Un modelo de ecuaciones estructurales como predictor de la motivación de los consumidores en el sector servicios

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`.@,6<-./,.,67<6.9+C+7<0+:5,6E.,9.@-,? 6,57,.,67*/+:.0:57-+H*A,.<.9<.+58,67+;<0+M5. @-,8+<.,5.8<-+<6./+-,00+:5,63.a5<./,.,99<6E. /,6/,.*5<.@,-6@,07+8<.;9:H<9E.@:/-=<.6,-.,9. I,0I:./,.)*,.+50:-@:-,.*5.,5D:)*,./,.@-,? /+00+M5./,.9<.C:7+8<0+M5./,.9:6.09+,57,6E. 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