Project Website

2 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NOVASOIL INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Grant agreement ID: 101091268 Project Website Project NOVASOIL Project title INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Work Package 5 - Building a Community of Practice and dissemination strategy Deliverable D5.1 Project website Period covered M1-M3 Publication date 31/01/2023 Dissemination level PU Organisation name of lead beneficiary for this report EVENOR Authors González-Peñaloza Felix, Blanco-Velázquez FJ, AnayaRomero María Contributors Ref. Ares(2024)5757016 - 09/08/2024 3 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 QUALITY ASSURANCE PROCEDURES The document has been shared with the consortium in order to compile comments and suggestions. All partners contributed sharing logos and entity details TABLE REVISION HISTORY DELIVERABLE Row Version Date Reviewers Description 1 V1.0 27/01/2023 EVENOR Internal review of the report previous sharing by email to the consortium 2 V1.1 31/01/2023 Partners Partners provided comments and suggestions 4 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Project Consortium Nº Participant organisation name Country 1 EVENOR TECH SLU ES 2 LEIBNIZ-ZENTRUM FUER AGRARLANDSCHAFTSFORSCHUNG GE 3 ZEMNIEKU SAEIMA LV 4 NEW BULGARIAN UNIVERSITY BU 5 CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS FR 6 KOBENHAVNS UNIVERSITET DK 7 TECHNISCHE UNIVERSITAET MUENCHEN GE 8 ASSEMBLEE DES REGIONS EUROPEENNES FRUITIERES LEGUMIERES ET HORTICOLES FR 9 ISTITUTO DELTA ECOLOGIA APPLICATA SRL IT 10 UNIVERSITA DEGLI STUDI DI FERRARA IT 11 WAGENINGEN UNIVERSITY NL 12 EESTI TAIMEKASVATUSE INSTITUUT EE 13 UNIVERSIDAD POLITECNICA DE MADRID ES 14 UNIVERSITA DI PISA IT 15 ASOCIACION AGRARIA JOVENES AGRICULTORES DE SEVILLA ES 16 UNIVERSITY OF LEEDS GB 5 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Table of contents 1 Summary ............................................................................................................................................. 6 1.1 Objectives of the Dissemination and Communication Strategy ............... 6 1.2 Objectives of the Project Website ................................................................................. 6 2 Introduction ....................................................................................................................................... 7 2.1 Advanced Website Features and Objectives .......................................................... 7 2.2 Website structure ................................................................................................................ 9 2.3 Web Analytics ....................................................................................................................... 12 2.4 Stakeholders ......................................................................................................................... 14 2.5 Identity Guidelines ............................................................................................................. 15 2.6 Communication and Dissemination Materials ............................................... 19 2.7 Communication and Dissemination Activities .............................................. 24 3 Confidentiality rules and procedures ..............................................................................26 3.1 Handing confidential information ...............................................................................26 4 Conclusions ......................................................................................................................................26 5 References ........................................................................................................................................26 6 Acknowledgment ....................................................................................................................... 28 6 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 1 Summary The NOVASOIL project website (https://novasoil-project.eu) is a pivotal component of the Dissemination and Communication Strategy. Launched in October 2022, the website is designed to increase public awareness of the project and provide a platform for stakeholders to access relevant information. It features a user-friendly design to ensure accessibility for a diverse audience, including researchers, NGOs, public authorities, farmers, and agricultural advisors. 1.1 Objectives of the Dissemination and Communication Strategy Aligned with the Grant Agreement, the strategy aims to: Publicise the NOVASOIL Project: Develop and distribute communication materials such as brochures, posters, and videos. Organize events and fairs to present the project to a wide audience. a. Inform Stakeholders a. Maintain ongoing communication with stakeholders, providing updates on project progress and results. b. Use the website and social media profiles (Facebook, LinkedIn, Twitter) to reach a broad audience. b. Disseminate Project Results a. Ensure wide dissemination of project outcomes through scientific publications, conferences, and other relevant platforms. b. Create a project community to foster discussions on findings and explore potential applications. c. Create a Project Community a. Engage researchers, stakeholders, and other relevant actors in the project community. b. Use the website's blog and newsletters to facilitate multidirectional communication and keep the community informed. 1.2 Objectives of the Project Website Aligned with the Dissemination and Communication Strategy, the NOVASOIL project website has the following specific objectives: a. Provide General Information a. Offer clear and understandable information about the project's background, objectives, partners, and contact details. b. Facilitate Document Access a. Allow downloading of interim and final project documents, including reports and presentations. c. Support Project Meetings 7 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 a. Organise and provide logistical support for project meetings by sharing agendas, logistics, and presentations. d. Support Case Studies and Data Sharing a. Provide a platform for sharing data and findings related to project case studies. e. Enhance Communication Among Researchers a. Facilitate ongoing communication and participation between researchers involved in the project. f. Provide Relevant Links and Resources a. Include links to related research projects, policy websites, and other relevant information sources. g. Store Project Deliverables a. Act as a repository for project deliverables and provide partners with access to logos and other branding materials. In conclusion, the NOVASOIL project website is an integral part of the Dissemination and Communication Strategy, playing a crucial role in raising awareness, informing stakeholders, and disseminating project results. This approach ensures that the project not only meets its communication objectives but also contributes to a broader understanding and implementation of best practices for soil health improvement across Europe and beyond. 2 Introduction The NOVASOIL project aims to develop innovative business models for soil health, supported by a robust dissemination and communication strategy. As mentioned above, a central element of this strategy is the creation and maintenance of an advanced website, which will serve as a crucial tool for communication, engagement and dissemination of the project results. 2.1 Advanced Website Features and Objectives The NOVASOIL website (https://novasoil-project.eu) is designed to be an advanced digital platform that supports the project’s overall goals and ensures effective communication with all stakeholders. The website incorporates cutting-edge digital marketing techniques to maximize its reach and impact, focusing on the following key aspects: a. User-Friendly Design and Navigation: a. The website features a responsive design that ensures an optimal user experience across all devices, including mobile phones, tablets, and desktops. b. Intuitive navigation and a user-friendly interface make it easy for visitors to find information quickly and efficiently. b. Comprehensive Project Information: a. The website provides clear and detailed information about the NOVASOIL project, including its background, objectives, partners, and contact details. 8 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 b. - Regular updates ensure that stakeholders are kept informed about the latest developments and progress of the project. c. Interactive Blog: a. A dedicated blog section is included to publish high-quality articles on various topics related to the NOVASOIL project. These articles cover research findings, case studies, events, and project updates. b. The blog aims to enhance knowledge within the community, encourage discussion, and facilitate the exchange of ideas among stakeholders. d. Integration with Social Media: a. The website is integrated with major social media platforms like Facebook, LinkedIn, and X to extend the project’s reach and facilitate the rapid dissemination of updates and results. b. Social media integration enables easy sharing of content from the website to these networks, increasing visibility and e. Newsletter Subscription: a. Visitors can subscribe to a newsletter to receive periodic updates about the project. The newsletter includes links to new blog posts, progress reports, and other relevant information. b. This feature helps maintain continuous communication with stakeholders and keeps them engaged with the project. f. Document Repository: a. The website serves as a central repository for all project-related documents, including interim and final reports, presentations, and other deliverables. b. Stakeholders can easily download and access these documents as needed. g. Support for Project Meetings and Events: a. The website facilitates the organization and logistical support for project meetings and events by providing agendas, logistical details, and presentation materials. b. This feature ensures that all participants have the information they need to actively engage in project activities. h. Data Sharing and Case Studies: a. The website provides a platform for sharing data and findings related to the project’s case studies. b. This feature supports collaboration among researchers and other stakeholders, enhancing the overall impact of the project. As has been pointed out, the NOVASOIL project website is not only a fundamental tool for the dissemination and communication strategy, but also an example of how advanced digital techniques can support and enhance the visibility and impact of innovative research projects. This platform will significantly contribute to the understanding and implementation of best practices for improving soil health across Europe and beyond (GonzálezPenaloza, et al., 2019). 9 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 2.2 Website structure 2.2.1 Home Page The home page introduces visitors to the NOVASOIL project and highlights its mission to improve soil health through innovative practices and research. It provides a concise overview of the project's objectives and the benefits it aims to achieve for society and the environment. This section sets the stage for the visitor by providing a snapshot of the importance and expected impact of the project. Figure 1. Novasoil website structure 2.2.2 About us This section establishes credibility by introducing the project partners and their contributions. It describes the role of each partner and explains the collaborative nature of the project. By presenting related and sister projects, it demonstrates NOVASOIL's integration into a wider network of similar initiatives, thereby reinforcing its legitimacy and scope. 2.2.3 Sister projects The NOVASOIL project website features a dedicated section for sister projects, which highlights collaborative initiatives designed to complement and enhance the main project's efforts. These projects work in conjunction with NOVASOIL to provide additional perspectives, knowledge, and resources on related topics. 2.2.3.1 InBestSoil InBestSoil is funded by the European Union’s Horizon Europe programme and involves twenty partners from ten countries, including universities, small and medium-sized enterprises, consultancies, farmers, and NGOs. The project aims to provide data, evidence, tools, and models to assess how investment in soil health can contribute to a long-term resilient and sustainable use of soil. This involves using six lighthouses and three living labs across four biogeographic regions in Europe (Boreal, Continental, Atlantic, 10 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Mediterranean) with different land uses (agriculture, forest, urban, mining) as models for co-creation and co-design (Soto Gómez, et al, 2023). 2.2.3.2 SoilValues SoilValues focuses on promoting successful soil health business models by incentivising land managers to invest in healthy soils and compensate them for non-marketed services (Vanzini, et al., 2024). The project sets out three key conditions: measurement of SES outcomes, exchange of data and information for monitoring, reporting and verification, and an appropriate institutional framework. SoilValues provides an assessment framework, establishes testbeds and communities of practice, designs a toolbox of incentives and policy recommendations, and raises awareness of soil health business models. 2.2.4 Related project The NOVASOIL project collaborates with several related initiatives to enhance its impact and share knowledge and resources on soil health and sustainable agriculture. Here are some of the key related projects: 2.2.4.1 EU Mission ‘A Soil Deal for Europe’ This ambitious mission aims to transition towards healthier soils by 2030. It encompasses several objectives such as reducing desertification, conserving soil organic carbon stocks, stopping soil sealing, reducing soil contamination, and improving soil structure and biodiversity. Multiple projects under this mission receive funding from the Horizon Europe programme, focusing on various aspects of soil health and sustainability (Panagos et al., 2024). 2.2.4.2 SOLO The SOLO project aims to identify knowledge gaps, priorities, and key performance indicators (KPIs) for monitoring soil health. This project is crucial for co-creating innovative approaches and ensuring comprehensive monitoring of soil health activities (Mehandzhiyski et al., 2024). 2.2.4.3 BENCHMARKS and AI4SoilHealth These projects work on validating and developing indicators to measure, monitor, and assess soil health using integrated frameworks and artificial intelligence. They play a pivotal role in providing data-driven insights and enhancing the effectiveness of soil health initiatives (BENCHMARKS, 2023). 2.2.4.4 SOIL O-LIVE This project explores the connection between soil health and the production of safe, nutritious food, specifically focusing on olive production areas in the Mediterranean region. It examines how soil health influences the nutritional composition, taste, and safety of olive oil Soil O-LIVE (2023). 2.2.4.5 NATI00NS NATI00NS supports the establishment of living soil health laboratories and acts as a messenger to national and regional stakeholders. This initiative fosters collaboration and knowledge exchange at various levels to promote soil health practices (Frija et al., 2023). 17 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 responsible for any use which may be made of the information contained therein. The emblem and guidelines on its use during dissemination can be found in the links below: • The EU emblem: https://europa.eu/european-union/abouteu/symbols/flag_en Guidelines on the use of the EU emblem: https://ec.europa.eu/info/sites/info/files/use- • emblem_en.pdf • Graphical rules: http://publications.europa.eu/code/en/en-5000100.htm 2.5.5 Power point template EVENOR has prepared a PowerPoint template that partners can adapt for their own use. This is intended to encourage the use of correct branding and logos and to streamline all communication. Figure 1. Colour Logo (left) and Black Logo (right) 2.5.6 Partners logos All partner logos must be included in communication and dissemination documents, reports, etc. All partner logos can be found here: EVENOR-TECH LEIBNIZ-ZENTRUM FUER AGRARLANDSCHAFTSFORSCHU NG ZEMNIEKU SAEIMA 18 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NEW BULGARIAN UNIVERSITY CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE KØBENHAVNS UNIVERSITET TECHNISCHE UNIVERSITÄT MÜNCHEN ASSEMBLEE DES REGIONS EUROPEENNES FRUITIERES LEGUMIERES ET HORTICOLES ISTITUTO DELTA ECOLOGIA APPLICATA SRL UNIVERSITA DEGLI STUDI DI FERRARA WAGENINGEN UNIVERSITY EESTI TAIMEKASVATUSE INSTITUUT UNIVERSIDAD POLITECNICA DE MADRID UNIVERSITA DI PISA ASOCIACION AGRARIA JOVENES AGRICULTORES DE SEVILLA UNIVERSITY OF LEEDS 2.5.7 Communication and Dissemination Materials The NOVASOIL project will implement a combined dissemination progression to address a variety of target actors, which will at the same time disseminate academic knowledge, create a shared understanding of the issues addressed by the project and provide practical policy-supporting information. The dissemination and communication strategy is closely linked to the CoP activities and dialogue with stakeholders. This will be done through existing networks and events, as well as by creating a dialogue to discuss AGPGs. The way in which partners discuss the project with stakeholders will need to be tailored to the interest and expertise of the audience. While academic partners will mainly contribute to the scientific debate by presenting the results to the academic world, they can also, together with stakeholder members, disseminate them to public decision-makers and local actors. This will allow a broad contribution to the dissemination of the project. A set of communication tools has been developed to share and disseminate information among stakeholders and the public. 19 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 2.6 Communication and Dissemination Materials A project website has been set up for both consortium members and the general public. It will be updated at regular intervals based on material and information provided by project partners through project activities. The website https://novasoil-project.eu has been operational since October 2022, but is still under development. The aim of the website is to increase awareness of the NOVASOIL project among the public. It has a user-friendly design and the content will be relevant and accessible to all stakeholder groups. The website will contain links to the project’s social media profiles. The website will include a public and a restricted area and will be used to: • provide general information about the project and progress made in clear and understandable language (background, objectives, partners, contacts); • allow downloading of (interim and final) project documents, including reports and presentations; • share internal documents in a password protected area for Consortium members; • support the organisation of project meetings (agendas, logistics, presentations); • support case studies and related data sharing; • support ongoing communication and participation between researchers; • provide a list of links to relevant information sources, including related research project websites and relevant policy websites; • provide links to project publications and datasets. • a place to store project deliverables and download the logo for partners. EVENOR, the project partner, is responsible for the website, and input is expected from all partners, especially the WP leaders. 2.6.1 Blog The website will include a space for a blog. The aim of the blog is to disseminate information (news) as well as the activities carried out during the project. It is intended that this information will be periodical in time, allowing a multidirectional communication. In addition, each blog post will be automatically linked to the social media pool. It will be maintained by EVENOR, with contributions and material from all partners. 2.6.2 Social media profiles The use of social media is extremely important for the communication and dissemination of the NOVASOIL project. It will allow information to reach a wide, but also targeted audience, which will maximise the impact and successful exploitation of the project results. 20 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Setting up project profiles on major social media such as Facebook, LinkedIn and Twitter can be an effective strategy to raise awareness about the NOVASOIL project and disseminate project results. • Facebook is one of the most popular and widely used social networks around the world, it is an easy-to-use platform for sharing information and news with a large number of people, with a global reach, and can be an excellent way to reach a wide and diverse audience. • LinkedIn is a professional social media, it is more focused on connecting professionals from different industries and areas of expertise, it is an excellent way to reach a specific audience interested in the field of scientific research and soil related topics. • Twitter is a microblogging platform that allows users to post short updates, known as "tweets", and follow other users to receive updates on their activities. It is an excellent tool for sharing news and project updates quickly and efficiently, and is also a great way to connect with others interested in the same topic. Ultimately, the creation of profiles on these social networks will help to raise awareness of the NOVASOIL project and to disseminate the project results to a wide and diverse audience. 2.6.2.1 Non-Professional Social Network A non-professional social network will be created in relation to the project activities. This will allow communication between professional and nonprofessional target groups, feedback throughout the life of the project and potentially provide a basis for a lasting network beyond the project activities and beyond the technical community. A Facebook profile 1 has been created and will be used to raise public interest in non-technical information. This activity will be reviewed in agreement with the project manager in the light of technological changes between the time of writing and the time of implementation of the project activities. 2.6.2.2 Social – Media by Partners Sharing a research project on social media can improve its visibility in several ways. Firstly, social media is a platform for mass dissemination, which means that it can reach a large number of people in a short time. This increases the chances that the project will be seen by relevant people, such as experts in the field and potential collaborators. Secondly, social media facilitates the dissemination of information about the project. Users can easily share links to reports, articles and other publications related to the project, which increases the likelihood that the project will be discovered by a wider audience. 1 https://www.facebook.com/profile.php?id=100089050025761 21 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Thirdly, social media also provides a platform for discussion and debate about the project. Users can make comments and ask questions about the project, allowing researchers to respond to concerns and clear up any confusion. This can help build a supportive community around the project, which can help attract more attention and resources. Fourth, sharing on social media can also help create an online presence for the project. By regularly sharing information about the project on social media, you can create a brand image for the project that can help generate long-term interest. Finally, sharing on social media can help connect researchers with other researchers and experts in their field. Social media is a great way to find and connect with other researchers and experts in your field, which can help you collaborate on future projects and create a valuable network of contacts. In short, sharing a research project on social media can improve its visibility in several ways: increasing its reach, providing a platform for discussion and debate, building an online presence and connecting with other researchers and experts in the field. Partners should notify EVENOR of upcoming project activities, with a short overview, purpose and date, so that it can be shared on the project's social media accounts. Alternatively, partners can send them an email after the event with photos. If partners have written any press releases or articles about the project activities, they should send them to EVENOR so that they can be included on the project website and shared on social media. 2.6.2.3 Leaflet / Brochure A project brochure, including a short presentation of the project, will be prepared for communication through the website and on paper. It will be available at conferences, workshops, seminars, etc., organised and/or attended by partners. The creation of the brochure is planned for month 6 by NOVASOIL. The design of the brochure will be included in the next drafts of the Communication Plan The project brochure will be an important tool to communicate clearly and concisely the objectives, methodologies and expected results of the project to a wide audience. The brochure is likely to contain detailed information on the scope of the project, the long-term objectives, the researchers and partners involved, as well as the main achievements and progress of the project to date. The design of the brochure will be carefully planned to ensure that it is attractive and easy to read, with graphics and illustrations to help illustrate the key concepts of the project. In addition, the brochure will be prepared in several languages to ensure that it is accessible to an international audience. The brochure will be distributed at various relevant conferences, workshops and seminars organised or attended by project partners. This will help to disseminate information about the project to a relevant audience and attract 22 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 potential partners and sponsors. It will also be available on the project website and interested parties will be able to request a hard copy. In summary, the project brochure is a key tool for communicating important information about the project to a wide and relevant audience, and will be carefully designed and distributed to maximise its impact and visibility. 2.6.2.4 Project Presentation A project presentation including a short presentation of the project (17 slides) will be prepared for dissemination through the website. The project presentation describes the context and concept of the project as well as its objectives and results. It will serve as a tool to inform the public about the project and its main themes. It will be updated throughout the project to include the main results. The creation of the project presentation is planned for month 3. 2.6.2.5 Demonstration and Project Video A short film will be prepared on the issue of contracts for the supply of public goods produced by agriculture and forestry. It will be disseminated through free popular media, such as YouTube. It aims to explain in simple terms the importance of the project issues and to raise awareness of collective action and efficient contractual solutions in their direction. The project video will be ready during the 18th month. 2.6.2.6 Short Movie A short film about the project, including interviews, will be prepared at an early stage of the project to make the entry on the project website attractive. The short film should be ready in the 6 month. 2.6.2.7 E-Newsletter A newsletter on a research project's website is important because it is an effective way to keep stakeholders and the scientific community informed about the project's progress and achievements. It can also help to improve the visibility of the project and create a community of followers interested in the topic A newsletter can contain information on the progress of the project, such as recent research results, publications, events and news related to the project. It can also include links to additional resources, such as scientific publications or videos related to the project. In addition, a newsletter can help build a community around the project by providing a platform to discuss and debate issues related to the project. Subscribers can make comments and ask questions about the project, allowing researchers to respond to concerns and clarify any confusion. In short, a research project's web newsletter is important because it provides up-to-date information about the project, helps to improve its visibility and creates a community of followers interested in the topic. 23 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 EVENOR, the project partner, is responsible for the entries in the existing newsletters. 2.6.2.8 Articles Partners will write and contribute to different types of publications, such as articles, in the framework of WP5 throughout the project, both in English and in their national language. The articles will mainly include a non-technical presentation of the project activities and will provide experiences and feedback from other research and innovation events. It is planned to publish at least 4 articles at key stages of the project. A priority focus for these articles will be the EIP-AGRI newsletter, however, 2 articles will be for newsletters other than EIP-AGRI. EVENOR is responsible for the writing of the articles. 2.6.2.9 Press releases In addition to the articles, press releases will be written throughout the project to highlight the completion of key deliverables and distribute the final results of the project. In fact, a first press release has already been produced and has already had positive effects, such as the dissemination of the NOVASOIL project in the specialised agronomy magazine OLEO. The Steering Committee will be responsible for preparing the content and timing of press releases and joint publications of the project in accordance with the procedures of Article 29 of the Grant Agreement. 2.6.2.10 Scientific paper for Journals The publication of articles in peer-reviewed journals aims at disseminating the results to the scientific community. At least one article per WP is expected as a final result of WP1, WP2, WP3 and WP4. In addition, one article per case study country is also expected to be produced, most likely as an outcome of WP3 or WP4. The articles are expected to be submitted to journals within two months after the end of the project and to be published in the following two years. However, articles from selected activities carried out in the first part of the project will be published during the life of the project. Articles may be submitted to high-quality journals in the field of research, e.g. Land Use Policy; Ecological Economics; (Journal of) Environmental Management; CATENA, American Journal of Agricultural Economics, Ecology and Society, Journal of Rural Studies; Landscape and Urban Planning; etc. Preference will be given to aggregating the above in a special issue of a refereed international journal to allow consistent access to the project results by readers and maximum visibility. As regards scientific articles published in journals, the project will focus on fully open-access journals, in line with the "gold" open-access approach. A budget has been set aside for this in the resources to be committed. This will be managed in such a way as to ensure access to high standard peer-reviewed journals rather than easy "pay-to-publish" journals. Free open access journals (including journal classification, etc.) will be preferred to allow wider dissemination given the available budget. Digital 24 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 copies of the project's scientific publications will be deposited in institutional or public repositories (possibly collected by the OpenAIRE portal) to achieve maximum visibility of the project results and their long-term preservation. Institutional and public repositories will also be used to archive and disseminate scientific publications not covered by the project budget in accordance with the green open access option. 2.6.2.11 Scientific paper for Conferences Scientific papers for conferences are expected as a result of the preliminary activities carried out in WP1, WP2, WP3 and WP4, plus one per country. This will be decided by the partners involved depending on the progress of the project and the most interesting results obtained. The aim is to engage in an early discussion of the project results with peers and to build on the lessons learned from these discussions in the project. Preference will be given to conferences that ensure the dissemination of the work in open access through the thematic web pages, to allow for wider dissemination and a greater possibility of feedback. 2.6.2.12 Policy Brief Three reports related to policies will be published in the project: • A guideline for policy and innovation lab and inventory of existing policy and incentives in month 10 • A Policy brief and innovations roadmaps in month 24 • Effectiveness of new policy and incentive mechanisms in month 32 These reports will be addressed to MEPs, national governments and DG AGRI/ENVI. 2.7 Communication and Dissemination Activities The NOVASOIL project will strive to actively engage stakeholders and raise public awareness of its research and results by organising and participating in a variety of activities throughout its duration. These activities will be designed to reach a variety of audiences, including scientists, policy makers, the media and the general public. Activities that may be organised include: • Technical conferences and seminars to present and discuss project results with experts in the field. • Training workshops to help stakeholders understand and apply project results in their operations. • Guided tours of the study site to allow stakeholders to see the project results in action. • Participation in fairs and exhibitions to present the project results to a wider audience. • In addition, communication and dissemination material, such as the project brochure and newsletter, will be used to complement these activities and provide detailed and up-to-date information on the 25 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 project. Visual aids, such as graphics and videos, will also be used during conferences and other events to help illustrate key project concepts. In summary, the NOVASOIL project is committed to actively engaging stakeholders and raiseing public awareness of its research and results by organising and participating in various activities and using high-quality communication and dissemination materials. 2.7.1 Multiplier Events At the beginning of the project, each partner, in collaboration with other partners located in the same country, will organise a multiplier event to present and attract the attention of relevant stakeholders, such as practitioners, farmers and policy makers not yet involved in the project. A second multiplier event is planned towards the end of the project to disseminate the results. EVENOR will be in charge of the guidance framework in order to obtain homogeneous events, while allowing flexibility to each partner to adapt the event to their local circumstances. 2.7.2 Participation events All consortium members will actively participate in conferences, seminars and fairs to promote the project and disseminate the results. Their participation as well as the method of participation (oral presentation, poster presentation, etc.) will be communicated in a dissemination register to the EC. Presentations will be made at scientific communication events (i.e. European Researcher’s Nigh or Infodays about European research calls). In the UK there are several of opportunities for participation. Examples include "Pint of Science", usually held in a pub over a pint of beer, which could be of interest to both farmers and local people, and "Open Farm Sunday", an annual event where farmers open their farms to the public to see how they work. 2.7.3 Engaging with the Academic Community The scientific partners of the consortium will be primarily responsible for liaising with the academic and research community. They will disseminate the results of the project by attending major conferences on the AECPG theme and publishing articles in peer-reviewed journals. The project partners will develop and complete a list of European and/or national journals. 2.7.4 Final conference A final dissemination conference is planned to share the project results with an open audience including policy makers, stakeholders, participants in related research projects and the research community. The conference will be organised with the support of the other partners to facilitate the participation of a wide audience at the EU level involved in policy making and high level lobbying. It will be raised at a level of interest to stakeholders: farmers, farm advisors, administration, companies in value chains, NGOs, etc. At the moment we are discussining the best location. 26 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 2.7.5 Dissemination Log Each partner will communicate dissemination activities by email to the coordinator. This will be done every 6 months in order to ensure that the project and the results reach the project stakeholders. 3 Confidentiality rules and procedures The project falls mainly in the field of social and economic sciences and will produce scientific information. It is not expected to produce patents or commercially exploitable results. No specific intellectual property issues linked to patenting are expected for the main results. Also, the use of existing patents is not envisaged. As a result, no activity is envisaged to potentially infringe patents belonging to others. NOVASOIL is planning to use open platforms for the framework its components, It is not expected that there will be relevant background to this, but, in any case, both own and external background elements (e.g. existing tools or platforms to be linked) were preliminary identified with regard to legal conditions for access right, in the Consortium Agreement which was signed by all members of the Consortium at the beginning of the project. In terms of foreground, the framework is expected to be an open document suitable for development, improvement adaptation in the future by anybody. The Consortium Agreement also sets out the rules for the Confidentiality of Information shared with the project. 3.1 Handing confidential information The General Data Protection Regulation (GDPR) is a legal framework that contains the guidelines for the collection and processing of the personal information collected, which applies for individuals who live in the European Union. The handling of confidential information will be included in the deliverable D6.2 Data management plan with a first draft due in month 6. 4 Conclusions This is the first draft of Deliverable 5.1. It will be updated in line with the project development with a second and third draft to be completed during month 1718 and month 35-36 respectively. 5 References Clifton, B. (2012). Advanced Web Metrics with Google Analytics. Wiley Publishing. Fast Facts. European Union’s Horizon Europe research and innovation program, licensed as project 101091010. https://soilhealthbenchmarks.eu/press-releases/