The «Agro.cloud» project is a system of organizations for the production of seeds, fertilizers, and equipment
Abstract
The subject of the study is the «Agro.cloud» project – a system of organizations for the production of seeds, fertilizers, and equipment.The purpose of the study is to determine effective ways to use the «Agro.cloud» project.Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of data generalization.Results of the work. The article considers the main components of the «Agro.cloud» project. The advantages of the «Agro.cloud» project are outlined. The stages of creating the «Agro.cloud» are characterized, examples of its practical use in the agricultural sector are given.Conclusions. The «Agro.cloud» project opens up great opportunities for the agricultural sector of Ukraine. To maximize its effectiveness, it is necessary to focus on several main areas. First of all, this is integration with existing agrotechnological solutions to ensure a continuous flow of data. It is also important to create an intuitive interface that allows farmers, regardless of their level of digital literacy, to easily receive and analyze information. It is necessary to establish a user support system to quickly resolve any technical issues. In addition, it is important to ensure reliable protection of user data, preventing unauthorized access. To expand the functionality, you can integrate «Agro. cloud» with meteorological services and sales markets. One of the main factors for success is to train farmers in the correct use of the platform. Webinars, trainings and information materials should be organized so that they can make the most of the capabilities of «Agro.cloud» to increase yields and optimize costs. It is also important to collect constantly feedback from users to improve functionality and adapt to their needs. Finally, to ensure stability and scalability, it is necessary to invest in the development of the «Agro.cloud» infrastructure, including providing sufficient computing power and reliable communication channels. This will allow the platform to process an increasing amount of data and support a growing number of users.
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ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 71 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ 18. Kerzner, H. (2017). Project management: A systems approach to planning, scheduling, and controlling (12th ed.). Wiley. Retrieved from https://library. ucyp.edu.my/wp–content/uploads/2024/01/Kerzner–Harold–Project–management–a–systems– approach–to–planning–scheduling–and–controlling–2017–Wiley–libgen.li_.pdf 19. Shpakova, H., Chupryna, I., Ivakhnenko, I., Zinchenko, M., & Plys, N. (2024). Tools for assessing the competitiveness of a construction company as a contractor in public–private partnership projects. In 2024 IEEE 4th International Conference on Smart Information Systems and Technologies (SIST) (pp. 473–481). 20. Turner J.R. Handbook of Project-based Management: Leading Strategic Change in Organizations: 3rd ed. – New York: McGraw-Hill, 2008. – 452 p. – ISBN978-0-07-154974-5. – [Electronic resource]. – Access mode: https://www.accessengineeringlibrary.com/ 21. Strohmeier S. Digital Human Resource Management: A conceptual clarification – SAGE Journal, 2020. – [Electronic resource]. – Access mode: https://journals.sagepub.com/doi/full/10.1177/2397002220921131. Äàí³ ïðî àâòîð³â ×óïðèíà Þð³é Àíàòî볺âè÷, ïðîôåñîð êàôåäðè ìåíåäæìåíòó â áóä³âíèöòâ³, Êè- ¿âñüêèé íàö³îíàëüíèé óí³âåðñèòåò áóä³âíèöòâà ³ àðõ³òåêòóðè, ì. Êè¿â ORCID: https://orcid.org/0000–0002–4934–2058 e–mail: [email protected] Ïîëç³êîâ Ìèðîñëàâ Îëåêñàíäðîâè÷, àñï³ðàíò êàôåäðè ìåíåäæìåíòó â áóä³âíèöòâ³, Êè¿âñüêèé íàö³îíàëüíèé óí³âåðñèòåò áóä³âíèöòâà ³ àðõ³òåêòóðè, ì. Êè¿â ORCID: https://orcid.org/0000–0002–5878–4202 e–mail: [email protected] Îêñåí÷óê Ðîìàí Îëåêñàíäðîâè÷, àñï³ðàíò êàôåäðè ìåíåäæìåíòó â áóä³âíèöòâ³ Êè¿âñüêèé íàö³îíàëüíèé óí³âåðñèòåò áóä³âíèöòâà ³ àðõ³òåêòóðè, ì. Êè¿â ORCID: https://orcid.org/0009–0003–8116–2713 e–mail: [email protected] Àëåêñººíêî Âëàäèñëàâ Îëåêñàíäðîâè÷, àñï³ðàíò êàôåäðè ìåíåäæìåíòó â áóä³âíèöòâ³, Êè¿âñüêèé íàö³îíàëüíèé óí³âåðñèòåò áóä³âíèöòâà ³ àðõ³òåêòóðè, ì. Êè¿â ORCID: https://orcid.org/0009–0007–5909–8283 e–mail: aleksieienko vo–[email protected] Data about authors Iurii Chupryna, Professor of the Department of Management in Construction Kyiv National University of Construction and Architecture, Kyiv e–mail: [email protected] Miroslav Polzikov, PhD student of the Department of Management in Construction Kyiv National University of Construction and Architecture, Kyiv e–mail: [email protected] Roman Oksenchuk, PhD student of the Department of Management in Construction Kyiv National University of Construction and Architecture, Kyiv e–mail: [email protected] Vladyslav Aleksieienko, PhD student of the Department of Management in Construction Kyiv National University of Construction and Architecture, Kyiv e–mail: aleksieienko_vo–[email protected] ÓÄÊ 330.542:338.43:631.53.02:661.152:631.3 ÊÐÓÏÑÜÊÈÉ Â. Ñ. Ïðîåêò «Àãðî.õìàðà» – ñèñòåìà îðãàí³çàö³é ç âèðîáíèöòâà íàñ³ííÿ, äîáðèâ, óñòàòêóâàííÿ Ïðåäìåòîì äîñë³äæåííÿ º ïðîåêò «Àãðî.õìàðà» – ñèñòåìó îðãàí³çàö³é ç âèðîáíèöòâà íàñ³ííÿ, äîáðèâ, óñòàòêóâàííÿ. Ìåòà äîñë³äæåííÿ. Âèçíà÷èòè åôåêòèâí³ øëÿõè âèêîðèñòàííÿ ïðîåêòó «Àãðî.õìàðà». Ìåòîäè äîñë³äæåííÿ. Ó ñòàòò³ âèêîðèñòàí³ ä³àëåêòè÷íèé ìåòîä íàóêîâîãî ï³çíàííÿ, ìåòîä àíàë³çó ³ ñèíòåçó, ïîð³âíÿëüíèé ìåòîä, ìåòîä óçàãàëüíåííÿ äàíèõ. Ðåçóëüòàòè ðîáîòè. Ó ñòàòò³ ðîçãëÿíóò³ îñíîâí³ ñêëàäîâ³ ïðîåêòó «Àãðî.õìàðà». Îêðåñëåí³ ïåðåâàãè ïðîåêòó «Àãðî.õìàðà». Îõàðàêòåðèçîâàí³ åòàïè ñòâîðåííÿ «Àãðî.õìàðè», íàâåäåí³ ïðèêëà- © ÊÐÓÏÑÜÊÈÉ Â. Ñ., 2025
ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 72 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ äè ¿¿ ïðàêòè÷íîãî âèêîðèñòàííÿ â àãðàðíîìó ñåêòîð³. Âèñíîâêè. Ïðîåêò «Àãðî.õìàðà» â³äêðèâຠïåðåä àãðàðíèì ñåêòîðîì Óêðà¿íè âåëèê³ ìîæëèâîñò³. Äëÿ ìàêñèì³çàö³¿ éîãî åôåêòèâíîñò³ íåîáõ³äíî çîñåðåäèòèñÿ íà ê³ëüêîõ ãîëîâíèõ íàïðÿìêàõ. Ïåðø çà âñå, öå ³íòåãðàö³ÿ ç ³ñíóþ÷èìè àãðîòåõíîëîã³÷íèìè ð³øåííÿìè äëÿ çàáåçïå÷åííÿ áåçïåðåðâíîãî ïîòîêó äàíèõ. Âàæëèâî òàêîæ ñòâîðèòè ³íòó¿òèâíî çðîçóì³ëèé ³íòåðôåéñ, ÿêèé äຠìîæëèâ³ñòü ôåðìåðàì, íåçàëåæíî â³ä ¿õíüîãî ð³âíÿ öèôðîâî¿ ãðàìîòíîñò³, îòðèìóâàòè òà àíàë³çóâàòè ³íôîðìàö³þ. Íåîáõ³äíî íàëàãîäèòè ñèñòåìó ï³äòðèìêè êîðèñòóâà÷³â äëÿ øâèäêîãî âèð³øåííÿ áóäü–ÿêèõ òåõí³÷íèõ ïèòàíü. Êð³ì òîãî, âàæëèâî çàáåçïå÷èòè íàä³éíèé çàõèñò äàíèõ êîðèñòóâà÷³â, çàïîá³ãàþ÷è íåñàíêö³îíîâàíîìó äîñòóïó. Äëÿ ðîçøèðåííÿ ôóíêö³îíàëüíîñò³ íåîáõ³äíî ³íòåãðóâàòè «Àãðî.õìàðà» ç ìåòåîðîëîã³÷íèìè ñëóæáàìè òà ðèíêàìè çáóòó. Îäíèì ç îñíîâíèõ ôàêòîð³â óñï³õó º íàâ÷àííÿ ôåðìåð³â ïðàâèëüíîìó âèêîðèñòàííþ ïëàòôîðìè. Íåîáõ³äíî îðãàí³çîâóâàòè âåá³íàðè, òðåí³íãè òà íàäàâàòè ³íôîðìàö³éí³ ìàòåð³àëè, ùîá âîíè ìîãëè ìàêñèìàëüíî åôåêòèâíî âèêîðèñòîâóâàòè ìîæëèâîñò³ «Àãðî.õìàðà» äëÿ ï³äâèùåííÿ âðîæàéíîñò³ òà îïòèì³çàö³¿ âèòðàò. Òàêîæ âàæëèâî ïîñò³éíî çáèðàòè â³äãóêè â³ä êîðèñòóâà÷³â äëÿ ïîêðàùåííÿ ôóíêö³îíàëüíîñò³ òà àäàïòàö³¿ äî ¿õí³õ ïîòðåá. Äëÿ çàáåçïå÷åííÿ ñòàá³ëüíîñò³ òà ìàñøòàáóâàííÿ íåîáõ³äíî ³íâåñòóâàòè â ðîçâèòîê ³íôðàñòðóêòóðè «Àãðî.õìàðà», âêëþ÷àþ÷è çàáåçïå÷åííÿ äîñòàòíüî¿ îá÷èñëþâàëüíî¿ ïîòóæíîñò³ òà íàä³éíèõ êàíàë³â çâ’ÿçêó. Öå äàñòü ìîæëèâ³ñòü ïëàòôîðì³ îáðîáëÿòè á³ëüøèé îáñÿã äàíèõ òà ï³äòðèìóâàòè çðîñòàþ÷ó ê³ëüê³ñòü êîðèñòóâà÷³â. Êëþ÷îâ³ ñëîâà: óñòàòêóâàííÿ, ïðîºêò, ³íòåãðîâàíà ñèñòåìà, óïðàâë³ííÿ, ëîã³ñòèêà, òåõíîëî㳿, ³ííîâàö³¿, ïðîäóêòè, ÿê³ñòü, âèòðàòè âèðîáíèöòâà. VITALIY KRUPSKYI The «Agro.cloud» project is a system of organizations for the production of seeds, fertilizers, and equipment The subject of the study is the «Agro.cloud» project – a system of organizations for the production of seeds, fertilizers, and equipment. The purpose of the study is to determine effective ways to use the «Agro.cloud» project. Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of data generalization. Results of the work. The article considers the main components of the «Agro.cloud» project. The advantages of the «Agro.cloud» project are outlined. The stages of creating the «Agro.cloud» are characterized, examples of its practical use in the agricultural sector are given. Conclusions. The «Agro.cloud» project opens up great opportunities for the agricultural sector of Ukraine. To maximize its effectiveness, it is necessary to focus on several main areas. First of all, this is integration with existing agrotechnological solutions to ensure a continuous flow of data. It is also important to create an intuitive interface that allows farmers, regardless of their level of digital literacy, to easily receive and analyze information. It is necessary to establish a user support system to quickly resolve any technical issues. In addition, it is important to ensure reliable protection of user data, preventing unauthorized access. To expand the functionality, you can integrate «Agro. cloud» with meteorological services and sales markets. One of the main factors for success is to train farmers in the correct use of the platform. Webinars, trainings and information materials should be organized so that they can make the most of the capabilities of «Agro.cloud» to increase yields and optimize costs. It is also important to collect constantly feedback from users to improve functionality and adapt to their needs. Finally, to ensure stability and scalability, it is necessary to invest in the development of the «Agro.cloud» infrastructure, including providing sufficient computing power and reliable communication channels. This will allow the platform to process an increasing amount of data and support a growing number of users. Keywords: equipment, project, integrated system, management, logistics, technology, innovations, products, quality, production costs.
ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 73 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ Ïîñòàíîâêà ïðîáëåìè. Ïðîºêò «Àãðî.õìàðà» ÿâëÿº ñîáîþ êîìïëåêñíó ñèñòåìó îðãàí³çàö³é, ùî îõîïëþº ãîëîâí³ åòàïè àãðîâèðîáíèöòâà: â³ä âèðîáíèöòâà íàñ³ííÿ òà äîáðèâ äî çàáåçïå÷åííÿ íåîáõ³äíèì óñòàòêóâàííÿì. Éîãî ìåòà – ñòâîðåííÿ ³íòåãðîâàíîãî ñåðåäîâèùà, ùî ñïðèÿòèìå ï³äâèùåííþ åôåêòèâíîñò³ òà ïðîäóêòèâíîñò³ ñ³ëüñüêîãîñïîäàðñüêîãî ñåêòîðó. Îñíîâíèì àñïåêòîì ïðîºêòó º çàáåçïå÷åííÿ àãðàð³¿â ÿê³ñíèì íàñ³ííÿì, ùî º îñíîâîþ äëÿ îòðèìàííÿ âèñîêèõ âðîæà¿â. Âèðîáíèöòâî äîáðèâ ó ðàìêàõ «Àãðî. õìàðà» ãàðàíòóº çàáåçïå÷åííÿ ðîñëèí íåîáõ³äíèìè ïîæèâíèìè ðå÷îâèíàìè, ñïðèÿþ÷è ¿õ çäîðîâîìó ðîñòó òà ðîçâèòêó. Âàæëèâèì º ³ çàáåçïå- ÷åííÿ ñó÷àñíèì òà åôåêòèâíèì óñòàòêóâàííÿì, ùî äຠìîæëèâ³ñòü îïòèì³çóâàòè àãðîòåõí³÷í³ ïðîöåñè òà çíèçèòè âèòðàòè. Ïåðåâàãîþ ³íòåãðîâàíî¿ ñèñòåìè º ìîæëèâ³ñòü êîîðäèíàö³¿ òà âçàºìî䳿 ì³æ ð³çíèìè ï³äïðèºìñòâàìè, ùî âõîäÿòü äî «Àãðî.õìàðà». Öå äຠìîæëèâ³ñòü îïòèì³çóâàòè ëàíöþã ïîñòà÷àííÿ, çíèçèòè ëîã³ñòè÷í³ âèòðàòè òà çàáåçïå÷èòè ñòàá³ëüíå íàäõîäæåííÿ íåîáõ³äíèõ ðåñóðñ³â äî àãðàð³¿â. «Àãðî.õìàðà» – öå ïåðñïåêòèâíèé ïðîºêò, ùî ìຠïîòåíö³àë äëÿ çíà÷- íîãî ïîêðàùåííÿ àãðîâèðîáíèöòâà òà ñïðèÿííÿ ïðîäîâîëü÷³é áåçïåö³ êðà¿íè. Éîãî ðåàë³çàö³ÿ ïîòðåáóº ò³ñíî¿ ñï³âïðàö³ ì³æ âèðîáíèêàìè, íàóêîâöÿìè òà îðãàíàìè äåðæàâíî¿ âëàäè. Àíàë³ç îñòàíí³õ äîñë³äæåíü òà ïóáë³êàö³é. Ðåéíîëüäñ Ò.Â. äîñë³äæóº âïðîâàäæåííÿ õìàðíèõ òåõíîëîã³é â ñ³ëüñüêîìó ãîñïîäàðñòâ³ òà ¿õ âïëèâ íà åôåêòèâí³ñòü âèðîáíèöòâà. Áðóêñ Ê.Ì. ïðîâîäèòü åêîíîì³÷íèé àíàë³ç ëàíöþã³â ïîñòàâîê â àãðîïðîìèñëîâîìó êîìïëåêñ³ òà ðîë³ öèôðîâèõ ïëàòôîðì. Ñàíäåðñ Ä.Ë. äîñë³äæóº îðãàí³çàö³éí³ ñòðóêòóðè â ñ³ëüñüêîìó ãîñïîäàðñòâ³ òà ¿õ àäàïòàö³þ äî ñó÷àñíèõ òåõíîëîã³÷íèõ çì³í. Îë³âåð Í.Ä. çä³éñíþº àíàë³ç ðèíêó íàñ³ííÿ, äîáðèâ ³ óñòàòêóâàííÿ, òà âïëèâ öèôðîâèõ òåõíîëîã³é íà êîíêóðåíö³þ òà ö³íîóòâîðåííÿ. Ðàì³ðåñ Ð.À. ïðîâîäèòü äîñë³äæåííÿ åêîíîì³÷íîãî ìîäåëþâàííÿ àãðîïðîìèñëîâèõ ñèñòåì ç âèêîðèñòàííÿì õìàðíèõ òåõíîëîã³é òà àíàë³çó âåëèêèõ äàíèõ. Îäíàê ïèòàííÿ, ïî’âÿçàí³ ç ôóíêö³îíóâàííÿì ïðîåêòó «Àãðî.õìàðà», º íåäîñòàòíüî âèâ÷åíèìè ³ ïîòðåáóþòü ïîäàëüøîãî âèâ÷åííÿ. Ìåòà ñòàòò³ – âèçíà÷èòè åôåêòèâí³ øëÿõè âèêîðèñòàííÿ ïðîåêòó «Àãðî.õìàðà». Âèêëàä îñíîâíîãî ìàòåð³àëó. Ïðîºêò «Àãðî. õìàðà» – öå êîìïëåêñíà ñèñòåìà, ÿêà îá’ºäíóº îðãàí³çàö³¿, ùî ñïåö³àë³çóþòüñÿ íà âèðîáíèöòâ³ íàñ³ííÿ, äîáðèâ òà óñòàòêóâàííÿ äëÿ ñ³ëüñüêîãî ãîñïîäàðñòâà. Îñíîâí³ àñïåêòè òà ïîòåíö³éí³ ïåðåâàãè òàêî¿ ñèñòåìè: Îñíîâí³ ñêëàäîâ³ «Àãðî.õìàðè». 1. Âèðîáíèêè íàñ³ííÿ: • Çàáåçïå÷åííÿ ÿê³ñíèì òà ñåðòèô³êîâàíèì íàñ³ííÿì ð³çíèõ ñ³ëüñüêîãîñïîäàðñüêèõ êóëüòóð. • Ñåëåêö³ÿ òà âèâåäåííÿ íîâèõ, á³ëüø ïðîäóêòèâíèõ òà ñò³éêèõ ñîðò³â ³ ã³áðèä³â. • Âèðîáíèöòâî íàñ³ííÿ ç âèêîðèñòàííÿì ñó- ÷àñíèõ òåõíîëîã³é äëÿ çàáåçïå÷åííÿ âèñîêî¿ ñõîæîñò³ òà åíåð㳿 ïðîðîñòàííÿ. 2. Âèðîáíèêè äîáðèâ: • Âèðîáíèöòâî ì³íåðàëüíèõ äîáðèâ (àçîòíèõ, ôîñôîðíèõ, êàë³éíèõ) äëÿ çàáåçïå÷åííÿ ðîñëèí íåîáõ³äíèìè åëåìåíòàìè æèâëåííÿ. • Âèðîáíèöòâî îðãàí³÷íèõ äîáðèâ (êîìïîñò, ïåðåãí³é, á³îãóìóñ) äëÿ ïîêðàùåííÿ ñòðóêòóðè ´ðóíòó òà çáàãà÷åííÿ éîãî ì³êðîôëîðè. • Ðîçðîáêà òà âèðîáíèöòâî ñïåö³àë³çîâàíèõ äîáðèâ ç ì³êðîåëåìåíòàìè äëÿ êîíêðåòíèõ êóëüòóð òà ïîòðåá ´ðóíòó. 3. Âèðîáíèêè óñòàòêóâàííÿ: • Ïîñòà÷àííÿ ñ³ëüñüêîãîñïîäàðñüêî¿ òåõí³êè òà îáëàäíàííÿ äëÿ îáðîá³òêó ´ðóíòó, ïîñ³âó, äîãëÿäó çà ïîñ³âàìè òà çáèðàííÿ âðîæàþ. • Âèðîáíèöòâî òà ïîñòà÷àííÿ ñèñòåì çðîøåííÿ òà ïîëèâó äëÿ çàáåçïå÷åííÿ îïòèìàëüíîãî ð³âíÿ âîëîãîñò³ ´ðóíòó. • Âèðîáíèöòâî îáëàäíàííÿ äëÿ çáåð³ãàííÿ òà ïåðåðîáêè ñ³ëüñüêîãîñïîäàðñüêî¿ ïðîäóêö³¿. Ïåðåâàãè ñèñòåìè «Àãðî.õìàðà»: • Êîîðäèíàö³ÿ òà ³íòåãðàö³ÿ: Îá’ºäíàííÿ ð³çíèõ âèðîáíèê³â â ºäèíó ñèñòåìó äຠìîæëèâ³ñòü êîîðäèíóâàòè ¿õ ä³ÿëüí³ñòü òà çàáåçïå÷óâàòè á³ëüø åôåêòèâíå âèêîðèñòàííÿ ðåñóðñ³â. • Ñï³ëüí³ äîñë³äæåííÿ òà ðîçðîáêè: Îá’ºäíàííÿ çóñèëü ó íàóêîâî–äîñë³äí³é ñôåð³ ñïðèÿº ðîçðîáö³ ³ííîâàö³éíèõ ïðîäóêò³â òà òåõíîëîã³é. • Ñï³ëüíèé ìàðêåòèíã òà çáóò: Îá’ºäíàííÿ äຠìîæëèâ³ñòü ïðîâîäèòè ñï³ëüí³ ìàðêåòèíãîâ³ êàìïàí³¿ òà îðãàí³çîâóâàòè çáóò ïðîäóêö³¿ ÷åðåç ºäèíó ìåðåæó. • ϳäâèùåííÿ êîíêóðåíòîñïðîìîæíîñò³: ²íòåãðîâàíà ñèñòåìà ìຠá³ëüøó êîíêóðåíòîñïðîìîæí³ñòü íà ðèíêó, í³æ îêðåì³ âèðîáíèêè. • Çíèæåííÿ âèòðàò: Çàâäÿêè åôåêòó ìàñøòàáó òà ñï³ëüíîìó âèêîðèñòàííþ ðåñóðñ³â ìîæíà çíèçèòè âèòðàòè íà âèðîáíèöòâî òà äèñòðèáóö³þ.
ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 74 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ • Ïîêðàùåííÿ ÿêîñò³ ïðîäóêö³¿: Çàâäÿêè êîíòðîëþ ÿêîñò³ íà âñ³õ åòàïàõ âèðîáíèöòâà ìîæíà çàáåçïå÷èòè âèñîêó ÿê³ñòü íàñ³ííÿ, äîáðèâ òà óñòàòêóâàííÿ. • Ñòàëèé ðîçâèòîê: Ñèñòåìà ìîæå ñïðèÿòè âïðîâàäæåííþ åêîëîã³÷íî ÷èñòèõ òåõíîëîã³é òà ñòàëîãî ñ³ëüñüêîãî ãîñïîäàðñòâà. Åòàïè ñòâîðåííÿ «Àãðî.õìàðè»: 1. Àíàë³ç ðèíêó òà âèçíà÷åííÿ ïîòðåá: • Âèâ÷åííÿ ïîïèòó íà íàñ³ííÿ, äîáðèâà òà óñòàòêóâàííÿ. • Àíàë³ç êîíêóðåíòíîãî ñåðåäîâèùà. • Âèçíà÷åííÿ îñíîâíèõ ê볺íò³â òà ¿õ ïîòðåá. 2. Ôîðìóâàííÿ ïàðòíåðñüêî¿ ìåðåæ³: • Çàëó÷åííÿ âèðîáíèê³â íàñ³ííÿ, äîáðèâ òà óñòàòêóâàííÿ. • Óêëàäàííÿ äîãîâîð³â ïðî ñï³âïðàöþ. • Âèçíà÷åííÿ ïðàâ òà îáîâ’ÿçê³â êîæíîãî ó÷àñíèêà. 3. Ñòâîðåííÿ ³íòåãðîâàíî¿ ñèñòåìè óïðàâë³ííÿ: • Âïðîâàäæåííÿ IT–ïëàòôîðìè äëÿ óïðàâë³ííÿ âèðîáíèöòâîì, ëîã³ñòèêîþ òà çáóòîì. • Ñòâîðåííÿ ñèñòåìè êîíòðîëþ ÿêîñò³. • Ðîçðîáêà ºäèíî¿ ìàðêåòèíãîâî¿ ñòðàòå㳿. 4. Çàáåçïå÷åííÿ ô³íàíñóâàííÿ: • Çàëó÷åííÿ ³íâåñòèö³é. • Îòðèìàííÿ äåðæàâíèõ ãðàíò³â òà ñóáñèä³é. • Âèêîðèñòàííÿ êðåäèòíèõ êîøò³â. 5. Çàïóñê òà ðîçâèòîê ñèñòåìè: • Îðãàí³çàö³ÿ âèðîáíèöòâà òà ïîñòàâîê íàñ³ííÿ, äîáðèâ òà óñòàòêóâàííÿ. • Ïðîâåäåííÿ ìàðêåòèíãîâèõ êàìïàí³é. • Ðîçøèðåííÿ ïàðòíåðñüêî¿ ìåðåæ³. • Ïîñò³éíå âäîñêîíàëåííÿ ñèñòåìè óïðàâë³ííÿ. Ïðèêëàä «Àãðî.õìàðè»: Ðîçãëÿíåìî ñèñòåìó, äå: • Âèðîáíèê íàñ³ííÿ ðîçðîáëÿº íîâ³ ã³áðèäè êóêóðóäçè, àäàïòîâàí³ äî êîíêðåòíèõ ´ðóíòîâî–êë³ìàòè÷íèõ óìîâ ðåã³îíó. • Âèðîáíèê äîáðèâ ðîçðîáëÿº ñïåö³àëüíó ôîðìóëó äîáðèâà, ÿêà çàáåçïå÷óº îïòèìàëüíå æèâëåííÿ äëÿ öèõ ã³áðèä³â êóêóðóäçè. • Âèðîáíèê óñòàòêóâàííÿ ïîñòà÷ຠñó÷àñí³ ñ³âàëêè, ÿê³ çàáåçïå÷óþòü òî÷íèé âèñ³â íàñ³ííÿ òà âíåñåííÿ äîáðèâ.  ðåçóëüòàò³ ôåðìåð, ÿêèé âèêîðèñòîâóº öþ ñèñòåìó, îòðèìóº: • Âèñîêèé óðîæàé êóêóðóäçè. • Çíèæåííÿ âèòðàò íà âèðîáíèöòâî. • Ïîêðàùåííÿ ÿêîñò³ ïðîäóêö³¿. • Á³ëüøó ïðèáóòêîâ³ñòü. Ïðîºêò «Àãðî.õìàðà» – öå ïåðñïåêòèâíèé íàïðÿìîê ðîçâèòêó ñ³ëüñüêîãî ãîñïîäàðñòâà, ÿêèé ìîæå çàáåçïå÷èòè ï³äâèùåííÿ åôåêòèâíîñò³ âèðîáíèöòâà, ïîêðàùåííÿ ÿêîñò³ ïðîäóêö³¿ òà ñòàëèé ðîçâèòîê ãàëóç³. Âàæëèâèì àñïåêòîì óñï³øíî¿ ðåàë³çàö³¿ ïðîºêòó «Àãðî.õìàðà» º ñòâîðåííÿ ïðîçîðî¿ òà åôåêòèâíî¿ ñèñòåìè ëîã³ñòèêè òà äèñòðèáóö³¿. Öå îïòèì³çàö³ÿ ëàíöþã³â ïîñòàâîê, çàáåçïå÷åííÿ íàëåæíîãî çáåð³ãàííÿ ïðîäóêö³¿ òà ñâîº÷àñíà äîñòàâêà çàìîâëåíü ê볺íòàì. Âïðîâàäæåííÿ ñó÷àñíèõ IT–ð³øåíü äëÿ â³äñòåæåííÿ ðóõó òîâàð³â, óïðàâë³ííÿ çàïàñàìè òà ïðîãíîçóâàííÿ ïîïèòó äàñòü ìîæëèâ³ñòü ì³í³ì³çóâàòè âòðàòè òà çàáåçïå÷èòè áåçïåðåá³éíå ïîñòà÷àííÿ ïðîäóêö³¿. Äëÿ çàáåçïå÷åííÿ ñòàá³ëüíîñò³ òà ðîçâèòêó «Àãðî.õìàðè» íåîáõ³äíà ïîñò³éíà ï³äòðèìêà òà íàâ÷àííÿ ôåðìåð³â. Îðãàí³çàö³ÿ ñåì³íàð³â, òðåí³íã³â òà êîíñóëüòàö³é ç ïèòàíü çàñòîñóâàííÿ íîâèõ òåõíîëîã³é, âèðîùóâàííÿ ñ³ëüñüêîãîñïîäàðñüêèõ êóëüòóð òà âåäåííÿ á³çíåñó äàñòü ìîæëèâ³ñòü ï³äâèùèòè êâàë³ô³êàö³þ ôåðìåð³â òà çàáåçïå÷èòè ¿õ óñï³øíó ³íòåãðàö³þ â ñèñòåìó. Âàæëèâî òàêîæ íàëàãîäèòè çâîðîòí³é çâ’ÿçîê ç ôåðìåðàìè äëÿ îòðèìàííÿ ³íôîðìàö³¿ ïðî ¿õ ïîòðåáè òà ïîáàæàííÿ, ùî äàñòü ìîæëèâ³ñòü ïîñò³éíî âäîñêîíàëþâàòè ïðîäóêòè òà ïîñëóãè, ùî íàäàþòüñÿ. Ðîçâèòîê «Àãðî.õìàðè» íåìîæëèâèé áåç àêòèâíî¿ ñï³âïðàö³ ç íàóêîâî–äîñë³äíèìè óñòàíîâàìè òà óí³âåðñèòåòàìè. Çàëó÷åííÿ íàóêîâö³â äî ðîçðîáêè íîâèõ ñîðò³â ³ ã³áðèä³â, äîáðèâ òà òåõíîëîã³é äàñòü ìîæëèâ³ñòü çàáåçïå÷èòè ïîñò³éíèé ïðèò³ê ³ííîâàö³é òà ï³äâèùèòè êîíêóðåíòîñïðîìîæí³ñòü ñèñòåìè. Êð³ì òîãî, ñï³âïðàöÿ ç íàóêîþ ñïðèÿòèìå âïðîâàäæåííþ åêîëîã³÷íî ÷èñòèõ òà ñòàëèõ ìåòîä³â âåäåííÿ ñ³ëüñüêîãî ãîñïîäàðñòâà. Âàæëèâèì ôàêòîðîì óñï³õó º àêòèâíå ïðîñóâàííÿ «Àãðî.õìàðè» íà ðèíêó òà ôîðìóâàííÿ ïîçèòèâíîãî ³ì³äæó. Ó÷àñòü ó âèñòàâêàõ, êîíôåðåíö³ÿõ òà ³íøèõ çàõîäàõ äàñòü ìîæëèâ³ñòü ïðåçåíòóâàòè ìîæëèâîñò³ ñèñòåìè ïîòåíö³éíèì ê볺íòàì òà ïàðòíåðàì. Ðîçðîáêà åôåêòèâíî¿ ìàðêåòèíãîâî¿ ñòðàòå㳿 ç âèêîðèñòàííÿì ñó÷àñíèõ êàíàë³â êîìóí³êàö³¿ (³íòåðíåò, ñîö³àëüí³ ìåðåæ³, Ç̲) ñïðèÿòèìå çàëó÷åííþ íîâèõ ê볺íò³â òà çá³ëüøåííþ îáñÿã³â ïðîäàæ³â. Âèñíîâêè Ïðîåêò «Àãðî.õìàðà» â³äêðèâຠïåðåä àãðàðíèì ñåêòîðîì Óêðà¿íè âåëèê³ ìîæëèâîñò³. Äëÿ ìàêñè-
ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 75 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ ì³çàö³¿ éîãî åôåêòèâíîñò³ íåîáõ³äíî çîñåðåäèòèñÿ íà ê³ëüêîõ ãîëîâíèõ íàïðÿìêàõ. Ïåðø çà âñå, öå ³íòåãðàö³ÿ ç ³ñíóþ÷èìè àãðîòåõíîëîã³÷íèìè ð³øåííÿìè äëÿ çàáåçïå÷åííÿ áåçïåðåðâíîãî ïîòîêó äàíèõ. Âàæëèâî òàêîæ ñòâîðèòè ³íòó¿òèâíî çðîçóì³ëèé ³íòåðôåéñ, ÿêèé äຠìîæëèâ³ñòü ôåðìåðàì, íåçàëåæíî â³ä ¿õíüîãî ð³âíÿ öèôðîâî¿ ãðàìîòíîñò³, îòðèìóâàòè òà àíàë³çóâàòè ³íôîðìàö³þ. Íåîáõ³äíî íàëàãîäèòè ñèñòåìó ï³äòðèìêè êîðèñòóâà÷³â äëÿ øâèäêîãî âèð³øåííÿ áóäü–ÿêèõ òåõí³÷íèõ ïèòàíü. Êð³ì òîãî, âàæëèâî çàáåçïå÷èòè íàä³éíèé çàõèñò äàíèõ êîðèñòóâà÷³â, çàïîá³ãàþ÷è íåñàíêö³îíîâàíîìó äîñòóïó. Äëÿ ðîçøèðåííÿ ôóíêö³îíàëüíîñò³ íåîáõ³äíî ³íòåãðóâàòè «Àãðî.õìàðà» ç ìåòåîðîëîã³÷íèìè ñëóæáàìè òà ðèíêàìè çáóòó. Îäíèì ç îñíîâíèõ ôàêòîð³â óñï³õó º íàâ÷àííÿ ôåðìåð³â ïðàâèëüíîìó âèêîðèñòàííþ ïëàòôîðìè. Íåîáõ³äíî îðãàí³çîâóâàòè âåá³íàðè, òðåí³íãè òà íàäàâàòè ³íôîðìàö³éí³ ìàòåð³àëè, ùîá âîíè ìîãëè ìàêñèìàëüíî åôåêòèâíî âèêîðèñòîâóâàòè ìîæëèâîñò³ «Àãðî.õìàðà» äëÿ ï³äâèùåííÿ âðîæàéíîñò³ òà îïòèì³çàö³¿ âèòðàò. Òàêîæ âàæëèâî ïîñò³éíî çáèðàòè â³äãóêè â³ä êîðèñòóâà÷³â äëÿ ïîêðàùåííÿ ôóíêö³îíàëüíîñò³ òà àäàïòàö³¿ äî ¿õí³õ ïîòðåá. Äëÿ çàáåçïå÷åííÿ ñòàá³ëüíîñò³ òà ìàñøòàáóâàííÿ íåîáõ³äíî ³íâåñòóâàòè â ðîçâèòîê ³íôðàñòðóêòóðè «Àãðî.õìàðà», âêëþ÷àþ÷è çàáåçïå÷åííÿ äîñòàòíüî¿ îá÷èñëþâàëüíî¿ ïîòóæíîñò³ òà íàä³éíèõ êàíàë³â çâ’ÿçêó. Öå äàñòü ìîæëèâ³ñòü ïëàòôîðì³ îáðîáëÿòè á³ëüøèé îáñÿã äàíèõ òà ï³äòðèìóâàòè çðîñòàþ÷ó ê³ëüê³ñòü êîðèñòóâà÷³â. Ñïèñîê âèêîðèñòàíèõ äæåðåë: 1. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Ãóøòàí Ò. Â., Êàãàíåöü–Ãàâðèëêî Ë. Ï., ßðåìà Ò. Â., Áðåíçîâè÷ Î. ². ̳æíàðîäíèé ³íâåñòèö³éíèé ìåíåäæìåíò: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2025. 193 ñ. 2. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Êàãàíåöü–Ãàâðèëêî Ë. Ï., Ãóøòàí Ò. Â., Êðàì÷åíêî Ð. À. Êîíêóðåíòí³ òåõíîëî㳿 â ì³æíàðîäí³é åêîíîì³ö³: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2023. 184 ñ. 3. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Êðàì÷åíêî Ð. À., ²íäóñ Ê. Ï., Âàñèëèõà Í. Â. ̳æíàðîäíèé ìåíåäæìåíò: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2024. 192 ñ. 4. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Ëàçóð Ñ. Ï., Âàæèíñüêèé Ô. À. ̳æíàðîäíà åêîíîì³êà â òàáëèöÿõ, ñõåìàõ, ôîðìóëàõ, çàäà÷àõ ³ ïðèêëàäàõ: íàâ÷àëüíèé ïîñ³áíèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2019. 258 ñ. 5. Ãàâðèëêî Ï. Ï., Êîëîä³é÷óê À. Â., Âàæèíñüêèé Ô. À., ²íäóñ Ê. Ï. ̳æíàðîäí³ ô³íàíñè ³ ô³íàíñîâèé ìåíåäæìåíò â çàäà÷àõ òà ïðèêëàäàõ: íàâ÷àëüíèé ïîñ³áíèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2020. 161 ñ. 6. Ãàâðèëêî Ï. Ï., Ëàëàêóëè÷ Ì. Þ., Êîëîä³é÷óê À. Â. Îñíîâí³ ôàêòîðè âèíèêíåííÿ êðèçîâèõ ÿâèù íà ïðîìèñëîâèõ ï³äïðèºìñòâàõ. Íàóêîâèé â³ñíèê ÍËÒÓ Óêðà¿- íè: çá. íàóê.–òåõí. ïðàöü. 2012. Âèï. 22 (4). Ñ. 158–164. 7. Êîëîä³é÷óê À. Â. ²ííîâàö³éíèé ðîçâèòîê ïðîìèñëîâîñò³: çàâäàííÿ óïðàâë³ííÿ ïðè âðàõóâàíí³ óìîâ íåäîñêîíàëî¿ êîíêóðåíö³¿: ìîíîãðàô³ÿ. Ëüâ³â: ˳ãà–Ïðåñ, 2015. 324 ñ. 8. Êîëîä³é÷óê À. Â. ²íôîðìàö³ÿ ÿê ôàêòîð ³ííîâàö³éíîãî ðîçâèòêó åêîíîì³êè. Ôîðìóâàííÿ ðèíêîâèõ â³äíîñèí â Óêðà¿í³. 2012. ¹ 5/1(132). Ñ. 58–62. 9. Êîëîä³é÷óê À. Â., Ãóøòàí Ò. Â., Ìîëíàð Î. Ñ., Âàñèëèõà Í. Â., ×îáàëü Ë. Þ. ̳æíàðîäí³ ïåðåâåçåííÿ â ì³æíàðîäí³é åêîíîì³ö³: ï³äðó÷íèê. Ëüâ³â: Âèä–âî ÍÍÂÊ «ÀÒÁ», 2021. 189 ñ. 10. Ìàöèáîðà Ò. Â. ²íâåñòèö³éíå çàáåçïå÷åííÿ ðîçâèòêó ñ³ëüñüêîãîñïîäàðñüêèõ ï³äïðèºìñòâ. Åêîíîì³êà ÀÏÊ. 2019. ¹ 2. Ñ. 66–72. References: 1. Havrylko, P. P., Kolodiychuk, A. V., Hushtan, T. V., Kahanets–Havrylko, L. P., Yarema, T. V., & Brenzovych, O. I. (2025). Mizhnarodnyy investytsiynyy menedzhment [International investment management]: Textbook. Lviv: ATB Publishing. [in Ukrainian]. 2. Havrylko, P. P., Kolodiychuk, A. V., Kahanets– Havrylko, L. P., Hushtan, T. V., & Kramchenko R. A. (2023). Konkurentni tekhnolohiyi v mizhnarodniy ekonomitsi [Competitive technologies in the international economy]: Textbook. Lviv: ATB Publishing. [in Ukrainian]. 3. Havrylko, P. P., Kolodiychuk, A. V., Kramchenko, R. A., Indus, K. P., & Vasylykha, N. V. (2024). Mizhnarodnyy menedzhment [International management]: Textbook. Lviv: ATB Publishing. [in Ukrainian]. 4. Havrylko, P. P., Kolodiychuk, A. V., Lazur, S. P., & Vazhynskyy, F. A. (2019). Mizhnarodna ekonomika v tablytsyakh, skhemakh, formulakh, zadachakh i prykladakh [International Economics in Tables, Schemes, Formulas, Problems and Examples]: Textbook. Lviv: ATB Publishing. [in Ukrainian]. 5. Havrylko, P. P., Kolodiychuk, A. V., Vazhynskyy, F. A., & Indus, K. P. (2020). Mizhnarodni finansy i finansovyy menedzhment v zadachakh ta prykladakh [International finance and financial management in problems and examples]: Textbook. Lviv: ATB Publishing. [in Ukrainian]. 6. Havrylko, P. P., Lalakulych, M. Yu., & Kolodiychuk, A. V. (2012). Osnovni factory vynyknennya kryzovykh yavyshch na promyslovykh pidpryyemstvakh [The main factors of emergence of crisis phenomena in industrial
ÅÊÎÍÎ̲×Ͳ ÏÐÎÁËÅÌÈ ÐÎÇÂÈÒÊÓ ÃÀËÓÇÅÉ ÒÀ ÂÈIJ ÅÊÎÍÎ̲×Íί IJßËÜÍÎÑÒ² 76 ´ÎÐÌÓÂÀÍÍßÐÈÍÊÎÂÈÕÂÄÍÎÑÈͳÊÐÀÍ © ÐÈÆÀÊÎÂÀ Ã. Ì., ÌÀÒÂů Â. Â., ²Â²ÍÑÜÊÈÉ ª. Ì., ßÊÈÌ×ÓÊ Ò. Â., 2025 enterprises]. In Naukovyy visnyk NLTU Ukrayiny [Scientific Bulletin of National Forestry University of Ukraine]: Vol. 22 (4) (pp. 158–164). [in Ukrainian]. 7. Kolodiychuk, A. V. (2015). Innovatsiynyy rozvytok promyslovosti: zavdannya upravlinnya pry vrakhuvanni umov nedoskonaloyi konkurentsiyi [Innovative development of industry: the tasks of management taking into account the conditions of imperfect competition]. Lviv: League Press. [in Ukrainian]. 8. Kolodiychuk, A. V. (2012). Informatsiya yak faktor innovatsiynoho rozvytku ekonomiky [Information as a factor of innovation development of the economy]. In Formuvannya rynkovykh vidnosyn v Ukrayini [Formation of market relations in Ukraine]: Vol. 5/1 (132) (pp. 58– 62). [in Ukrainian]. 9. Kolodiychuk, A. V., Hushtan, T. V., Molnar, O. S., Vasylykha, N. V., & Chobal, L. Yu. (2021). Mizhnarodni perevezennya v mizhnarodniy ekonomitsi [International transportation in the international economy]: Textbook. Lviv: ATB Publishing [in Ukrainian]. 10. Matsybora, T. V. (2019). Investytsiyne zabezpechennya rozvytku sil’s’kohospodars’kykh pidpryyemstv [Investment support for the development of agricultural enterprises]. Ekonomika APK – Economics of the Agricultural Complex, 2, 66–72. [in Ukrainian]. Äàí³ ïðî àâòîðà Êðóïñüêèé ³òàë³é Ñòàí³ñëàâîâè÷, ê. å. í., äîöåíò, äîöåíò êàôåäðè ô³íàíñ³â, áàíê³âñüêî¿ ñïðàâè òà ñòðàõóâàííÿ, Çàêëàä âèùî¿ îñâ³òè «Ëüâ³âñüêèé óí³âåðñèòåò á³çíåñó òà ïðàâà» ORSID: https://orcid.org/0009–0008–0497–1003 e–mail: [email protected] Data about the author Vitaliy Krupskyi, Ph.D. of Economics, Associate Professor, Associate Professor of the Department of Finance, Banking and Insurance, Lviv University of Business and Law e–mail: [email protected] ÓÄÊ 331.1:69.003 ÐÈÆÀÊÎÂÀ Ã. Ì., ÌÀÒÂů Â. Â., ²Â²ÍÑÜÊÈÉ ª. Ì., ßÊÈÌ×ÓÊ Ò .Â. Êîíöåïòóàëüí³ îñíîâè òà ñòðóêòóðíèé àíàë³ç åêîíîì³÷íî¿ ðîë³ ìîòèâàö³éíî¿ ñèñòåìè ïåðñîíàëó â áóä³âåëüíèõ îðãàí³çàö³ÿõ Ïðåäìåò äîñë³äæåííÿ. Ó äîñë³äæåíí³ ðîçãëÿíóòî åêîíîì³÷íó ïðèðîäó òà ôóíêö³îíàëüíó ñòðóêòóðó ìîòèâàö³éíî¿ ñèñòåìè ïåðñîíàëó, àêöåíòóþ÷è óâàãó íà ¿¿ êðèòè÷í³é ðîë³ ó ï³äâèùåíí³ îðãàí³çàö³éíî¿ åôåêòèâíîñò³ ó áóä³âåëüíîìó ñåêòîð³. Îñîáëèâà óâàãà ïðèä³ëÿºòüñÿ ñêëàäîâèì ìîòèâàö³éíîãî ìåõàí³çìó, ùî ôîðìóº ôóíäàìåíò âçàºìî䳿 ì³æ ïðàö³âíèêîì ³ ðîáîòîäàâöåì, çîêðåìà ìàòåð³àëüíèì ³ íåìàòåð³àëüíèì ñòèìóëàì. Ìàòåð³àëüí³ ñòèìóëè îõîïëþþòü çàðîá³òíó ïëàòó, áîíóñí³ ñèñòåìè, ïðå쳿, ñîö³àëüí³ ïàêåòè, ñòðàõóâàííÿ, à òàêîæ ó÷àñòü ó ïðèáóòêó. Íåìàòåð³àëüí³ æ åëåìåíòè âêëþ÷àþòü ñîö³àëüíå âèçíàííÿ, êàð’ºðíå ïðîñóâàííÿ, çàëó÷åííÿ äî ïðèéíÿòòÿ ð³øåíü, ðîçâèòîê êîðïîðàòèâíî¿ êóëüòóðè òà ïåðñîíàëüíó â³äïîâ³äàëüí³ñòü çà ðåçóëüòàò. Ìåòîäè äîñë³äæåííÿ. Îïèñàíî ñòðóêòóðíî–ñèñòåìíó ìîäåëü ìîòèâàö³éíî¿ àðõ³òåêòóðè, ÿêà áàçóºòüñÿ íà ÷îòèðüîõ åëåìåíòàõ: âèçíà÷åíí³ ìîòèâàö³éíî¿ áàçè (âíóòð³øí³ ïîòðåáè, ïð³îðèòåòè, åìîö³éí³ î÷³êóâàííÿ), ìåõàí³çìàõ ðåàë³çàö³¿ (çàðîá³òíà ïëàòà, ïðå쳿, êàð’ºðíà òðàºêòîð³ÿ), ìîäåëþâàíí³ ïðîöåñó ìîòèâàö³¿ (öèôðîâ³ ð³øåííÿ, ³íäèâ³äóàë³çàö³ÿ ñòèìóë³â, ãåéì³ô³êàö³ÿ), à òàêîæ ñèñòåì³ îö³íþâàííÿ (KPI, ð³âåíü çàëó÷åíîñò³, ³íäåêñè çàäîâîëåíîñò³). Òàêèé ï³äõ³ä äîçâîëÿº çàáåçïå÷èòè ö³ë³ñíó âçàºìîä³þ ì³æ îðãàí³çàö³éíîþ ìåòîþ òà îñîáèñòèìè î÷³êóâàííÿìè ïðàö³âíèêà. Ðåçóëüòàòè ðîáîòè. Ðîçêðèòî âçàºìîçâ’ÿçîê ì³æ âèñîêèì ð³âíåì ìîòèâîâàíîñò³ ïåðñîíàëó òà êëþ÷îâèìè ðåçóëüòàòàìè ä³ÿëüíîñò³ êîìïàí³¿. Çîêðåìà, äîâåäåíî, ùî íàëåæíèì ÷èíîì íàëàøòîâàíà ìîòèâàö³éíà ñèñòåìà çíèæóº ïîêàçíèê ïëèííîñò³ êàäð³â, ï³äâèùóº ïðîäóêòèâí³ñòü ïðàö³, çìåíøóº ê³ëüê³ñòü ïîðóøåíü âèðîáíè÷î¿ äèñöèïë³íè òà îïòèì³çóº âèòðàòè íà ðåàë³çàö³þ ïðîåêò³â. Ïðè öüîìó âðàõóâàííÿ ïñèõîëîã³÷íîãî êë³ìàòó, åìîö³éíîãî äîáðîáóòó ñï³âðîá³òíèê³â, â³äêðèòî¿ êîìóí³êàö³¿ òà ìîæëèâîñò³ ñàìîðåàë³çàö³¿ º âàæëèâèìè åëåìåíòàìè íåìàòåð³àëüíî¿ ìîòèâàö³¿, ÿêà íåð³äêî ìຠâèùèé ñòèìóëþþ÷èé åôåêò, í³æ âèêëþ÷íî ô³íàíñîâ³ ÷èííèêè.