ई-कॉमर्सचा भारतीय अर्थव्यवस्थेतील प्रवाह

Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 18 -󰫦  󰫦󰱿󰬎 󰭈 . 󰲓  󰫦󰲌  󰭈 󰭑  󰫸󰫦-󰬁 , - Email: manishap[email protected]m Manuscript ID: JRD -2025-171005 ISSN: 2230-9578 Volume 17 Issue 10 (III) Pp. 18-22 October 2025 Submitted: 11 Sept. 2025 Revised: 21 Sept. 2025 Accepted: 05 Oct. 2025 Published: 31 Oct. 2025  󰭀 ,    󰫮󰬾     󰬉      󰬉    󰫽   . 󰫽 -󰫦 󰬀 󰱚 󰭈   .  -󰫦 󰭈   .    󰬬  󰫯   . 2021 󰬀  󰫽󰰩 󰫯 700 󰫤 󰲒 . 2023 󰬀  918 󰫤 󰲒 . 󰭑  󰫦󰬁 󰫳  󰭀  󰬉   󰭈  .   󰬶   - 󰬴󰲒 󰫼 󰭈 󰫽  .  󰱿   󰲂, 󰬎 󰲖, 󰰗 󰫼󰫳  󰱮,      󰲑 󰭈󰫽  󰫳 󰬎  󰫼  󰭈󰰌  -󰫦 󰬀    . 󰬀 󰲑,   󰁰󰫮, 󰫮󰬾󰫳 󰬎, 󰰦󰫦  󰱇 , 󰫰     󰬬 󰬎 󰫳   󰬉 .   󰬀   󰱚 󰭈  󰬉  󰲑 󰬴󰫽 󰱞, 󰫦  󰫽     .    100 %  󰲒 󰲒󰫳 󰲒 󰬬 -󰫦 󰬁   󰲑 . 2030 󰰩       󰬬 󰬴   .  󰁰 , 󰬃󰫦, 󰲓󰭃, 󰲊  󰫦,   󰫮 ,󰬎   󰫯 -󰫦 󰬁 󰫦 . 󰭈󰬎  󰬎󰫳  󰫦 󰫼 󰰉 󰬉 󰬎 󰫳 󰱿 󰫵 󰬉 󰬎󰫽 . 󰬎  󰬎  󰬉 󰬄 󰬉 󰬎  󰱿󰱇󰲖    󰫽󰫳   󰬉 󰬎  .  󰱿 󰫽󰫳󰬀 󰬉    . 󰬆   󰬎    󰰉 󰬉 󰫵 󰬎󰫽  .  󰬴     󰭃 󰫼  󰭈󰲑󰬴    󰰉 󰬎     󰫼 󰫦  .  .   󰬄 .󰫽  󰫽 󰭈󰲑󰬴   .󰬶  󰬴  󰭃 󰫼   󰲐 󰫦   󰫽 󰬎  󰫳 - 󰬴󰲒 󰱿  .     ,    󰫮󰬾   . Quick Response Code: Website: https://jrdrvb.org/ DOI: Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: . 󰲓 , 󰫦󰲌  󰭈 󰭑  󰫸󰫦-󰬁 , - How to cite this article: . 󰲓  . ( 2025). -󰫦  󰫦󰱿󰬎 󰭈 Journal of Research & Development, 17 (10 (IIl), 18– 22. Original Article Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 19      .󰫽    ,󰱿󰱇󰲒 -󰱿󰱇󰲒     󰫽  󰫼 󰫦 . 󰫽 ‘   󰱙 ’   󰭈   .󰫮󰬾  󰬉 󰬍    󰬉 󰱿, , , 󰱿󰬎 󰫽   .󰫽     󰬉 󰫵 󰱿 󰬉  󰫮  .󰫳 󰬇 󰫳 󰬬 󰬎      󰫽󰲐 󰬄  . 󰲐 󰫳  -󰫦, 󰫽   󰱿,   󰫵   .󰭈󰬎  ‘-󰫦  󰫦󰱿󰬎 󰭈’    .  󰱯:- ) -󰫦 󰬉  . ) -󰫦  󰭈 󰬅. ) -󰫦 󰱿 󰬬  󰬁 󰬎󰲆 . ) -󰫦  󰱿 󰬎󰲆 󰰉 󰫽 󰬅  .    󰫦󰱿󰬎 -󰫦󰫳 󰱿 󰰍  󰭈  .  󰱮 :-  󰫳 󰬅 󰫦󰫽  󰲄󰫽  󰱮  󰫼  .   󰫼 󰬇 󰬶  󰫼  . 󰫽 󰫦 󰬶, 󰬎, , 󰫦󰭃,󰲗󰫦 󰰘󰫤 ,  󰫽   󰫼  . -󰫦 󰬉 :- -󰫦   󰬆  󰲕 󰫮󰬾   󰫦 󰬆 󰬎    󰬴󰲒  . 󰬆 󰫮󰬾  󰫦   󰬄󰫳 󰭃 -󰫦  . The World Trade Organisation Defines E-commerce as “E-Commerce is the production, distribution, marketing, sales or delivery of goods and services by electronic means.” The Organisation For Economic Cooperation And Development (OECD) defines “E-Commerce as commercial transactions involving both organisations and individuals that are based upon the processing and transmission of digitised data including text sound and visuals image and that are carried out over open network (like the internet )or closed network( like AOL or Mintel )that have gateway onto an open network.” 󰬎    󰬴󰲒  󰫳 󰲕 󰫮󰬾 󰫳 󰬀   󰬋 󰫽 - 󰫦  󰬆.  󰬎   󰬴󰲒 󰫼󰫳 󰭈󰲑󰬴 󰫤  󰬎 󰲕 󰱿󰱇󰲖  󰬉 󰱿 󰭈󰲑󰬴 󰫼  󰲕 󰬎   . -󰫦 󰬆  󰱿 󰬬 󰫦 󰱮 .󰬆 󰫮󰬾 󰬀   󰲕   󰫽 󰲕  󰫽 󰭃 . -󰫦  󰱘  .1969 󰬀 󰲐 󰬎  󰬆󰬂    󰫦  .1980󰫳    󰬋   . 󰬋  󰭃󰫥 󰬎  󰫮󰰗 󰬎 .   󰱿 󰫦 󰬎      󰫼 󰬶 .1990 󰬀   󰭊 󰫽 󰬉󰫦     󰫼 .   󰫼 .     .  󰫦  󰬎  󰭈󰲗󰫦   󰁰    󰬁 󰫼󰰩   -󰫦 󰬂󰫦  . 󰫽   󰬶 󰫦   .󰬉 󰬎   󰬉  󰬌 󰫽 󰬎    .󰲐    󰬌 󰬎  󰫼   . 2012 󰬀 󰁰󰫳  󰫦󰬬  󰭉󰬁󰬎 󰬀 󰬁󰬎 󰫦 󰰉 . 󰫽 󰱿   󰬁󰬎 󰫦 300 󰰁  󰲇,󰭈  󰬎 󰬴󰫽  󰰉 󰬶󰫳 󰫦 󰬎, 󰬎    󰫽 󰬶󰰩 󰲐 󰫼 󰰈 .2018 󰰩 󰁰 󰰘 󰬋    -󰫦   . -󰫦 󰭈: 1.   󰫶(B2C): -  -󰫦  󰫦 󰭈  . 󰬎   󰬴󰲒   󰬶 󰫳   .. 󰁰, 󰬃󰫦 2.   (B2B) :- 󰬀 -󰫦 󰬶󰰗󰲑󰭅  󰱿󰬀 . B2B 󰬆  󰱿  󰫽 Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 20   󰬴 󰲕  󰬴  󰲑 󰬴  󰬎󰰉  󰱿 󰬬 󰱿 󰬎 . 󰫽  󰲑 󰬴  󰬎 󰬴󰲒 . 3. 󰫮  󰫶(D2C) :- -󰫦      . 󰫽 󰲕  󰭊 󰫽 󰫽  󰱿 󰲑 󰱿 󰲕       󰫽  .󰬎󰬴󰬂   󰭈  . 󰬎󰬶, 󰲓󰬎,󰲐  ,, 󰲊 󰫽 󰱨 D2C  󰭈 󰬂󰫦 . 4. 󰬶  󰬶 (C2C):- 󰬶 󰬉 󰬎   󰬬 󰬶 󰬴󰲒  . eBay, Etsy  Fivver  󰬂󰫦 . 5. 󰫶   (C2B) :-  󰬶 󰫽󰫳 󰬎   󰱳 󰱿 󰬎 . .󰫮  󰭈,󰭃, 󰬉 ,󰭉󰲒󰬁 . 6.   󰬋󰰙(B2G):-  b2a  󰬆  󰬎  󰬆 󰱿 󰬎  󰬶 󰬆  󰬎    .. 󰫦, ,󰱳  󰬎󰫳   󰫼  󰱿 󰬎 󰬎   . -󰫦 󰱿 󰬬 󰬁:-  -󰫦 󰱿 󰬬 󰬁󰬀 󰭈󰫯 󰁰   󰬃󰫦  󰫦 󰱚 󰬁  .   󰱿 󰬬  󰬁  󰫦 󰬉󰫳 󰲑 . 1. 󰁰 :-   󰫦  -󰫦  . 󰫳 󰬁  . 󰲓󰭃, 󰬃󰫦 , 󰬃󰫦 󰬉,󰫮 󰲐󰬾󰬂. 󰫽 1. Myntra: -    󰬎 󰫽   . 2. Snapdeal: -   -󰫦   󰭈 󰫽 󰬴󰲒 󰫼 󰫦 . 3. India Mart : -  B2B 󰱿   .    󰱳 ,    󰬎 . 󰱷 󰱳 󰫽    󰱿 . 4. Meesho :-    󰲑󰫳 󰬎  󰲗󰫦󰬴󰫽 󰫤 󰰗󰲑󰭅 . 5. TATA CLIQ:-    -󰫦  .   󰭈󰫳 󰬎 󰱿 . 6. Swiggy and Zomato:-  󰬁   󰬋 󰬉 .  -󰫦 : (20172030) (In Billion US Dollars) (Source -https ://startuptalky.com/ecommerce-industry-in-india/)  󰫮󰫽󰰉  󰬎󰲆  󰲒,  -󰫦 󰬀 󰬉  󰫦    󰲑 .2017 󰬀  -󰫦 󰱿 28.77  󰲐  . 2019 󰬀 45.77  󰲐   . 󰬆  28.77 36.28 45.77 64.77 85.42 88.29 113.55 135.08 162.12 175.51 191.44 350 0 50 100 150 200 250 300 350 400 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2030 In Bn US $ Year Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 21  󰫦 󰫳 -󰫦 󰱿 󰬀    󰲑 . 󰫽 2019  2025    󰱿 󰬀   󰲑 󰫽 󰰍  󰬆  ,  󰬎󰫦󰫳   , 󰭀 ,  󰬄       .  󰬀   󰱚 󰭈   . -󰫦 󰱿 󰫼   󰬶     󰫯 .2023 󰬀  28.9    󰲓  .  󰬶  󰲓 󰫼 󰱚 󰫯 󰲗󰫦  󰬉 󰲑 .  -󰫦 󰬀   󰫼󰬀   󰰍 . 1.  󰫽󰰩 󰫯   . 2021 󰬀 600 󰫤  󰫽󰰩 󰫯 . 2023 󰬀 󰫽    918 󰫤 󰲒 . 2. 2030 󰰩   󰬬 󰬴 󰫦   󰬶  . 󰫵 500  600 󰫤  . 3. 2020  2030 󰰩  󰭈  80%    󰫦 .   󰬶   󰬀       󰲐 󰫤󰭃󰫳  󰱿 󰫽 150 󰬄 󰫦  . 4.  󰬀 󰱚 󰭈  󰲒   . 󰫽  󰲑 󰬴󰫽 󰱞, 󰫦  󰫽     . 5.   100%  󰲒 󰲒󰫳 󰲒 󰬬 -󰫦 󰬁   . •  -󰫦       . 2030 󰰩    350  󰫦󰰩 󰫼 󰫮 . •   󰲐 󰱿  󰲐 󰫳 25%    2030 󰰩 󰫽 37% 󰲒  󰫼 󰫮 . •   󰲑 󰫤󰭃 2027 󰰩 27  󰫦 󰰩 󰫼 󰫮 .  󰫤󰭃 2021 󰬀   󰫦 . 󰫽 CAGR  33%  . •   󰱿 󰬬 󰫮󰫽 󰫯   󰬬 󰬴 . •  -󰫦󰫳 󰫦 󰫯 󰰏  24%   . 󰫵 󰫦  󰫦 , 󰬄   󰫤󰭃 .2023 󰰩 󰫳 󰫦󰫦 󰬀 %    . •  -󰫦  󰲇 󰫽 󰱚 󰭈  . - 1. 󰱍 󰫦 󰫽 (40%) 2.  󰬄  󰫽 (33%) 3.    󰫽  (31%)  -󰫦  󰰗 󰫼  󰬀     󰲓 󰫼 󰫵 󰫽 󰲑 . PCMI 󰫳  - 󰫦 󰰗 󰱮  . .  55%, . 󰬴 󰫦 25%, .   7%, .   󰬋 5% .  󰲕 3.5% .    󰱳.% .  󰫦 2%    󰫽  󰭈 . . 󰲑 29 % .   󰁰󰫮 21% . 󰫮󰬾󰫮 19% . 󰰦󰫦  󰱇  12% . 󰫰   8%  -󰫦  󰫼 󰰍   󰭈 . )   󰲂. ) 󰫰 󰲕  󰬎  󰬎 󰬄 . ) 󰰗 󰫼󰫳  󰱮 󰬄 . )     󰭈󰫽󰫽  󰬎 . )  󰬎    . Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 22 )  -󰫦 󰫦  󰫰 󰬀 . 󰫽   󰬀󰫦 󰫰   󰭈󰬁 .   -󰫦     .󰫽 󰰍  󰬆   ,     󰲑 󰭈󰫽,󰫮󰫽  󰬄  󰫽, , 󰫮󰫽   󰫽     󰬋   .  -󰫦 󰱿   󰬉    󰲐   -󰫦 󰫤󰭃      󰲀 . 󰫦 :- 1. https ://startuptalky.com/ecommerce-industry-in-india/ 2. https ://www.ibef.org/industry/ecommerce 3. Kumar.N.(2018). E-commerce in india: An Analysis of present Status, Challenges and Opportunities. International Journal of Management Studies,5(2),3. 4. Aggarwal, H., & Jain,S.(2020).E-commerce in india. E-commerce indiaEcon.Leg.Perspect,36 5. https ://share. Google/03V7eKHoYjOSqCHCD 6. ERetail Industry in India – Oct2024 7. India’s E-Commerce Market Growth: Trends & Key Data 2024-2025 https://paymentscmi.com/insights/indiaecommerce-market-growth-trends/