ESTELLA Communication and Dissemination Plan, First release

Grant Agreement number: 101058371 Project acronym: ESTELLA Project title: Design of bio-based thermoset polymer with recycling capability by dynamic bonds for bio-composite manufacturing DELIVERABLE 7.2 ESTELLA Communication and Dissemination Plan, First release Contractual Date of Delivery: 30 11 2022 Actual Date of Delivery: 30.11.2022 Lead contractor for this deliverable: IDE Author(s): Sofía Tarín Roldán, María López (IDENER) Participants(s): CIDAUT, SINTEF, ICSO WP contributing to the deliverable: WP 7 Nature: Public Version V. 4 Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. REVISION TABLE Document version Date Modified sections - Details V1 03.11.2022 First full version by IDE V2 16.11.2022 Version with CIDAUT contributions V3 23.11.2022 Version with consortium revisions V4 29.11.2022 Version after quality review Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Table of Contents TABLE OF CONTENTS ......................................................................................... 3 ABBREVIATIONS ................................................................................................ 4 EXECUTIVE SUMMARY ....................................................................................... 5 1. ABOUT ESTELLA ........................................................................................... 6 2. INTRODUCTION AND OBJECTIVES ............................................................ 7 2.1 PROJECT PROGRESS INDICATORS .................................................................... 9 3. DISSEMINATION AND COMMUNICATION PLAN .................................... 11 3.1 STAKEHOLDER ANALYSIS ............................................................................... 11 3.2 INTERNAL COMMUNICATION ........................................................................ 11 3.2.1. Internal procedures for dissemination activities ...................... 12 3.2.1.1. Notification procedure and timetable................................ 12 3.2.1.2. Accomplishment of the activities and beyond (“tracking instrument”).............................................................................................. 13 3.3 EXTERNAL COMMUNICATION ........................................................................ 14 3.3.1. Logo and identity ....................................................................... 15 3.3.2. Communication channels ......................................................... 15 3.3.2.1 Website ..................................................................................... 16 3.3.2.2 Social media ............................................................................ 17 3.3.2.3 Newsletters/Press releases ..................................................... 17 3.3.2.4 Promotional materials ............................................................ 18 3.3.2.5. Dissemination channels ......................................................... 18 3.3.2.6. Scientific publications ............................................................ 18 3.3.2.7. Articles or interviews with newspapers, magazines and dedicated journals ................................................................................. 20 3.3.2.8. Dissemination routes ............................................................... 21 3.3.3. Events ........................................................................................... 21 3.3.3.1. Stakeholder workshop ............................................................ 21 3.3.3.2. Trade fairs, external conferences, and seminars ............... 21 4. CONCLUSION AND NEXT STEPS .............................................................. 23 Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Abbreviations CAN: Covalent Adaptive Network EB: Executive Board EC: European Commission GA: Grant Agreement WP: Work Packages RD&I: Research, Development and Innovation Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Executive Summary This deliverable D7.2 serves as a guideline for the dissemination and communication work which will be conducted within the frame of the project. Within this plan, we will first outline the general objectives of the dissemination efforts of the project. The later chapters will list the concrete channels and activities which will be employed to reach the project's dissemination and communication goals, and the following steps within the communication and dissemination strategy. Since the project is already initiated, several activities are done according to the timelines. The dissemination team and the partners will follow up with collecting dissemination activities during the project and will update the plan accordingly. This deliverable helps to ensure effective outreach of project information towards the targeted audience, ensuring continuous interactions between partners within the different phases of project maturity, and it is crucial to achieve a long-term success of the project. “Deliverable 7.2: Communication and Dissemination Plan” has fully achieved its objectives. No deviations have been found in the deliverable or in the progress of the project in content, time, or impacts, as indicated in the Grant Agreement. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. 1. ABOUT ESTELLA ESTELLA stands for DESign of bio-based Thermoset polymer with rEcycLing capabiLity by dynAmic bonds for bio-composite manufacturing; it is a European collaborative project framed on the Horizon Europe call. It proposes the design of novel bio-based epoxy resins with inherent recyclability capabilities thanks to introducing a Covalent Adaptive Network (CAN). 13 partners from 9 European countries ((Spain, Slovenia, Poland, Netherlands, Belgium, Austria, Denmark, Germany, and Norway) participate in this initiative (Table 1). This is a €5 million project with a duration of 42 months and was officially launched on 1st June 2022. Deliverable 7.2 is a guideline for the communication and dissemination strategy of ESTELLA. This strategy is based on the following four underlying principles: 1. Generate awareness about the tangible and intangible outputs of the ESTELLA project 2. Make ESTELLA outputs available to relevant audiences to ensure their further spread. 3. Boost the visibility of ESTELLA and its results, and make sure they can be understood even by non-specialists, and thus multiplied. 4. Broaden the impact of the outputs beyond the original project focus. In this way, the consortium aims to avoid duplication of efforts and contribute to knowledge building and advancement of innovation in Europe. Table 1. List of the participants in the ESTELLA project No Participant Organisation Name Participant Acronym Country 1 FUNDACION CIDAUT CID SPAIN 2 KEMIJSKI INSTITUT NIC SLOVENIA 3 SIEC BADAWCZA LUKASIEWICZ – INSTYTUT CIEZKIEJ SYNTEZY ORGANICZNEJ BLACHOWNIA ICSO POLAND 4 STICHTING WAGENINGEN RESEARCH WR NETHERLANDS 5 CELABOR SCRL CEL BELGIUM 6 KOMPETENZZENTRUM HOLZ GMBH WK+ AUSTRIA Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. 7 FUNDACION ANDALTEC I+D+I AND SPAIN 8 IDENER RESEARCH & DEVELOPMENT AGRUPACION DE INTERES ECONOMICO IDE SPAIN 9 FEYECON DEVELOPMENT & IMPLEMENTATION BV FEY NETHERLANDS 10 EUROPEAN COMPOSIT RECYCLING TECHNOLOGY AS ECRT DENMARK 11 FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV FH-ISI GERMANY 12 UNIVERSIDAD DE LEON ULE SPAIN 13 SINTEF AS SINT NORWAY 2. INTRODUCTION AND OBJECTIVES The objective of this ESTELLA dissemination and communication plan is to structure the dissemination and communication activities on project results tailored to the specific objectives and targeted at the relevant stakeholders, including industry, policymakers, scientific community, and society. The communication and dissemination strategy will be crucial to accelerate the market introduction of the final products. The dissemination activities of ESTELLA are specifically tailored to reach its objective, which is the presentation of the project results to a scientific, political, and public audience. The ESTELLA project enables other researchers to learn; industries and companies in the commercial sector to see the business opportunities; students to become excited by the science and technology, and policymakers to set priorities and for the public to learn about their investment. The ESTELLA consortium has outlined the main aspects of a dissemination plan that they wish to implement. Dissemination shall be aimed at a range of different groups, with the channels and types of dissemination material specific to each group. The communication and dissemination strategy will be crucial to accelerate the market introduction and commercial upscale of the aimed products resulting from the ESTELLA project. It provides a clear strategy to define the key messages, address the audience, interested parties and stakeholders, select the tools, and plans the dissemination program. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. The dissemination and communication activities of ESTELLA will be coordinated by IDENER, based on their expertise in communication, networking and knowledge transfer in biotechnology and materials efficiency fields. The activities will be carried out in close cooperation with the project coordinator CIDAUT and involve all participants within the consortium. The project coordinator CIDAUT has full administrator rights to manage the communication within the consortium. The dissemination strategy includes internal communication within the ESTELLA project to facilitate an effective exchange between project partners and external communication to the academic and research communities, industrial networks and the general public. The aim is to develop concise information that can be transferred to all relevant stakeholders in Europe and beyond and thus raise awareness about the project. It will put a lot of emphasis on communicating the market potential of the products and product lines to possible business partners. Specific objectives of dissemination and communication strategy are listed below: 1. Provide a clear view of the project, its goals and results. 2. Create awareness of the project among the full range of stakeholders impacted by the results 3. Create interest from an active community of potential end-users. 4. Establish liaisons with other projects, initiatives, and bodies for knowledge and innovation transfer 5. Support the commercial exploitation of results. 6. Recognition of the results among audiences beyond the immediate project's reach 7. Demonstrate how EU funding tackles societal and economic challenges. Figure 1 shows the ESTELLA communication, dissemination, and exploitation framework. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Figure 1. ESTELLA dynamic communication, dissemination, and exploitation framework 2.1 Project progress indicators Some indicators have been defined to track the progress made in the communication and dissemination tasks of the project and measure the impact of these strategies. These Key Performance Indicators (KPIs) are described in ¡Error! No se encuentra el origen de la referencia., and are closely related with the communication and dissemination activities that will be further described in next chapter and consist of the number of persons that are expected to interact with the ESTELLA project through different media: website visitors, visualisations or downloads of material, participants in events, interactions on social media, etc. Concretely, it is expected to achieve:  >8 newsletters  >200 newsletter subscribers  >2000 website visitors per years  2 videos delivered on YouTube with >1.000 viewers  ~250 likes in ResearchGate  >300 followers and >80 publications/channel in 4 years  >20.000 impressions - 500 reach (ResearchGate + LinkedIn) Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. regular project meetings on the one hand and a registration form at the ESTELLA intranet on the other, to collect new items from all partners and keep them informed about planned activities in WP7. 3.3.2.1 Website The ESTELLA website (D7.1) is a channel which allows a quick and broad distribution and exchange of information about the progress of the ESTELLA project to interested parties, stakeholders, and the public. The ESTELLA project website https://estellaproject.eu/ had be launched by October 2022 including an external area as well as an internal platform for secure and effective communication within the project consortium. This fully functional website will be periodically updated with all the latest information about ESTELLA, news, and newsletters on the project activities, publications, and extracts from public deliverables. It will include comprehensive information on the project objectives and results. It is user-friendly and receives lots of updates and technical support from a big international community of users and programmers. Furthermore, the system fulfils the security as well as EU data protection requirements and offers flexible components to modify navigation as well as content quickly, securely, and easily. The site is fully responsive and ensures full accessibility on various browsers and systems as well as on Apple Mac iOS, Windows PC, tablet, and cell phone. The website's public area serves to disseminate information about the project to interested parties, stakeholders, the wider academic and industrial communities, and the general public. The website has the following segments:  Home (General information, our workplan, our partners and news)  Documents  Contact us  Internal (private area) Any further information regarding relevant events, results, graphics, or any kind of documents can be included permanently as the project progresses. Figure 5 shows a screenshot of ESTELLA website. Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Figure 5. ESTELLA website 3.3.2.2 Social media In line with current trends in digital marketing, ESTELLA's social accounts will be key for all dissemination activities. Partners' institutional and social media channels will also be used to leverage dissemination on their contact networks. There are 4 ESTELLA Social Channels delivered: LinkedIn, ResearchGate, Twitter, and YouTube. The LinkedIn and Twitter profiles are already functional and are used to share relevant information about the project to interested stakeholders, communities, and the general public, and to promote the project's website. Preliminary outreach estimates: website (~2.000 unique visitors per year – SEO metrics), ResearchGate (~250 like), >20.000 impressions - 500 reach (ResearchGate + LinkedIn), >300 followers, >80 publications/channel in 4 years; 2 videos delivered on YouTube with >1.000 viewers). 3.3.2.3 Newsletters/Press releases A newsletter will be emailed to a list of external stakeholders developed by project partners at the project’s start, and that will be maintained and updated on a regular basis. A subscription form will be available on the project website and social media accounts (8 newsletters, >200 subscribers). Press releases, for their part, will communicate intermediate results and important milestones to key media actors and will also be made available on the project website. They will be published, translated into the languages of the consortium partners' countries, and forwarded to mass media agencies. This will include at least one press release at the start of the project, one at half time and one at the end of the project. The press releases may be distributed by each partner through their Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. networks. Each partner is at liberty to modify the basic text to adapt it to their own focus and their target group of networks. As the main dissemination partner, IDENER will distribute all press releases. 3.3.2.4 Promotional materials Publishable materials will be prepared to detail benefits and opportunities of outputs from the project. This may include leaflets, brochures, flyers, and posters that will be updated throughout the project. A flyer and a poster of the project have already been designed. ESTELLA will have a brochure to describe the project, introduce the consortium, and link the audience to events, such as meetings, tradeshows, conferences, etc. The design will follow the project identity, matching the website Project Identity, which has been approved by the consortium. Roll-up banners will be provided for each of the partners to be used in the context of meetings and events. Roll-ups will show project identity, generate awareness, and help to get in touch at events when talking to prospects, stakeholders, scientists, or other interested party. A roll-up and a banner have already been designed as well. Promotional materials are to be distributed to the ESTELLA stakeholders during exhibitions, conferences, and other events (>500 Factsheets and flyers, 2 roll-up banners and 2 posters). 3.3.2.5. Dissemination channels The dissemination activities are related to disclosing ESTELLA results to target groups and stakeholders that are interested in making use of these results. Some communication channels will be used for dissemination as well (e.g., website, media articles, newsletters). Additional channels, mainly dedicated to dissemination are listed below. In order to create synergies, the consortium will be eager to teaming up with strategic dissemination partners in Europe. 3.3.2.6. Scientific publications The research organisations in the consortium will author scientific articles describing the scientific and technical achievements of the ESTELLA project for publication in peer-reviewed journals focused on industrial biotechnology and related research areas. As per Article 17 of the GA, each beneficiary must ensure open access (free of charge online access for any user) to all peer-reviewed scientific publications relating to its results. This allows the scientific community greater access to the knowledge generated in the project. The tentative scientific peerreviewed articles to be submitted within the project are shown in the Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Table 3. Scientific publications must be made as soon as possible and at the latest on publication, deposit a machine-readable electronic copy of the published version or final peer-reviewed manuscript accepted for publication in a repository for scientific publications. Moreover, the beneficiary must aim to deposit at the same time the research data needed to validate the results presented in the deposited scientific publications. Table 3. Tentative scientific peer-reviewed articles to be submitted within the project Specific audience Tentative title Preselected scientific journal Responsible partner(s) Scientific Manufacturing a scooter platform from highly recyclable biocomposites using an environmentally friendly OOA process Composites CID Scientific Manufacturing a window frame from highly recyclable biocomposites using an environmentally friendly OOA process Composites CID Scientific New mechanical recycling processes for bicomposites with improved recyclability (CAN) Composites CID Scientific Revalorisation of waste from biocomposites with CAN into high value-added products Composites CID Scientific Novel biobased nanofibers with outstanding properties for composite formulation obtained from natural resources RSC Advances AND Scientific New chemical recycling processes for biocomposites with improved recyclability (CAN) Composites AND Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. Scientific Novel enzymes for biodegradation of epoxy materials. Scientific Reports SINT Scientific Enzymatic degradation of biocomposites to improve the recyclability of the materials Scientific Reports SINT Scientific Biodegradation of biocomposites by microorganism xx (or mixed microbial culture) Frontiers in microbiology SINT 3.3.2.7. Articles or interviews with newspapers, magazines and dedicated journals In order to stimulate interest in the dissemination of the ESTELLA developments with the industrial sector, the project partners will submit article publications to relevant journals. The consortium will be continuously producing dissemination material based on the project results. New items (scientific papers, participation in conferences…) will be gathered at every consortium meeting. Novelty in results will increase interest among research and academic stakeholders who have access to specific and dedicated journals. Open access to publications will be key for wide dissemination and will always be preferred when possible. Over 15 publications of articles and peer-reviewed articles (quartile: Q1/Q2) are envisioned. Examples for selected journals in Europe:  Journal of Materials Processing Technology: https://www.sciencedirect.com/journal/journal-of-materialsprocessing-technology  Environmental Microbiology Materials Today  Composites: https://www.sciencedirect.com/journal/composites  Microbial Ecology: https://www.springer.com/journal/248/  Frontiers in microbiology: https://www.frontiersin.org/journals/microbiology  Scientific Reports: https://www.nature.com/srep/  Composites Science and Technology Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. 3.3.2.8. Dissemination routes The consortium partners will ensure that the excellent dissemination tools provided by the EC for dissemination to European citizens, industry, and the scientific community will be utilised in the project. Dissemination material will be prepared by the consortium partners which in turn will be included on the CORDIS website (www.cordis.europa.eu). Details of the project will be made available for articles to be included in European electronic and paper publications such as research*EU Magazine or Horizon (The EU Research & Innovation Magazine, www.horizonmagazine.eu). 3.3.3. Events 3.3.3.1. Stakeholder workshop Different stakeholder workshops will be organised during the project to discuss the project outcomes and obtain the feedback of target group stakeholders. Specifically, eventual workshops with the consortium of ESTELLA sister projects (projects funded under the topic HORIZON-CL42021-RESILIENCE-01-11) and cousin projects (projects funded under the topic HORIZON-CL4-2021-RESILIENCE-01) will be carried out. It is also possible that different events will be used to target different markets. The selection of suitable satellite events will be discussed within the consortium as the project progresses. 3.3.3.2. Trade fairs, external conferences, and seminars The presentation of the ESTELLA project and the attendance at different events outside the project framework enable an efficient and broad exchange of know-how and experiences as well as a comprehensive transfer of project outcomes based on direct contacts with representatives of the project target groups. Project partners will join conferences, workshops, and leading industrial exhibitions and fairs to present ESTELLA results, targeting industry users, academic communities, associations, and policymakers, aiming at establishing relationships with 200+ stakeholders. The scientific community will be informed of project results at global conferences and through the publication of Open Access peer-reviewed papers, enabling high innovation transfer and spillovers. The consortium will actively promote the technology, products, and project by attending international trade fairs focused on industrial biotechnology and the targeted markets. The industrial and academic partners will use exhibition stands on national and international levels to Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. promote the ESTELLA developments to the industry and end users. At conferences, the partners will deliver presentations explaining their activities and results obtained in the project to target the technical and scientific communities. Once scientific results have been generated, the relevant researchers will aim to attend scientific conferences that match the theme of their research. A list of intended conferences will be maintained, upcoming conferences will be discussed at executive board meetings, and PIs will become aware of new meetings through their professional associations and networks. Conferences will be the main channel for face-to-face dissemination of scientific results. Accordingly, active participation in scientific and industrial events is envisaged during project execution. A preliminary list of international conferences, events and sector fairs has been developed by partners targeting research and industrial communities and end-users (Table 4). The European consortium that promotes ESTELLA project participates in broad networks of potential stakeholders of the proposed technology. These networks will be actively used to promote the project in order to maximise its impact on society as much as possible. IDENER organises trade conferences and has many years of experience in attending and disseminating at trade events, as do the other project partners. A list of the most relevant industry events in Europe will be drawn up with the intention of attending them once enough results have been generated for this to be worthwhile (year 2 and beyond). Representatives from the project will be selected to present industry-relevant outcomes at these events. IDENER will also include ESTELLA in its general dissemination activities when representatives from the company attend events. Table 4. Tentative list of events to be contributed within the project Type o event Preselected event Conferences (target>4) Composites and Technology Conference European Advanced Materials Congress (EAMC) Advanced Composite Materials Congress (AMC Composite) ICCM (International Conference on Composite Materials) Grant Agreement 101058371 – Project ESTELLA ESTELLA_D7.2 ©ESTELLA - This is the property of ESTELLA Parties: shall not be distributed/reproduced without formal approval of ESTELLA General Assembly. This reflects only the author’s views. The Community is not liable for any use that may be made of the information contained therein. ECCM (European Conference on Composite Materials) EFIB - The European Forum for Industrial Biotechnology & the Bioeconomy Fairs and exhibitions (target>2) JEC Composites Composite Europe JEC exhibition (Internationally acknowledged exhibition on composite materials) 4. CONCLUSION AND NEXT STEPS This dissemination and exploitation plan describes the tools that are already implemented and planned for internal and external communication, proposed procedures for the communication and dissemination activities, and general tools that will be implemented for the exploitation of results and protection of intellectual property. The dissemination and exploitation plan will be regularly updated during the project, in respect of completed activities reported in the tracking instrument as well as on the potentially exploitable results. The participants will identify these during the project development based on potential markets and foreseen profits for the potential end-users. Dissemination measures will be fine-tuned based on the results of the stakeholder analysis. Next planned steps:  Video for YouTube channel  Building of ESTELLA community  Stakeholder identification and analysis