supports Deliverable Number D5.11 Lead Beneficiary EV ILVO Deliverable Name AgrifoodTEF portal Deliverable Description First integrated version of the AgrifoodTEF portal is online. Type DEC —Websites, patent filings, videos, etc Dissemination Level PU - Public Due Date (month) 12 Work Package No WP5 Document Revision History This a revision version 0.2 to be presented at the AgrifoodTEF PSG meeting based on discussion in the SFG meeting. Date Issue Author/Editor/Contributor Summary of main change 06/12/2023 V1 Marijke Hunninck EV-ILVO First document version 1 12/12/2023 V1 George Beers - WUR Review first document version 1 28/06/2024 V2 Marijke Hunninck EV-ILVO Revision document version 2 05-07-2024 V2 Gohar Isakhanyan Review revisions version 2 AGRIFOODTEF Portal June 28th, 2024 3 Horizontal logo Contents List of Figures ................................................................................................................................................................. 3 Abstract ......................................................................................................................................................................... 5 Executive summary ........................................................................................................................................................ 6 1. Introduction ........................................................................................................................................................... 7 2. Approach ........................................................................................................................................................... 8 2.1. Portal discussion ................................................................................................................................................. 8 2.2. Integration ........................................................................................................................................................ 10 3. AgrifoodTEF Portal sections ............................................................................................................................. 11 3.1. Landing page ................................................................................................................................................ 12 3.2. Services by Sector ........................................................................................................................................ 13 3.3. Node/satellites dedicated pages ................................................................................................................. 14 3.3.1 Services ........................................................................................................................................................... 15 3.3.2. Infrastructure ................................................................................................................................................. 16 4. Future improvements ...................................................................................................................................... 17 4.1. New portal ................................................................................................................................................... 17 4.2. Services descriptions ................................................................................................................................... 17 4.3. Training Catalogue Integration .................................................................................................................... 18 4.4. Highlighting Digital Infrastructure ............................................................................................................... 18 4.5. Connection to the node/satellite websites and/or portals ......................................................................... 18 5. Quality and User Experience ............................................................................................................................ 19 6. Conclusion ........................................................................................................................................................... 20 List of Figures Figure 1: Header of every AgrifoodTEF page ................................................................................................................ 11 Figure 2: Footer of every AgrifoodTEF page ................................................................................................................. 12 Figure 3: Landing page ................................................................................................................................................. 13 Figure 4: Services by Sector page ................................................................................................................................. 14 Figure 5: Example of a physical infrastructure page ..................................................................................................... 16 AGRIFOODTEF Portal June 28th, 2024 4 Horizontal logo List of abbreviations WP - Work package EDIH’s - European Digital Innovation Hubs ELSA - Ethical, Legal and Social aspects AI - Artificial Intelligence TEF – Testing and Experimentation Facilities AGRIFOODTEF Portal June 28th, 2024 5 Horizontal logo Abstract AgrifoodTEF, a consortium of European testing and validation infrastructures, is committed to supporting agri-food companies in developing AI and robotics solutions through field development within established facilities. The initiative aims to bridge the gap between research efforts in these areas and the tangible creation of products that support efficient and sustainable agriculture aligned with the stringent usability and economic requirements of end users. By leveraging existing experimental farms and AI/Robotics facilities in representative European regions, AgrifoodTEF consolidates resources to strengthen the European Union's central role in ensuring global food security. This consolidation focuses on testing and validating facilities involving the best experts in AI and robotics technology and relevant stakeholders. The strategic framework includes the creation of standards for dataset development, data sovereignty, algorithm interoperability and benchmarking. GAIA-X's agro-domain ambassadors across Europe play an integral role in this endeavor. Although each TEF node emphasizes independent operations tailored to specific specialties and regional needs, a coherent set of guidelines and standards is shared by all nodes. Mutual service support is a feature of the various regions represented by nodes and satellites. AgrifoodTEF aims to propel Europe to a leading position, spearheading the application of top-quality, technology-driven solutions in Agri-Food. This endeavor aims to lift primary production to new levels of efficiency, similar to the transformative impact of the Green Revolution. The AgrifoodTEF Portal is a cornerstone in this ambitious journey, facilitating communication, collaboration and innovation within the Agri-Food technology landscape. The primary goal is to drive the development and commercialization of new agricultural AI-based technologies and innovations within the agri-food sector. AGRIFOODTEF Portal June 28th, 2024 6 Horizontal logo Executive summary AgrifoodTEF is committed to sustainable and efficient food production, and the launch of the first version of the AgrifoodTEF Portal, catalogue.agrifoodtef.eu, as crucial step toward achieving this goal. This first version platform aims to connect technology suppliers and solution manufacturers with a comprehensive set of services provided by nodes and satellites, specifically aimed at stimulating the development and commercialization of new agricultural AI-based technologies and innovations within the agri-food sector. This first version of the portal serves as a central resource that provides customers with a detailed overview of the TEF services available through nodes and satellites active in the agri-food sector. These curated services are for innovators seeking Agrifood-related technology solutions. They are tailored to support companies in testing and validating AI and robotics products for the Agrifood sector. The first version of the portal emphasizes networking and aims to make the catalogue of agrifoodTEF services publicly available. With its dual functionality, the portal displays a comprehensive catalogue of services while serving as a primary communication channel. Stakeholders gain direct access to nodes/satellites, testing and experimentation facilities, infrastructures, services and ongoing initiatives through this accessible platform. AgrifoodTEF recognises that this is the first version of the portal and will launch a new improved portal by the end of 2024, based on a UI/UX redesign that aims to make the portal more intuitive, user-friendly and attractive, which will ultimately lead to a better user experience and higher user satisfaction. In addition, the descriptions of the services offered will be actively improved and a detailed technical service description will be added in collaboration with WP4 (TEF Back Office: quality management, standards, methodology and common service blocks) and more commercial descriptions and visualisations of the services (WP5). The first version of the agrifoodTEF Portal lays the foundation for a dynamic platform that is constantly evolving to meet the changing needs of the Agrifood innovation ecosystem. AGRIFOODTEF Portal June 28th, 2024 7 Horizontal logo 1. Introduction AgrifoodTEF's main mission is to establish a network of physical and digital facilities strategically distributed across Europe. Through this network, it consolidates and provides customised services for evaluating and validating thirdparty AI and robotics solutions in the agrifood sector. By developing a user-friendly portal with an overview of these services, agrifoodTEF aims to facilitate access for innovators seeking support in developing and validating technology solutions for agriculture. In addition, agrifoodTEF aims to enrich its network by sharing best practices, learning experiences and knowledge-based information, primarily through its project portal. This collaborative exchange aims to foster a community of innovation and progress within the network. Its primary focus remains on maximising the impact of digitisation in the agriculture sector. By enabling authentic assessments of AI and robotics solutions in real agricultural environments, agrifoodTEF ensures robust and practical implementations that improve efficiency and sustainability. The dedicated portal serves as a comprehensive catalogue and primary communication, significantly increasing visibility and connecting stakeholders with services. The first version of the agrifoodTEF portal, located at catalogue.agrifoodtef.eu is an innovative and central resource for agrifoodTEF and services the nodes and satellites provide in AI and Robotics technologies and solutions. This portal plays a role in promoting sustainable and efficient food production by connecting technology providers, solution manufacturers and other stakeholders with a wide range of services offered by nodes and satellites. The aim is to stimulate the development and commercialisation of new AI and/or robotics based agricultural technologies and innovations. With an emphasis on network development and wide dissemination of the available physical and digital infrastructure and services offered, this first version of the portal serves the dual purpose of presenting agrifoodTEF's catalogue of services and acting as a primary communication link. It offers stakeholders direct access to infrastructure and services offered by the various nodes and satellites. This report is divided into a number of chapters to provide a detailed overview of the development and functionalities of the portal. The chapters focus on the development and components of the AgrifoodTEF portal, introduce the webpage layout and describe the consistent elements. These chapters are divided into sections on quality and user experience, dissemination and outreach, and a preview of how the service descriptions will be updated during the development of the new portal. Finally, the concluding chapters discuss the expected impact of the portal, summarising the main conclusions and outlining future improvements and developments. AGRIFOODTEF Portal June 28th, 2024 8 Horizontal logo 2. Approach A two-steps approach had been applied for development and implementation of the agrifoodTEF portal for making the catalogue of services available on the internet. A first version has been implemented (catalogue.agrifoodtef.eu) with the MKdocs tool in order to comply with the objective of making the catalogue public available at the end of year 1. 2.1. Portal discussion As a first step, we conducted a survey in the first 6 months to determine the needs and capacities, enabling us to create a portal that effectively communicates the brand's message, provides a positive user experience, and meets its target audience's needs during the website design process. Below you find the questions and outcomes: 1. What basic functions do you think the portal should have? • Promote agrifoodTEF • Promote services • Contact form • Build the stakeholders community (interact) • Promote EU wide events • Promote national events • Publish blog or other media • Publish deliverables 2. Who is the target audience of the portal and what are their needs and preferences? • SMEs • Start-ups • DIHs – EDIHs • Technology providers • Agrifood Business • Industry association • Competence centers (CC) and Research organisations • Corporates • Farmer associations • Farmers • European commission • National Public authorities 3. Organisation of the website: centralization vs decentralization? • Balance approach: EU agrifood portal is the main communication tool at EU level, Node websites are the main communication tools at local level, services and customer relation are at node level 4. Visual identity and formats? • One visual identity, format and structure for all, agrifoodTEF and Nodes portal, rather strict approach AGRIFOODTEF Portal June 28th, 2024 9 Horizontal logo • Nodes have a certain degree of freedom as long as they align with the main project visual identity • Same look and feel - we need to define minimum visual identity rules. 5. Extra functionality to be offered? • Training (Trainings and webinars offered) • Knowledge base/ document library • Calendar • Matchmaking 6. Online catalogue - Links to the Smart Agri Hubs (SAH) Community? • AgrifoodTEF portal should start from scratch. Easier if it is in one central place - one catalogue: click on service: shows details: e.g. location: by clicking the customer is redirected to the chosen node/sats website or provided with a contact. • Open source shop system and use just the product overview to show the services for example: https://github.com/spree/spree 7. Governance of the website? • WP communication lead 8. Capacity to design websites? • Some partners have the capacity. For example RISE has capacity to design and produce the website and portal. Central or other design. As a state-owned research institute we can commit long term. • RISE is also part of three TEFs and one data space action (mobility) and some EDIHs, hence can coordinate uniform approach. 9. Sustainability: Are you interested being involved in the long-term sustainability of the website? • Yes, RISE is looking for Websites - for visibility and promoting AgriFood TEF and Portal for providing access to content that supports the functioning of the TEFs that could involve several (all?) TEFs, probably as a part of the CSA. In addition to these requirements, other important criteria were also integrated: 1. User Experience: The website design should provide an optimal user experience for visitors. This means that the website should be easy to navigate, visually appealing, and have a clear and concise layout. 2. Responsiveness: The website should be responsive, meaning it should be able to adjust to different screen sizes and devices, such as mobile phones, tablets, and desktop computers. 3. Accessibility: The website design should be accessible to all users, including those with disabilities. This means that the website should comply with accessibility guidelines and standards. 4. Fast Loading: The website should load quickly to prevent visitors from losing patience and leaving the website. This can be achieved by optimizing images, reducing HTTP requests, and compressing files. 5. Search Engine Optimization: The website should be designed with SEO in mind to improve its visibility and ranking on search engines. 6. Content Management: The website should be easy to manage and update. This can be achieved by using a content management system (CMS) like WordPress, Drupal, or Joomla. 7. Security: The website should be secure to protect it from hacking, malware, and other security threats. This can be achieved by using SSL encryption, strong passwords, and regular software updates. 8. Branding: The website design should reflect AgrifoodTEF identity and be consistent with other branding materials. AGRIFOODTEF Portal June 28th, 2024 16 Horizontal logo 3.3.2. Infrastructure On the infrastructure page of a node or satellite, portal visitors can discover a comprehensive outline of all the available physical infrastructure components provided . By selecting any of these infrastructure components, visitors can gain insight into the specifics of each one. Typically, the infrastructure descriptions entail: • A brief overview outlining key elements such as contact information of the infrastructure provider, location, country, offered and a link to google maps. • A detailed description and image showcasing the physical infrastructure component. This section provides indepth information about the specific infrastructure offered by the AgrifoodTEF node or satellite. • Occasionally, it may include a video where the infrastructure is elaborated upon and explained. In essence, the node or satellite infrastructure page furnishes extensive details about the available physical infrastructure components. It outlines the technological aspects, methodologies, equipment, and expertise accessible for utilization, catering to the needs of Agrifood sector. Figure 5: E xample of a physical infrastructure page AGRIFOODTEF Portal June 28th, 2024 17 Horizontal logo 4. Future improvements This chapter summarises the first planned improvements for the portal and services’ descriptions. The aim is to increase the reach of available resources and functions in line with the changing needs of stakeholders within the AgrifoodTEF network. 4.1. New portal The portal will undergo a UI/UX redesign focusing on ease of use and intuitive navigation, using feedback from user sessions to make improvements. Enriching the portal with practical cases and detailed interactive guides will better illustrate the value and application of services, encourage active engagement and facilitate stakeholders' practical use of agrifoodTEF services. The aim is to launch a new portal by the end of 2024. 4.2. Services descriptions The service description will consist of a technical and a more commercial part. In addition, emphasis will be placed on a section dedicated to additional services or sub-services that can extend or complement the core services offered by the node or satellite. This section will consist of the following parts: • Technical service description • Commercial services description • Enriching the portal with practical cases • Building blocks: Description of sub-services accessible within the primary service that provide additional functionalities or related services. • Related similar services: References to analogous or interconnected services that can complement the primary service. • Standards: Links to resources with standards relevant to this test. Following the UI/UX workshop, the portal will undergo information architecture phase followed by the website wireframes and mock-ups. Finally, our aim is to develop and launch the new portal by the end of 2024. AGRIFOODTEF Portal June 28th, 2024 18 Horizontal logo 4.3. Training Catalogue Integration One of the upcoming additions to the new portal is the incorporation of a training catalogue. Similar to the comprehensive services and physical infrastructure sections, this new feature will provide an overview of various training modules and educational resources offered by nodes and satellites to EDIH’s. It aims to equip EDIH’s with valuable learning opportunities, enhancing their skills and knowledge related to AI, robotics, digitalization, and other pertinent aspects within the Agrifood sector. The training catalogue will offer insights into diverse courses, workshops, and educational materials available for stakeholders, specifically from within EDIHs, seeking to expand their expertise and capabilities. 4.4. Highlighting Digital Infrastructure Another focus of the future enhancements involves accentuating the digital infrastructure extended by nodes and satellites. This initiative aims to spotlight the digital assets, tools, and technological frameworks offered within the AgrifoodTEF network. By providing visibility into the digital infrastructure, the portal seeks to elucidate the range of digital resources available for stakeholders. This will encompass various digital services, software solutions, data analytics tools, and platforms facilitating digital innovation and development in the agricultural domain. The goal is to emphasize the role and value of digital technologies in transforming and optimizing agricultural practices. 4.5. Connection to the node/satellite websites and/or portals The connection to the node/satellite websites and/or portals is currently in development and will be integrated into the new portal, ensuring individual portals or websites for the satellite and nodes alongside the project portal. Through these prospective advancements, the first version of the portal strives to evolve into a comprehensive portal, not only showcasing physical resources and services but also encompassing educational opportunities and digital infrastructure. This expansion aims to cater to diverse user needs, fostering a more robust and inclusive platform that supports continuous learning, innovation, and technological advancement within the Agrifood sector. AGRIFOODTEF Portal June 28th, 2024 19 Horizontal logo 5. Quality and User Experience To facilitate network development and wide dissemination and outreach of services, a dedicated website was created giving visibility to the AgrifoodTEF service catalogue and linking also to the AgrifoodTEF portal which is developed as the principal communication channel, bridging the nodes, their services, and activities with stakeholders. The content of this website will be further enhanced with real case studies, testimonials, success stories, and description of unique selling points of services that have already been delivered. This use case section will be dynamic, continuously updated whenever a new showcase is available. Displaying these case studies will make the added value for customers visible and understandable, ultimately attracting more customers interested in using agrifoodTEF services. The AgrifoodTEF AgrifoodTEF portal operates on two fundamental principles: prioritizing user-friendliness and delivering high-quality content. This design ensures a seamless experience to engage stakeholders regularly. • Enhancing Access and Comparison: The core of the portal aims to simplify access for stakeholders such as technology providers and solution manufacturers. It ensures effortless access to required services regardless of geographical constraints. Moreover, the portal facilitates comparative analysis of service offerings across various AgrifoodTEF nodes and satellites, aiding users in selecting the most suitable service for their specific requirements. Additionally, it serves as a platform for direct negotiation and contracting for services between technology providers and AgrifoodTEF nodes/satellites. • Quality Services and User Experience: AgrifoodTEF is dedicated to providing top-tier services and ensuring an enriching user experience within the portal. This emphasis on quality services and a seamless user interface aims to expedite the adoption of new technologies and innovations within the Agrifood sector. • User-Centric Development: The AgrifoodTEF portal's development process heavily relies on inputs from each node/satellite team, ensuring that user needs across the entire AgrifoodTEF network are meticulously considered. This user-centric approach will persist post-launch, with ongoing collection of feedback from Work Packages (WPs) and users. The WP5 team will continue organizing focus groups to refine the user experience and introduce new features over time. AGRIFOODTEF Portal June 28th, 2024 20 Horizontal logo 6. Conclusion The AgrifoodTEF agrifoodTEF portal, hosted under catalogue.agrifoodtef.eu web-address, stands as a platform, designed to revolutionize the agri-food sector by streamlining the development and commercialization of cutting-edge agricultural technologies. The first version of the portal acts as a centralised information source, offering customers an overview of TEF services available through nodes and satellites active in the agrifood domain. These services play a role in supporting innovators looking for solutions in agriculture-related technologies and provide tailored support for companies engaged in testing and validating AI and robotics products for the sector. In its first version, the portal strategically emphasises networking and the public availability of the AgrifoodTEF service catalogue. The portal has a dual function: it displays a comprehensive range of available services and physical infrastructure of the nodes and satellites and at the same time serves as a primary communication channel. Stakeholders have direct access to nodes, services and physical infrastructure through this accessible platform. AgrifoodTEF acknowledges that this is the first version of the portal and aims to launch an enhanced version by the end of 2024. This update will be based on a comprehensive UI/UX redesign aimed at improving the intuitiveness, usability and visual appeal of the portal. These enhancements are expected to significantly improve the overall user experience and increase user satisfaction. Furthermore, active improvements will be made to the descriptions of the services offered. This includes the development of detailed technical service descriptions in collaboration with WP4 (TEF Back Office: quality management, standards, methodology and common service blocks). In addition, improvements will be made to commercial service descriptions and visualisations, led by WP5, to better communicate the value and functionality of each service offered. The upcoming version of the portal will include detailed examples of training sessions, highlighting their outcomes and providing explicit guidance on applying these trainings to realworld challenges in the agrifood sector. For instance, a training session on precision agriculture techniques will demonstrate how to implement AI-driven soil analysis and crop management, showcasing successful case studies and providing step-by-step instructions. By incorporating such practical examples, the portal will ensure that users can effectively leverage the provided trainings to enhance their operations and address specific challenges in the agrifood industry.