Business model for a high altitude pseudo-satellite manufacturer in Belgium

OAD Project Business model for a high altitude pseudo-satellite manufacturer in Belgium 28/05/2015 Josep Martí Suñer 1 Executive summary Business Model Analysis Customer Relationships Channels Revenue Streams Key Activities Key Partnerships Pricing Strategy Key Resources Cost Structure Value Propositions Analysis Optimal Aircraft Design 2 Introduction to the HAPS Concept HAPS High Altitude Pseudo-Satellite Unmanned Aerial Vehicle (UAV) - Drone Operates in the atmosphere Extended periods of time OPERATION 24-hours day/night cycles • Daylight hours • Solar panels charging batteries • Engine working to keep altitude • Nigh-time • Batteries discharging to supply engine • Engine working to keep altitude 3 A quick look at the OAD Project 2016 Demonstrator 2019 Prototype 2021 Production 2026 25% of the market Technical Characteristics Operative all year but not winter season Working latitude between 0º and 49-52º Missions that require light payload (<10kg) OADs Costs Telecom space satellite 265.000€310.000.000€ 4 Many big fishes in a small sea Titan Aerospace • 2 models: Solara 50 & Solara 60 • Payload: 32-100 kg • Fly endurance: 5 years NASA • 3 models: Pathfinder, Centurion & Helios • Payload: up to 275 kg • Fly endurance: < 1 week Solar Impulse • 1 model: Solar Impulse 1 • Aim: to promote alternative energy sources • Fly endurance: < 1 week 5 Analysis of the offered VPs Value Propositions Telecommunications signal stations Government environmental monitoring Government natural disaster monitoring Logic of the analysis Government borderline monitoring Global Positioning System navigation Mobile-cellular subscriptions per continent Select the top 3 with the highest % increase Active mobile-broadband subscriptions Select the top region with the highest % increase Absolute subscriptions – Subscriptions/100 inhab. Select the top countries of the region 6 Customers reached through different channels Awareness Evaluation Purchase Delivery After sales Sales Force Website Media Cost & efficiency impact studies Standard Product Customized Product Customized Product + updates Optional warranty Paid customer support 7 Dual Customer Relationships OAD CUSTOMERS Dedicated personal assistance: • Close but professional relationships with clients • Long periods of time, with a long term view Co-Creation • Short-term: Improvements thanks to customer feedback • Long-term: Create aircrafts and technology to offer services current offer cannot fulfil 8 Three main possible Revenue Streams Transaction Revenues Recurring Revenues ASSET SALE AFTER SALES CUSTOMIZATION 15 Q & A