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NNLM Personas

Gonzales, Sara; Hosseini, Mohammad; Martínez Picazo, Erika; Wilson, Emma; Hoyo, Verónica; Holmes, Kristi

Abstract

The NNLM Personas contain 8 NNLM Member Organization Personas —in order of appearance, Public Library; College or University; Hospital Library; Community Based Organization; Hospital; Local Government; State/Regional Government; and, Department of Public Health — which summarize the characteristics, attributes, preferences and reasons to value their membership in the NNLM. Each NNLM Persona is represented by a particular background color, their identifying information is expressed in simple language, and the “performance gauge” illustrations show their own evaluations on specific aspects of the membership (satisfaction, capacity to take on special projects, etc.) on a scale from 1 to 10, where 1 is the most negative value and 10 the most positive. NNLM staff members, NLM project scientists, and other interested parties may explore the Personas to understand the NNLM’s primary audiences. This resource is supported by the National Library of Medicine of the National Institutes of Health under Award Number U24LM013751. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

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Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Public Library is medium-sized (between 6-15 staff members). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Health and wellness events Storytimes Book club meetings Digital literacy instruction Arts and culture events Crafting events Job and career events Informational and instructive classes and workshops ORGANIZATION BACKGROUND SERVICES OFFERED BY THE PUBLIC LIBRARY Computer & internet access Printing, faxing, copying, and scanning Borrowing materials Research tools Access to local history resources Accessibility services TYPICAL GOALS To be a trusted social, learning, civic, and cultural center - a go-to place for social and community interaction To provide educational, informational, and recreational materials equitably and accessibly to all community members, in the form of both traditional resources and emerging technologies To foster lifelong pursuit of knowledge for all To improve and grow literacy To create and support classes and programs for all ages Needs to be actively responsive to community needs, and thereby have value/impact in the community Ensure building/infrastructure is kept adequate and improved Ensure equity in, and access to, resources and services Increase investment in the library Ensure the library's resources, collections, and technology are stateof-the-art, current, and reliable CHALLENGES SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS Older adults Families with children Youth LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish Chinese Arabic Russian THE PUBLIC LIBRARY VALUES NNLM MEMBERSHIP FOR: Free informational materials (i.e., flyers) Training opportunities Membership was free 1. 2. 3. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Free informational materials (i.e., flyers) Training opportunities Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Free informational materials (i.e., resource guides, NNLM Reading Club) Training opportunities Funding opportunities 1. 2. 3. PREFERRED COMMUNICATION MECHANISMS ARE: Email Newsletters and blogs NNLM website 1. 2. 3. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: Email NNLM website Newsletters and blogs 1. 2. 3. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Outreach and Engagement Health and Health Information Health Disparity/Health Equity 1. 2. 3. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Unsure how to become more engaged 1. 2. 3. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE PUBLIC LIBRARY MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at high satisfaction levels. SETTING Serves mainly urban populations (areas with at least 2,000 housing units or populations of at least 5,000). Has high capacity to engage with external partners on special projects/events Has more than enough time to engage in live and self-paced activities 110 110 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical College or University is very large (more than 30 staff members). ORGANIZATION BACKGROUND TYPICAL GOALS POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Commencements and graduations Student and campus activities Activities for staff and faculty Talks and research workshops Arts and culture events Sports and athletic events Community events SERVICES OFFERED BY THE COLLEGE OR UNIVERSITY Educational and learning opportunities to help individuals achieve their full potential Support to local and global communities To provide equitable and accessible education and learning opportunities for student and adult cohorts To create and disseminate new knowledge through research To improve and connect local communities to wider/global societies and address their existing and anticipated challenges Manage budget constraints and increase donors' affiliation Maintain positive public image Increase diversity and inclusion Maintain campus safety and infrastructure Keep up with advances in technology and pedagogy Compete for students and resources with other universities in the region CHALLENGES SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS Undergraduate students Health Science graduate students Faculty LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish Chinese Portuguese THE COLLEGE OR UNIVERSITY VALUES NNLM MEMBERSHIP FOR: Training opportunities Free informational materials (i.e., flyers) Funding opportunities 1. 2. 3. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Training opportunities Free informational materials (i.e., flyers) Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Funding opportunities Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) 1. 2. 3. PREFERRED COMMUNICATION MECHANISMS ARE: Email NNLM website 1. 2. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: Email NNLM website Social media 1. 2. 3. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Data Driven Research/Culture Health Disparity/Health Equity Outreach and Engagement Education/Training & Workforce Development 1. 2. 3. 4. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Unsure how to become more engaged 1. 2. 3. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE COLLEGE OR UNIVERSITY MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at high satisfaction levels. SETTING Located in mainly urban populations (areas with at least 2,000 housing units or populations of at least 5,000). Serves students from urban and rural communities as well as international students. Has high capacity to engage with external partners on special projects/events Has plenty of time to engage in live and self-paced activities 110 110 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Hospital Library is very small in size (2 or less staff members). ORGANIZATION BACKGROUND TYPICAL GOALS To promote and support healthcare To provide Life Science information To provide research support To contribute to academic excellence CHALLENGES LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish Chinese Vietnamese Somali The NNLM meets its expectations at high satisfaction levels. POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Classes (online and in-person), seminars, education Newsletters and blogs Pamphlets, information, tutorials One-on-one training and consultations SERVICES OFFERED BY THE HOSPITAL LIBRARY Library services: borrowing materials, collections assistance, ILL, journal orders, librarian consultations Access to information and infrastructure: computers, printers, scanners, fax machines, internet, study spaces, meeting rooms Research services: systematic reviews, article delivery, citation verification, expert searches, publisher permissions, copyright compliance, etc. Develop innovative methods and technologies to meet the changing needs of the library patrons SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS Clinicians and researchers Hospital staff General public THE HOSPITAL LIBRARY VALUES NNLM MEMBERSHIP FOR: Information/resources (member directory, staff consultation and support) Training opportunities (NNLM Classes) Funding opportunities 1. 2. 3. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Training opportunities Funding opportunities Continuing education credit from MLA, CEN specialization, CHES contact hours Free informational materials (i.e., resource guides, NNLM Reading Club) Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) NLM traveling exhibits 1. 2. 3. 4. 5. 6. PREFERRED COMMUNICATION MECHANISMS ARE: Email NNLM website 1. 2. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: NNLM website Email Newsletters and blogs 1. 2. 3. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Health Disparity/Health Equity Education/Training & Workforce Development Health and Health Information Outreach and Engagement 1. 2. 3. 4. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Service or training does not match needs Unsure how to become more engaged 1. 2. 3. 4. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE HOSPITAL LIBRARY MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses SETTING Located in urban areas (areas with at least 2,000 housing units or have a population of at least 5,000). Serves health care providers, hospital staff and general public. Has moderate capacity to engage with external partners on special projects/events Has plenty of time to engage in live and self-paced activities 110 1 10 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Community Based Organization is very small in size (2 or less staff members). CHALLENGES Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Health education training, lectures Charity, donations, volunteering Seasonal events TYPICAL GOALS ORGANIZATION BACKGROUND SERVICES OFFERED BY THE COMMUNITY BASED ORGANIZATION Healthcare support, education, vaccination and tests LGBTQ+ and minority support and awareness Domestic violence prevention and counseling support Youth and family support To provide healthcare services and health education To share information and build capacity (e.g., training) To support families and individuals Maintain financial and managerial stability Make healthcare a priority in public policy Build trust and enhance accountability among members Enhance internal workflow and communication Improve external relations (e.g., with sponsors, partners, donors and public image) SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS Low income families Youth, adults, Black/African American communities LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish THE CBO VALUES NNLM MEMBERSHIP FOR: Free informational materials (i.e., flyers) Membership was free Training opportunities Funding opportunities 1. 2. 3. 4. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Free informational materials (i.e., flyers) Training opportunities Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Free informational materials (i.e., resource guides, NNLM Reading Club) Training opportunities Funding opportunities Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. 4. PREFERRED COMMUNICATION MECHANISMS ARE: Email Newsletters and blogs NNLM website 1. 2. 3. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: Email Newsletters and blogs NNLM website 1. 2. 3. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Health Disparity/Health Equity Education/Training & Workforce Development Data Driven Research/Culture 1. 2. 3. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Unsure how to become more engaged 1. 2. 3. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE COMMUNITY BASED ORGANIZATION (CBO) MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at very high satisfaction levels. SETTING Located in a small community within an urban area (areas with at least 2,000 housing units or have a population of at least 5,000). Serves mostly underprivileged, historically marginalized, immigrants and minorities. Has high capacity to engage with external partners on special projects/events Has plenty of time to engage in live and self-paced activities 110 110 Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Hospital is very large in size (more than 30 staff members). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Classes and community events Newsletter Social media Career opportunities Volunteer opportunities TYPICAL GOALS CHALLENGES ORGANIZATION BACKGROUND SERVICES OFFERED BY THE HOSPITAL Telehealth consultation Primary and specialty healthcare Emergency care Outpatient care Rehabilitation To build healthier communities To increase health status of vulnerable and high-risk populations To ensure the health care services provided respond to the needs of the individuals throughout their life cycle Maintain strict measures to keep patients and staff safe from infectious diseases (i.e.COVID 19, MPox, RSV) SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS Surgical and post-acute rehabilitation patients and their families Immigrant patients LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish Chinese Vietnamese Arabic THE HOSPITAL VALUES NNLM MEMBERSHIP FOR: Teaching curriculum and materials to use for outreach training Free informational materials (i.e., flyers) Information/resources (member directory, staff consultation and support) 1. 2. 3. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Training opportunities Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) Continuing education credit from MLA, CEN specialization, CHES contact hours 1. 2. 3. PREFERRED COMMUNICATION MECHANISMS ARE: Email NNLM website Newsletters and blogs 1. 2. 3. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: NNLM website Email 1. 2. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Health Disparity/Health Equity Health and Health Information Education/Training & Workforce Development 1. 2. 3. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Unsure how to become more engaged 1. 2. 3. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE HOSPITAL MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at moderate satisfaction levels. SETTING Located in urban areas (areas with at least 2,000 housing units or have a population of at least 5,000). Serves urban and rural populations. Has very high capacity to engage with external partners on special projects/events Has more than plenty of time to engage in live and self-paced activities 110 110 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Local Government Organization is large (between 16-30 staff members). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Education-based (i.e., safety trainings, physical events & mental health instruction) Meetings (city, boards, council, planning commission, Veterans' groups, etc.) Festivals and seasonal celebrations (i.e., holidays, classic car shows) Arts and cultural events, including those hosted by museums and libraries (i.e., book talks and clubs) Events to promote and supply vocational and life skills trainings TYPICAL GOALS CHALLENGES ORGANIZATION BACKGROUND SERVICES OFFERED BY THE LOCAL GOVERNMENT Social and civic services Environment and health Emergency services and management and response Government and civil services Public safety and law Transportation and streets Trash/recycling/water Culture and recreation (includes parks facilities) To provide timely access to governmental, emergency, infrastructure, environmental, and recreational services for supporting and improving the quality of life of the community To build and support public safety, clean and healthy communities, and equitable neighborhood development To support citizen well-being by providing public park, nature, recreation, and sports spaces and facilities Increase support for local families Promote workforce development Provide employee support to address/prevent staff shortages Promote equity in county departments Increase investment in facilities SPECIAL OR EXTERNAL PROJECTS CAPACITY THE LOCAL GOVERNMENT VALUES NNLM MEMBERSHIP FOR: Training opportunities Teaching curriculum and materials to use for outreach training Free informational materials (i.e., flyers) Funding opportunities Information/resources (member directory, staff consultation and support) 1. 2. 3. 4. 5. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) 1. 2. IS AWARE OF THESE NNLM SERVICES: Funding opportunities Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) 1. 2. 3. PREFERRED COMMUNICATION MECHANISMS ARE: Email1. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Outreach and Engagement (i.e., public health, All of Us Research program) 1. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Unsure how to become more engaged1. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE LOCAL GOVERNMENT MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at very high satisfaction levels. SETTING Located in both urban and rural areas. Has very high capacity to engage with external partners on special projects/events Has more than plenty of time to engage in live and self-paced activities 1 10 110 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical State or Regional Government Organization is large (between 16-30 staff members). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Arts and cultural events Healthy living programs (i.e., nutrition, obesity prevention, exercise) Community health programs focusing on maternal/child health, LGBTQIA health, refugee health, occupational health, chronic disease control and prevention Safety and prevention programs (i.e., injury and violence prevention programs, immunization programs) Executive committee, executive board, park agency, state department and commission meetings Festivals and seasonal celebrations TYPICAL GOALS CHALLENGES ORGANIZATION BACKGROUND SERVICES OFFERED BY STATE OR REGIONAL GOVERNMENT State and regional government services (i.e., taxes, voter resources, new resident and new citizen resources, emergency preparedness, public records) Workforce support: unemployment benefits, training programs, etc. Education Human services and social assistance programs Public health services and services to address health disparities Transportation To enhance individual and community well-being, including by increasing public health quality and outcomes To provide equitable and accessible services, address disparities To promote intergovernmental cooperation and coordination; leverage partnerships To achieve fiscal responsibility and responsible resource management Increase health care availability and access, health insurance availability, and Medicare and Medicaid coverage Provide more affordable, equitable, and stable housing Address state workforce shortages, and support citizens to earn a living wage through education Achieve greater equity and accessibility SPECIAL OR EXTERNAL PROJECTS CAPACITY LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish THE STATE/REGIONAL GOVERNMENT VALUES NNLM MEMBERSHIP FOR: Training opportunities Teaching curriculum and materials to use for outreach training Free informational materials (i.e., flyers) 1. 2. 3. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Free informational materials (i.e., resource guides, NNLM Reading Club) Medical Library Association (MLA) specializations (i.e., consumer health, disaster information or data services) Continuing education credit from MLA, CEN specialization, CHES contact hours 1. 2. 3. IS AWARE OF THESE NNLM SERVICES: Training opportunities Free informational materials (i.e., resource guides, NNLM Reading Club) 1. 2. PREFERRED COMMUNICATION MECHANISMS ARE: Email NNLM website Phone Face to face 1. 2. 3. 4. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: NNLM website Newsletters and blogs 1. 2. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Outreach and Engagement Health and Health Information Health Disparity/Health Equity Data Driven Research/Culture Education/Training & Workforce Development 1. 2. 3. 4. 5. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Unsure how to become more engaged Service or training does not match needs 1. 2. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE STATE OR REGIONAL GOVERNMENT MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses State / Regional Government The NNLM meets its expectations at moderate satisfaction levels. SETTING Located in both rural and urban areas. Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023). Has high capacity to engage with external partners on special projects/events Has more than plenty of time to engage in live and self-paced activities 1 10 110 Very Large: <30 Large: 16-30 Medium: 6-15 Small: >5 Very Small: >2 SIZE A Prototypical Department of Public Health is very large in size (more than 30 staff members). POTENTIAL EVENTS & OPPORTUNITIES FOR ENGAGEMENT Informational webinars and online trainings Committee, public, and Board Meetings on various health topics Conferences/workshops Publicly interactive events such as immunizations, health screenings, and events to promote awareness of health topics and resources TYPICAL GOALS CHALLENGES Department of Public Health ORGANIZATION BACKGROUND SERVICES OFFERED BY THE DEPARTMENT OF PUBLIC HEALTH Services to prevent chronic diseases and promote health Services to track, test, immunize, and support treatment of infectious diseases Women's, family, and child health services Services and resources for healthcare providers Services for emergency response To protect and preserve the health of all state residents To foster lifelong health by educating residents about disease-based and other threats to health, and by promoting healthy lifestyles and working to improve all health outcomes To promote health equity by determining all residents' needs and addressing social determinants of health To maintain integrity as a trusted source of public health information and health access Achieve more equitable healthcare systems, policies and practices in general Increase investment in staff Improve communication, data and data sharing, and technology systems to support public health services Make the work and contributions of the Department of Public Health more visible SPECIAL OR EXTERNAL PROJECTS CAPACITY MOST COMMON SERVICE RECIPIENTS All residents of the community, with a focus on those underrepresented (i.e., older adults, lower income populations). LANGUAGES, OTHER THAN ENGLISH, USED BY SERVICE POPULATIONS Spanish Arabic Burmese Nepali Somali THE PUBLIC HEALTH DEPARTMENT VALUES NNLM MEMBERSHIP FOR: Free informational materials (i.e., flyers) Training opportunities Funding opportunities Information/resources (member directory; staff consultation and support) Membership was free 1. 2. 3. 4. 5. IN THE PAST 12 MONTHS, HAS USED THESE NNLM SERVICES: Free informational materials (i.e., flyers)1. IS AWARE OF THESE NNLM SERVICES: Funding opportunities Continuing education credit from MLA, CEN specialization, CHES contact hours Free informational materials (i.e., resource guides, NNLM Reading Club) 1. 2. 3. PREFERRED COMMUNICATION MECHANISMS ARE: Email NNLM website Social media 1. 2. 3. FINDS OUT ABOUT NNLM FUNDING OPPORTUNITIES VIA: Email1. FOR FUTURE NNLM CLASSES AND WEBINARS, THEY WOULD LIKE: Outreach and Engagement Health Disparity/Health Equity Health and Health Information 1. 2. 3. BARRIERS TO GREATER ENGAGEMENT WITH THE NNLM: Lack of time Lack of staffing Unsure how to become more engaged Service or training does not match needs 1. 2. 3. 4. SATISFACTION WITH MEMBERSHIP EXPERIENCE: THE DEPARTMENT OF PUBLIC HEALTH MEMBERSHIP EXPERIENCE Ranked lists aggregated from top 3-5 responses The NNLM meets its expectations at moderate satisfaction levels SETTING Located in urban areas (areas with at least 2,000 housing units or have a population of at least 5,000). Serves rural and urban populations. Has moderate capacity to engage with external partners on special projects/events Has more than enough time to engage in live and self-paced activities 1 10 110 Data Sources: Mixed methods approach: members' self-reported data (2022 NNLM Member Survey) and aggregated, publicly available data from representative sample (November 2022-January 2023).