ESTELLA Promotional material package

Grant Agreement number: 101058371 Project acronym: ESTELLA Project title: Design of bio-based thermoset polymer with recycling capability by dynamic bonds for bio-composite manufacturing DELIVERABLE 7.1 ESTELLA promotional material package Contractual Date of Delivery: 30 11 2022 Actual Date of Delivery: 30.11.2022 Lead contractor for this deliverable: IDE Author(s): María López (IDENER) Participants(s): CIDAUT, SINTEF, ICSO WP contributing to the deliverable: WP 7 Nature: Public Version V. 4 Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. REVISION TABLE Document version Date Modified sections - Details V1 02.11.2022 First version by IDE V2 14.11.2022 Version with CIDAUT contributions V3 23.11.2022 Version with consortium revisions V4 29.11.2022 Version after quality revision Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Table of Contents TABLE OF CONTENTS .................................................................................................................... 3 ABBREVIATIONS ........................................................................................................................... 4 EXECUTIVE SUMMARY .................................................................................................................. 5 1. SET-UP OF PROMOTIONAL MATERIAL ................................................................................ 6 1.1. PROJECT BANNER AND LOGOS ................................................................................................6 1.2. TEMPLATES ........................................................................................................................... 10 1.3. WEBSITE............................................................................................................................... 10 1.4. SOCIAL MEDIA CAMPAIGN ................................................................................................... 12 1.4.1. LinkedIn .............................................................................................................. 13 1.4.2. Twitter .................................................................................................................. 14 1.4.3. ResearchGate ................................................................................................... 14 1.4.4. YouTube ............................................................................................................. 15 1.5. ROLL-UP, POSTER AND FLYER ................................................................................................. 15 2. NEXT STEPS ......................................................................................................................... 19 Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Abbreviations CAN: Covalent Adaptive Network WP: Work Package Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Executive Summary The main objective of the ESTELLA project is to increase the sustainability of thermosetting epoxy composites by acting on the whole value chain of the materials, starting from the design stage through the introduction of Covalent Adaptive Network (CAN) bonds in both fossiland bio-based matrices and fibres. Ultimately this will enable their recycling while redefining all manufacturing and recycling processes involved, ensuring the maximal recovery rate of its components, and strengthening the environmental and economical dimensions of the thermosetting composites value chain. This deliverable D7.1 summarises the material that integrates the complete ESTELLA promotional package. The material has been developed in the frame of WP7 “Dissemination and Exploitation”, in task 7.1, “Set-Up of structure”, and task 7.2, “Dissemination & Communication”. It constitutes a key dissemination tool and has been created to provide information about the ESTELLA project to the General Public and target audiences. The project overview, its impacts and news, events and published material will be available for viewing and downloading. The elements in the package will be updated during the project to reflect the project results. No deviations have been detected in the work done in this deliverable. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. 1. SET-UP OF PROMOTIONAL MATERIAL The key role of the ESTELLA promotional material package is to increase public awareness through a visual and comprehensive presentation of project aspects and outcomes. The material will be employed to inform the public and the professional audience (Table 1) about the overview and objectives, the developed products, the impacts, the progress, and the work plan of the project, as well as about dissemination activities, including upcoming events, public deliverables, and scientific articles. Table 1: ESTELLA target audience Target audience Description Policy makers The project results aim to promote the support of bio-based technologies from the institutions End-users Recycling industries, providers of raw materials, final users (from construction, mobility, leisure sectors) Scientific community Universities and research institutions Industries Counting with structured research and innovation departments, with the capacity to further develop the technologies included in ESTELLA General public Spreading awareness about the need and development of new bio-based materials The initial promotional material package is composed of: - Project banner and logos - Templates - Website - Social media campaign - Roll-ups, posters, and flyers 1.1. Project banner and logos CIDAUT developed the initial version of the project logo while IDENER created the final version with its assortment (Figure 1). This version will serve as the project's identity throughout the project as well as beyond. It depicts the name of the project ESTELLA as the project acronym and Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. some attributed features. The different variants were produced in web and print versions. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Figure 2: ESTELLA logo Meanwhile, the project banner based on the project logo has been produced for use in the project's web content and printed material (Figure 2). Figure 2: ESTELLA banner Other materials to present the project work to the public will be prepared within the corporate design based on the logo, such as PowerPoint templates, report templates, brochures, marketing information etc. This will enable all project partners to present their work consistently with the minimum preparation necessary for formalities. The ESTELLA logo will also be used for presentations, leaflets, etc. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. IDENER has produced a roll-up (Figure 9), poster (Figure 10), and flyer (Figure 11) of the project for printing and use in events where the partners participate to disseminate the project outcomes: Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Figure 9: ESTELLA roll-up Figure 10: ESTELLA poster Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Figure 11: ESTELLA flyer Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.1 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. 2. NEXT STEPS Future work includes continuous improvements on the visual representation of the website as well as updating its content. The ESTELLA website will preserve its online presence for at least two years after the completion of the project. IDENER will undertake to maintain the social media, while indicators for updating these dissemination channels will depict the project’s progress monthly. Dissemination questionnaires have already been created and shared with all partners to gather valuable information about publications, among others. Such publications will be available through the ResearchGate profile of the project. Finally, the first official video of the project is under preparation and will be uploaded to the ESTELLA YouTube channel.