Theoretical Foundations
Abstract
The fashion theme explores different aspects of fashion, exploring different concepts within it. In this project, starting points were found that were essential for a general understanding of the theme at an early stage, followed by some key references that were considered appropriate to explore in order to understand the project. To build a solid and comprehensive foundation, essential starting points were identified that served as fundamental pillars for understanding the theme. These are: The Fashion Show | The Performance | New Media
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A PERFORMANCE FASHION A constantly evolving cultural and social phenomenon; Reflects identity, values, and historical contexts; For Simmel, it is a continuous cycle of imitation and innovation; For Foucault and Barthes, fashion is an artistic expression and system of meanings; FASHION SHOW A hybrid space between art and performance; Platform for visual and emotional narratives; The fashion show reflects cultural values and contexts; By incorporating performative elements, its expressive dimension is expanded, bringing it closer to an artistic and three-dimensional language; Ephemeral, Experiential, and Participatory; Influences of avant-garde movements (Dadaism, Surrealism); Integrating with fashion to create visual and emotional narratives; Lara Torres, Storytailors, Constança Entrudo; NEW MEDIA Digital revolution redefines fashion production, consumption, and promotion; Digital fashion and the Metaverse emerge as new creative territories ; New Media (Manovich) It notes that the impact of digital technologies is causing an even broader and deeper transformation in the way culture is produced, distributed, and communicated; Fuery, 2017 New Media = cultural rupture, not just technical; A space for new ideas, emerging practices, and cultural redefinition; Digital Fashion and Metaverse (Kawamura, 2023) Fashion in the Metaverse as a new creative space; Globalization of fashion on digital platforms; Experimenting with new production and distribution techniques;