E-NERGY Cluster brand book

Brand Guidelines www.australo.org Logo Colors Typography Mockups Table of content Visual Tools Logo Main version Logo Secondary versions #846E7A R132 G110 B122 C0 M17 Y8 K48 Colors Introduction to the selected color palette for a brand The brand’s color scheme includes the primary, secondary, accent (or exception to use in case of an error), and neutral colors such as white or grey. The primary color is the most dominant and recognizable color of the brand, followed by the secondary colors that complement and contrast with the primary color. The secondary colors are ordered according to the priority indicated in the diagram on the right, where the top color has higher priority than the bottom color. Refer to the diagram on the right for specific colors. Royal Red Primary #D80565 R216 G5 B101 C0 M98 Y53 K15 French Plum Secondary Sunglow Secondary Light Coral Accent White Neutral Black Neutral Old Lavender Texts #8E146B R142 G20 B107 C0 M86 Y25 K44 #FFC533 R255 G197 B51 C0 M23 Y80 K0 #F98086 R249 G128 B134 C0 M49 Y46 K2 #FFFFFF R255 G255 B255 C0 M0 Y0 K0 #000000 R0 G0 B0 C60 M40 Y40 K100 Colors 100% 100% 100% 100% 80% 80% 80% 80% 60% 60% 60% 60% 40% 40% 40% 40% 20% 20% 20% 20% Specification of the gradient table The gradient table indicates which neutral color (grey or white) to use for writing text based on the percentage of opacity. Refer to the adjacent table for more information. Gradient table Aa Typography Title The font displayed is intended for use only in titles and subtitles. Kanit SemiBold Titles Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 [(@#%$^&)]”<>!? Download here Typography Paragraph The font displayed on the page is intended for use in paragraphs only. Mina Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 [(@#%$^&)]”<>!? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. AaBb Download here Mockups