The Role of Digital Media on Women Empowerment

Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10(V)| October2025 91 The Role of Digital Media on Women Empowerment Harichand Sugriv Shirsat Assistant Professor of English Department of English. Shripatrao Chougule Art's and Science College Malwadi Kotoli Tal. Panhala Dist. Kolhapur [email protected] Manuscript ID: JRD -2025-171023 ISSN: 2230-9578 Volume 17 Issue 10(V) Pp. 91-93 October 2025 Submitted: 29 Sept. 2025 Revised: 09 Oct. 2025 Accepted: 23 Oct. 2025 Published: 31 Oct. 2025 Abstract The media plays a significant role in women's empowerment raising awareness, challenging and providing platforms for knowing jobs opportunities in the Government and Non-Government Sectors in the corporative world. It can also helpful to women's rights, highlight issues like violence and discrimination, and promote government schemes and policies for women. Social media platforms allow women to directly voice their opinions, share personal stories, and mobilize movements. At these times, digital media’s role is crucial in every aspect of society. We can communicate information to a large set of the public through the mode of digital communication. This paper explores the importance and role Digital media in Women’s empowerment and understand practical issues such as gender equality in the implementation of Women’s empowerment. The paper focus on various limitations and some barriers in Women Empowerment. KeywordsDigital Media, Women empowerment, Barriers of Women Empowerment Introduction Women’s empowerment is a female sense of self-worth, their ability to make a decision their extremely possess choices. Digital media has a very important location in empowerment effort. Today, maximum of community empowerment application uses effective media as a channel to harvest particulars and disseminate particulars to a great deal wider network. Women empowerment is very essential for the development of the country and it could not be denied that women have capacity to change the destiny of a country. Women are offering their services in two fields, on domestic and economic front. It needs recognition that for the socio-economic development women participation is mandatory. The empowerment of women is much needed for the social and economic growth. The role of media has become very important in shaping present days society. Media is the part of the life, all around, from the shows one watches on television, music on the radio, the books, magazines and newspapers. It educates people about the current issues and influences the public opinion. Objectives of the study To know the term of women empowerment and the importance of Digital Media. The understand the role of digital media on woman empowerment. To focus on gender inequality and some barriers in women empowerment\ The term women empowerment It means the empowerment of women which helps them by breaking all personal limitations of the society and family. It is to bring equality between male and female in society in order to develop nation totally. The goal of development will not be successful without empowering women. According to the provisions of the Indian Constitution, there is a legal grant to equality to women in all fields just like men. Quick Response Code: Website: https://jrdrvb.org/ DOI: 10.5281/zenodo.17464074 Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: Harichand Sugriv Shirsat, Assistant Professor of English Shripatrao Chougule Art's and Science College Malwadi Kotoli Tal. Panhala Dist. Kolhapur How to cite this article Harichand Sugriv Shirsat, (2025) The Role of Digital Media on Women Empowerment journal of Research & Development, 17(10(V)), 91-93 Original Article Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10(V)| October2025 92 The term women empowerment It means the empowerment of women which helps them by breaking all personal limitations of the society and family. It is to bring equality between male and female in society in order to develop nation totally. The goal of development will not be successful without empowering women. According to the provisions of the Indian Constitution, there is a legal grant to equality to women in all fields just like men. There are many ways started by the government of India in order to bring women in to mainstream of development. The aim of that act was to include advanced technologies as electronic media which were left outside the act of Poster and T.V. Serials. Technology performs significant role to acknowledge women but some social barriers and limitations are there to break women empowerment. Need and Importance of Women Empowerment Without the active participation of women, a new social development wouldn’t be possible. Women should have realized constitutional rights to quality health care, security and access to education and political power. The Empowerment is the process aimed at changing the nature and direction of systematic forces which marginalize women. Still women are suffering, discriminatory at level. It is necessary to aware those vast women power. After that India would progress in all walks of life women empowerment is a difficult process which need to be public support and this could be successful only when women living style at respective manner. A few male dominated society taking advantages of their lack of education and poverty. It can rise up to claim their rightful place in their own society. Various Limitations of Women’s Empowerment are 1. Heavy work load of women 2. Isolation of women from each other illiteracy. 3. Traditional views that limit women participation. 4. Negative approaches and male dominance over them. 5. Women identity compare with mother figure and weak image The Role of Social Media It plays significant role to make awareness about these harassments of women in each sector. It is also helpful for women to express their views and voices globally. Media is considered to be the valuable aspect of society in the modern age. It has the power to communicate and establish effective relationship in a large mass or peoples. With the help of social media, people shared update information among the people. It is an instrument for supporting the women in society for empowering them. The increasing number of women in business sector that is the picture of media role and its achievement. Media through, it is possible. In the modern age, a balanced picture of women’s diverse lives and huge influence on people. With the help of these ways we should improve women status. The Impact of Mass Media on Women Empowerment With the help of new modern media technologies women can be express their own feeling and decision making openly. They have been awaking about own existence and strength because of media power. It is a way of empowering women. The social medial play significant role to settle down and relaxedness in the life of women. The powerful improvement in media is that to take strong action against gender-disparity. In the present era, women enable in journalism whereas they were not in that field in the past. Female Journalist whose social responsibility is that to avoid negative issues and identity about women in the society. They speak out against gender equality, women empowerment, follows strategies at all levels of mass media programming and policy making. With the help of media technologies, it is avoided women problem at certain level district as gender disparity, wage discrimination, crime again women, Health and Women education etc. It is cleared that internet is empowering Indian women with easy access to information and helping them to make informed decisions in their day-to-day life. Everyone sharing tweeting their views, rage and demand for justices on social media. It can be created an awakening inspiration to achieve their ability as prime movers of change in Society. Media Empowerment and gender equality Critics of media democracy note that the system to function property, it assumes each member of society to be an educated and active participant in the creation of media and exchange of information. A high illiteracy rate would be impossible for average citizens to take part and engage with media and adjust their behavior accordingly in society. These would in turn fracture society in to an upper class that actively participates in creating the media and a lower class that only consumes it, leaving individuals open to the manipulation of information or media bias. Some Barriers in Women Empowerment On the other hand women in India are always treated to honor of killings and victim by male dominance society. Women are compared to be sexual objects and instruments in the hands of male and weak image etc. They are exploited at mentally and physically levels not from the present but from the past period. There is needed to make awareness of the equal rights which is given by Indian government. Women should be independent in every field for the proper achievement and should not be victim of male Chauvinism. Pandit Neharu said that “To awaken the people, if the women who must be awakened”. With this statement, it is clear that once she is on the move the nation move. The development of Indian depends on women empowerment. In India, we have to kill the entire demon killing women Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10(V)| October2025 93 rights in society such as dowry system, illiteracy, sexual harassment, inequality, and domestic violence against women, rape, prostitution, illegal trafficking and other issues. The most remedy or solution of such devils is making women empower. There is also need of women should be promoted form the childhood in each family. It needs women should be strong from the childhood. In India people worshiped by goddess but treated women as a secondary. They can’t live freely inside and outside of their home. Although legal and constitutional privileges for women in India. It still needs a lot of work. Conclusion It is cleared that the impact of media on women empowerment has been effective where women can be expressed their ideology or oppose to male dominances over them. There is also important part that is Indian constitution that give us equal rights, rights to education that plays significant Role to change the picture of women’s identity in the society. They are empowering in various sectors. It is completed because of media and technology’s part References 1. The Media Political Participation and Empowerment by Daniel Jackson, 2013. 2. The Role of Media in Women Empowerment by Minakshi Poonia Publisher Share Publications and Distributors. 3. Women Empowerment Problems and Prospects Books, Sanik Nagar New Delhi. 4. Mass communication Theory by Denis Mcqnail.2010 (6th edition). 5. www.wikipedia.com 6. Electronic Journal of Social and Strategic Studies, ISSN (Online) Volune 5 Issue 3 Dec 2024 Jan 2005 25829645Journal. 7. Int.J. Curr. Microbiol.App.Sci (2018) 7(4): 1618-1623 1618 Original Research Article https://doi.org/10.20546/ijcmas.2018.704.182 Role of Media in Empowering Women