Plan for dissemination, communication and exploitation strategy version 2

2 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NOVASOIL INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Grant Agreement ID: 101091268 D5.10 Plan for dissemination, communication and exploitation strategy version 2 Project NOVASOIL Project title INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Work Package 5 Deliverable 5.10 Period covered 01/11/2023-30/04/2024 Publication date 30/04/2024 Dissemination level PU Organisation name of lead beneficiary for this report EVENOR Authors González-Peñaloza F, Alonso Martín F, Bravo-García J, Blanco-Velázquez FJ and Anaya-Romero M Contributors ALL Ref. Ares(2024)5757156 - 09/08/2024 3 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 QUALITY ASSURANCE PROCEDURES Following the steps followed for the review of this deliverable can be found. TABLE REVISION HISTORY DELIVERABLE Ro w Version Date Reviewers Description 1 V1.0 07/04/2024 EVENOR Draft version circulated 2 V1.1 29/04/2024 ALL Inputs provided by consortium 3 V2.0 30/04/2024 EVENOR Final version 4 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Project Consortium Nº Participant organisation name Countr y 1 EVENOR TECH SLU ES 2 LEIBNIZ-ZENTRUM FUER AGRARLANDSCHAFTSFORSCHUNG GE 3 ZEMNIEKU SAEIMA LV 4 NEW BULGARIAN UNIVERSITY BU 5 CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS FR 6 KOBENHAVNS UNIVERSITET DK 7 TECHNISCHE UNIVERSITAET MUENCHEN GE 8 ASSEMBLEE DES REGIONS EUROPEENNES FRUITIERES LEGUMIERES ET HORTICOLES FR 9 ISTITUTO DELTA ECOLOGIA APPLICATA SRL IT 10 UNIVERSITA DEGLI STUDI DI FERRARA IT 11 WAGENINGEN UNIVERSITY NL 12 CENTRE OF ESTONIAN RURAL RESEARCH AND KNOWLEDGE EE 13 UNIVERSIDAD POLITECNICA DE MADRID ES 14 UNIVERSITA DI PISA IT 15 ASOCIACION AGRARIA JOVENES AGRICULTORES DE SEVILLA ES 16 UNIVERSITY OF LEEDS GB 5 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Table of contents 1 Summary .................................................................................................................................... 6 2 Introduction ............................................................................................................................. 6 Document updating ....................................................... ¡Error! 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Dissemination activities held ..................................................................................................... 12 Objectives .......................................................................................................................................... 19 Prediction Model .............................................................................................................................. 24 Normalization and Exploratory Data Analysis ................................................................ 25 Visits by countries ........................................................................................................................... 28 Social Media .................................................................................................................................... 32 Post ............................................................................................................................................................ 33 Insights and Recommendations ............................................................................................ 35 SWOT analysis ............................................................................................................................... 35 Strengths: .............................................................................................................................................. 35 Weaknesses: ........................................................................................................................................36 Opportunities: .....................................................................................................................................36 Threats: ....................................................................................................................................................36 Challenges and Lessons Learned .................................................................................... 36 3 Conclusion .............................................................................................................................. 38 4 Appendix .................................................................................................................................40 5 Acknowledgment ............................................................................................................. 46 6 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 1 Summary The NOVASOIL project, funded by the European Union under a grant agreement 101091268, represents an unprecedented collaborative effort to innovate business models for soil health. The project brings together a diverse consortium of 16 organizations from across Europe, including universities, research institutes and agricultural associations, with the common goal of developing, implementing and disseminating sustainable business models and agricultural practices that promote soil health. The report details the initial phases of the project, from quality assurance procedures to statistical analysis of website engagement, predictive modelling of future engagement and geographical engagement analysis. Through the project platform, NOVASOIL has managed to establish a solid base of interested users, as evidenced by an analysis of sessions on the website, which shows moderate but consistent engagement, with significant variations that offer opportunities to adapt and improve the participation strategy. Geographical segmentation of site visits shows a diverse user base, with Spain, Italy, Germany, Belgium and the Netherlands leading in sessions. This analysis provides crucial information for future content and marketing strategies, allowing the NOVASOIL project to better adapt to the needs and preferences of its audience. In addition, the project has established a significant social media presence, using platforms such as Facebook, Twitter and LinkedIn to engage with its audience. A detailed analysis of social media activity identifies opportunities to increase engagement and visibility of the project. This report serves as a testament to the initial progress and potential impact of the NOVASOIL project. As we move forward, we are committed to continuing to research and develop innovative solutions for soil health, which is critical to long-term agricultural sustainability and environmental well-being. 2 Introduction To tackle the global challenge of agricultural sustainability and soil health, we need innovative and committed responses. The NOVASOIL project, funded by the European Union under grant agreement 101091268, aims to promote sustainable agricultural business models. The project's goal is to preserve soil vitality for future generations. NOVASOIL is a collaborative effort between 16 leading agricultural research, education, and practice organizations in Europe. The project 7 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 aims to address a pressing environmental issue through interdisciplinary and cross-border collaboration. The project has achieved impressive initial results, reflecting the growing interest and participation of the global community. Analysis of sessions on the project website indicates a high level of engagement. The daily average of sessions shows that visitors are interested in learning more about sustainable practices and the project's work. Spikes in activity reinforce this engagement, highlighting the relevance of published content and dissemination campaigns. These findings demonstrate a clear impact on raising awareness of soil health. The social media strategy of the NOVASOIL project has effectively fostered an engaged community and promoted open dialogue on agricultural sustainability. The NOVASOIL project has a presence on social media platforms like Facebook, Twitter, and LinkedIn. This has resulted in sustained growth in followers and an interaction rate that exceeds initial expectations. The success of the project reflects the growing interest in sustainability and soil health issues. Our communication and dissemination strategies have been effective in achieving these positive results. This text demonstrates the project's potential to influence public perception and encourage significant change towards more sustainable agricultural practices. It also serves as a clear call to action, encouraging more people to join our cause and contribute to the legacy of a more sustainable planet. Moving forward, we are committed to deepening our mission. We are motivated by these initial results and believe that together we can make a tangible difference in the world. The NOVASOIL project is an innovative initiative that prioritizes soil health and agricultural sustainability on the global agenda. According to the results, the NOVASOIL project has effectively integrated digital marketing tools into its dissemination processes, reflecting a modern and effective strategy to increase the reach and impact of its research and objectives. Based on the information provided in the document and the importance of these tools, here are some reasons why the use of social networks and web analytics is a useful and correct practice for the dissemination of the project: 1. Widening the scope Social media and the NOVASOIL project website act as direct channels to extend the reach of the project to a global audience. The ability of these platforms to connect with interested individuals and organizations around the world is unparalleled. This is particularly 8 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 important for a project that addresses global issues such as soil health and agricultural sustainability, issues that require collective attention and action. 2. Interaction and engagement The real-time interaction offered by social media provides an invaluable platform for community engagement and participation. Through comments, likes, shares and direct dialogue, the NOVASOIL project can gather feedback, answer questions and foster an active and engaged community. This continuous feedback is essential to adapt and improve the dissemination strategies and content of the project. 3. Effective segmentation Digital marketing allows for highly effective segmentation, ensuring that the NOVASOIL project's content and messages reach the most relevant audiences. Using advanced analytical tools, the project can identify the trends, interests and demographics of its audience, allowing for the personalization of content to maximize interest and engagement. 4. Analysis and measurement Digital platforms offer robust analytical tools that allow the impact and effectiveness of dissemination strategies to be measured in real time. By analyzing key metrics such as web traffic, interaction rates, follower growth and conversions, the NOVASOIL project can adjust its tactics to optimize results and ensure the efficient and effective dissemination of its content. 5. Cost-effectiveness Compared to traditional dissemination methods, digital marketing tools offer a cost-effective solution for the NOVASOIL project. With limited budgets, the ability to reach a global audience, engage with stakeholders and accurately measure impact, all at a relatively low cost, is a significant advantage. 6. Dynamic and versatile content The use of digital platforms allows for the creation and distribution of dynamic and versatile content, from blog posts and in-depth articles to videos, infographics and podcasts. This variety of content formats not only enriches the user experience, but also allows information to be presented in a more accessible and engaging way to different audiences. 9 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Updates from D5.5 The update of the NOVASOIL project content documents shows a significant evolution in the dissemination, communication and exploitation strategies from the first version to the latest one. We have tried to make the updates reflect a more detailed and structured approach, incorporating more rigorous quality assurance procedures, expanding communication tactics through the use of digital technologies and social media, and emphasizing privacy and the proper handling of information. There is also more detail in the planning of dissemination events and a clearer definition of the responsibilities of consortium members. These changes reflect a stronger commitment to increasing the visibility and impact of the project, ensuring that the innovations and results achieved effectively reach a wider and more diverse audience. Below are the main changes and updates we found between the first version and the current version of the Dissemination, Communication and Exploitation Strategy Plan 1 : Quality assurance procedures The updated version specifies in more detail the procedures followed for the review of the document, reflecting a more structured methodology compared to the previous version, which emphasised following the general guidelines of the European Commission. Communication and dissemination strategies The updated version has expanded and detailed the communication and dissemination strategies and materials, such as the inclusion of PowerPoint templates and the use of social media and online events to reach a wider audience, which was not as detailed in the first version. Multiplication events and activities There is a new inclusion of multiplication events in the updated version, highlighting more proactive planning and participation in relevant events to increase the visibility and impact of the project. This includes details of how and when these events will take place. Focus on data protection and information management The updated version includes additional details on confidentiality and information handling rules to ensure compliance with GDPR and other data protection standards, which is addressed more generally in the original version. 1 The latest version (D5.10) includes newer updates with revision dates up to 04/30/2024, while the initial version (D5.5) has the latest revision date of 04/28/2023. 10 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Enlargement and details of consortium participation The list of consortium members and their role in the project has remained fairly consistent, but the updated version provides more clarity on members' responsibilities and specific involvement in various project activities. Advances on the NOVASOIL web With the launch of the updated NOVASOIL project web portal, we have introduced a significant improvement, such as a landing page dedicated exclusively to highlighting the dissemination activities of our project. This innovation aims not only to improve the accessibility and dissemination of key information to those interested in the project's processes, activities and development, but also to encourage greater participation and engagement. The structure of the site, organized through intuitive tabs, provides direct access to a wide range of resources: public deliverables, audiovisual material, factsheets and detailed information on upcoming and ongoing events. This landing page has been carefully designed to serve as the epicenter of our dissemination activities, highlighting the benefits of our project. By providing a platform where information is easily accessible and well organized, we aim to equip our users with the knowledge they need to fully understand and actively participate in the project. This approach not only ensures that essential information is consulted efficiently, but also enriches the user experience of browsing our site, fostering a community that is better informed, more connected and more committed to our common goal. 17 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NOVASOIL project, led by Francisco José Blanco-Velázquez together with his team from EVENOR-TECH SLU (Spain), which aims to innovate business models for soil health. NOVASOIL, which runs from November 2022 to October 2025 and involves 16 partners in 10 countries with 17 case studies, focuses on developing a diverse portfolio of business cases and good examples for investing in soil health in Europe and beyond. Its objectives range from analyzing current models for creating new incentives and rents from healthy soils, implementing a codevelopment approach to promoting soil health, developing an incentive toolbox and testing network, to examining policies and current technologies that generate income for farmers and landowners. In addition, NOVASOIL aims to develop a community of practice around soil health investors and key stakeholders, and to raise awareness of soil health through a digital marketing strategy. Earth observation plays a crucial role in this project, particularly in the monitoring of environmental variables such as vegetation indices, water stress and soil organic carbon, which includes baseline establishment, validation, monitoring and verification using tools such as Google Earth Engine and ESA-linked services. This approach not only highlights the importance of advanced technologies in promoting soil health, but also raises fundamental questions about business model preferences, willingness to engage in carbon farming and the necessary technological support. In conclusion, NOVASOIL stands out as a collaborative effort towards innovation in soil management, promoting soil health not only as a scientific challenge, but as a collective commitment to responsible and sustainable soil management, demonstrating the importance of innovative, profitable and measurable business models for the future of sustainable agriculture. 18 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 4. Image with the presentation of the ESA conferences. Source: https://www.eo4soilprotection.org General Assembly Thessaloniki, Central Macedonia. (21th of March 2024) The Assembly of European Horticultural Regions (AREFLH) is at the forefront of promoting sustainable agricultural practices across Europe and the NOVASOIL project, supported by the Horizon Europe program, is an outstanding initiative. During the General Assembly on 21 March in Thessaloniki, Greece, hosted by the Region of Central Macedonia, NOVASOIL was presented to stakeholders, policy makers, producer organizations and agricultural professionals. The event aimed to provide a comprehensive understanding of the project's objectives, which focus on the development of innovative business models to improve soil health. This session was crucial in fostering future collaborations and adapting the project's objectives to the diverse needs of European communities. AREFLH also took the opportunity to invite participants to join the Community of Practices (CoP) and announced this year's annual CoP event. NOVASOIL is not an isolated effort, but part of AREFLH's broader strategy to integrate sustainable practices into all aspects of agriculture. It aligns with other initiatives such as SMARTPROTECT and Waste4Soil, which also aim to improve agricultural productivity and environmental sustainability through innovation. By demonstrating how NOVASOIL complements these projects, AREFLH presents a coherent approach to tackling the pressing challenges of modern agriculture. This project exemplifies AREFLH's innovative spirit and commitment to promoting sustainable agriculture by focusing on soil health to not only improve agricultural production, but also to ensure that these practices are beneficial to ecosystems. The knowledge and methods developed through NOVASOIL have the potential to inspire similar initiatives worldwide, positioning it as a model for sustainable agricultural practices. 19 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 1. AREFLH Activity Report 2023. Source: https://www.areflh.org/en/?view=article&id=1548&catid=171 The 13th AIEAA Conference "The social sustainability of European agriculture facing old and new challenges. Issues, methods and policies". Forthcoming activities (20-21th June 2024) 15th IFSA Conference on systemic change for sustainable futures. held in Trapani (Sicily). Forthcoming activities (30th June to 4th July 2024) Objectives Main objective To comprehensively evaluate the progress and effectiveness of the dissemination strategies and tools implemented by the NOVASOIL project in order to maximize the impact and reach of its research and 20 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 results on soil health and sustainable agricultural practices, and to identify areas of success and areas for improvement in order to optimize future dissemination activities. Specific objectives • Analyse web engagement: Examine in detail the engagement metrics on the NOVASOIL project website, including traffic analysis, session duration and bounce rates, to better understand visitor behaviour and interest. • Evaluation of social media presence: Analyse the effectiveness of the social media platforms (Facebook, Twitter, LinkedIn) used by NOVASOIL in terms of follower growth, levels of interaction and engagement, and quality of interactions to identify patterns of success and areas for further audience activation. • Measure geographic reach: Breaking down and evaluating the geographic distribution of interactions with the project's website and social networks, identifying key markets and regions with growth potential to direct more focused outreach efforts. • Content analysis: Review the effectiveness of content published on both the website and social networks, assessing its alignment with audience interests, thematic relevance and impact on engagement and knowledge dissemination. • Identify improvements to digital tools: Based on the previous analyses, identify opportunities for improvement in the use of digital tools for dissemination, including recommendations for optimizing website design, content strategies on social networks and the implementation of new tools or emerging platforms. • Engagement strategy: Based on data analysis, develop recommendations for more effective engagement strategies that can increase active audience participation and strengthen the online community around the NOVASOIL project. • Future planning: Based on the findings and analysis of the document, propose a strategic plan for future dissemination activities to ensure that the NOVASOIL project continues to build on its successes and proactively addresses any identified challenges. • Encourage Active Participation of Stakeholders in the NOVASOIL Project: Establish and deepen dialogue with a broad spectrum of stakeholders, including farmers, researchers, government 21 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 entities, non-governmental organizations (NGOs), and the scientific community, to gather and understand their needs, realities and opinions. This will be achieved through the strategies: o Creation of Discussion Forums: Implement online discussion forums on the NOVASOIL website to provide a space where stakeholders can share experiences, challenges and solutions related to soil health and agricultural sustainability. o Surveys and Direct Feedback: Design and implement specific surveys aimed at different groups of stakeholders to collect their opinions and needs. This information will be crucial to adapt the project activities and ensure that they respond to the real needs of the field. o Webinars and Thematic Workshops: Organize webinars and online workshops focused on key topics identified by stakeholders as of interest or concern. These events will serve as platforms for knowledge exchange and to encourage active community participation in the development of innovative solutions. o Targeted Dissemination Campaigns: Use the data collected on the needs and realities of stakeholders to design more personalized and effective communication and dissemination campaigns, ensuring that the message of the NOVASOIL project reaches in a more resonant and meaningful way. o Collaborative Content Development: Invite stakeholders to contribute content to the project website and social media, allowing their voices and perspectives to be highlighted and shared with a broader audience. o Virtual Collaboration Platform: Establish a virtual collaboration platform that facilitates the co-creation of projects, the presentation of innovative proposals and the joint development of practical solutions for identified challenges, thus fostering a sense of ownership and commitment to the objectives of the NOVASOIL project. By incorporating this objective in the document, NOVASOIL will be able to not only expand its impact but also enrich its knowledge base and intervention strategies with the valuable contributions of a diverse and committed community of stakeholders. This two-way communication and collaboration strategy ensures that the project remains relevant, adaptive, and aligned with the emerging needs of the field of soil health and agricultural sustainability. 22 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 5. Evolution of visits to the site by time of existence. Source: Google Analytics Table 1. Statistical summary with visits to the NOVASOIL website. Source: Google Analytics Statistic Value Mean Sessions per Day 23.03 Standard Deviation 34.32 Minimum Sessions 1 Maximum Sessions 573 Median Sessions 16 The statistical summary of the NOVASOIL project website sessions offers several key insights into user engagement over the observed period: • Average Daily Activity: The mean sessions per day standing at 23.03 indicates a moderate level of daily user engagement on the website. This suggests that on average, the site attracts a consistent number of visitors daily. • Variability in User Engagement: A standard deviation of 34.32 points to a high variability in daily sessions. This high fluctuation suggests that user engagement with the website is not consistent day-to-day but rather varies significantly. Some days may see exceptionally high activity, while others are much quieter. 23 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 • Range of Sessions: The minimum and maximum sessions recorded (1 and 573, respectively) show an extensive range of user activity levels. The minimum value highlights days with very low engagement, which could be due to various factors like technical issues, lack of new content, or simply normal fluctuations in user interest. Conversely, the maximum sessions value indicates days when the website experienced exceptionally high traffic, possibly driven by marketing efforts, new content releases, or external events attracting users. • Median Sessions: The median sessions value of 16, being lower than the mean, suggests that the distribution of daily sessions is skewed towards lower activity levels for the majority of days. However, the presence of days with very high session counts (outliers) pulls the mean above the median, highlighting those occasional spikes in activity. These statistics together paint a picture of a website with a base level of consistent user interest, punctuated by periods of significantly higher engagement. Understanding the drivers behind these peaks could be valuable for strategic planning, content scheduling, or marketing efforts to enhance user engagement further. It might also be useful to examine the correlation of these spikes with specific events or content releases to better understand user behavior and preferences. The trend of weekly average sessions on the NOVASOIL project website reveals how user engagement has evolved over time. The plot shows the average number of sessions per week, offering a smoother view of trends by reducing the impact of day-to-day fluctuations. Key observations from the trend might include: • Periods of Increased Engagement: Peaks in the graph indicate weeks where the website experienced higher than average user sessions. These could correlate with specific events, such as marketing campaigns, new content releases, or external factors driving interest to the site. • Stability or Variability: The overall trend line provides insights into whether user engagement has been stable, increasing, or decreasing over the observed period. A stable line would suggest consistent interest, whereas a visible upward or downward trend could indicate growing or waning user engagement, respectively. • Seasonal Patterns or Anomalies: Any recurring patterns in the data might suggest seasonal trends in user engagement, which could be crucial for planning future content or marketing strategies. This visual trend analysis offers a foundation for deeper exploration into what drives engagement on the NOVASOIL project website, aiding in strategic decisions to enhance user interaction. 24 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 6. Weekly Average Sessions and trend. The inclusion of a trend line in the graph of average weekly sessions on the NOVASOIL project website provides us with an important visual tool to evaluate the general trend in the level of user interaction over time (). Although the visual graph shows weekly fluctuations, the trend line helps us to identify the general direction in which these fluctuations are moving. If we notice from the graph that the trend line is rising, albeit subtly, this indicates that there has been a general increase in the average number of weekly sessions over the period observed. This suggests that, regardless of individual weekly fluctuations, the underlying trend is an increase in user engagement. This increase could be the result of several factors, such as improvements in site content, more effective marketing strategies, an increase in brand awareness or external events that drive more traffic to the site. However, it is important to note that the growth appears to be moderate. This means that although there is a positive trend, the increase in engagement is gradual rather than abrupt. This knowledge is important for project managers, as it suggests that current strategies for attracting and retaining users may be working, but also that there is room for improvement. It may be beneficial to investigate further what factors are driving this growth and how they can be strengthened. In addition, identifying periods of accelerated growth and analyzing what actions or events coincided with these peaks can provide valuable insights for future initiatives. Prediction Model In this report, we analyze in detail the process and findings of a predictive study conducted with session data from the NOVASOIL project website. This analysis is essential to inform strategic decisions and effectively achieve planned objectives. To carry out this analysis, the Prophet model was selected due to its excellent performance in 25 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 handling time series that present complex trends and seasonalities, as well as its robustness to incomplete data and its accessible operability. The choice of Prophet, developed by Facebook, as a predictive analysis tool is justified by its intrinsic ability to disaggregate time series components into trends, seasonalities and holiday effects, which makes the model especially suitable for forecasts with a high degree of complexity. In addition, Prophet is distinguished by its flexibility and its ability to handle irregularities in data, thus providing reliable and easily interpretable forecasts, which is vital to support data-driven decision making. Normalization and Exploratory Data Analysis Data Preparation The dataset, commencing on the 1st of December 2022, encompassed 458 records of daily sessions on the NOVASOIL project's website. To align with Prophet's requirements, the data underwent a transformation where the date column was designated as 'ds' and the sessions column as 'y'. Exploratory Analysis Subsequent examination revealed an average of 23 sessions per day, with a pronounced variability ranging from a minimum of 1 to a maximum of 573 sessions daily. Additionally, the median daily session count was observed to be 16, signifying that the majority of days had session counts below the average, thus pointing to a skewed distribution with occasional peaks in user engagement. Figure 7. Dataset and model 26 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 The ¡Error! No se encuentra el origen de la referencia. shows both historical data and future predictions for the sessions on the NOVASOIL project website, where we can provide your information: • Black dots: represent the actual historical session data by date (ds on the horizontal axis and y on the vertical axis). • Blue line: Indicates the central tendency of the model forecast; this is the forecast line (yhat) generated by Prophet. • Light blue band: Reflects the uncertainty interval of the predictions. That is, yhat_lower and yhat_upper indicate the range within which the model predicts the actual values will fall with a given probability (usually a 95% confidence interval). According to the model, there is significant variation in the historical data, as shown by scattered values and some outliers that are quite far from the majority of data points (for example, points that are over 200 sessions). The central trend line indicates the general direction in which the model expects sessions to move in the future. The uncertainty band increases as we move further into the future, indicating that there is more uncertainty in the predictions as the time horizon extends. The overall trend appears relatively flat, indicating that the model does not predict a significant change in the number of sessions over time. It should be noted that as we approach the right-hand side of the graph (future dates), the predictions become less certain, as indicated by the 33 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 This report focuses on synthesizing and analyzing the Novasoil Project's activity between 1 November 2022 and 28 March 2024, highlighting how each platform uniquely contributes to the project's reach and resonance. By examining differences in follower growth, engagement rates and content effectiveness, we aim to provide a panoramic and specific view of the project's digital performance. In addition, emerging trends and best practices in digital marketing are considered to provide strategic recommendations that align future project actions with audience engagement and expansion goals. In this context, the report will serve not only as a barometer of the Novasoil project's current social media success, but also as a compass for navigating the vast and sometimes unpredictable ocean of digital communications. Through this comparative analysis, we aim not only to evaluate, but also to inspire a digital marketing strategy that is both thoughtful and innovative, ensuring that the Novasoil Project continues to thrive in the digital ecosystem. Post Metric Count Mean Std Dev Min 25th Percentile Median 75th Percentile Max Reactions 74 2.23 1.95 0 1 2 3.75 7 Comments 74 0.03 0.23 0 0 0 0 2 Shared times 74 0.5 0.73 0 0 0 1 3 Clicks 74 2.3 5.6 0 0 1 2 41 Impressions 74 48.72 29.48 6 30.5 40 56 174 Interaction Percentage 74 8.8% 7.06% 0% 3.69% 7.77% 13.83% 35% 34 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 3. Distribution of Social Media Publication Metrics Delving into the analysis of Project Novasoil's posts, we offer a detailed report that closely examines the performance of the project's social media communications, focusing on key aspects such as visibility, engagement and audience interaction. The Novasoil project produced 74 publications during the period analysed, achieving an average of 48.72 impressions per publication. This data reflects the project's ability to reach its audience, although it varies significantly between publications, with a maximum of 174 impressions and a minimum of only 6 impressions. Audience engagement • Reactions: On average, each post received approximately 2.23 reactions, indicating a moderate level of audience emotional engagement with the shared content. • Comments: The average of 0.03 comments per post suggests limited conversational interaction, which could signal an opportunity to encourage more dialogue and direct engagement with the audience. • Shares: With an average of 0.5 shares per post, there is potential to increase the redistribution of the project's content, thereby extending its reach and visibility. Interaction and Participation • Clicks: Posts generated an average of 2.3 clicks, indicating audience interest in further exploring the project's content or initiatives. 35 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 • Interaction Percentage: The average interaction rate was 8.80%, which suggests that there is room to optimize how content motivates the audience to interact. Most and Least Effective Publications • Most Viewed and Engaged: The December 14 post stood out in both visibility and engagement, with 174 impressions and an engagement rate of 10.92%. This post, focused on incentives for sustainable business models, resonated strongly with the audience. • Least Viewed: The June 17 post, which had no description, was notably the least viewed with only 6 impressions, highlighting the importance of descriptive and engaging content. Insights and Recommendations • Enhance Conversational Interaction: Increase efforts to encourage comments and discussions, possibly through open questions or controversial topics that invite dialogue. • Sharing Strategies: Analyze the content of the most frequently shared posts to identify patterns or themes that may encourage further redistribution. • Content Optimization: Examine the characteristics of the most viewed and engaged posts to guide future content creation, focusing on high-interest topics, engaging visual formats, and clear calls to action. • Timing Analysis: Evaluate posting times against engagement metrics to determine the most effective times to post and maximize visibility and engagement. SWOT analysis Creating a SWOT (Weaknesses, Threats, Strengths and Opportunities) analysis for the NOVASOIL project, based on the information provided in this document, can provide a clear view of your current situation and help guide future strategic decisions. Here is a preliminary SWOT analysis: Strengths: • Advanced web data analysis: Effective use of analytics tools to understand user behaviour and content effectiveness, enabling data-driven adjustments. • Diversified social content: The ability to generate different content formats (articles, videos, infographics) to keep audiences interested and engaged. • Sustainable online community growth: Successfully build a digital community around the project, demonstrating ongoing interest in its goals and outcomes. 36 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 • Geographical identification of users: Detailed analysis of the geographical origin of website visitors, enabling effective segmentation and personalisation of content. Weaknesses: • Dependence on external platforms: Vulnerable to changes in social media platform policies that may affect the visibility of content. • Audience retention challenges: Difficulties in maintaining longterm audience interest and participation, especially given the abundance of digital content. • Lack of direct interaction: Lack of spaces for direct interaction and dialogue with the community, which can limit the depth of engagement. Opportunities: • Adoption of new digital technologies: Experimenting with new technologies (augmented reality, chatbots) to enrich the user experience and provide innovative content. • Working with influencers: Establish collaborations with sustainability influencers and opinion leaders to increase visibility and reach. • Expand multilingual content: Develop and deliver content in multiple languages to attract and engage a broader and more diverse audience. • Gamification initiatives: Implement gamification elements on the website and social media platforms to increase engagement and interactive learning. Threats: • Changes in digital consumer behavior: Adapting to the changing expectations and preferences of digital users who are looking for more meaningful and personalized interactions. • Data security and privacy: Risks associated with the protection of personal data and user privacy, which can affect trust and participation. • Increased competition in the digital space: The proliferation of similar projects and content vying for the attention of the same audience. • Impact of external crises: Unforeseen global events (pandemics, economic crises) that can radically change online behavior and funding priorities. Challenges and Lessons Learned In the dynamic world of digital marketing, each project presents a unique set of challenges and learning opportunities. The NOVASOIL project, with its ambitious goal to innovate business models for soil 37 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 health and promote sustainable agricultural practices, was no exception. As we embark on this journey, we are faced with the task of not only communicating our mission, but also engaging and growing our online community in a meaningful way. Throughout the development and implementation of our digital marketing strategy, we encountered several obstacles that tested our creativity, adaptability and resilience. These challenges ranged from the variability of web engagement and social media interaction to effective audience segmentation and measuring the return on investment of our digital campaigns. Each of these obstacles provided us with an opportunity to learn, adapt and improve. This 'Challenges and Lessons Learned' section distils the essence of our experience, offering an introspective look at the difficulties we encountered and how we overcame them. By sharing these lessons, we hope to provide valuable insights that can benefit other projects with similar aspirations to bring about positive change through innovation in sustainability and agricultural practices. Here are the key challenges we faced on our digital journey and the key lessons we learned from each. Variability in web participation User engagement on the project website showed considerable variability, with peaks of activity followed by periods of low interaction. Conducting content analysis and making regular adjustments based on the data collected helped to identify the topics of greatest interest to the audience, allowing the publication schedule and content relevance to be optimized. Limited interaction on social media Despite sustained growth in follower numbers, actual engagement on social media platforms was initially low. By adopting a more interactive and participatory content strategy, including open-ended questions, polls and challenges, engagement increased significantly. Difficulties in effective audience segmentation Audience segmentation based on demographic and interest analysis did not initially deliver the expected results in terms of content personalisation. The integration of advanced web analytics tools and the tailoring of specific messages to identified audience segments led to a significant improvement in engagement and content relevance. Adapting to the rapid pace of change in the digital environment The digital environment is constantly evolving, with changes in social platform algorithms and the emergence of new trends. Adopting an agile approach to digital strategy planning, which allows for quick 38 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 adjustments and experimentation with new tactics, was essential to maintaining the relevance and scope of the project. Ensuring the sustainability of your digital strategy Maintaining the momentum of digital initiatives in the long term, especially after initial funding has ended, has been a challenge. Building collaborations with other organizations, using user-generated content and fostering an active community around the project emerged as key strategies to ensure sustainability. 3 Conclusion The European Union-funded NOVASOIL project has reached an important milestone in promoting sustainable business models and agricultural practices that benefit soil health. Bringing together a consortium of 16 organisations from across Europe, the project has demonstrated its ability to build a solid foundation that promotes agricultural sustainability and soil conservation. By implementing effective digital strategies, including web analytics and social media presence, NOVASOIL has managed to attract and maintain a moderate but consistent level of user interest, identifying both initial successes and opportunities to adapt and improve the engagement strategy. The use of web analytics and social media tools has enabled the project to extend its reach and tailor its messages to the needs of its audience. However, areas for improvement are identified, particularly in terms of audience retention and more direct interaction with the community. Creating more spaces for interaction and dialogue, as well as incorporating new digital technologies, could significantly improve the user experience and deepen their commitment to the project. The challenges faced by NOVASOIL have provided valuable lessons in digital marketing and online community management, highlighting the importance of adaptability, continuous innovation and responding to user feedback to maintain long-term relevance and impact. In addition, the project has taken a new step forward, identifying key improvements and demonstrating the unwavering commitment of all consortium members to achieving the goals set. This collective commitment has been instrumental in overcoming obstacles and ensuring continued progress towards the mission of promoting sustainable agricultural practices and soil health. Looking ahead, the project is well positioned to build on its initial successes and continue its commitment to innovation in soil health and agricultural sustainability. Optimising dissemination activities and deepening stakeholder engagement will be critical to seizing new 39 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 opportunities and addressing emerging challenges, thus ensuring maximum sustainability and long-term impact of the NOVASOIL project. NOVASOIL's trajectory to date reflects a successful combination of applied science, collaborative engagement and an effective communication strategy, which promises to continue moving towards a more sustainable agricultural future. 40 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 4 Appendix Date Hour Message Reacti ons Comm ents Shar ed tim es Clic ks Impres sions Interac tion percen tage Mar 26, 11:29 𝗪𝗢𝗥𝗟𝗗 𝗖𝗟𝗜𝗠𝗔𝗧𝗘 𝗗𝗔𝗬. 𝑻𝒊𝒎𝒆 𝒊𝒔 𝒐𝒇 𝒕𝒉𝒆 𝒆𝒔𝒔𝒆𝒏𝒄𝒆. 𝑻𝒉𝒆 𝒘𝒆𝒂𝒕𝒉𝒆𝒓 𝒊𝒔 𝒓𝒖𝒏𝒏𝒊𝒏𝒈 𝒐𝒖𝒕. 3 0 1 3 47 14,89 % Mar 11, 09:14 𝗘𝗦𝗔 𝘀𝘆𝗺𝗽𝗼𝘀𝗶𝘂𝗺 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝗘𝗮𝗿𝘁𝗵 𝗼𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝘀𝗼𝗶𝗹 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 \(𝗗𝗶𝘀𝘀𝗲𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀\). ⓃⓄⓋⒶⓈⓄⒾⓁ https://ow.ly/JxL950QPW6r 2 0 0 19 60 35 % Mar 08, 13:52 International Women's Day 2 0 0 0 36 5,56 % Feb 23, 08:45 𝐓𝐡𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐚𝐧𝐝 𝐟𝐮𝐭𝐮𝐫𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 https://ow.ly/OlKT50QH1gj 4 2 1 13 117 17,09 % Feb 16, 09:51 𝐑𝐞𝐩𝐨𝐫𝐭 𝐨𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 \(Deliverable 2.2\) https://lnkd.in/eStgimqC 5 0 0 9 72 19,44 % Feb 13, 18:09 𝐒𝐨𝐢𝐥 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐂𝐚𝐫𝐛𝐨𝐧 𝐑𝐞𝐬𝐭𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐅𝐚𝐫𝐦𝐢𝐧𝐠 𝐢𝐧 𝐂𝐢𝐭𝐫𝐮𝐬 𝐏𝐥𝐚𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝙄𝙨 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙛𝙖𝙧𝙢𝙞𝙣𝙜 𝙬𝙤𝙧𝙩𝙝 𝙮𝙤𝙪𝙧 𝙬𝙝𝙞𝙡𝙚❓ https://ow.ly/VnMq50QAKmX 4 0 1 1 68 8,82 % Dec 20, 13:43 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱❓ https://ow.ly/mucA50QkB5w 5 0 0 1 39 15,38 % Dec 18, 11:58 Merry Christmas from the NOVASOIL project team. 5 0 0 5 45 22,22 % Dec 14, 13:40 𝐑𝐞𝐩𝐨𝐫𝐭 𝐦𝐚𝐩𝐩𝐢𝐧𝐠 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐢𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬 𝐴𝑟𝑒 𝑖𝑛𝑐𝑒𝑛𝑡𝑖𝑣𝑒𝑠 𝑒𝑛𝑜𝑢𝑔ℎ 𝑓𝑜𝑟 𝑡ℎ𝑒 ℎ𝑒𝑎𝑙𝑡ℎ 𝑜𝑓 𝐸𝑢𝑟𝑜𝑝𝑒𝑎𝑛 𝑠𝑜𝑖𝑙? 🤔 https://ow.ly/Sht450QiJtr 7 0 3 9 174 10,92 % Dec 12, 09:14 We are currently at the NOVASOIL project's "Soil Health for a Sustainable Future" event. There are already over 140 participants! https://ow.ly/bMPZ50QhM0M 5 0 2 10 111 15,32 % Dec 05, 12:55 𝐓𝐨𝐝𝐚𝐲 𝐰𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐖𝐨𝐫𝐥𝐝 𝐒𝐨𝐢𝐥 𝐃𝐚𝐲❗𝖣𝗂𝗌𝖼𝗈𝗏𝖾𝗋 𝗍𝗁𝖾 𝖺𝗆𝖺𝗓𝗂𝗇𝗀 𝗐𝗈𝗋𝗅𝖽 𝖻𝖾𝗇𝖾𝖺𝗍𝗁 𝗒𝗈𝗎𝗋 𝖿𝖾𝖾𝗍 𝖺𝗇𝖽 𝗀𝖾𝗍 𝗂𝗇𝗏𝗈𝗅𝗏𝖾𝖽 𝗂𝗇 𝗍𝖺𝗄𝗂𝗇𝗀 𝖼𝖺𝗋𝖾 𝗈𝖿 𝗈𝗎𝗋 𝗉𝗋𝖾𝖼𝗂𝗈𝗎𝗌 𝖾𝖺𝗋𝗍𝗁. https://ow.ly/4sre50Qfta9 6 0 1 0 50 14 % Nov 30, 11:13 𝐁𝐚𝐬𝐞𝐥𝐢𝐧𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐮𝐚𝐥 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤. I want to give you an exciting insight into the NOVASOIL project, which is revolutionizing how we approach soil health and sustainable management. https://ow.ly/XCZb50QcQ4I 6 0 1 5 76 15,79 % Nov 29, 09:29 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿: 𝗡𝗢𝗩𝗔𝗦𝗢𝗜𝗟 𝗢𝗻𝗹𝗶𝗻𝗲 𝗘𝘃𝗲𝗻𝘁: 𝗦𝗼𝗶𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗳𝗼𝗿 𝗮 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 - 𝗗𝗔𝗬𝗦 2 0 0 1 62 4,84 % 41 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Nov 24, 08:33 𝐒𝐨𝐢𝐥 𝐫𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐡𝐞𝐚𝐥𝐭𝐡: 𝐀 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 https://ow.ly/CsiK50QaV01 2 0 0 1 57 5,26 % Nov 22, 08:35 Congratulations to our colleague Félix González, who has been selected as a finalist in the Mission Soil photography competition, which will be held in Madrid from 21 to 23 November 2023. 4 0 1 1 38 15,79 % Nov 16, 14:04 𝐔𝐧𝐫𝐚𝐯𝐞𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐚𝐩𝐞𝐬𝐭𝐫𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐞𝐚𝐫𝐭𝐡: 𝐓𝐡𝐞 𝐩𝐫𝐨𝐟𝐨𝐮𝐧𝐝 𝐞𝐟𝐟𝐞𝐜𝐭𝐬 𝐨𝐟 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐧 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 - 𝐧𝐨𝐯𝐚𝐬𝐨𝐢𝐥 https://ow.ly/lCPF50Q8kiQ 2 0 0 0 21 9,52 % Nov 14, 12:16 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐡𝐫𝐞𝐚𝐭𝐬 𝐛𝐞𝐧𝐞𝐚𝐭𝐡 𝐨𝐮𝐫 𝐟𝐞𝐞𝐭. 𝑠𝑜𝑖𝑙 𝑐𝑜𝑛𝑡𝑎𝑖𝑛𝑖𝑛𝑔 ...𝑎 𝑟𝑖𝑠𝑘 𝑡𝑜 ℎ𝑢𝑚𝑎𝑛 ℎ𝑒𝑎𝑙𝑡ℎ 𝑜𝑟 𝑡ℎ𝑒 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡 💀 https://ow.ly/cSAg50Q7nxR 2 0 0 0 25 8 % Nov 13, 11:17 𝗦𝗘𝗖𝗥𝗘𝗧𝗦 𝗨𝗡𝗗𝗘𝗥𝗚𝗥𝗢𝗨𝗡𝗗 𝑆𝑜𝑖𝑙 𝑓𝑒𝑟𝑡𝑖𝑙𝑖𝑡𝑦 𝑟𝑒𝑓𝑒𝑟𝑠 𝑡𝑜 𝑡ℎ𝑒 𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑜𝑓 𝑡ℎ𝑒 𝑠𝑜𝑖𝑙 𝑡𝑜 𝑝𝑟𝑜𝑣𝑖𝑑𝑒 𝑡ℎ𝑒 𝑒𝑠𝑠𝑒𝑛𝑡𝑖𝑎𝑙 𝑛𝑢𝑡𝑟𝑖𝑒𝑛𝑡𝑠 𝑟𝑒𝑞𝑢𝑖𝑟𝑒𝑑 𝑏𝑦 𝑝𝑙𝑎𝑛𝑡𝑠 𝑓𝑜𝑟 𝑜𝑝𝑡𝑖𝑚𝑎𝑙 𝑔𝑟𝑜𝑤𝑡ℎ 3 0 0 5 50 16 % Nov 07, 11:45 𝗔 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝑭𝒆𝒓𝒕𝒊𝒍𝒊𝒛𝒆𝒓𝒔 𝒂𝒓𝒆 𝒖𝒔𝒆𝒅 𝒕𝒐 𝒆𝒏𝒓𝒊𝒄𝒉 𝒔𝒐𝒊𝒍 𝒂𝒏𝒅 𝒑𝒓𝒐𝒗𝒊𝒅𝒆 𝒆𝒔𝒔𝒆𝒏𝒕𝒊𝒂𝒍 𝒏𝒖𝒕𝒓𝒊𝒆𝒏𝒕𝒔 𝒇𝒐𝒓 𝒑𝒍𝒂𝒏𝒕 𝒈𝒓𝒐𝒘𝒕𝒉, 𝒃𝒖𝒕... https://ow.ly/7zul50Q4XGm 2 0 1 0 30 10 % Nov 06, 13:19 𝚃𝚑𝚎 𝚒𝚖𝚙𝚘𝚛𝚝𝚊𝚗𝚌𝚎 𝚘𝚏 𝚜𝚘𝚒𝚕 𝚌𝚘𝚗𝚜𝚎𝚛𝚟𝚊𝚝𝚒𝚘𝚗 https://ow.ly/1uJ250Q4wuS 3 0 0 1 38 10,53 % Nov 02, 19:58 𝐃𝐢𝐦𝐢𝐭𝐫𝐞 𝐍𝐢𝐤𝐨𝐥𝐨𝐯 - 𝐍𝐞𝐰 𝐁𝐮𝐥𝐠𝐚𝐫𝐢𝐚𝐧 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 2 0 1 0 27 11,11 % Nov 02, 10:23 𝐆𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐬𝐨𝐢𝐥 𝐭𝐞𝐬𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.😲 https://ow.ly/pbmM50Q3nWU 1 0 1 0 34 5,88 % Nov 01, 11:23 𝐀 𝐅𝐚𝐫𝐦𝐞𝐫❜𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞: 𝐉𝐮𝐬𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐚𝐮𝐬𝐞𝐬 𝐨𝐟 𝐒𝐨𝐢𝐥 𝐃𝐞𝐠𝐫𝐚𝐝𝐚𝐭𝐢𝐨𝐧 https://ow.ly/2Ab550Q2XWS 3 0 1 0 42 9,52 % Oct 31, 17:22 Benefits of healthy soil The quality and health of soils play a critical role in the sustainability of agriculture and the health of the natural environment https://ow.ly/bvFq50Q2KeC 4 0 1 0 99 5,05 % Oct 30, 09:55 𝗬𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝗡𝗢𝗩𝗔𝗦𝗢𝗜𝗟 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 🌾 🏛️ https://lnkd.in/eUNu4pbM 2 0 1 1 104 3,85 % Oct 27, 10:06 Fabian Frick is a researcher at Technische Universität München researching on a project to develop and scale up business models for promoting soil health in different contexts. https://lnkd.in/gvBgEJTr https://lnkd.in/eFuyFZSy 4 0 0 0 69 5,8 % Oct 24, 07:12 The second preliminary days of the NOVASOIL project continue today. 6 0 0 41 149 31,54 % 42 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Oct 19, 17:58 Soil degradation and health highlighted at World Food Forum 2023 https://ow.ly/946350PYJyM 1 0 1 1 39 7,69 % Oct 18, 10:26 😥𝙎𝙤𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙣𝙚𝙬𝙨 𝙞𝙨 𝙣𝙤𝙩 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙞𝙣𝙜 𝙖𝙩 𝙖𝙡𝙡. 😥 ‘Tʜᴇ ᴄᴏᴜɴᴛʀʏ ɪs ʙᴇᴄᴏᴍɪɴɢ ᴀ ᴅᴇsᴇʀᴛ’﹕ Dʀᴏᴜɢʜᴛ⁻sᴛʀᴜᴄᴋ Sᴘᴀɪɴ ɪs ʀᴜɴɴɪɴɢ ᴏᴜᴛ ᴏꜰ ᴡᴀᴛᴇʀ https://ow.ly/6Pr550PY3It 3 0 1 2 58 10,34 % Oct 17, 19:12 𝑫𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒕𝒉𝒊𝒔 𝑭𝒊𝒏𝒂𝒏𝒕𝒊𝒂𝒍 𝑻𝒊𝒎𝒆𝒔 𝒑𝒖𝒃𝒍𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒊𝒔 𝒕𝒓𝒖𝒆? https://ow.ly/6IUz50PXS5P 0 0 1 2 54 5,56 % Oct 17, 11:01 10 Recommendations for Maintaining Healthy Soil 4 0 0 3 88 7,95 % Oct 15, 09:21 International Rural Women's Day celebrates and recognizes the vital role of women in rural areas and their contributions to their communities and the world 3 0 0 0 63 4,76 % Sep 26, 07:51 https://lnkd.in/dD6SaqRP 0 0 0 0 32 0 % Sep 26, 07:51 https://lnkd.in/dxQFmWkP 1 0 0 0 36 2,78 % Sep 12, 12:37 𝐒𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐟𝐨𝐫 𝐚𝐥𝐥 https://lnkd.in/dwm2fc-7 3 0 1 0 43 9,3 % Sep 07, 10:33 The main objective is the research, development, improvement and implementation of new practices that will improve air quality and ultimately contribute to the wellbeing of the world's population. 1 0 0 0 44 2,27 % Jul 26, 06:53 𝗧𝗵𝗲 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗢𝗩𝗔𝗦𝗢𝗜𝗟 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘄𝗼𝘂𝗹𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗮𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗻𝗴𝗿𝗼𝘃𝗲𝘀 𝟮𝟬𝟮𝟯 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂. https://ow.ly/S6IQ50Plq6P 1 0 0 0 53 1,89 % Jul 14, 12:07 Founded in 1918, the WUR specializes in areas related to agriculture, food, environment and sustainability. https://lnkd.in/eVXnnc4B 1 0 0 1 56 3,57 % Jul 12, 09:32 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝘀𝗼𝗶𝗹 𝗰𝗮𝗿𝗯𝗼𝗻 𝗶𝗻 𝗘𝗻𝗴𝗹𝗮𝗻𝗱 Today we would like to share with you a publication developed by our colleagues at the University of Leeds https://ow.ly/7zOF50P9hjP 1 0 1 2 25 16 % Jul 07, 10:01 𝗧𝗼𝗱𝗮𝘆 𝗶𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗼𝗶𝗹 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆, 𝗮𝗻𝗱 𝘄𝗲 𝗮𝗿𝗲 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗶𝘁𝗮𝗹 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗼𝗳 𝗼𝘂𝗿 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝘀𝗼𝗶𝗹. 1 0 0 0 15 6,67 % Jul 07, 09:27 Istituto Delta Ecologia Applicata S.r.l. is a company created as a Spin-Off of the University of Ferrara. It was founded in 2001 by a group of researchers from the Department of Biology. 0 0 0 0 20 0 % Jul 05, 10:13 𝗘𝗰𝗼-𝘀𝗰𝗵𝗲𝗺𝗲𝘀: 𝗮 𝗸𝗲𝘆 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗨 1 0 0 2 30 10 %