D6.4 2ND ANNUAL REPORT ON COMMUNICATION, DISSEMINATION, AND EXPLOITATION ACTIVITIES

Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 1 D6.4 2ND ANNUAL REPORT ON COMMUNICATION, DISSEMINATION, AND EXPLOITATION ACTIVITIES V0.2 Grant agreement No: 101069689 Prepared by: Irene Egea Saiz (EHPA) and Txomin Rodríguez (TECV) Date: 16/09/2024 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 2 DELIVERABLE Basic information on the deliverable Dissemination level Public Type Report Due date 30/09/2024 Task T6.1 – Communication and Dissemination: planning and coordination Task leader EHPA Authors Irene Egea Saiz (EHPA) and Txomin Rodríguez (TECV) VERSIONS ABBREVIATIONS C, D & E: Communication, dissemination, and exploitation HEU: Horizon Europe KER: Key Exploitable Result MCO: EHPA Manufacturers Committee PUSH2HEAT: Pushing forward the market potential and business models of waste heat valorisation by full-scale demonstration of next-gen heat upgrade technologies in various industrial contexts. WPs: Work Packages No. Name Partner Contribution Date 0.1 Irene Egea Saiz and Txomin Rodríguez EHPA and TECV 1st Version 2024/08 0.2 Irene Egea Saiz and Txomin Rodriguez EHPA and TECV 2nd Version, integration of comments from TEC (reviewer) 2024/09 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 3 TABLE OF CONTENTS 1. INTRODUCTION ...................................................................................................................................................................................... 5 2. OBJECTIVES .............................................................................................................................................................................................. 5 3. COMMUNICATION ACTIVITIES WITHIN THE 2ND YEAR ........................................................................................................... 6 3.1. VISUAL IDENTITY .................................................................................................................................................................................... 6 3.1.1. PROJECT PROMOTIONAL MATERIAL ................................................................................................................................................. 6 3.2 WEBSITE ........................................................................................................................................................................................................ 6 3.3 SOCIAL MEDIA CHANNELS .................................................................................................................................................................... 7 3.3.1 STATS LINKEDIN ...................................................................................................................................................................................... 8 3.3.2 STATS X ....................................................................................................................................................................................................... 9 3.4 E-NEWSLETTER ....................................................................................................................................................................................... 9 3.4.1 STAKEHOLDER NETWORK.................................................................................................................................................................... 9 3.5 PROMOTIONAL VIDEOS ....................................................................................................................................................................... 10 3.6 PRESS RELEASES AND NEWS ............................................................................................................................................................. 11 3.7 SCIENTIFIC PUBLICATIONS ................................................................................................................................................................ 12 4 DISSEMINATION ACTIVITIES WITHIN THE 2ND YEAR ............................................................................................................ 13 4.1 EVENTS ................................................................................................................................................................................................................................ 13 4.2 WEBINARS ......................................................................................................................................................................................................................... 17 4.3 EXTERNAL ADVISORY BOARD ................................................................................................................................................................................. 20 5. EXPLOITATION ACTIVITIES WITHIN THE 2ND YEAR ............................................................................................................... 20 5.1 KEY EXPLOITABLE RESULTS .................................................................................................................................................................................... 20 5.2 HORIZON RESULTS BOOSTER SERVICE .............................................................................................................................................................. 21 6. CONCLUSION .......................................................................................................................................................................................... 22 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 4 LIST OF TABLES Table 1: Stats on website October 2023 - 16 August 2024 .................................................................................... 7 Table 2: Stats Push2Heat Linkedin .................................................................................................................................. 8 Table 3: Stats Push2Heat X .................................................................................................................................................. 9 Table 4: Press releases and news articles ................................................................................................................... 11 Table 5: Events Push2Heat has participated in ........................................................................................................ 13 Table 6: Webinars organised by Push2Heat .............................................................................................................. 18 Table 7: Members of the External Advisory Board.................................................................................................. 20 Table 8: List of Key Explotable Results (KER) ........................................................................................................... 21 LIST OF FIGURES Figure 1: Factsheets ................................................................................................................................................................ 6 Figure 2: Push2Heat Linkedin profile header .............................................................................................................. 8 Figure 3: Push2Heat X Profile ............................................................................................................................................ 9 Figure 4: stills from promotional video........................................................................................................................ 10 Figure 5: Article in Freie Presse ...................................................................................................................................... 12 Figure 6: Stages for the HRB Service 1 - Module CImprove existing exploitation strategy ................. 22 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 5 1. Introduction This deliverable (D6.4) intends to collect and present all communication, dissemination and exploitation activities carried out during months 13 and 24 of the project. This way spotlighting all the efforts dedicated to raising awareness, promoting the PUSH2HEAT project and its related results, and knowledge generated within and beyond the project, as described in D6.1 Communication, Dissemination and Exploitation Strategy. This is the second of four reports that will be also prepared on M36, M48. Initial report was prepared in M12. 2. Objectives The annual report on communication, dissemination and exploitation aims to provide a clear overview of how all the communication channels and activities have worked together to increase the outreach of the project. EHPA, as the Work Package leader of PUSH2HEAT’s WP6 (Dissemination, Communication & Exploitation of Project results), and TECV as leader of T6.5 have overseen coordinating the implementation of the Communication, dissemination and exploitation activities with the cooperation, direct involvement, and support of the other Work Package leaders and all the project partners, As described in D6.1, the approach to communication, dissemination and exploitation is different depending on the phase of its development. The activities gathered in this deliverable follow the approach of Phase I. Phase I: Raise interest among key stakeholders aims at establishing a common project identity and raise awareness and interest regarding the project’s expected results and impacts. This report will be divided into three areas: - Communication activities: focusing on the promotion of the project’s activities and raising awareness of the benefits of heat upgrading technologies to a general audience, including decision-makers. - Dissemination activities: focusing on the spread of the technical results of PUSH2HEAT to identified target groups and fostering collaborations with other related projects. - Exploitation activities: focusing on ensuring the life-beyond-the-project of the PUSH2HEAT’s Generated results. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 6 3. Communication activities within the 2nd year 3.1. Visual identity 3.1.1. Project Promotional material A series of factsheets briefly introducing the project's technologies were developed in M16. These have been circulated via social media and are accessible on the Push2Heat website. The factsheets can be found here. 3.2 Website The Push2Heat website was developed by EHPA in the early stages of the project to serve as a central hub for all Push2Heat-related public information. It allows stakeholders and others to access the project's objectives, progress, deliverables, newsletters, webinars, and preliminary results at any time. The website undergoes frequent updates and improvements to align with the project's evolving requirements throughout its lifecycle and for two years after its completion. Since October 2023 until 16th August 2024, it has garnered 14642 unique visitors, 19363 visits and 353565 hits Figure 1: Factsheets Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 7 Table 1: Stats on website October 2023 - 16 August 2024 Month/Year Unique Visitors Number of Visits Hits October 2023 861 1290 23429 November 2023 869 1242 38455 December 2023 1143 1545 25145 January 2024 1390 1834 32774 February 2024 1744 2361 44544 March 2024 1706 2386 38785 April 2024 1169 1340 24582 May 2024 1625 2028 43817 June 2024 1877 2495 35772 July 2024 1527 1991 35094 16 August 2024 731 851 11168 Total 14642 19363 353565 3.3 Social Media Channels Linkedin and X (formerly Twitter) were established as the primary social media channels for disseminating the work of Push2Heat to relevant target groups at the start of the project. The social media accounts have been consistently used to share posts related to project updates, news, relevant events and other topics of relevance, with these channels we aim to maintain an active online presence, keep stakeholders informed and engage in discussions regarding the project’s themes. Since the D6.2 1st Annual C, D and E activities report, and as of the 16th of August 2024 our LinkedIn following has grown by 330 followers (versus 310 followers in M12, as reflected in D6.2), with a total number of 640 followers, whereas our X following has seen an increase of 63 followers (versus 30 followers reflected in D6.2), with a total number of 93 followers. A dedicated YouTube channel was established to serve as a repository for all PUSH2HEAT video content produced throughout the project's duration. As of 16th of August 2024, the channel has 6 videos: including the project organised webinars, the 1st promotional video and a video interview on the conference Anuga Food Tec. Regardless, all videos from the project are also shared on EHPA’s youtube channel, as it has an interested audience already established and 763 subscribers as of 16th of August 2024, and some of their members are also groups the project is interested in engaging with. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 8 3.3.1 Stats Linkedin Table 2: Stats Push2Heat Linkedin Number of followers until 16th of August 2024 640 Number of Post Published by Push2heat in the period covered by the 2nd annual C, D, E activities report (until 16th of August 2024) 31 Total impressions during the period covered by the 2nd annual C, D, E activities report (until 16th of August 2024) 23696 Total Clicks during the period covered by the 2nd annual C,D, E activities report (until 16th of August 2024) 2469 Figure 2: Push2Heat Linkedin profile header Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 9 3.3.2 Stats X Table 3: Stats Push2Heat X 3.4 E-Newsletter The PUSH2HEAT newsletter was created to provide updated information about the project to relevant key stakeholders, gathered within the project’s Stakeholder Network. During this 2nd year of activities, two e-newsletters were sent: The first was sent in November 2023 (Available here) to 287 contacts and the third edition, in March 2024 (Available here) to 368 contacts. A 4th newsletter is set to be sent early October 2024. (M25) 3.4.1 Stakeholder Network The stakeholder Network is an evolving community that has been progressively developed throughout the first months of the project. Its purpose is to bring together stakeholders who have Number of followers until 16 August 2024 93 Number of Post Published by Push2heat on the period covered by the 2nd annual C, D, E activities report (until August 16th 2024) 39 Figure 3: Push2Heat X Profile Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 16 New European Bauhaus Festival (exhibition) 10-13 April 2024 Brussels, Belgium Booth and flyers distribution 10000 participants EHPA EHPA General Assembly 16 April 2024 Brussels, Belgium Flyers distribution and presentation 200 participants EHPA Cooperation across SET Plan Implementatio n Working Groups (IWGs) Workshop 24 April 2024 Brussels, Belgium Presentation 25 participants QPINCH Green Alternatives for Gas-Powered manufacturing processes 24 April 2024 Genk, Belgium Presentation 40 participants VITO SET Plan – IWG Industry meeting 5 June 2024 Namur, Belgium Flyers distribution and networking 105 registered EHPA Bridging Borders: Collaborative Solutions for European District Heating 6 June 2024 Brussels, Belgium Flyers and Networking 50 participants EHPA EUSEW: European Sustainable Energy Week (Exhibition) 11-13 June 2024 Brussels, Belgium Booth and flyers distribution 10200 participants (total) – 2200 participants in Brussels EHPA Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 17 EHPA’s Manufacturers Committee (alongside BETTED Project) 20 June 2024 Brussels, Belgium and online Presentation 50 participants EHPA EESF Toolkit ‘Heat pump integration in the pulp and paper industry’ 25 June 2024 Online Presentation Around 100 participants TEC CYTEF 2024 26-28 June 2024 Elche, Spain Presentation and Poster 120 participants UPV China Heat Pump Conference 2024 27-30 August 2024 Shenzhen, China Presentation OST 17th international congress on sorption heat pumps 1-4 September 2024 Beijing, China Presentation TEC, TUB and POLIMI Moreover, Push2Heat will be present at the EHPA’s Heat Pump Forum on the 25th and 26th of September in Brussels, Belgium. 4.2 Webinars Furthermore, Push2Heat has collaborated with other EU Funded projects and organisations in the organisation of 3 events from M13 to M24. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 18 Table 6: Webinars organised by Push2Heat EU Perspectives on industrial heat pumps: unravelling non-technical barriers and opportunities Date 14 November 2023 Organisation Push2Heat, SPIRIT & FEDARENE Data Registrations: 153 Attendees: 93 Recording (402 views in August 16th 2024) News article Background and aim of the webinar This webinar was organised in the framework of SPIRIT and PUSH2HEAT, two Horizon Europe projects aiming to foster the decarbonisation of industry through high temperature heat pumps. The aim of the event is to explore non-technical barriers and opportunities within the heat pump sector, with a specific focus on Industrial Heat Pumps, from the perspective of different European countries. Sustaining success of Industrial heat Pumps – a call to action! Date 14 March 2024 Organisation Push2Heat, SPIRIT, SUSHEAT Data Registrations: 224 Attendees: 170 Recording (719 views in August 16th 2024) News article Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 19 Background and aim of the webinar The aim of this webinar is to present the challenges but also the solutions that hide behind the integration of industrial heat pumps, not only from the perspective of the technology provider but also from the point of view of the end-user, i.e. all those industries that are “heat-pump ready” and can benefit from the installation of this technology to power their processes. To this end, after an overview of the most recent policy and technological developments that Europe has witnessed in the field of industrial heat pumps, you will hear one success story of industrial heat pump integration in the experience of the technology manufacturer and the end user. Heat and Eat: A matchmaking event for heat pumps and the food industry Date 28 May 2024 Organisation Push2Heat, SPIRIT, SUSHEAT Data Registrations: 180 Attendees: 113 Recording (266 views in August 16th 2024) News article Background and aim of the webinar This event aimed to present the opportunities and benefits of hightemperature heat pumps when used in the food and beverage industry and to provide a space for heat pump & component manufacturers and food industry representatives to learn about the most relevant best practices in the sector and discuss opportunities for collaboration. The event was divided into two main parts: in the first hour the audience had the chance to hear about the potential of large-scale industrial heat pumps, the perspective of the food & beverage sectors on the decarbonisation of their processes and EU Funding opportunities supporting industrial CO2 reduction through this technology. The second hour of the event was focused on interaction among participants representing the food & beverage and heat pump industries. The discussions were organised around several round tables each of them focussing on a specific case study. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 20 4.3 External Advisory Board From M13 to M24 of the project, 2 new experts have joined the External Advisory Board. In October 2023, a meeting between the Push2Heat’s Steering Committee and External Advisory Board was convened to introduce the project and its progress during the first year, laying the foundation for open collaboration. In June 2023, a second meeting between Push2Heat’s Steering Committee and External Advisory took place, to update experts on the most relevant project news. As part of this EAB collaboration, the project has been featured in the CEPInnovation's newsletter (CEPInnovation Newsletter, January 2024 here), disseminating updates to paper industry stakeholders. Additionally, the project was presented at the Paper and Beyond Conference held in Brussels in November 2023 and in EESF Toolkit “Heat Pump integration in the pulp and paper industry” In June 2024. Table 7: Members of the External Advisory Board Name of the Expert Organisation Annita Westenbroek CEPIConfederation of European Paper Industries Dominic Laaf ModellFabrik Papier Elian Puscedu Apricum Bassam Badram RI.SE Rodrigo Álvarez ASPAPEL Elena Troia Industria Cartaria Pieretti Sabine Höfel Food Processing Initiative E.V Exploitation activities within the 2nd year 5.1 Key Exploitable Results After the workshop, an internal review of these KER was made in order to have a more consistent version, aiming always at a common understanding of each question, clarifying the innovation status of the KER or correcting, extending or completing descriptions where needed. As a result of this work, PUSH2HEAT project presents a reviewed and consolidated list of partners' key exploitable results, which can be seen in Table 2. Also a detail definition of this first version of KER exists as an internal document. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 21 Table 8: List of Key Explotable Results (KER) Title Lead Final TRL Innova tive? Joint/ Indiv. KER 1. Optimized AHT design and AHT control SW TECNALIA 8 Yes Joint KER2. Modelling of Heat Upgrade Technologies applied to industries to quantify their technoeconomical performance UPV 8 No Joint KER 3. Policy recommendations for high temperature heat pump technology scaling, acceptance and subsidies EHPA 2 Yes Individual KER 4. Cost Reduction of the ThermBooster heat pump through modularization SPH 9 Yes Individual KER 5. Software heat exchanger design and optimisation VITO ? Yes Individual KER 6. Implementation of Heat Upgrade Systems and assess. on their commissioning FRAUN HOFER 9 Yes Individual KER 7. Maximize the Qpinch COP for maximum overall efficiency of the QTHT QPINCH 7 No Individual KER 8. Large Scale High-Temperature Heat Pump with Centrifugal compressor ENER 8 Yes (Joint) KER 9. Process and control design of AHT TUB 7 Yes Joint KER 10. Business Models and Contractual Agreements (R12) OST ? Yes Joint 5.2 Horizon Results Booster Service The participation of PUSH2HEAT in the Horizon Results Booster initiative (HRB) has been explored since the beginning of 2023 (see previous version in deliverable D6.2). This is as an option that can help in the discussions on the exploitation strategies of the partners. PUSH2HEAT is an Innovation Action and there are strong expectations in exploitation, given also the fact that the market addressed by the project is starting to boost. Presentation of the HRB services to the consortium was made during the Antwerp Consortium Meeting (Apr 2024) and also reviewed in Valencia Consortium Meeting and Service 1-Module C “Improve existing exploitation strategy” was identified as the one from which more benefit can be obtained by PUSH2HEAT partners at this stage. Partners were consulted about this service and most of them indicated that they would advance by themselves with the support of the Exploitation part in WP6. Two partners showed interest in these services: VITO and ENERTIME. They will be the beneficiaries of the service. A first contact with the HRB service was made and in the preparation meeting held with them, several inputs were requested to PUSH2HEAT partners in order to hold a session of diagnostics and recommendations to complete the key exploitable results of VITO and ENERTIME. According to Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 22 ¡Error! No se encuentra el origen de la referencia., the service will be delivered between September and October of the present year. Anyway, the service has to finish before the 7th of November, when the HRB initiative ends its activity. Figure 6: Stages for the HRB Service 1 - Module CImprove existing exploitation strategy 5. Conclusion This is the second report on Communication, Dissemination, and Exploitation activities (D6.4). The first report, produced in M12, is available here. We will continue to produce additional reports at the end of each project year, specifically at M36 and M48, to provide a comprehensive overview of our progress. In this report, we have outlined the activities conducted during the second year of the project. The efforts of the Push2Heat consortium have achieved notable results, particularly in improving our social media presence, expanding our outreach, and increasing engagement with stakeholders. Over the past year, we have grown our online audience. Our LinkedIn following has increased to 640 followers, while our Twitter account has attracted 93 followers. Additionally, we organised three successful webinars in collaboration with sister projects and relevant organisations, attracting an average of 125 attendees and 186 registrants per event. These webinars have been instrumental to discuss the possibilities of the technologies of the project. We have also increased our visibility by participating in 25 events this year, compared to the 20 events reported in the first year. To further disseminate our work, we produced a series of factsheets to highlight the achievements of Work Package 2 (WP2) and demonstrate the potential of the technologies being developed. Moreover, our promotional video has garnered over 6,000 views, effectively raising awareness of our project's goals and progress. These accomplishments reflect our ongoing commitment to effectively communicating our project's value and ensuring that our stakeholders are well-informed and engaged. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 23