POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 373 ANALYTICAL STUDY ON ADVENTURE TOURISM DESTINATION MANAGEMENT CONCERNING EXPENDITURE ON ADVENTURE ACTIVITIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. * Abstract: Adventure tourism represents a popular and developing type of tourism, which requires new research concepts due to its changes. Before the pandemic period, the destinations of adventure tourism were developing dynamically. The pandemic limited its activities due to restrictions related to travel and the opening of tourism businesses. Future development thus needs new management approaches that reflect new research of adventure tourist profiles. The main goal of the study is to analyse the Slovak participant in adventure tourism with regard to its expenditures associated with adventure tourism. The survey was performed using a questionnaire survey method on a sample of 135 respondents. The results were evaluated using contingency tables (relative abundance), and the established hypotheses were evaluated using Pearson's chi-square test. An important finding found within the expenditures on adventure tourism is that the type of adventure activity and the choice of destination influence its participants. Therefore, the Slovak participant in adventure tourism corresponds with the findings of foreign studies. The study is actually due to the current pandemic situation where adventurous tourism. It brings results from the new-pandemic period, which has not yet been studied in scientific research. The findings can serve as a basis for the management of adventure tourism destinations due to the change in the behaviour and preferences of its participants, even in the context of expenditure. The novelty of the study is based on new updating of the previous studies sourcing from the period of the turn of the millennium and later of the so-called period of adventure tourism expansion. The findings can be beneficial due to current changes in the tourism market when the emphasis is on higher individuality and the natural environment in the consumption of tourism products. Current management of tourist destinations should respect this important fact. Key words: tourism destination management, adventure tourism, participant of adventure tourism, expenditures on adventure activities, DOI: 10.17512/pjms.2021.24.1.22 Article history: Received August 04, 2021; Revised September 08, 2021; Accepted September 21, 2021 * Róbert Štefko, Prof. PhD., University of Prešov, Faculty of Management, Slovakia and AMBIS Vysoká škola, Czech Republic; Kristína Šambronská, PhD. Eng., Daniela Matušíková, PhDr. PhD., Anna Šenková, PhD. Eng., University of Prešov, Faculty of Management, Slovakia; Miloš Tumpach, Prof. PhD. University of Economics in Bratislava, Faculty of Economic Informatics, Slovakia and Fakulta podnikatelská, Vysoké učení technické v Brně, Czech Republic. corresponding author:
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2021 Vol.24 No.1 POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 374 Introduction The development of tourism requires appropriate managerial approaches to its progress and subsequent management in specific tourism destinations. In recent years, there has been a noticeable requirement from the point of view of destination management for profiling individual destinations through selected specifics. Due to the high preference for entertainment and adventure from the tourist participant side, a number of destinations with an orientation towards adventurous tourism are emerging. For this reason, it is necessary to adapt the management of tourist destinations to link the requirements of the market, the primary potential and the offer of tourism facilities in the destinations. The general tasks of the management of adventure tourism destinations, according to Pizzeria and Osebik (2012), Reyner et al. (2017), include: -Improving attractiveness and image, -Consultation with local/regional citizens, -Tourist services (e.g. information, organization of events), -External marketing (e.g. brand policy), -Development of a coordinated destination strategy, -Representation of local/regional interests. Destination management with a focus on adventure tourism should accept the following specifics while creating: -it is an area that can have different potentials due to the predominant elements of the environment: mountains, air, water, and land – destination management in creating adventure tourism products should use the potential of environmental features, given the attractiveness, safety and availability of the product to the adventure tourist (Gracan, Gregoric, Sotosek, 2018), -it is an area that overlaps with other tourism offerings – adventure tourism takes place in standard destinations – the distillery manager should pay attention to the separate zones for adventure tourism (Buckley, 2007), -it is an area that offers "meaningful" participation in a specific activity, while accessibility to the destination may be difficult to access or lack scenic appeal (CBI, 2021). -it is an area that offers "meaningful" participation in a specific activity, while accessibility to the destination may be difficult to access or lack scenic appeal (CBI, 2021). -to know the uniqueness of the environment, on the basis of which clearly communicate and present its competitive advantage in the changing tourism market (Gracan, Gregoric, Sotosek, 2018; Lakner et al., 2018). According to the above mentioned, it is clear that the specifics of the management of adventure tourism-oriented tourism destinations are primarily focused on the potential of the natural environment. Other specifics that adventure destination management must accept and apply are: -several products/types of tourism are offered within one destination. While adventure tourism is one of them, each type of tourism has its own image and brand,
POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 375 which is based on and respects the uniqueness of the destination brand (Janowski, Gardiner, Kwek, 2021), -adventure tourism products must bring added value for visitors as well as for the area where the adventure tourism destination is located (Janowski, Gardiner, Kwek, 2021; Reyner et al. 2017), -accept social trends – demographic, social and psychosomatic, which influence the choice of destinations and products of adventure tourism from the side of the consumers (Berniny, Cracolici, 2015; Buckley, 2007; Androniceanu and Tvaronavičienė, 2019), -pay attention to the quality and attractiveness of the adventure tourism product provided by the facilities (companies and specific guides) in the destination (Buckley, 2007), -take into account the specifics of seasonality (summer and winter season, out of season period) (Gracan, Gregoric, Sotosek, 2018), -take measures regarding safety in the performance of adventure activities, in the framework of which the management of adventure destination must pay attention to the excellent technical condition of the necessary equipment, or pay attention to the safe place/area within which the activities take place (CBI, 2021). The management of adventure tourism destinations must manage destinations of this type in order to provide popular escape routes from the normal, consumer lifestyle and mass tourism, as well as environmental, cultural and economic benefits for the area in which the adventure tourism destination is located. Among these benefits can be included: attracting customers with high economic (financial) value, promoting sustainable practices and supporting local economies (ATDI, 2016; Gusakov et al., 2020; Vaníčková and Szczepańska-Woszczyna, 2020; Androniceanu et al., 2021). Destination management of adventure tourism in the adventure tourism product dimension focuses on two main areas. The first is the natural environment area, and the second is focused on the demands of physical activities (hard and soft adventure tourism). In the broader sphere of adventure tourism products, destination management must consider three other aspects of this specific product type – skill utilization, cultural experience, and engagement/place of control. These five aspects of adventure tourism determine the adventure tourism product (Janowski, Gardiner, Kwek, 2021). The study pays special attention to the segment's basic characteristics and its expenditures associated with participation in adventure tourism as a prerequisite for the successful management of the needs of adventure tourism development. Literature Review The management of adventure tourism destinations, in particular, should consider the specificities that are based on the nature of this type of tourism. It should respect the main aspects of adventure activities as a challenge in the context of a certain kind of discomfort, expected danger or risk, change, alternation, emotional commitment,
2021 Vol.24 No.1 POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 376 transience, uniqueness and non-transferability, unpredictability, overcoming of own boundaries etc. (Taylor, 2013; Sung et al., 2000; Khan et al., 2021). The basic components entering the process of managing adventure tourism destinations include in particular: primary potential of the destination in the form of natural potential; a tourism object and its product in the form of individual tourism businesses and their services; and the inherently mentioned adventure guide as an essential part of adventure tourism products. Figure 1: Basic components of Adventure tourism destination management Source: Authors’ elaboration Primary potential in this case perceived as the natural potential (Mitríková et al., 2019; Jarábková, 2007) is necessary to satisfy the needs of tour participants, providing space for a certain dose of risk or exceptional experience. Gracan, Gregoric and Sotosek (2018) state that adventure tourism is mostly practiced in a natural environment, in an unusual, remote and wild destination. Successful management of such destinations can help create its economic formation by establishing a proper product for this specific segment (Sucháček et al., 2017). A simple change of environment, a change of stereotype, and a desire to experience something extraordinary are the main motives on which product management should be established. Product management should respect the essence that an outdoor experience involving perceptions of health and safety is part of the product sold (CarnicelliFilho, 2013). In the context of adventure product management, several authors, such as Modiano (2011), Sung et al. (2000), Buckley (2006) and others, analyse adventure tourism product subtypes like adrenaline tourism, “thrillcation”, “extreme tourism”, “controlled edge tourism”, and “danger tourism”. They concerned detailed in specifics and orientation of the niche segment. For the purpose of this study, the division of adventure tourism into two basic types was important for the basic product concept to specify the profile of the adventure tourism participants for effective tourism destination management. Mentioned types were: soft adventure tourism, which is less physically demanding activities and Hard adventure tourism -
POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 377 activities involving a high degree of risk, requiring a high degree of abilities, skills and responsibilities of the participant (Hudson, 2003; Schott, 2007; Syrovátková, 2013; Kotíková, 2013; Naidoo et al., 2015; Zielińska and Bačík, 2020). Another important product division for adventure destination management according to the participant's involvement can be active and passive (Kotíková, 2013; Syrovátková, 2013; Castanho et al., 2020,), which creates the base for activities development and management. By knowing the profile of potential respondents and their preferences, activities can be appropriately selected, and their provision subsequently managed. The management of adventure tourism destinations should also consider the work of a guide as an integral part of this type of tourism (Carnicelli-Filho, 2013). Especially hard tourism requires highly qualified guides who possess special skills (Cheng et al., 2018). Expenditure of tourism participants in connection with adventure tourism Expenditures represent a decrease in cash (or their equivalents) in order to achieve the returns (Agag and Eid, 2020); Maele et al. (2019) add that they are measurable. They represent a reduction in the amount of finance for businesses and individuals (Štefko, Fedorko, Bačík, 2014). Adventure tourism participants are willing to pay for authentic, unique, attractive activities and adventure tourism products to help regional development where Sucháček et al. (2018) mention that territorial development cannot be achieved without territorial growth. Adventure tourism products, which pull the tourist out of everyday life, require skills and resilience, give a sense of uniqueness and importance (after mastering the activity with a certain risk and a dose of safety). They have successfully completed (and will compete again) with all other tourist products at their price points (UNWTO, 2014). Expenditures on tourism participation are presented in a number of studies. Valdez, Tamagni and Zarfandini (2004) conducted a study aimed at getting to know the individual segments of tourists visiting the South of Argentina, while one of the monitored factors was the expenditure on tourism within the analysed segments. Garcia-Sánches, Fernández-Rubio and Collado (2013) analyse the factors that influence the tourists' decision about the expenditures in the destination, resulting from length of stay and daily expenditures. Gómez – Déniz and Pérez – Rodríguez (2019) deal with the total expenditure of tourists due to their length of stay in a selected holiday destination. As the examples of other authors who have studied tourism expenditures are Crouch et al. (2007); Bernini a Cracolici (2015); Gómez– Déniz, Dávila-Cárdenes, Boza-Chirino (2021) and others. Kiráľová and Hamarneh (2017) marginally mention expenditures in the context of sport tourism development, which is linked closely to adventure tourism. Expenditures in adventure tourism were examined with a relatively small number of authors and mostly concerned with examining expenditure on specific activities or products within adventure tourism. Bowker et al. (1996) examined the expenditures (based on an individual travel cost model and alternative travel specifications) of adventurers rafting down a predatory river, determining the cost between $ 89 and $
2021 Vol.24 No.1 POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 378 286. Ewert (1996) analyses expenditures on equipment, air transportation, food, guide services, and transportation related to the adventurous activity of climbing a mountain on McKinley Hill in Denali National Park. He concludes that despite significant tourist expenditures, the impact of adventure tourism is positive and has a significant economic impact on local communities. Barnes et al. (1999) dealt with the expenditures of tourists for the product of adventure tourism watching animals in the wild. They monitored expenditures in the structure, the total price of the holiday, expenditures for entering the park, or expenditures as a contribution to the protection of wild animals. Buckley (2007), in the part of the work, states that most adventure tourism activities have a recognizable commercial signature measured by the duration of the activity to the expenditures of the participant, the consumer of the activity (i.e., the price per person per day). Other authors who have dealt with the issue in the studies of the expenditures of participants in adventure tourism and its activities are, for example Davis et al. (1996), Grijavla et al. (2002), Park et al. (2002), Parson et al. (2003) Sekhar (2003) and Downward et al. (2020). Collective studies deal with the impact of adventure tourism on society, analyse it from a financial point of view, and have been published in the last decade. Within the adventure tourism study of Intrepid (2018), a specific section was devoted to expenditure on adventure activities and purchases related to them (food, equipment rental, etc.). The study states that only 6% of respondents controlled the financial budget. Other respondents practicing adventure activities stated that expenditures on adventure tourism did not play an important role. On average, $ 3,000 per person with an average journey time of eight days was identified. The study, the European market potential for adventure tourism, commissioned by the CBI (2021), states that adventure tourism contributes greatly to the local economy. About two-thirds of the money spent on adventure trips remains within the home country. Expenditures for adventure tourism amount to approximately 350 EUR (per day per participant in adventure tourism). Potential of Slovakia for adventure tourism Slovakia belongs to the countries with outstanding potential for developing adventure tourism in the world. It has rich natural resources that can attract adventure tourism enthusiasts worldwide. The diverse vertical division of the territory makes Slovakia a suitable destination for soft and hard adventure tourism tips. With the proper use and protection of natural resources, Slovakia can compete with high-ranking countries around the world. This is proof of the annual survey conducted by ATTA, the Adventure Tourism Development Index (hereinafter ATDI), which assesses the potential and products of the country's adventure tourism. ATDI ranks Slovakia among the TOP 10 best developing countries globally in terms of adventure tourism. The organization created two types of rankings according to the development of adventure tourism in individual countries of the world. The first ranking consists of countries that are still developing in the field of adventure tourism (location of Slovakia, table 1.) and the second-ranking, which consists of countries
POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 379 with developed adventure tourism (ATDI, 2011; ATDI, 2016; ATDI, 2018, ATDI, 2020). Slovakia's main competitor in Europe is the neighbouring country – Czech Republic. Other important competitors are overseas destinations, such as Israel (2nd place), Estonia (3rd place) and Chile (6th place), whose positions change in the ranking every year (ATDI, 2018). There is no ranking for the next years after 2018, maybe because of the pandemic. Table 1. Ranking of Slovakia as an adventure tourism destination (based on ATDI score developing countries) in selected years Country Ranking 2010 Ranking 2016 Ranking 2018 Ranking 2020 Slovak republic 2. 5. 4. 3. Czech republic 5. 1. 1. 1. Poland 17. 8. 5. 8. Hungary 13. 11. 13. 15. Source: own processing based on ATDI, 2011; ATDI, 2016; ATDI, 2018, ATDI, 2020 Influence of Covid-19 pandemic on the expansion of adventure tourism Before the Covid-19 pandemic, adventure tourism was one of the fastest-growing tourism trends. According to the international organization Adventure Travel Trade Association (hereinafter "ATTA"), the annual increase in adventure tourism was + 17%, while in 2050, it could create up to 50% of the main reasons for traveling. This was evidenced by a 2010 survey conducted by ATTA, Xola Consulting (Xola) and The George Washington University (2010). The survey stated that adventure tourism earned $ 89 trillion worldwide. A repeated survey from 2013 (conducted by the same organizations) showed a 195% increase in sales, which represents the amount of 263 trillion US dollars (approximately 246 trillion euro) in adventure tourism (UNWTO, 2014). The Covid-19 pandemic has slowed this growth, with the latest ATTA survey (2021) showing an 86% drop in adventure tourism participants by 2020, causing adventurous tourism service providers to lose about 80% in 2020 compared to 2019. On the one hand, the pandemic caused financial losses and a reduction in capacity in destinations with the potential for adventure tourism; on the other hand, it stimulated the emergence of new products in adventure tourism. On the other side, ATDI (2020) concludes that the need for sustainable leadership within the adventure destination management is evident, with a focus on resistance to external fluctuations, ingenuity and efficiency in product creation. In the present, it is more urgent today than ever before. Without recognizing the changes in the preferences and characteristics of the target segment in each component (including the expenditures to adventure tourism), it is impossible. Research Methodology The main goal of the study is to analyse the Slovak adventure tourism participant with regard to its expenditures associated with adventure tourism.
2021 Vol.24 No.1 POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 380 The research was carried out using a questionnaire. 135 respondents of Slovak nationality took part in the research. Respondents were addressed in tourism destinations, while the basic selection criterion was real participation in adventure tourism. The study was carried out from May 2020 to September 2020 (summer season) and December 2020 to January 2021 (winter season) – outside the lockdown restriction in the country. The data collection of the questionnaire survey was carried out in a personal form in the field in selected destinations of adventure tourism. In order to fulfil the goal of the study, the data from the questionnaire were partially evaluated using contingency tables in order to present the profile of the Slovak adventure tourism participant. As part of the study of the profile, special attention was paid to the expenditures of adventure tourism participants, where the following hypotheses were established: H1: There is a statistically significant relationship between the intensity of participation in adventure tourism and the income of the respondents. H2: There is a statistically significant relationship between expenditures on adventure activity and the type of adventure activity (soft and hard) of the respondents. H3: There is a statistically significant relationship between the expenditure (price) on the adventure activity and the destination in which the respondents performed the adventure activities (domestic and foreign destination). Hypotheses will be considered to be accepted if a statistically significant relationship is demonstrated, with a test value of p <0.05. To test the relationship between the variables, Pearson's chi-square test was used. Overall, the questionnaire was evaluated using contingency tables, consisting of two or more frequency tables. The study presents its main findings. Study Results The total number of respondents actively involved in adventure tourism activities was 135, while the share by gender was 49% women and 51% men. The first part of the study brings a basic overview of the adventure tourism participant. The reason why is that it is inevitable to know in detail the target segment and its specifics while managing the adventure destination. The results of the age structure are shown in Figure 2. It divides the selected respondents into four age groups. The first group of respondents aged 16-25 years were mostly young people (22.96%), of which the most numerous group were students (58.84%), employed (22.58%), as well as unemployed (22.58%). The second group of respondents, aged 26-35 (3.70% of respondents), most of them were employed (94.92%), but also 5.08% were unemployed respondents. The third group of respondents, aged 36 to 45, was 17.04% of respondents. Within it, 86.96% of the respondents were employed. In the case of the unemployed in the specified age category, it was the remaining 13.04%. The fourth group of the respondents aged 4655 years consisted of 16.30%, where all respondents were employed.
POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 381 Figure 2: Age structure of Slovak adventure tourism respondents Source: own processing Of the total number of respondents, according to their current economic status, up to 77.78% of respondents were employed, 12.6% were students, 9.6% were unemployed. No other economic status (e.g., pensioners, women on maternity leave, etc.) was identified in the research. When asked about the type of adventure tourism that respondents are more interested in, it can be stated that 62% of respondents prefer soft adventure tourism. This kind is linked to less physically demanding activities; it is more attractive for women (66.67%) than for men (33.33%). On the contrary, mainly men 80.39% seek hard adventurous tourism, while this type is sought after by only 19.61% of women. This may be due to the fact that it mainly involves activities including a high degree of risk, where it is necessary to have a high degree of abilities and skills. How often do Slovak respondents generally perform activities related to adventure tourism? Of the total number of respondents, 62% perform adventure activities several times a year and 20% several times a month. It logically means that more than 80% of respondents perform adventure activities repeatedly, so they do not practice it only once. 12% of them practice them once a month and 6% once a year. The second part of the study is focused on finding out the evaluation of expenditures of Slovak participants on adventure tourism. Figure 3 divides the selected respondents into four groups according to monthly income. In the first group, the monthly income ranged from 0 to 500 €, the predominant were currently unemployed (59.09%), followed by students (36.36%), who may have, in addition to school, either a part-time job or a job on a permanent basis, and finally employed (4.55%). In the second group, the monthly income ranged from 501 - 1000 €, as well as in the third group, where the monthly income ranged from 1001 - 1500 €, the respondents were exclusively employed (100%). In the last, fourth group, there were respondents whose monthly income exceeded the amount of 1501 €, while they were almost exclusively employed respondents (75%), surprisingly there were also students (25%).
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2021 Vol.24 No.1 POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 390 Reyner, P.C., Gelmar, G.V., Sánchez,R.A., Martínez, V.R., (2017). Quality management and customer satisfaction in a tourist destination, a structural equation analysis. Polish Journal of Management Studies 2017; 16 (1): 175-186; Schott, CH., (2007). Selling Adventure Tourism: a Distribution Channels Perspective. výskumná správa. New Zealand, Wiley InterScience. Available at: http://www.pulib.sk:2084/doi/10.1002/jtr.610/epdf Sekhar, N. U., (2003). Local people's attitudes towards conservation and wildlife tourism around Sariska Tiger Reserve, India. Journal of Environmental Management, 69, 339347. Sucháček, J., Seďa, P., Friedrich, V. and Koutský, J., (2017). Regional aspects of the development of largest enterprises in the Czech Republic. Technological and Economic Development of Economy, 23(4), 649-666. Sucháček, J., Walancik, M., Wróblewski, L., Urminský J., Drastichová, M. and a I. Šotkovský, (2018). Management of Municipal Development of Euroregion Beskydy in Poland and Czechia. Polish Journal of Management Studies, 18(1), 365-378. Syrovátková, J., (2013). Specifické formy cestovního ruchu, Liberec, Technická univerzita. Sung, H.H. et al., (2000). Segmenting the Adventure Travel Market by Activities: from the North American industry Providers Perspective. Journal of Travel and Tourism Marketing, 9(4), 1-20. Štefko, R; Fedorko, R and Bačík, R. (2014). The Significance of Internet Marketing Tools in Terms of Building a Positive Image of an Higher Education Institution. 24th International-Business-Information-Management-Association Conference. Crafting Global competitive economies: 2020 Vision strategic planning & smart implementation. I-IV, 1764-1772 Taylor. S., et al., (2013). Adventure tourism: Meanings, experience and learning, New York, Routledge. The George Washington University School of Business, ATTA, Xola Consulting, (2010). Adventure tourism market report, Available at: http://cdn.adventuretravel.biz/ wpcontent/uploads/2010/09/adventure_travel_market082610.pdf UNWTO, (2014). Global report on Adventure tourism, Available at: https://skift.com/wpcontent/uploads/2014/11/unwto-global-report-onadventure-tourism. pdf Valdez, R., Tamagni, L. and Zarfandini, M., (2004). Hierarchical Travel-Market Segmentation Based on Travel Expenses. The case of San Martin de los Andes, Patagonia, Argentina. Revisa & Desenvolvimento, 10, 123-135. Vaníčková, R., Szczepańska-Woszczyna, K. (2020). Innovation of business and marketing plan of growth strategy and competitive advantage in exhibition industry. Polish Journal of Management Studies, 21(2), 425-445. Zielińska, K., Bačík, R. (2020). Services delivery in budget hotels for customer satisfaction and loyalty. Global Journal of Entrepreneurship and Management, 1(2):1-15 STUDIUM ANALITYCZNE ZARZĄDZANIA MIEJSCAMI TURYSTYKI PRZYGODOWEJ W ODNIESIENIU DO WYDATKÓW NA DZIAŁALNOŚĆ PRZYGODOWĄ Streszczenie: Turystyka przygodowa jest popularnym i rozwijającym się typem turystyki, który ze względu na swoje zmiany wymaga nowych koncepcji badawczych. Przed okresem pandemii dynamicznie rozwijały się kierunki turystyki przygodowej. Pandemia ograniczyła
POLISH JOURNAL OF MANAGEMENT STUDIES Štefko R., Šambronská, K., Matušíková, D., Šenková, A., Tumpach M. 2021 Vol.24 No.1 391 jego działalność ze względu na ograniczenia związane z podróżami i otwieraniem firm turystycznych. Przyszły rozwój wymaga zatem nowych podejść do zarządzania, które odzwierciedlają nowe badania profilu turystyki przygodowej. Głównym celem opracowania jest analiza słowackiego uczestnika turystyki przygodowej pod kątem wydatków związanych z turystyką przygodową. Badanie przeprowadzono metodą ankiety na próbie 135 respondentów. Wyniki oceniono za pomocą tabel kontyngencji (względna liczebność), a postawione hipotezy oceniono testem chi-kwadrat Pearsona. Ważnym wnioskiem, jaki stwierdzono w wydatkach na turystykę przygodową, jest to, że rodzaj aktywności przygodowej i wybór miejsca docelowego wpływają na jej uczestników. Słowacki uczestnik turystyki przygodowej koresponduje zatem z wynikami badań zagranicznych. Badanie jest aktualne ze względu na obecną sytuację pandemiczną, w której występuje turystyka przygodowa. Przynosi rezultaty z okresu nowej pandemii, który nie został jeszcze zbadany w badaniach naukowych. Wyniki mogą służyć jako podstawa do zarządzania destynacjami turystyki przygodowej ze względu na zmianę zachowań i preferencji jej uczestników, nawet w kontekście wydatków. Nowość opracowania polega na nowej aktualizacji wcześniejszych opracowań zaczerpniętych z okresu przełomu tysiącleci, a później tzw. okresu ekspansji turystyki przygodowej. Wyniki mogą być korzystne ze względu na obecne zmiany na rynku turystycznym, kiedy nacisk kładzie się na większą indywidualność i środowisko naturalne w konsumpcji produktów turystycznych. Obecne zarządzanie destynacjami turystycznymi powinno respektować ten ważny fakt. Słowa kluczowe: zarządzanie destynacją turystyczną, turystyka przygodowa, uczestnik turystyki przygodowej, nakłady na działalność przygodową, 关于冒险活动支出的冒险旅游目的地管理分析研究 摘要:探险旅游是一种流行的、发展中的旅游类型,其变化需要新的研究概念。在 大流行之前,冒险旅游的目的地正在动态发展。由于与旅行相关的限制和旅游业务 的开放,大流行限制了其活动。因此,未来的发展需要新的管理方法,以反映对冒 险旅游概况的新研究。该研究的主要目标是分析冒险旅游的斯洛伐克参与者与冒险 旅游相关的支出。本次调查采用问卷调查法,对135名受访者进行抽样调查。使用列 联表(相对丰度)评估结果,并使用 Pearson 卡方检验评估已建立的假设。在冒险 旅游支出中发现的一个重要发现是,冒险活动的类型和目的地的选择会影响其参与 者。因此,冒险旅游的斯洛伐克参与者符合外国研究的结果。由于当前流行的冒险 旅游形势,该研究是实际的。它带来了新流行时期尚未在科学研究中研究的结果。 由于参与者的行为和偏好发生变化,即使在支出背景下,这些发现也可以作为冒险 旅游目的地管理的基础。该研究的新颖性基于对从千禧年之交和后来所谓的冒险旅 游扩张时期采购的先前研究的新更新。由于当前旅游市场的变化,当重点是旅游产 品消费中的更高个性和自然环境时,这些发现可能是有益的。目前对旅游目的地的 管理应该尊重这一重要事实 关键词: 旅游目的地管理, 探险旅游, 探险旅游参与者, 探险活动支出