THE TYPES OF METHODS IN TRANSLATING OF TOURIST PHRASES IN ENGLISH AND OTHER LANGUAGES

469 Vol. 5, No. 11 – Special Issue (EJAR) ISSN: 2181-2020 LPTIENP International Scientific-Practice Conference on “Linguistics and Pedagogical Technologies: International Experience and National Practice” Denau, November 20, 2025 in-academy.uz/index.php/ejar THE TYPES OF METHODS IN TRANSLATING OF TOURIST PHRASES IN ENGLISH AND OTHER LANGUAGES S.D.To‘xtayeva Student of Denau entrepreneurship and pedagogy institute G.K.Xabibulloyeva Teacher at Denau entrepreneurship and pedagogy institute https://doi.org/10.5281/zenodo.17636674 Annotation: This article explores the interconnectedness of tourism and linguistics, specifically the role of language in travel motivation. It offers a broad linguistic analysis of tourism discourse, discussing the reflection of cultural heritage and writers' lives in literary tourism. It also analyzes translation challenges faced by guides, including difficulties in conveying cultural idioms and terminology, highlighting the deeper cultural meanings embedded in language. Keywords: Tourism, Linguistics, Literary Tourism, Cultural Heritage, Translation Challenges, Linguistic Analysis. Annotatsiya. Ushbu maqola turizm va tilshunoslikning o‘zaro bog‘liqligini, xususan, sayohat motivatsiyasida tilning rolini o‘rganadi. U turizm diskursining lingvistik tahlilini keng nuqtai nazardan ko‘rib chiqadi, unda adabiy turizmning madaniy merosni va yozuvchilar hayotini aks ettirishi muhokama qilinadi. Shuningdek, tarjimonlar duch keladigan tarjima muammolari, jumladan, madaniy iboralar va terminologiyani yetkazishdagi qiyinchiliklar tahlil qilinadi. Kalit so‘zlar: Turizm, tilshunoslik, adabiy turizm, madaniy meros, tarjima muammolari, lingvistik tahlil. Аннотация: Эта статья исследует взаимосвязь туризма и лингвистики, в частности, роль языка в мотивации путешествий. В ней представлен широкий лингвистический анализ туристического дискурса, обсуждается отражение культурного наследия и жизни писателей в литературном туризме. Также рассматриваются проблемы перевода, с которыми сталкиваются гиды, включая трудности передачи культурных идиом и терминологии. Ключевые слова: Туризм, лингвистика, литературный туризм, культурное наследие, проблемы перевода, лингвистический анализ. Tourism and linguistics are interconnected through the study of language in the tourism industry. Travel is motivated by language learning. The current issue of Textus focuses on linguistic analysis of tourism discourse from a broader perspective. Tourism involves traveling to new places, discovering new things, new culture, new language, discovering new worlds, and presupposing a willingness to encounter. Language is important for going abroad. Furthermore, it’s important to have at least a minimum familiarity with the language. Knowing basic words and phrases like “please, thank you, hello, goodbye, do you speak English” is necessary for everyone. Of course, it’s not possible for most of us to learn a local language in a short time well enough to have all our interactions in it. But it’s a matter of politeness to learn some basic phrases. Even better, listen to some basic lessons in the language (many are available for free online), just to get used to how it sounds. There is a lot of information about tourism and hospitality, so linguistics is the main field. Nonetheless, very few offer to consider each of these. The main findings indicate that social media and online travel platforms are primary data sources in LSTH; (Critical) Discourse Analysis and Linguistic Landscape are the most frequently applied methods; and LSTH research predominantly explores four types of tourism: dark tourism, cultural tourism, heritage tourism, and slum tourism. People travel tragic and catastrophic places in dark tourism. For example, the city of Pripyat and the Chernobyl nuclear power plant in Ukraine. Cultural tourism is that people want to travel for exploring culture, traditions, art 470 Vol. 5, No. 11 – Special Issue (EJAR) ISSN: 2181-2020 LPTIENP International Scientific-Practice Conference on “Linguistics and Pedagogical Technologies: International Experience and National Practice” Denau, November 20, 2025 in-academy.uz/index.php/ejar and festivals such as there are historical landmarks and traditional culture in ancient Bukhara. Heritage tourism is most suitable for interesting visit historical and cultural heritage to learn about as well as preserve them like Registan Square in Samarqand. Ruins tourism – visiting ancient ruins and archaeological sites. For instance, the pyramids in Egypt and the ruins of Pompei in Italy. Literary tourism helps tourists to know cultural heritage and writers’ lives and work, as well as highlight a location’s cultural heritage. They acquire meaning from links with writers and the settings of their novels. Such places attract tourists and form part of the landscape of heritage tourism. Because historical places are a main thing in every country, as well as history can help to distinguish a feature. Moreover, literary analysis of tourism provides a study of the use of cultural identity, reflections on language, guided tours, and interactions between hotel staff and the local population. For instance, guides using local expressions when talking to tourists, hotel staff, and residents being kind to each other will be a real cultural experience and example for tourists. It shows the role of country and language, and how it reflects interpersonal communication. Likewise, storytelling has played a very important role in tourism, because when a story is being told, tourists can listen to it carefully and remember it very quickly. Nevertheless, telling a story can be a bit difficult because tourists are not used to it, and it's a bit difficult and abstract for them. secondly, it can be seen as just an advertisement by many tourists. Guides have encountered obstacles in translating, such as language idioms and terminology specific to the tourism industry. An effective explanation should be announced in beautiful intonation while conveying the original message. Each language carries with it the values, traditions, and norms of the society that speaks it. As a result, when a text is translated from one language to another, it is inevitable that specific cultural elements will be present. For example, the French expression “joie de vivre”. Translating this expression literally into English as “joy of living” does not fully convey the semantic and emotional richness of the original. “Joie de vivre” is a concept deeply rooted in French culture, evoking a specific state of mind that can be difficult to grasp for those unfamiliar with this culture. Such expressions, therefore, represent a real challenge when it comes to translation. Without cultural similarities and universals, there is no way for people of different cultures to communicate with each other, and translation would be impossible. However, there are no absolute cultural universals or cultural similarities. For example, religious texts pose another unique challenge in translation, as they are not merely linguistic documents—they are considered sacred and culturally revered. The Quran is traditionally recited in Arabic, and any translation is considered an interpretation, rather than an exact replication of the original. The difficulty lies in translating the deep theological and philosophical meanings embedded in its verses. One of the leading taxonomies, and certainly the best known, is that of Vinay and Dalbernet. The seven basic translation procedures are, according to them, adaptation, calque, equivalence, modulation, borrowing, literal translation, and transposition; although they also refer to compensation, expansion, and contraction. Other authors have reformulated and added new procedures, or broken down the aforementioned ones into distinct subcategories. Among the well-known reformulations, we should mention the one proposed by Vázquez Ayora, for example, who distinguishes between oblique translation procedures (adaptation, amplification, compensation, equivalence, explicitation, modulation, omission, and transposition) and direct methods (calque, loan, and literal translation). Hurtado expands the list with strategies that account for solutions of textual nature: extension, amplification, compression, discursive creation, description, generalisation, particularisation, reduction, paralinguistic or linguistic substitution, and variation. 471 Vol. 5, No. 11 – Special Issue (EJAR) ISSN: 2181-2020 LPTIENP International Scientific-Practice Conference on “Linguistics and Pedagogical Technologies: International Experience and National Practice” Denau, November 20, 2025 in-academy.uz/index.php/ejar References: 1. A.J.Daghigh, “Three decades of linguistic studies on tourism and hospitality”, Tourism Recreation Research 13.09. 2024. 2. Calvi L., Hover M. Storytelling for mythmaking in tourist destinations. Leisure Sciences, 2021/. 3. IBODULLAYEVNA, S. B., SOBIRJONOVNA, S. M., & MIRBOBOYEVNA, T. G. (2020). The Concept of Culture and Internet Connection. International Journal of Innovations in Engineering Research and Technology, 7(05), 193-195. 4. 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