लोककलावंताची ऐतिहासिक पाश्वभूमी व सद्यस्थिती

Journal of Research and Development A Multidisciplinary International Level Referred and Double Blind Peer Reviewed, Open Access ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(VII)| September2025 94   󰲂  󰱳󰬎 󰭑 󰰌  1, 󰭈. .  . 󰰘2 1 󰱳󰰏,  󰰣 󰫦  󰱳,  . 󰲆 . , .    󰱳, 󰭃  2 󰫦󰫦   󰭈 .  .  󰱳,  . 󰲆 .  Manuscript ID: JRD -2025-170924 ISSN: 2230-9578 Volume 17 Issue 9(VII) Pp. 94-98 September 2025 Submitted: 17 Aug. 2025 Revised: 30 Aug. 2025 Accepted: 15 Sept.2025 Published: 30 Sept. 2025  󰲇   󰲂󰫦, 󰫽󰫳  󰬎󰰉, 󰫽󰫳 󰬀󰫳 ,  󰲒    󰫽󰫳  󰰉  󰭈󰱡  󰲐 .   󰬉 , , 󰰉, 󰰣, 󰲒󰫦,  󰫯   󰭈 󰬅 󰰉  󰫤  󰲒   󰫽   ,  󰫽    󰭈󰲈  󰲗󰫦 󰬎󰫦  . 󰬎  󰫼    ,  󰫽  . 󰫽 󰫳 󰫽 󰰈 󰲐  󰫦󰫤  .   󰬎   , ,  󰫽󰫳 󰲗󰫦- 󰬎 󰲄 󰰉 󰬎   . 󰫯󰬄: , ,  󰲂, 󰲇 󰬎, , , 󰲒󰫦, 󰰣, , , , 󰰉, 󰬎 , -󰲗󰫦 󰬎,  󰫦, 󰲒 ,  󰰈, 󰱳󰬎. 󰭈󰬎   󰫽 󰫳 󰬎 󰫽 . 󰫳 󰫽  , 󰭑󰱮, ,  󰫦 󰭈󰲓  .   󰫽   . 󰲇󰫯 󰬎 󰬍󰱘 󰱮 󰫵 󰱘, , 󰫽, 󰭃, 󰱿  󰫦 󰭈󰫳  󰭈  󰰩 󰬉 󰬉 . 󰫳  󰲂 󰬅 󰰉 󰫽󰫳 󰬀󰫳 -󰲗󰫦 󰬎 󰭈   . 󰬉   , ,  󰬀 󰭈,      󰰈  󰬬   󰲐  ,  󰬅󰫼  .   󰲂   󰫳 󰬎   󰫵  . 󰫼󰫳 󰭈 󰬁  -:, , , 󰭑󰱮,   󰰩 󰫽 󰬍 󰰉 '' 󰫦 .   󰭈 󰬆 ''.   󰲑󰰉 󰬉   , 󰫤  󰭈  . Quick Response Code: Website: https://jrdrvb.org/ DOI:10.5281/zenodo.17112901 Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: 󰭑 󰰌  ,  󰱳󰰏,  󰰣 󰫦  󰱳,  . 󰲆 . , .    󰱳, 󰭃  How to cite this article: 󰰌  ,  . 󰰘 (2025).   󰲂  󰱳󰬎. Journal of Research & Development, 17(9(VII)), 94-98. Original Article Journal of Research and Development A Multidisciplinary International Level Referred and Double Blind Peer Reviewed, Open Access ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(VII)| September2025 95 󰫯 󰬎 󰬍󰱘 󰱮    󰲇  󰭈  .    󰲑  󰬎󰫽 . 󰫽  , 󰫤, ,  󰫳 󰬀 , 󰲒󰫦, , 󰰈 󰭈 .  󰬬    .    󰱍 󰫤 ,  󰫽󰫳  󰫥, ,   󰬉 󰭈  . 󰲇     .  , , , 󰫥󰲂, ,  󰫳 󰰈, , 󰲒󰫦,   󰱇󰲒 󰭈  ,  󰫽  , 󰭑󰱮, 󰬁   .   󰫳  , , ,     󰭈  . 󰭃  󰫳  󰱞󰫳 󰬀 󰫦 󰰩 󰬉.    󰭈 󰲌   . 󰫽 󰲌󰫳 󰬎, , 󰰩   󰭈 . 󰰣, , 󰫱-,    󰲗󰫦 󰭑󰱮  . 󰲌       . 󰫽 󰬉 󰬎󰫽  󰬀 . 󰬶  󰭃, 󰭃, -󰫽   󰭈 󰱿 .  󰲑     .     ,  󰫤 .   󰲂    󰬋,   󰬴 . 󰫽 󰬊  󰬉  , 󰫦,   󰬎   󰭃 . 󰫽󰫳  󰲇 󰬎   󰱇 . 1.      󰱿󰬎 .   󰬬, 󰲗󰫦 , 󰫽,     󰭈 󰬀 .   , , 󰲗󰫦 󰫯,   󰬀   . 2. 󰲇 󰭈  󰭈   – , 󰲒 , 󰭈     –  󰭈    󰭈  󰲒󰫦 – 󰱇󰲒   󰭈 󰭑  󰰣   – 󰲌-󰰈       –  󰱘 󰭈  , 󰰉, ,  – 󰬀󰫦 󰭈 .    :        , 󰫽    󰭌󰫵 .  󰫳   󰫳 󰬀 󰰩  󰰈 .       󰬍 󰫼 . 󰬎󰰉:  󰫽, , , , , 󰫽󰰎 󰭑.  ""  󰫽 󰫯 ,  󰭈󰫤   󰲒  󰰉 󰭈󰰌  .  :  󰫤 󰬉      󰭈 󰬀.  󰲌󰫳  󰭈󰲅󰫽  󰫦. 󰱳󰬎:   󰬀  󰬎󰫦 󰫦  . Journal of Research and Development A Multidisciplinary International Level Referred and Double Blind Peer Reviewed, Open Access ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(VII)| September2025 96      󰲐󰫼 󰭈󰱡  , 󰭃 󰲗󰫦 󰰎   . .  󰱿󰫯  󰬍󰱘:    󰱿󰫽 .   , 󰫦, 󰱚 󰱮, 󰭃   󰬴. :  󰱿  󰱞 .  , , 󰭈   󰬴 󰱞 . 󰬍󰱘:  -󰫳  .  󰫽, 󰭃, - 󰫦󰬴  . 󰱳󰬎:  󰫤 󰬎󰬀   .        󰬁󰫦 󰭈  . . 󰲒󰫦   :   , ,  󰫳 󰭈 󰱯.  󰱇󰲒  󰫤 .  󰱮:  󰲐, , ,  󰫳 󰬀 󰲒󰫦.  󰲒󰫦    󰰍.  󰲐:  󰬎󰬌, 󰱿, 󰭑󰱮 .  .  󰬶  󰭈  󰲐󰫦 .  󰬎:  󰲑  󰬎󰬀  󰫦󰬴.   󰲒󰫦 󰭈 󰱿 󰬀   . . 󰰣   – 󰰣:  󰫳  ,  , ,  .  󰲌 󰭈  . :  󰲐  󰱮,   󰫦  .    󰲕     󰫯 .  :  󰲓, 󰭑󰱮, 󰲌 󰫽,  󰬇 .  󰲐󰬎:   󰱺  󰬉 .    󰬎 󰫦 󰭈󰱡. .  :   󰲐 󰱘.  󰬍󰫳   . Journal of Research and Development A Multidisciplinary International Level Referred and Double Blind Peer Reviewed, Open Access ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(VII)| September2025 97 :  , 󰲐 , , 󰫽.  󰫦  . 󰬍󰱘:  󰭈󰫤  .  󰲗󰫦   󰫤 . 󰱳󰬎:    󰭈.  󰫤 󰫤󰭃 󰭈  . . , 󰰉, ,  :  󰱇󰲒󰭈 .  󰲑, 󰭃   󰭈󰬀  󰬎. 󰰉:      .  , , , 󰱇󰲒  . :   󰬍󰫳  󰫦  󰲐 .  󰫳  . :  󰲌󰫳 - 󰭈  󰫽󰭈 󰱿.  󰭑󰲐, ,    .  󰱳󰬎:   󰭈  󰭈 ( – 󰱿 ).  , 󰰉,    󰫦󰬴 󰫦󰲑 󰬎. 3.       󰲗󰫦    . 󰰏    󰬎  . 󰬶  󰫽 󰬁 . 󰭃, 󰭃,   󰭈     .  󰱳󰬎 1.  󰬎  󰰏 󰬁 󰬉     󰭈󰲈  .  󰲐    󰬀  . 2. 󰲗󰫦  󰰀󰫯  󰫽󰬉 󰫽󰱷 . ,  ,   󰫳   󰫽   . 3. 󰫤  󰬀 󰫤 󰭈  , 󰫽  󰱿󰬎 󰲐 󰫼 󰬌 󰬉  . 4. 󰫳    󰫦 ,  󰬁 ,  󰫥     󰫦 ,  󰫽  󰰩󰰩  .  󰫦 󰫼  󰫤 󰬌 󰬉      . 5. 󰬁  󰱿  󰫵󰬎 󰲕 󰲇     󰬎 ,  󰰀󰫯  󰫦󰫤 . Journal of Research and Development A Multidisciplinary International Level Referred and Double Blind Peer Reviewed, Open Access ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-9(VII)| September2025 98 6. 󰰈   󰱿 󰬀 󰲐  󰫼 󰲕  󰫼 󰭈󰰌   .   󰬆 󰲗󰫦 󰬎󰫦 , 󰫳      󰲆.     󰲒 : o 󰫦  󰰣 󰰉 󰫽 󰱇 󰭃  o 󰫽󰫳  󰫤   o  󰱨  󰫦     : o 󰬀  󰫤 󰰉  o  󰰏 󰫽, 󰭈󰫦, 󰫦󰬂     󰫤󰭃 : o CSR 󰫦  󰫦  o   󰬂󰫦 󰭈󰫦  󰭈󰫤  󰬉 : o 󰱿 󰭃󰫥  󰭑 (. YouTube, reels) o 󰫽 , 󰫽, 󰱘  󰫤󰭃 󰱿 󰭈󰫤    󰲇󰫳 󰬎 󰫽     󰫽 󰫽󰬆  . 󰫽  󰱠     ,   󰫽  󰫤   󰭈󰲈  . 󰫽  󰫼 , , 󰫤 󰬎    󰭃  󰭈󰱡  󰬌 .  󰭈   󰲒,      ,  󰬎   . 󰫽  󰬁󰫦 󰫼 󰰩      . 󰫦  1. 󰲇  󰬎 󰫦 󰫳   2. "󰲇 " – 󰭈.   3. 󰬶 :  󰬅 – .   4. 󰫦󰭃: 󰰌, ,  –   5. : 󰬎  